Looker Studio vs. Sigma Computing

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Looker Studio
Score 8.1 out of 10
N/A
Looker Studio is a data visualization platform that transforms data into meaningful presentations and dashboards with customized reporting tools.
$9
per month per user per project
Sigma
Score 8.2 out of 10
N/A
Sigma Computing headquartered in San Francisco provides a suite of data services such as code free data modeling, data search and explorating, and related BI and data visualization services.N/A
Pricing
Looker StudioSigma Computing
Editions & Modules
Looker Studio Pro
$9
per month per user per project
Looker Studio
No charge
No answers on this topic
Offerings
Pricing Offerings
Looker StudioSigma
Free Trial
NoYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional DetailsContact us for pricing.
More Pricing Information
Community Pulse
Looker StudioSigma Computing
Considered Both Products
Looker Studio

No answer on this topic

Sigma
Chose Sigma Computing
I am not an expert in any of these, though from my brief exposure to Looker it felt like a steeper learning curve, more appropriate to companies with dedicated and skilled BI engineers, whereas Sigma (and Tableau, and Looker Studio) offer a quicker and more intuitive interface …
Chose Sigma Computing
flexibility, works really well with Snowflake, export capability, level of support, the fact that Sigma Computing is a start up and improving so quickly. Web based software
Chose Sigma Computing
Data Studio was used in the past but Sigma Computing is far more powerful, customizable, and sharable across teams.
Chose Sigma Computing
Google Data Studio is free, intuitive and easy to use but the analytics are limited. In-table calculations can't be done easily and it lacks a native connector for Snowflake. Moreover, table columns cannot be arranged in any order--they must be dimension first, and metrics …
Chose Sigma Computing
Easy entry tool that can grow with you as the data expertise and literacy grows within the org. Start up effort and cost is too high in the tools that are built for large corporate solutions.
Chose Sigma Computing
Tableau has better visualization capabilities than Sigma. Google Data Studio is a little more rigid in its capabilities and interface. I see Sigma as the happy middle.
Chose Sigma Computing
Sigma Computing is significantly faster and more versatile than Data Studio integrations for marketing data.
While it is less powerful than Tableau for data visualization, it is much easier to use due to its spread sheet like user interface.
Microsoft BI is a middle ground but …
Features
Looker StudioSigma Computing
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Looker Studio
7.1
62 Ratings
13% below category average
Sigma Computing
7.7
163 Ratings
6% below category average
Pixel Perfect reports6.743 Ratings6.1104 Ratings
Customizable dashboards7.461 Ratings9.3161 Ratings
Report Formatting Templates7.359 Ratings7.8133 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Looker Studio
7.7
61 Ratings
1% below category average
Sigma Computing
7.6
166 Ratings
5% below category average
Drill-down analysis7.151 Ratings8.2155 Ratings
Formatting capabilities7.257 Ratings7.1163 Ratings
Integration with R or other statistical packages6.929 Ratings7.35 Ratings
Report sharing and collaboration9.759 Ratings7.8162 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Looker Studio
8.2
60 Ratings
0% above category average
Sigma Computing
7.7
156 Ratings
7% below category average
Publish to Web8.353 Ratings7.7103 Ratings
Publish to PDF8.853 Ratings7.8130 Ratings
Report Versioning8.139 Ratings7.3120 Ratings
Report Delivery Scheduling7.942 Ratings7.9132 Ratings
Delivery to Remote Servers7.624 Ratings7.868 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Looker Studio
6.6
60 Ratings
16% below category average
Sigma Computing
6.8
149 Ratings
16% below category average
Pre-built visualization formats (heatmaps, scatter plots etc.)7.360 Ratings8.6147 Ratings
Location Analytics / Geographic Visualization7.857 Ratings5.626 Ratings
Predictive Analytics5.230 Ratings6.218 Ratings
Pattern Recognition and Data Mining6.06 Ratings00 Ratings
Best Alternatives
Looker StudioSigma Computing
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Supermetrics
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Reveal
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Score 10.0 out of 10
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User Ratings
Looker StudioSigma Computing
Likelihood to Recommend
8.6
(56 ratings)
8.3
(170 ratings)
Likelihood to Renew
9.0
(1 ratings)
10.0
(6 ratings)
Usability
8.5
(7 ratings)
7.6
(48 ratings)
Availability
-
(0 ratings)
8.2
(2 ratings)
Performance
-
(0 ratings)
9.1
(2 ratings)
Support Rating
6.7
(10 ratings)
10.0
(47 ratings)
Implementation Rating
-
(0 ratings)
9.1
(2 ratings)
Configurability
-
(0 ratings)
7.3
(1 ratings)
Ease of integration
-
(0 ratings)
9.1
(1 ratings)
Product Scalability
-
(0 ratings)
8.2
(2 ratings)
Vendor post-sale
-
(0 ratings)
7.3
(1 ratings)
User Testimonials
Looker StudioSigma Computing
Likelihood to Recommend
Google
Visualizing cross-channel campaign performance can blend data from a few different sources to compare performance metrics like spend, clicks, and conversions side-by-side in a single view, which helps in quick budget reallocation decisions. When dealing with massive volumes of data (millions of rows) or highly complex queries, Looker Studio dashboards can become slow, laggy, or even crash. Performance issues are a frequent complaint when working with large datasets, making it unsuitable for enterprise-level companies
Read full review
Sigma Computing
We were able to set up client-facing embedded reports with ease and security. The interface is not difficult to learn, although we may not be aware of or lack the necessary expertise to utilize more advanced features that would likely benefit us.
Read full review
Pros
Google
  • Breath of data - the number of ways to interrogate the data is endless, and the options to view metrics alongside each other make for comprehensive datasets.
  • Data visualisation and customisation - the options for presenting data and separating out across pages allow for clean visuals and segmented information.
  • Easy shareability/usability - a quick and simple tool to introduce colleagues to, and easy to grant access for them to be able to view the data, without having to understand the setup itself.
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Sigma Computing
  • Allows end users to easily dive into the data without having direct access to the table in our database management software.
  • Can easily turnaround dashboards that are detailed and visually pleasing.
  • Sigma is intuitive and as new features are rolled out it is easy to adopt and incorporate them into new and existing dashboards.
Read full review
Cons
Google
  • It needs better handling of complex logic. We often need workarounds to perform complex custom calculations, and it can be really unpleasant at times.
  • Felt it got slow with a larger data set, and in one minor report, we had to set up time filters so that calculations during spikes could be traced more quickly.
  • Compare to competition they need to improve with notification things.
Read full review
Sigma Computing
  • Sigma Computing does not allow custom ordering of pivot fields in pivot tables easily
  • Sigma Computing lacks functionality for creating tables or sections that dynamically adjust to the browser window's height while maintaining a fixed height textbox at the bottom
  • Sigma Computing does not provide straightforward options for formatting totals in tables, such as renaming 'Total' to 'Average', 'Team Total', etc
  • Sigma Computing does not support searching by individual tab names within a workbook
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Likelihood to Renew
Google
It is the simplest and least expensive way for us to automate our reporting at this time. I like the ability to customize literally everything about each report, and the ability to send out reports automatically in emails. The only issue we have been having recently is a technical glitch in the automatic email report. Sadly, there is almost no support for this tool from Google, but is also free, so that is important to take into consideration
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Sigma Computing
Sigma has helped us a lot and has become an integral part of our daily workflow. It would be difficult to switch to another platform and have to rebuild the numerous metrics and performance reports that we have already established
Read full review
Usability
Google
Looker Studio is easy to use, and it offers a sufficient variety of predefined visualizations to choose from. It's easy for us, and anyone can set up basic reporting without extensive data visualization skills. The interface layout is easy to understand, and it doesn't take long to get used to.
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Sigma Computing
It has a clean and modern interface. However, it is not completely intuitive. I think it would be better and easier to navigate with more Windows style drop down menus and/or tabls. There is a significant learning curve, but that may be due in part to the technical nature of this type of software tool.
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Reliability and Availability
Google
No answers on this topic
Sigma Computing
Yes, as long as you don’t conduct user error sigma is always up and running and waiting for you to complete your dashboards
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Performance
Google
No answers on this topic
Sigma Computing
It depends, it loads quickly for smaller dashboards but when loading larger amounts of data it takes more time to do so
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Support Rating
Google
I give it a lower support rating because it seems like our Dev team hasn't gotten the support they need to set up our database to connect. Seems like we hit a roadblock and the project got put on pause for dev. That sucks for me because it is harder to get the dev team to focus on it if they don't get the help they need to set it up.
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Sigma Computing
They are very friendly and informative. They are quick in resolving our queries and help us understand very minute things as well. They are quick in creating feature tickets based on our custom requirements, and they would also create a bug ticket if there is any discrepancy and get that checked on time.
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Implementation Rating
Google
No answers on this topic
Sigma Computing
Was not involved in implementation
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Alternatives Considered
Google
Looker Studio is far easier to implement, stand up, and learn. The interface is simpler and user-friendly for various levels of data visualization/analysis knowledge and experience. The biggest benefit of Looker Studio, however, is its ease of connection to GA data and speed. Furthermore, since it is an online program/tool, it requires less CPU/battery/storage on the user's device.
Read full review
Sigma Computing
With Looker, to be effective, a substantial amount of coding & modeling needs to happen in LookML. Being another language to learn, users have to context switch again from at a minimum either SQL or Python into LookML. The concept of being able to source control, code review, and deploy your models is a plus though.
Tableau is the gold standard for data visualization, no question. Power users will be able to create dazzling content that Sigma won't necessarily be able to easily match. However, since development usually happens via an extract, helping other users troubleshoot is an arduous process. Trying to re-do or un-do all the transformations and calculations that cause a certain number is very difficult.
With Sigma, all the queries happen directly against Snowflake and you can see the query logs. The data modeling happens right in a tabular, spreadsheet-like manner, so within only a few minutes, substantial transformations can happen, with visualizations just a few more clicks away.
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Scalability
Google
No answers on this topic
Sigma Computing
It is a cloud service offering that is able to expand based on your usage
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Return on Investment
Google
  • Free, so the only investment is time
  • Because it doesn't have native support of non-Google sources, it can cost more money than Tableau
  • The time spent formatting the templates or building connectors can have a negative impact on ROI
  • As a agency, charging for the reporting service is profitable after the first month or two after building the dashboard.
Read full review
Sigma Computing
  • Monitoring health of cloud platform has allowed the company to anticipate issues before they affect customers – Sigma prompted us building a canary monitoring process that provides customer container health.
  • Customer success has used an activity report to discover customers running runaway processes that they were unaware of, creating an alert to contact the customer and prevent an embarrassing situation.
  • Customer success uses the activity report to prompt conversations regarding increases or declines in behavior that led to increasing contract limits or addressing churn concerns.
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ScreenShots