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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    LeadSquared

    Score7.4 out of 10
    N/ALeadSquared is a unified Sales Force Automation and Marketing Automation platform designed for high-velocity sales environments. The system utilizes machine learning (ML) models to automate lead distribution and prioritize customer interactions across sales, marketing, and field operations teams.

    $50

    per month per user

    Zoho Campaigns

    Score8.9 out of 10
    N/AZoho Campaigns is an email marketing and social networking campaigning tool for smaller companies that helps create, send, and track effective email campaigns. It features list management and segmentation, A/B Testing, tracking and reporting, automation, and mobile campaign management.

    $0

    Pricing
    LeadSquaredZoho Campaigns
    Editions & Modules
    Sales Super
    $50
    per month per user
    LeadSquared Sales Pro
    $60
    per month per user
    Forever Free
    $0
    Standard Plan
    $3 for 500 contacts
    per month
    Professional Plan
    $4.5 for 500 contacts
    per month
    Pay as you go
    $14 for 500 contacts
    Offerings
    Pricing Offerings
    LeadSquaredZoho Campaigns
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsAdditional add-ons and modules available for expanded functionality.—
    More Pricing Information
    Community Pulse
    LeadSquaredZoho Campaigns
    Considered Both Products
    LeadSquared
    No answer on this topic
    Zoho
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    91%
    Would buy again
    10 Answers
    Delivers good value for the price
    No answers on this topic
    91%
    Delivers good value for the price
    10 Answers
    Happy with the feature set
    No answers on this topic
    82%
    Happy with the feature set
    9 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    10 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    9 Answers
    Features
    LeadSquaredZoho Campaigns
    Email & Online Marketing
    Comparison of Email & Online Marketing features of LeadSquared and Zoho Campaigns
    Feature
    LeadSquared
    -
    Ratings
    Zoho Campaigns
    9.3
    26 Ratings
    15% above category average
    WYSIWYG email editor00 Ratings9.825 Ratings
    Dynamic content00 Ratings9.926 Ratings
    Ability to test dynamic content00 Ratings9.823 Ratings
    Landing pages00 Ratings9.818 Ratings
    A/B testing00 Ratings9.822 Ratings
    Mobile optimization00 Ratings5.024 Ratings
    Email deliverability reporting00 Ratings9.826 Ratings
    List management00 Ratings9.925 Ratings
    Triggered drip sequences00 Ratings9.820 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of LeadSquared and Zoho Campaigns
    Feature
    LeadSquared
    -
    Ratings
    Zoho Campaigns
    9.8
    26 Ratings
    25% above category average
    Dashboards00 Ratings9.825 Ratings
    Standard reports00 Ratings9.926 Ratings
    Custom reports00 Ratings9.922 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of LeadSquared and Zoho Campaigns
    Feature
    LeadSquared
    -
    Ratings
    Zoho Campaigns
    8.7
    4 Ratings
    6% above category average
    URL Validation00 Ratings9.74 Ratings
    Link Tracking00 Ratings9.84 Ratings
    Image Validation00 Ratings9.94 Ratings
    Inbox Display00 Ratings4.94 Ratings
    Email Accessibility Tools00 Ratings7.94 Ratings
    Email Previews00 Ratings9.84 Ratings
    Best Alternatives
    LeadSquaredZoho Campaigns
    Small Businesses
    Salesflare
    Score10 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    Kintone
    Score9.7 out of 10
    Campaign Monitor by Marigold
    Score9 out of 10
    Enterprises
    Oracle Sales
    Score8.9 out of 10
    Emma by Marigold
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    LeadSquaredZoho Campaigns
    Likelihood to Recommend
    7.0
    (41 ratings)
    9.8
    (26 ratings)
    Likelihood to Renew
    8.8
    (9 ratings)
    10.0
    (1 ratings)
    Usability
    9.0
    (4 ratings)
    10.0
    (1 ratings)
    Support Rating
    9.8
    (4 ratings)
    -
    (0 ratings)
    User Testimonials
    LeadSquaredZoho Campaigns
    Likelihood to Recommend
    LeadSquared
    1. Very suitable for an omnichannel business, as it can capture both online and offline lead sources and allows for follow ups. 2. Very suitable for call centers as lead and call tracking can be done very easily using LeadSquared. 3. Not very suitable for on field sales. Even though the mobile app does facilitate portability, the overall experience does not come close to the desktop version which is not feasible for an on field sales representative to use.
    Read full review
    Zoho
    It is well suited in scenarios:
    1. Well-defined static list with proper info.
    2. Not building email templates from scratch
    3. Litmus testing involved
    4. Easy to use simple automation journeys involved
    Not well-suited scenarios:
    1. Complex Customer journeys
    2. Dynamic content involved
    3. Integration with other products other than the ZOHO suite
    4. Testing API limits
    Incentivized
    Read full review
    Pros
    LeadSquared
    • Call history is recorded like dialed calls, connected calls, total talktime in a daily, weekly, monthly, yearly, and on a custom basis.
    • The activity history of both customers, and employees are shown clearly, which help us a lot in understanding the interest of the customer, and their communication history with the organization.
    • Daily attendance history and man-days management can be done.
    • Sales performance and their values are mapped clearly.
    Read full review
    Zoho
    • The best thing about this software is its integration with G-suite.
    • It's user interface is so easy that any user can learn it quickly. And it is very easy to operate.
    • It helps users to engage subscribers via various social media platforms.
    • It allows users to compare various email campaigns.
    Incentivized
    Read full review
    Cons
    LeadSquared
    • LeadSquared is a little bit expensive compared to other slimmer products, so they need to think about it.
    • Sometimes LeadSquared gets stuck when I use it to run a large campaign, I would like them to improve this.
    • LeadSquared creates a problem in slow internet connections, so I guess this is also an improvement area for them.
    Incentivized
    Read full review
    Zoho
    • Zoho should start by throwing this tool in the trash and then recreate it from scratch. There are so many flaws I would be here all year trying to list them all. Start by the fact that creating templates is an absolute nightmare. You'll find over and over again that something that should be easily executed can't be done. It is NOT a plug and play program. Everything is trial and error.
    • The reporting SUCKS bad. It gives you basics, but if you want any real insights... I have to export all my data into my own spreadsheets to compare results from multiple campaigns.
    • Customer service is B.A.D. You'll spend HOURS upon HOURS with a tech support team that knows less than you. The only time anything gets accomplished is when you work with a programmer. BUT, you'll seriously waste 1-2 hours explaining a problem to someone who is only taking notes. You'll get so frustrated when they try to show you how they think it works and you respond with... "I know how this works because I have used it for a year - the problem is that it stopped working the way it always did before. They will argue with you. You will respond accordingly. They will close tickets without resolution. Speaking of tickets, you'll never get one. They say they will take care of it and a week later you will follow-up and no one will have any idea what is going on. You'll start from scratch and be even more frustrated. You will learn to "fix" it on your own or deal with it, broken.
    • After two years, I'm still not sure if my emails even make it to an inbox. When asked, you'll be told that you need to write better subject lines. I call bull****. Don't rely on this product to deliver your email. And don't question Zoho, as it will always be your fault.
    • You can't use this tool to send to ANY group email addresses. You can't even override the system. I have a lot of clients that use info@xxx.com or sales@xxx.com, etc. and I have to send them personal emails since this will not allow them to be sent. They say it is to protect them from getting blacklisted. I call bull**** again.
    • The templates offered by the system are crap - unless you only send holiday emails. Not a large selection of just generic templates. You'll be pulling your hair out trying to use their builder to create your own. In the end, you'll end up sending emails with nothing "pretty" about them.
    Incentivized
    Read full review
    Likelihood to Renew
    LeadSquared
    It is an excellent value for money solution and is fulfilling all our needs quite efficiently. They keep working on the product and each month sees an update allowing for a bug free experience and faster incorporation of newer tools. I see no reason why I would not like to renew the subscription for this fabulous product.
    Read full review
    Zoho
    Because I am a single user organization and the subscription is free for up to 3 users.
    Incentivized
    Read full review
    Usability
    LeadSquared
    Having talked about all other things in detail in my previous responses, this question I feel is redundant but then I will highlight the points again - Easy to Use - Flexible - Robust System - Ever-evolving - Support & Service - Integrations with third party tools & technologies - LMS - Data Management & Reports - Landing Page Options
    Read full review
    Zoho
    Zoho Campaigns is a powerful email sending tool. Zoho Campaigns is highly user-friendly and intuitive software. Complex email marketing tasks are simplified by Zoho Campaigns. Best part of Zoho Campaigns is that when you upload the email addresses it verifies that emails are valid or not. I have never seen this feature except in Zoho Campaigns.
    Read full review
    Support Rating
    LeadSquared
    Great to work with and also Easy to work with Do not just listen to the problem but provide upfront solutions Always available and are ready to support on holidays Considerate of user's knowledge and always ready to explain the smallest / dumbest doubt a user can ask Always available to help with the internal tasks as well like creating automations, drip creations etc
    Read full review
    Zoho
    No answers on this topic
    Alternatives Considered
    LeadSquared
    I looked closely at Infusionsoft. While the nurturing/decision tree tool of Infusionsoft was far more sophisticated, the many negative reviews of Infusionsoft lead me to look elsewhere. Leadsquared had very positive reviews and aggressive pricing. It has less features, but the features they have were the ones I wanted to focus on.
    Read full review
    Zoho
    Zoho Campaigns is not for beginners to email marketing, but it’s an excellent choice for those who want to send out a lot of emails with few restrictions and great reporting. It’s a no-brainer if you’re already a Zoho user, as Campaigns is included in Zoho One subscriptions and integrates nicely with other Zoho apps.
    Incentivized
    Read full review
    Return on Investment
    LeadSquared
    • Leads Management has become very easy.
    • Automated Lead Nurturing helps reduce a lot of manual work.
    • A lot of our time goes into creating custom reports. Making the reporting feature more flexible and robust will help in saving a lot of time and energy.
    Read full review
    Zoho
    • It allows us to communicate with all our customers or lists together or individually, and to track how successful our campaigns are.
    • Customer Service is a target area of why we use Zoho Campaigns, and it meets our needs greatly.
    • To date we have not really measured the ROI or impact that Zoho Campaigns has on our marketing efforts but with this product it certainly has the means to do such.
    Incentivized
    Read full review
    ScreenShots

    LeadSquared Screenshots

    Screenshot of Lead CaptureScreenshot of Lead DistributionScreenshot of Lead NurturingScreenshot of Sales AutomationScreenshot of Sales TrackingScreenshot of Workflow Automation

    Zoho Campaigns Screenshots

    Screenshot of Template editorScreenshot of Real-time analyticsScreenshot of List managementScreenshot of Send time optimizationScreenshot of Automation—WorkflowsScreenshot of Dashboard