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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Leadpages

    Score5.8 out of 10
    Small Businesses (1-50 employees)
    Leadpages is a landing page software that helps to grow small businesses without tech headaches. Leadpages can be used with or without WordPress, on Leadpages' servers or on the user's own. Leadpages aims to eliminate the high cost of website developers and freelancers when creating a company's most important marketing web pages. Included in all plans: Unlimited landing pages, pop-ups, and alert bars for lead generation and sales Website builder for a…

    $49

    per month

    WordPress VIP

    Score7.5 out of 10
    Enterprise companies (1,001+ employees)
    Wordpress VIP, from a team at Automattic, is enterprise WordPress hosting with customer or digital experience features for enterprises.N/A
    Pricing
    LeadpagesWordPress VIP
    Editions & Modules
    Standard
    $49
    per month
    Pro
    $99
    per month
    Advanced
    $399
    per month
    Standard Annual
    $444
    per year
    Pro Annual
    $888
    per year
    No answers on this topic
    Offerings
    Pricing Offerings
    LeadpagesWordPress VIP
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsSave 25% by choosing an annual plan (3 months free). Standard ($444), Pro ($888), Advanced (Call Us)—
    More Pricing Information
    Community Pulse
    LeadpagesWordPress VIP
    Considered Both Products
    Leadpages
    No answer on this topic
    Automattic
    No answer on this topic
    Key User Insights
    Would buy again
    60%
    Would buy again
    3 Answers
    100%
    Would buy again
    22 Answers
    Delivers good value for the price
    60%
    Delivers good value for the price
    3 Answers
    95%
    Delivers good value for the price
    18 Answers
    Happy with the feature set
    80%
    Happy with the feature set
    4 Answers
    100%
    Happy with the feature set
    22 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    16 Answers
    Implementation went as expected
    No answers on this topic
    95%
    Implementation went as expected
    18 Answers
    Features
    LeadpagesWordPress VIP
    SEO and Conversion Optimization
    Comparison of SEO and Conversion Optimization features of Leadpages and WordPress VIP
    Feature
    Leadpages
    1.0
    2 Ratings
    143% below category average
    WordPress VIP
    -
    Ratings
    Landing page A/B testing:1.02 Ratings00 Ratings
    Real-time analytics dashboard1.02 Ratings00 Ratings
    SEO tools1.02 Ratings00 Ratings
    Optimization recommendations1.02 Ratings00 Ratings
    Security
    Comparison of Security features of Leadpages and WordPress VIP
    Feature
    Leadpages
    -
    Ratings
    WordPress VIP
    7.3
    2 Ratings
    12% below category average
    Role-based user permissions00 Ratings7.32 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Leadpages and WordPress VIP
    Feature
    Leadpages
    -
    Ratings
    WordPress VIP
    7.3
    2 Ratings
    7% below category average
    API00 Ratings9.12 Ratings
    Internationalization / multi-language00 Ratings5.52 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of Leadpages and WordPress VIP
    Feature
    Leadpages
    -
    Ratings
    WordPress VIP
    8.2
    2 Ratings
    4% above category average
    WYSIWYG editor00 Ratings9.11 Ratings
    Code quality / cleanliness00 Ratings7.32 Ratings
    Admin section00 Ratings8.22 Ratings
    Page templates00 Ratings8.21 Ratings
    Mobile optimization / responsive design00 Ratings9.11 Ratings
    Publishing workflow00 Ratings7.32 Ratings
    Web Content Management
    Comparison of Web Content Management features of Leadpages and WordPress VIP
    Feature
    Leadpages
    -
    Ratings
    WordPress VIP
    8.0
    2 Ratings
    6% above category average
    Content taxonomy00 Ratings7.31 Ratings
    SEO support00 Ratings7.31 Ratings
    Bulk management00 Ratings7.32 Ratings
    Availability / breadth of extensions00 Ratings9.11 Ratings
    Community / comment management00 Ratings9.12 Ratings
    Best Alternatives
    LeadpagesWordPress VIP
    Small Businesses
    Instapage
    Score9.8 out of 10
    Umbraco CMS
    Score7 out of 10
    Medium-sized Companies
    Unbounce
    Score8.3 out of 10
    Square Online
    Score7.7 out of 10
    Enterprises
    No answers on this topic
    RWS Tridion Sites
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    LeadpagesWordPress VIP
    Likelihood to Recommend
    1.0
    (30 ratings)
    7.2
    (22 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.1
    (2 ratings)
    Usability
    9.0
    (1 ratings)
    8.2
    (1 ratings)
    Support Rating
    6.4
    (4 ratings)
    8.4
    (21 ratings)
    User Testimonials
    LeadpagesWordPress VIP
    Likelihood to Recommend
    Leadpages
    It's great if you want an easy-to-use but extremely robust tool for producing effective online marketing pages since it makes production work enjoyable and inspires fresh creativity. It also offers wonderful split-testing capabilities which can enhance marketing results. But if you're looking for an out-of-the-box collection of standardized, one-size-fits-all marketing resources, you really might want to consider looking elsewhere.
    Incentivized
    Read full review
    Automattic
    WordPress VIP really changed the game when it comes to WordPress CMS and Content Management. A one-stop shop for all our client's business needs. We are focusing on Content Management instead of technicalities. The big advantage is the security features covering all recent vulnerabilities that any WordPress developer/user wastes lots of precious time fixing/updating. Performance-wise, WordPress VIP is definitely up there. We’ve been doing lots of optimization work over the last few years. Every client wants to score 100. With WordPress VIP we decreased the time spent on optimization significantly and now feel confident with taking more performance optimisation work than we did before. Lastly, maybe the most important for every business is the support quality. WordPress VIP runs a superb support team with phenomenal knowledge and expertise. Quick to respond and solves issues here and now. It is definitely recommended.
    Incentivized
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    Pros
    Leadpages
    • Leadpages integrates well with many of the main software that businesses use like Infusionsoft, Hubspot, Marketo, Mailchimp, GoToWebinar, and Wordpress. This allows your landing pages to be integrated well into the other processes you have with your business.
    • Leadpages makes it easy to build professional looking landing pages without having to hire someone else or have coding skills. Their drag and drop builder makes it easy enough to use and get the hang of. I particularly love the hundreds of templates they provide for you to help give you ideas and get you going faster.
    • They also have a Leadbox function that has also been super useful in being able to get other types of forms up on our website. These forms provide some functionality that our website wouldn't have had without them.
    Incentivized
    Read full review
    Automattic
    • Keeps us informed of upcoming releases/patches associated with the Wordpress Platform.
    • Introduces us to products/companies/Wordpress plugins as necessary when new business needs arise.
    • Amy and Allie are excellent at managing the relationship; speaking with them on our monthly calls is a pleasure.
    Incentivized
    Read full review
    Cons
    Leadpages
    • While most of the editing functions are easy to figure out, some of the finer details to get spacing, sizing, alignment and layout just right can take some trial and error if you don't have formal training in the tool. A lot of the editing tools are collapsed into sections, and finding just what you're looking for can sometimes be a challenge.
    • I don't believe the version we used had a page optimizer or optimization score, which I have seen on other landing page builders. This may be a feature of a more premium version of the tool or may have been turned off by the product manager, but it would be a helpful feature.
    Incentivized
    Read full review
    Automattic
    • Too many different dashboard formats
    • Everything should have the same look and feel.
    • The admin portal looks different than the user content portal
    Incentivized
    Read full review
    Likelihood to Renew
    Leadpages
    No answers on this topic
    Automattic
    It's true enterprise ready hosting framework providing unparalleled hosting infrastructure for WordPress. Where an organisation has high load needs, but with stability and scale VIP delivers. It provides complete peace of mind that the hosting, security and scalability are taken care of and organisations can focus on developing out their website strategies
    Incentivized
    Read full review
    Usability
    Leadpages
    I would give it a 10, for me, I love all the features. For the average person, the number of choices on a landing page could create a decision paradox. Thankfully the pre-designed landing page templates do not require a lot of decisions for a landing page newbie.
    Incentivized
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    Automattic
    There is documentation for everything you might need.
    Incentivized
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    Support Rating
    Leadpages
    Leadpages support is helpful, they also created many resources to help people create good funnels and learn about small things that matter when doing marketing. The affiliate program is good and could be something which pays for your subscription. People like Leadpages because its been recommended by many influencers participating in affiliate program and also because it just works without problems and does the job. But right now alternatives should be taken in consideration, as there are many other projects that could do it better and cheaper.
    Incentivized
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    Automattic
    The people who work for WordPress VIP clearly are passionate about representing the organisation. Therefore when support is required, they do go above and beyond what you may expect in terms of overall support. They take security very seriously, and due to the nature of VIP, it's rarely a concern for the end-user, if at all.
    Incentivized
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    Alternatives Considered
    Leadpages
    I have used Mailchimp for clients, and use ActiveCampaign personally for my email marketing and have used it for clients, but prefer Leadpages for the frontend of the opt-in process because of its analytics and performance metrics. Leadpages makes it super easy to see what's performing well, without having to dive into Google Analytics or aggregate any other data. Leadpages also integrates really well with WordPress, my primary platform, with opt-in forms (wayyyy better than Mailchimp).
    Incentivized
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    Automattic
    Our team manages 4 different brands' websites and before WordPress VIP we were using multiple different hosts including DreamHost and AWS. These were convoluted and didn't offer the enterprise features for our organization that WP VIP was capable of. We also considered Pantheon, but they were not Wordpress-centric enough for the direction we were going.
    Incentivized
    Read full review
    Return on Investment
    Leadpages
    • Leadpages, as long as you have it set up properly, will have a quick ROI within days of your first campaign.
    • For those that are not familiar, it is probably best to hire someone to take over this part and still your ROI will be very quick, including the cost of this professional.
    • Overall, Leadpages has a very fast ROI if used and implemented in a timely manner, and used to constantly evolve what you are doing with new fresh content.
    Incentivized
    Read full review
    Automattic
    • Working as a WordPress VIP gold partner has helped our business grow from 12 staff to 28 staff in 2 years. They have brought many projects to the table that are always the right ones for us and they really understand our goals as a business.
    Incentivized
    Read full review
    ScreenShots

    Leadpages Screenshots

    Screenshot of Create your next marketing campaign the same day you think about it. Start with a landing page template, and customize it with drag and drop ease. Mobile responsive, fast loading, and conversion-focused.Screenshot of Keep your look consistent with brand colors and custom fonts.Screenshot of Build your marketing website with Leadpages. No need to work with unreliable freelancers or wait for developer delays.Screenshot of Publish faster with page and section templates. Copy sections between Leadpages assets — websites, landing pages, and pop-ups.Screenshot of Forget the complexities of WordPress and other website builders. Stay focused on what matters, and let us handle the technical side of websites.Screenshot of Connect your marketing efforts to the tools you love — direct integrations with major ESPs, CRMs, and payments included (or via Zapier).