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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    LocaliQ

    Score8.6 out of 10
    N/ALocaliQ is a marketing platform that helps businesses attract and retain ideal customers with a suite of AI lead management and digital agents, marketing automation, omnichannel campaign management, advanced reporting, and expert-led services.N/A

    Sprout Social

    Score8.4 out of 10
    N/ASprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening for customers. Sprout also provides customer success and technical support, to deliver consistent value to all users. Any organization, regardless of size or industry, receives…

    $249

    per month per user

    Pricing
    LocaliQSprout Social
    Editions & Modules
    No answers on this topic
    Essentials
    $79 per seat/per month annual / $99 per seat/per month monthly
    Standard
    $199 annual / $249 monthly
    per user/per month
    Professional
    $299 annual / $399 monthly
    per user/per month
    Advanced
    $399 annual / $499 monthly
    per user/per month
    Free Trial
    Free
    for 30 days
    Offerings
    Pricing Offerings
    LocaliQSprout Social
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsLocaliQ offers both self-serve and premium solutions. LocaliQ’s free, self-serve experience provides access to Free Website Grader, Free Inbound Call Recorder, Chatbot (free and $9.99/month options available), Scheduling Technology (free and $9.99/month options available), and Listings solutions ($9.99/month and $14.99/month options available). For LocaliQ's premium solutions, users are partnered with a LocaliQ expert to create the best marketing plan for their businesses that utilizes a full suite of marketing products.—
    More Pricing Information
    Community Pulse
    LocaliQSprout Social
    Considered Both Products
    Gannett
    No answer on this topic
    Sprout Social
    No answer on this topic
    Key User Insights
    Would buy again
    88%
    Would buy again
    37 Answers
    94%
    Would buy again
    106 Answers
    Delivers good value for the price
    95%
    Delivers good value for the price
    35 Answers
    94%
    Delivers good value for the price
    93 Answers
    Happy with the feature set
    90%
    Happy with the feature set
    38 Answers
    96%
    Happy with the feature set
    108 Answers
    Lived up to sales and marketing promises
    84%
    Lived up to sales and marketing promises
    31 Answers
    96%
    Lived up to sales and marketing promises
    86 Answers
    Implementation went as expected
    94%
    Implementation went as expected
    34 Answers
    96%
    Implementation went as expected
    92 Answers
    Features
    LocaliQSprout Social
    Email & Online Marketing
    Comparison of Email & Online Marketing features of LocaliQ and Sprout Social
    Feature
    LocaliQ
    7.6
    11 Ratings
    4% above category average
    Sprout Social
    -
    Ratings
    WYSIWYG email editor7.34 Ratings00 Ratings
    Dynamic content6.69 Ratings00 Ratings
    Ability to test dynamic content8.02 Ratings00 Ratings
    Landing pages6.78 Ratings00 Ratings
    A/B testing8.06 Ratings00 Ratings
    Mobile optimization7.311 Ratings00 Ratings
    Email deliverability reporting9.06 Ratings00 Ratings
    List management7.17 Ratings00 Ratings
    Triggered drip sequences8.63 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of LocaliQ and Sprout Social
    Feature
    LocaliQ
    7.2
    42 Ratings
    7% above category average
    Sprout Social
    -
    Ratings
    Lead nurturing automation7.434 Ratings00 Ratings
    Lead scoring and grading6.79 Ratings00 Ratings
    Data quality management7.438 Ratings00 Ratings
    Automated sales alerts and tasks7.224 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of LocaliQ and Sprout Social
    Feature
    LocaliQ
    7.8
    3 Ratings
    4% above category average
    Sprout Social
    -
    Ratings
    Calendaring9.52 Ratings00 Ratings
    Event/webinar marketing6.02 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of LocaliQ and Sprout Social
    Feature
    LocaliQ
    7.8
    10 Ratings
    12% above category average
    Sprout Social
    -
    Ratings
    Social sharing and campaigns8.19 Ratings00 Ratings
    Social profile integration7.69 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of LocaliQ and Sprout Social
    Feature
    LocaliQ
    7.2
    46 Ratings
    4% above category average
    Sprout Social
    -
    Ratings
    Dashboards7.244 Ratings00 Ratings
    Standard reports7.345 Ratings00 Ratings
    Custom reports7.235 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of LocaliQ and Sprout Social
    Feature
    LocaliQ
    9.0
    6 Ratings
    51% above category average
    Sprout Social
    -
    Ratings
    Customizability9.06 Ratings00 Ratings
    Listening/monitoring
    Comparison of Listening/monitoring features of LocaliQ and Sprout Social
    Feature
    LocaliQ
    -
    Ratings
    Sprout Social
    7.2
    114 Ratings
    6% below category average
    Boolean keyword searches00 Ratings6.980 Ratings
    Filtering out noise/spam00 Ratings7.196 Ratings
    Sentiment analysis00 Ratings7.077 Ratings
    Broad channel coverage00 Ratings8.090 Ratings
    Publishing
    Comparison of Publishing features of LocaliQ and Sprout Social
    Feature
    LocaliQ
    -
    Ratings
    Sprout Social
    8.2
    145 Ratings
    1% above category average
    Content planning and scheduling00 Ratings9.2145 Ratings
    Audience targeting00 Ratings7.2110 Ratings
    Content optimization00 Ratings8.2126 Ratings
    Workflow management00 Ratings8.4126 Ratings
    Engagement
    Comparison of Engagement features of LocaliQ and Sprout Social
    Feature
    LocaliQ
    -
    Ratings
    Sprout Social
    7.9
    132 Ratings
    3% below category average
    Automated routing and prioritization00 Ratings7.687 Ratings
    Customer interaction histories00 Ratings8.1116 Ratings
    Bulk actions00 Ratings8.1115 Ratings
    Marketing
    Comparison of Marketing features of LocaliQ and Sprout Social
    Feature
    LocaliQ
    -
    Ratings
    Sprout Social
    7.1
    96 Ratings
    8% below category average
    Lead generation00 Ratings6.869 Ratings
    Content marketing00 Ratings8.192 Ratings
    Paid media management00 Ratings6.23 Ratings
    Campaigns and promotions00 Ratings7.24 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of LocaliQ and Sprout Social
    Feature
    LocaliQ
    -
    Ratings
    Sprout Social
    8.4
    144 Ratings
    1% above category average
    Twitter00 Ratings8.8126 Ratings
    Facebook00 Ratings8.7143 Ratings
    LinkedIn00 Ratings8.6130 Ratings
    Google+00 Ratings7.846 Ratings
    Instagram00 Ratings8.6132 Ratings
    Pinterest00 Ratings8.246 Ratings
    YouTube00 Ratings8.01 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of LocaliQ and Sprout Social
    Feature
    LocaliQ
    -
    Ratings
    Sprout Social
    8.2
    146 Ratings
    6% above category average
    Campaign success analytics00 Ratings8.6138 Ratings
    Real-time tracking00 Ratings8.1134 Ratings
    Competitor analysis00 Ratings7.8120 Ratings
    Account management
    Comparison of Account management features of LocaliQ and Sprout Social
    Feature
    LocaliQ
    -
    Ratings
    Sprout Social
    8.0
    138 Ratings
    1% above category average
    Role-based user permissions & privileges00 Ratings8.7132 Ratings
    Mobile access00 Ratings7.3124 Ratings
    Best Alternatives
    LocaliQSprout Social
    Small Businesses
    HighLevel
    Score9.3 out of 10
    Sendible
    Score7.2 out of 10
    Medium-sized Companies
    OutboundEngine
    Score10 out of 10
    Emplifi
    Score8.9 out of 10
    Enterprises
    No answers on this topic
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    LocaliQSprout Social
    Likelihood to Recommend
    8.4
    (51 ratings)
    8.4
    (203 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.2
    (67 ratings)
    Usability
    7.8
    (38 ratings)
    8.5
    (130 ratings)
    Availability
    -
    (0 ratings)
    7.7
    (8 ratings)
    Performance
    -
    (0 ratings)
    8.0
    (7 ratings)
    Support Rating
    -
    (0 ratings)
    1.8
    (39 ratings)
    Online Training
    -
    (0 ratings)
    7.3
    (3 ratings)
    Implementation Rating
    -
    (0 ratings)
    1.0
    (12 ratings)
    Ease of integration
    -
    (0 ratings)
    8.1
    (42 ratings)
    Product Scalability
    7.8
    (37 ratings)
    -
    (0 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.1
    (1 ratings)
    User Testimonials
    LocaliQSprout Social
    Likelihood to Recommend
    Gannett
    LocaliQ is well-suited, in our experience, for B2B marketing and, specifically, hyper-targeted and personalized marketing efforts. The geofencing capability is excellent at helping us deliver messages literally to the doorsteps of our target prospects. The proprietary software they use for this targeting is worth the money, and their reps, specifically Nikki Rowell and Sarah Pena, are fantastic and delightful people to work with. The only scenario that was slightly underwhelming was LinkedIn. Their tools don't deliver any additional value to LinkedIn ad campaigns, so it's not worth paying LocaliQ to run these campaigns; we can run them ourselves, which doesn't require much effort. That is just a small downside. We are extremely pleased with LocaliQ and their whole team.
    Incentivized
    Read full review
    Sprout Social
    Sprout is typically the first platform that comes to mind when I think of social media content scheduling/platform management/social media management. However, Sprout is very pricey, and I don’t think there’s an obvious standout element that helps differentiate it from other scheduling platforms. For organizations with only a few social media profiles, I’d be more likely to recommend lower-cost or free platforms as opposed to Sprout. I’d probably only recommend Sprout for organizations with dozens or hundreds of social media accounts
    Incentivized
    Read full review
    Pros
    Gannett
    • ThriveHive is a smaller marketing team dedicated to helping small to medium sized businesses perfect their marketing messages. ThriveHive is particularity good at understanding how Google, and other search engines work, and have been instrumental in helping my company to grow and evolve.
    • With ThriveHive, you get a dedicated coach who is matched to your type of business. This experience with similar businesses gives your coach a better understanding of your business and the challenges your company faces.
    • My coach is very good at responding to my needs within 1 to 2 business days. Email contacts are fluent and as often as I need, to discuss ideas or questions. I can only speak of my relationship with my coach, and I am very pleased.
    • I feel that ThriveHive makes every effort to take excellent care of their clients, and makes you feel like you are their most important customer. I definitely believe that this is one of ThriveHives' greatest assets.
    Incentivized
    Read full review
    Sprout Social
    • Social Scheduling: Sprout Social makes it easier than any platform I've used to schedule posts with each, and to batch-schedule the same post to run on multiple dates. The scheduling platform is intuitive and easy to understand.
    • Social Reporting: With just a few clicks of the button, you can easily export reports that are easy for both social media experts and complete novices to understand. I like how you can get a report within 60 seconds or so if needed.
    • Customer Service/Help: Whenever I've had a question, both my Sprout Social rep and the Help Center have been extremely easy to contact and quick to reply. Problems are solved very fast and it's made easy to understand.
    Incentivized
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    Cons
    Gannett
    • LocaliQ could improve how it tracks and reports on customer journeys across those channels to provide a clearer view of ROI.
    • The pricing structure is not fully transparent, making it hard to understand the true costs associated with campaigns. Breaking down the fees associated with LocaliQ would make budgeting easier.
    • LocaliQ is able to provide basic ad creative, but there tends to be a disconnect between our brand voice and what is expected with creative. It would be nice to be able to get all design work within LocaliQ rather than have to use and outside designer all the time.
    Incentivized
    Read full review
    Sprout Social
    • I would like for Personal Instagram Accounts to be able to integrate with Sprout Social's Employee Advocacy platform. You are able to connect personally accounts to Sprout Social itself, which is great, but for employee re-sharing internal stories, this is not possible unless it is with a Business Instagram account.
    • I would like for the left hand tool bar to be more user friendly. There are so many tools and settings that are available, and I would like for it to be simplified in a way that makes it less cluttered.
    • An improvement can be made with the Sprout Social Mobile App. The user friendliness of the app does not allow as much autonomy as the regular webpage.
    Incentivized
    Read full review
    Likelihood to Renew
    Gannett
    No answers on this topic
    Sprout Social
    Sprout Social is the best platform out there for social-media management, and now that I have all my clients using Sprout Social, it would be sort of silly for me to walk away format at this juncture. The only cloud on the horizon would be if Salesforce bought it (as has been rumored) and put it inside its walled garden.
    Incentivized
    Read full review
    Usability
    Gannett
    Overall usability pretty good. If we would have gotten better return on our advertising dollar I would have continued with them - their dashboard was very easy to use and the recaps they provided were helpful. They try to put data in bite-sized pieces for the client that are understandable (unlike google's reporting page itself which can be a bit difficult to understand at times). Their team was friendly, semi-responsive, and provided explanations when requested
    Incentivized
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    Sprout Social
    Sprout Social is straightforward to use - built for anyone regardless of tech experience to be able to navigate. It integrates pretty seamlessly to the native platforms and brings a lot of things together to make a seamlessly experience for seasoned social media managers.
    Incentivized
    Read full review
    Reliability and Availability
    Gannett
    No answers on this topic
    Sprout Social
    Uptime was OK, but given the fact that we are in Europe, there were some specific problems: They tended to take the system down for maintenance during the night in the US, which was during our workday. This was definitely problematic and hard to explain to our clients.
    Read full review
    Performance
    Gannett
    No answers on this topic
    Sprout Social
    It is quick to post, however you have to refresh the page every time you add a new scheduled item.
    Read full review
    Support Rating
    Gannett
    No answers on this topic
    Sprout Social
    The chat and online resources are great. The managers are too. They go through account reps pretty fast. Also, not a lot of onboarding once a product or service is sold. The ticket request system is terrible, they have too many people switching off roles, they take a long time to get back to you and don't plan on anything being fixed over a weekend - even if you have a problem. Their customer service via tickets is the worst.
    Incentivized
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    Online Training
    Gannett
    No answers on this topic
    Sprout Social
    Their training is good, but the promotion of it is even better. I don't need or have the time for training, but I was always happy to know it was there. They did a great job sending updates out and making me aware when there was a new feature that I may want training for. As for the training I never used it, so I can't comment on that
    Read full review
    Implementation Rating
    Gannett
    No answers on this topic
    Sprout Social
    Make sure you do it all the way. Do not break it into phases. Pour yourself a coffee, start it in the morning and you'll be done before you finish that coffee.
    Read full review
    Alternatives Considered
    Gannett
    LocaliQ is more economical that marketing agencies we've used in the past. Our dollar goes farther. We've also used services from phonebook providers that were getting into the online advertising field. At the time, it was just being introduced so the reps knowledge on the topic was quiet limited.
    Incentivized
    Read full review
    Sprout Social
    We started this agency using Later and switched to Iconosqaure because we needed more in-depth reporting. We switched from Iconosquare to Sprout Social because of the continuous scheduling bugs/issues we were having with our account and our terrible experience with their Customer Service team. We are planning to close our Sprout Social account and move to HeyOrca because of cost, ease of use, and the basic scheduling features Sprout Social doesn't offer.
    Incentivized
    Read full review
    Scalability
    Gannett
    As mentioned prior, their ability to utilize and maximize our resources so that we receive the best results on all avenues of marketing and advertising. We see better lead generation, brand recognition and top of mind awareness due to LocaliQ efforts
    Incentivized
    Read full review
    Sprout Social
    No answers on this topic
    Return on Investment
    Gannett
    • It's hard to quantify but I know I've had at least 5 to 10 new clients in the last 6 months come from efforts related to my website
    • Not having to work on my website myself also helped free up my time, I don't need to worry!
    • Customer service is good, the team doesn't wait till there is a problem, they schedule check ins regularly
    Incentivized
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    Sprout Social
    • One positive impact has been a huge time saver for our team. Where we once had multiple systems and delays from producing content to approval to publishing, now everything is seamless.
    • Another positive impact is streamlining the onboarding process for new team members. Sprout Social is user-friendly and intuitive, making it easy to study even for someone completely new to social media.
    • One negative impact has been the time it takes to wade through irrelevant social listening posts. The filtering is not effective enough to eliminate the noise.
    Incentivized
    Read full review
    ScreenShots

    LocaliQ Screenshots

    Screenshot of the Dash lead management dashboard and engagement centerScreenshot of the Marketing Dashboard, which provides access to reports 24/7, or can be used to listen to phone calls and recordings, and manage a lead inbox. LocaliQ customers receive access to the Marketing Dashboard with the purchase of any other products at no additional cost. Upgrades available for automated lead nurture solutions.Screenshot of LocaliQ’s search ad technology includes expertise from account setup and keyword creation to data analysis and reporting across multiple search engines.Screenshot of Social ads, based on a business's unique goals and budget.Screenshot of LocaliQ listings solutions to get a business accurately listed, with lower cost or premium options.Screenshot of the AI-powered Dash SMS Agent that qualifies leads and convert customers. AI responses are generated using website content to provide a customer experience as good or better than a human interaction.

    Sprout Social Screenshots

    Screenshot of Sprout’s social media publishing tools, used to schedule and post messages to Facebook, Twitter, Instagram, Pinterest and LinkedIn simultaneously from a single Compose window.