Looker Studio vs. Sigma Computing

Does great at open canvas editing and letting you fully customize without the need for a grid. It is democratizing self-service no-code analytics. You do not need to be a data or analytics engineer to get started, and you can go very far based on how intuitive and straightforward the UI is. Some of the biggest challenges with Looker Studio relate to user management/security, embedding options, and issue support. For a long time, every user needed to have a Gmail to invite them to view a dashboard via login, not sure if that has been improved yet. You can let any user view without logging in, but that is not always recommended due to security reasons. In terms of embedding, you can only iframe dashboards. More sophisticated BI tools let you embed elements via API or Javascript. Iframing dashboards also make drill downs and dashboard to dashboard navigation tricky/near impossible. There is also no ability to contact Google for support when bugs or outages happen. They point everyone to the Data Studio community. There is some ability to get in contact with Google if you have an enterprise-level contract with Google Cloud, but the path for support is very ad hoc and not always fruitful.

Incentivized

Its a great tool to have. The ability to come in the morning and by using the report being able see how the day will go. Seeing the goal and the current inventory and also to be able to adjust as the day goes on. With the report updates the report as changes to the inventory happen live or if any issues arise. being able to see that live and being to react quickly.

Incentivized

• Self-service
• Easy to use, point and click
• Little to no training required
• Easy to share internally and externally
• Rich visualizations
• Canned reports
• Easy to copy/paste/dupe existing reports
• Ability to join data sets
• Easy integration with various data sources
• Flexible data integrations, including lowest common denominator (CSV, XLS, G-Sheets)
• Wide range of APIs
• Secure / authentication via Google SSO
• Easy to share / re-assign ownership of reports and data sources

Incentivized

• Allows end users to easily dive into the data without having direct access to the table in our database management software.
• Can easily turnaround dashboards that are detailed and visually pleasing.
• Sigma is intuitive and as new features are rolled out it is easy to adopt and incorporate them into new and existing dashboards.

Incentivized

• Few functionalities are very exclusive only for data studio.
• It's time taking to load data and at the same time only single Data source can be connected.
• When editing the reports you have to switch between Edit and View mode to see how does the change looks like.

• Viewer level license is quite limited. These users can't download data or even add filters on datasets. Something to keep in mind.
• Directly querying the underlying data warehouse will lead to increased usage. Not a big deal on something like Redshift, but your Snowflake consumption will increase, potentially by a lot.

It is the simplest and least expensive way for us to automate our reporting at this time. I like the ability to customize literally everything about each report, and the ability to send out reports automatically in emails. The only issue we have been having recently is a technical glitch in the automatic email report. Sadly, there is almost no support for this tool from Google, but is also free, so that is important to take into consideration

Incentivized

Sigma has helped us a lot and has become an integral part of our daily workflow. It would be difficult to switch to another platform and have to rebuild the numerous metrics and performance reports that we have already established

Incentivized

Google Data Studio has a clean interface that follows a lot of UX best practices. It is fairly easy to pick up the first time you use it, and there is a lot of documentation on line to help troubleshoot, if needed

Incentivized

It has a clean and modern interface. However, it is not completely intuitive. I think it would be better and easier to navigate with more Windows style drop down menus and/or tabls. There is a significant learning curve, but that may be due in part to the technical nature of this type of software tool.

Incentivized

Yes, as long as you don’t conduct user error sigma is always up and running and waiting for you to complete your dashboards

Incentivized

It depends, it loads quickly for smaller dashboards but when loading larger amounts of data it takes more time to do so

Incentivized

I give it a lower support rating because it seems like our Dev team hasn't gotten the support they need to set up our database to connect. Seems like we hit a roadblock and the project got put on pause for dev. That sucks for me because it is harder to get the dev team to focus on it if they don't get the help they need to set it up.

Incentivized

Support team is helpful in answering questions and providing help with using the UI. There are knowledgeable people within the support team. There are also good online support tools. There are significant community support resources available. There is however lack of a live support. It would be useful to have live phone number or chat to use.

Incentivized

Was not involved in implementation

Incentivized

Google Data Studio provides a great feature set considering its price point, especially when compared to commercial options from Microsoft and Tableau. While it may not be as versatile when it comes to working with and developing complex datasets, there is enough charm in its simple, easy-to-use UI to allow not-so-complex analytics to be conducted without having to hire a data analyst.

Incentivized

Sigma is by far the best. It is easiest to learn and easiest to use on a day to day basis. I never have to wait for dashboards to load and it's very easy to understand the variables that are going into my visualizations. Best of all I can manipulate the data within Sigma very easily. In these other platforms data manipulation is difficult or must be done in the data warehouse

Incentivized

It is a cloud service offering that is able to expand based on your usage

Incentivized

• Free, so the only investment is time
• Because it doesn't have native support of non-Google sources, it can cost more money than Tableau
• The time spent formatting the templates or building connectors can have a negative impact on ROI
• As a agency, charging for the reporting service is profitable after the first month or two after building the dashboard.

Incentivized

• Monitoring health of cloud platform has allowed the company to anticipate issues before they affect customers – Sigma prompted us building a canary monitoring process that provides customer container health.
• Customer success has used an activity report to discover customers running runaway processes that they were unaware of, creating an alert to contact the customer and prevent an embarrassing situation.
• Customer success uses the activity report to prompt conversations regarding increases or declines in behavior that led to increasing contract limits or addressing churn concerns.

Incentivized