Leadspace vs. SAP Customer Data Solutions

Leadspace simplifies the process of gathering, normalizing, and validating data. As it is a robust tool, it allows us to focus our efforts on creating demand. Because it is the source of truth, we use it to enrich all incoming data and organize records into scales. We would, however, appreciate having more industry-specific data. We are working on combining and unifying various industry data sets so that they can be ingested into their enrichment values.

Incentivized

It's best suited for business business to turn digital interaction in to richer and high value and experience that reach across computing platform also it offers a holistic and integrated approach to managing customer data and enhancing and personalized experience.it also draw actionable insights.because it offers wide range of products . perfect customer insight data solutions

Incentivized

• Reachforce Smart forms - pumps up conversions with fewer fields, while getting high quality/accurate data company and contact on the back end
• Reachforce data is second to none
• Reachforce standardization is a lifesaver when doing things like segmenting, direct mail, etc.

Incentivized

• The CIAM solution offers a single point of collections for registered users, streamlined on all websites configured
• Social access is made easy since it's handled directly by the CIAM and supports more than 50 social networks
• GDPR and similar laws are handled out-of-the-box

Incentivized

• Data quality on contact level is not accurate as we would like. I noticed even the data we get from D&B is not as accurate as would like. It is understandable because people change their jobs so frequently in our industry. We received high bounce rate from our email marketing. We did the random review of our own data against their data and found some contacts' info has not been updated and is wrong.
• Smartforms integration can be tricky for the first time users.
• I wish they refreshed their data more frequently than quarterly.

Incentivized

• I find the interface a bit complex and challenging to navigate. I remember having difficultly grasping it completely especially when I was new to the system. Simplifying the user experience would make it more accessible for everyone, making tasks quicker and more intuitive.
• integrating it seamlessly with other software and platforms could enhance its functionality. I would really really love an integration between BenchMark email marketing tool.

Incentivized

Nothing else to add

We use SAP CDC since it was Gigya and not a SAP solution. In these years, we only lost one customer, all others are happy with this solution and how we integrate it.

Incentivized

We mostly work with the API which is of very good quality and is well documented.However, some of our success is also due to having very talented developers on staff, and also understanding advanced gamification design. The tool supports a talented team! It won't actually do everything for you automatically.

I don't have personal experience or the capability to rate specific software's availability. SAP Customer Data Solutions' availability can vary depending on factors like the implementation, infrastructure, and maintenance by the organization using it. To assess its availability, it's best to refer to performance data and user feedback within the specific organization.

There are some latency issues. The 24 hour caching problem mentioned earlier is a problem. Sometimes the Gigya system makes two calls instead of a single call if we go directly to the social platform. For this reason, it's sometimes more efficient to go direct rather than use Gigya.

We have had multiple instances of help from Gigya to get our custom implementation working, including detailed technical assistance to a third party. We have found Gigya to be thorough and timely in their responses to all queries, which are consistently excellent.

because it was made directly in the company

Incentivized

They trained me in a train the trainer model. I then trained the internal team. Total training was about two hours, with an additional two hours for system setup.
Training was maybe a little thin, but the system was fairly easy to learn and this wasn't really a problem.

There was a bit of a learning curve in the beginning, and perhaps we were unclear on some of our requirements. Once they figured out what we wanted though, things went pretty smoothly. Just some minor hiccups in the beginning

We chose Leadspace after evaluating several other suppliers in part because of their ability to give localized addresses for contacts, enrich with personas, and provide predictive intent data for contacts. Among other things, they've exceeded expectations in all three of these areas and more.

Incentivized

There is a dedicated team for SAP setup that helps in providing specialized or customized services to the user. The platform's accessibility lets us obtain reports and information in real time so we reach clients at the proper moment by optimizing delivery time appealed to us the most.

Incentivized

because the platform actually allows you to scale at any time if designed following best practices

Incentivized

• Account Management team from Leadspace is very helpful in helping us to understand the product in detail.
• Enrichment of data based on company and person helps the organisation to plan & execute better.
• Can get the customized details from Leadspace team based on our needs
• The feature "persona scoring" helps in defining our key target personas using job titles, job levels and technologies and now when new leads come into our database, they get scored against these personas and this drives a key part of our lead scoring model and campaign segmentation

Incentivized

• We've been able to curate highly targeted marketing campaigns that resonate with our audience and have improved customer engagement and conversion rates.
• Using insights from the software, we refined our marketing plans and campaigns for better impact.
• Our marketing strategies were enhanced through our seamless integration with other marketing tools and platforms, promoting efficiency and accuracy in our marketing initiatives.

Incentivized