Litmus vs. SwiftERM

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Litmus
Score 9.0 out of 10
N/A
As a core component of an organization's marketing tech stack, Litmus allows users to create, personalize, test, review, and analyze every email sent.
$99
per month
SwiftERM
Score 10.0 out of 10
Small Businesses (1-50 employees)
SwiftERM is an ecommerce plugin that typically delivers an additional 10% to turnover. According to the vendor, it is totally automatic; requiring no human input, no hours of time and effort every month, and no staff cost. It uses each consumer’s historic purchases and impressions captured from each visit to your site; then identifies which products that consumer is most likely to buy next; populates a style-sheet and sends them a unique email – no two are ever the same. It also triggers on…N/A
Pricing
LitmusSwiftERM
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
LitmusSwiftERM
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsLitmus offers different plan types to fit various needs, offering monthly and annual plans, as well as fully customizable Enterprise plans.Price is dictated by size of database.
More Pricing Information
Features
LitmusSwiftERM
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Litmus
5.2
296 Ratings
44% below category average
SwiftERM
-
Ratings
WYSIWYG email editor7.318 Ratings00 Ratings
Dynamic content7.010 Ratings00 Ratings
Ability to test dynamic content8.8187 Ratings00 Ratings
Landing pages2.63 Ratings00 Ratings
A/B testing1.84 Ratings00 Ratings
Mobile optimization9.2288 Ratings00 Ratings
Email deliverability reporting7.7207 Ratings00 Ratings
List management1.82 Ratings00 Ratings
Triggered drip sequences1.01 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Litmus
6.8
190 Ratings
14% below category average
SwiftERM
9.0
1 Ratings
14% above category average
Dashboards5.610 Ratings00 Ratings
Standard reports8.2189 Ratings9.01 Ratings
Custom reports6.7130 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Litmus
8.5
285 Ratings
0% above category average
SwiftERM
-
Ratings
URL Validation8.1209 Ratings00 Ratings
Link Tracking8.4178 Ratings00 Ratings
Spam Testing8.3211 Ratings00 Ratings
Email Previews9.1283 Ratings00 Ratings
Best Alternatives
LitmusSwiftERM
Small Businesses
VerticalResponse
VerticalResponse
Score 10.0 out of 10
ReachMail
ReachMail
Score 10.0 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
LitmusSwiftERM
Likelihood to Recommend
9.2
(308 ratings)
10.0
(1 ratings)
Likelihood to Renew
9.8
(22 ratings)
-
(0 ratings)
Usability
9.7
(18 ratings)
10.0
(1 ratings)
Availability
9.1
(6 ratings)
-
(0 ratings)
Performance
7.4
(6 ratings)
-
(0 ratings)
Support Rating
-
(0 ratings)
10.0
(1 ratings)
In-Person Training
9.0
(1 ratings)
-
(0 ratings)
Online Training
8.2
(2 ratings)
-
(0 ratings)
Implementation Rating
9.0
(10 ratings)
-
(0 ratings)
Configurability
8.7
(4 ratings)
-
(0 ratings)
Ease of integration
10.0
(2 ratings)
-
(0 ratings)
Product Scalability
8.7
(6 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(4 ratings)
-
(0 ratings)
Vendor pre-sale
9.2
(3 ratings)
-
(0 ratings)
User Testimonials
LitmusSwiftERM
Likelihood to Recommend
Litmus Software
It is nice to be able to double-check the HTML code easily. However, that being said, once we have the template structure and modules coded and rendered, we often do not feel that Litmus is as helpful because we have already verified that the HTML is functioning as intended.
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SwiftERM Limited
SwiftERM only works on specific ecommerce platforms including Magento, Shopify, Woo Commerce, and OpenCart. It is intended for regular communication with consumers who visit that retailers site more often. so it works well for food and drink, fashion and pet food etc. People selling beds or something which you buy less frequently would get lower returns.
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Pros
Litmus Software
  • Emulation of 100s of email clients by pasting HTML email code into their builder
  • The UI for navigating the build tools, analytics, and other functions are intuitive and easy to learn.
  • They have amazing weekly newsletters that go deep into email trends, benchmarks, and very practical tips. They are well-written.
Read full review
SwiftERM Limited
  • Automatic email marketing
  • Predictive analytics
  • Publicises our Trustpilot product ratings
Read full review
Cons
Litmus Software
  • It would be great if there was an integration where we could make necessary changes in Litmus and update Klaviyo.
  • A better understanding of ways to optimize - things may be good as is, but what are ways that we can improve it for a better-sending reputation?
  • Sometimes the app in Chrome is clunky.
Read full review
SwiftERM Limited
  • Introduce an SMS version
  • Making the reporting system more idiotproof
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Likelihood to Renew
Litmus Software
It's offering me more than any other email proof software I've heard of! I also really appreciate how Litmus gives back to the email development community via their content creation. I want better marketing and marketing email in the world, and Litmus is working towards that goal. So, yeah, they're good folks with a good product!
Read full review
SwiftERM Limited
No answers on this topic
Usability
Litmus Software
Litmus has integrations that make the software an integrated part of my work every day. Being able to test right within my email builder is just brilliant. Daily I also use the web interface to review analytics and spam testing. Overall it is one of the pieces of software I use daily without any complaints or issues.
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SwiftERM Limited
It is the only system we have able to find in the world that is 100% automatic. There is an element of automation in many email products, but these always require some input, if only setting the distribution time. No other analyses down to individual consumer level. No other system in the world is authorized to send Trustpilot product ratings in outbound emails. This really is superb.
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Reliability and Availability
Litmus Software
We have never had a problem with Litmus being unavailable so I would say their availability is fantastic. There might have been one time years ago that the site was down briefly but it also might have been a server issue on my end. Either way, Litmus was back up and running in a very short time
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SwiftERM Limited
No answers on this topic
Performance
Litmus Software
As with all technology, there are inevitably use-cases where you are unable to get to your original goal without some good old-fashioned experimenting. Some situations will (and are) more urgent which complicates an effective integration of a new process or a new team using an existing process but the "issues" are regularly resolved by re-starting the process specific to when Litmus is introduced to a project. If it doesn't come out the way you're anticipating, run it again and verify there is an issue before declaring all is lost
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SwiftERM Limited
No answers on this topic
Support Rating
Litmus Software
No answers on this topic
SwiftERM Limited
Setting up is a simple plugin. I did my own in three minutes including the registration. As it is automatic, there is no need for training or paying for users, etc. In six years we have never needed any support, but I know there is a team of developers there if that day ever arrives.
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In-Person Training
Litmus Software
It was very informative one on one session for me. I was able to use Litmus without any issues.
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SwiftERM Limited
No answers on this topic
Online Training
Litmus Software
It has all the required information.
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SwiftERM Limited
No answers on this topic
Implementation Rating
Litmus Software
It was quick and easy to get up and running. We were able to use the platform not long after getting it up and running.
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SwiftERM Limited
No answers on this topic
Alternatives Considered
Litmus Software
For more in-depth QA and personalization needs, Litmus is the way to go. I believe that Litmus should be used in conjunction with a product like Mailchimp or Constant Contact to support your email development efforts. I would not use any one of these by itself if you really want to create an end product that can provide the greatest ROI and use for your end consumer.
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SwiftERM Limited
Mailchimp, DotMailer, Emarsys. But none of these does exactly what SwiftERM does, leaving us in a situation where we now run both SwiftERM and Mailchimp.
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Scalability
Litmus Software
With our enterprise account, scalability is not an issue. I have not yet seen or heard of significant issues with user access, API connections for integrations etc. This includes down time for "Scheduled Maintenance" as some providers call them, Litmus has the technology backing to support a global team with a 24-hour workday across regions
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SwiftERM Limited
No answers on this topic
Return on Investment
Litmus Software
  • Litmus has positively helped us to be able to measure email performance metrics and provide stakeholders insights on what email content is resonating with clients
  • Litmus has helped us to ensure our emails are error free by providing us with an overview of whether each email meets the requirements for optimal email performance and delivery
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SwiftERM Limited
  • Our initial ROI was over 4,000%
  • It has freed up many days each month spent segmenting audiences.
  • Our customer churn has been reversed.
Read full review
ScreenShots

Litmus Screenshots

Screenshot of Litmus Personalize Essentials, with live polls to give subscribers a voice and drive email engagement.Screenshot of Litmus Email Guardian, featuring 24/7 link monitoring to safeguard emails.Screenshot of Litmus' integrated insights reports, that can automatically combine metrics from Salesforce Marketing Cloud with subscriber engagement insights from Litmus.Screenshot of campaign preview, available in 100+ popular email clientsScreenshot of Litmus' inbox previewing and feedback tools, that help users to spot and fix issues early.

SwiftERM Screenshots

Screenshot of Registration provides access to a 30 day FREE trialScreenshot of