TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Looker

    Score8.1 out of 10
    N/ALooker is a BI application with an analytics-oriented application server that sits on top of relational data stores. It includes an end-user interface for exploring data, a reusable development paradigm for data discovery, and an API for supporting data in other systems.N/A

    QuestionPro

    Score9.2 out of 10
    N/AQuestionPro is a insights and experience management platform, designed to help organizations of all sizes, from small businesses and academic institutions to large corporations, collect and analyze data to make better decisions. The platform provides an integrated ecosystem of tools for conducting everything from simple polls to complex, multi-stage research studies, supporting both quantitative and qualitative analysis. Core platforms and use…

    $99

    per month per user

    Pricing
    LookerQuestionPro
    Editions & Modules
    No answers on this topic
    Essentials
    $0
    Free for life per user
    Team Edition
    $83
    per month per user
    Advanced
    $99
    per month per user
    Research Edition
    Contact Vendor
    Offerings
    Pricing Offerings
    LookerQuestionPro
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeRequiredOptional
    Additional DetailsMust contact sales team for pricing.—
    More Pricing Information
    Community Pulse
    LookerQuestionPro
    Considered Both Products
    Google
    No answer on this topic
    QuestionPro Inc
    No answer on this topic
    Key User Insights
    Would buy again
    98%
    Would buy again
    85 Answers
    No answers on this topic
    Delivers good value for the price
    99%
    Delivers good value for the price
    75 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    87 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    98%
    Lived up to sales and marketing promises
    55 Answers
    No answers on this topic
    Implementation went as expected
    97%
    Implementation went as expected
    69 Answers
    No answers on this topic
    Features
    LookerQuestionPro
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Looker and QuestionPro
    Feature
    Looker
    7.4
    134 Ratings
    10% below category average
    QuestionPro
    -
    Ratings
    Pixel Perfect reports6.5110 Ratings00 Ratings
    Customizable dashboards8.2133 Ratings00 Ratings
    Report Formatting Templates7.5115 Ratings00 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Looker and QuestionPro
    Feature
    Looker
    6.8
    132 Ratings
    16% below category average
    QuestionPro
    -
    Ratings
    Drill-down analysis6.3128 Ratings00 Ratings
    Formatting capabilities6.6130 Ratings00 Ratings
    Integration with R or other statistical packages5.655 Ratings00 Ratings
    Report sharing and collaboration8.8131 Ratings00 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of Looker and QuestionPro
    Feature
    Looker
    7.9
    128 Ratings
    4% below category average
    QuestionPro
    -
    Ratings
    Publish to Web7.7105 Ratings00 Ratings
    Publish to PDF7.8113 Ratings00 Ratings
    Report Versioning7.984 Ratings00 Ratings
    Report Delivery Scheduling8.2110 Ratings00 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Looker and QuestionPro
    Feature
    Looker
    6.6
    128 Ratings
    19% below category average
    QuestionPro
    -
    Ratings
    Pre-built visualization formats (heatmaps, scatter plots etc.)7.7124 Ratings00 Ratings
    Location Analytics / Geographic Visualization7.5110 Ratings00 Ratings
    Predictive Analytics4.66 Ratings00 Ratings
    Access Control and Security
    Comparison of Access Control and Security features of Looker and QuestionPro
    Feature
    Looker
    7.3
    128 Ratings
    15% below category average
    QuestionPro
    -
    Ratings
    Multi-User Support (named login)7.5120 Ratings00 Ratings
    Role-Based Security Model7.2105 Ratings00 Ratings
    Multiple Access Permission Levels (Create, Read, Delete)7.2122 Ratings00 Ratings
    Report-Level Access Control7.360 Ratings00 Ratings
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Looker and QuestionPro
    Feature
    Looker
    5.2
    95 Ratings
    39% below category average
    QuestionPro
    -
    Ratings
    Responsive Design for Web Access4.991 Ratings00 Ratings
    Mobile Application5.01 Ratings00 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile5.885 Ratings00 Ratings
    Survey Format & Appearance
    Comparison of Survey Format & Appearance features of Looker and QuestionPro
    Feature
    Looker
    -
    Ratings
    QuestionPro
    9.7
    4 Ratings
    19% above category average
    Survey templates00 Ratings10.04 Ratings
    Themes00 Ratings9.04 Ratings
    Custom logo/branding00 Ratings10.04 Ratings
    Survey Content
    Comparison of Survey Content features of Looker and QuestionPro
    Feature
    Looker
    -
    Ratings
    QuestionPro
    9.7
    5 Ratings
    13% above category average
    Changes to live survey00 Ratings10.05 Ratings
    Question design help00 Ratings9.05 Ratings
    Multiple question types00 Ratings10.05 Ratings
    Survey Logic
    Comparison of Survey Logic features of Looker and QuestionPro
    Feature
    Looker
    -
    Ratings
    QuestionPro
    10.0
    5 Ratings
    18% above category average
    Survey logic flexibility00 Ratings10.05 Ratings
    Survey Reporting & Analytics
    Comparison of Survey Reporting & Analytics features of Looker and QuestionPro
    Feature
    Looker
    -
    Ratings
    QuestionPro
    9.4
    5 Ratings
    15% above category average
    Response tracking00 Ratings10.05 Ratings
    Data export00 Ratings10.05 Ratings
    Standard reports00 Ratings8.05 Ratings
    Custom reports00 Ratings10.04 Ratings
    Analytics00 Ratings9.05 Ratings
    Survey Administration & Security
    Comparison of Survey Administration & Security features of Looker and QuestionPro
    Feature
    Looker
    -
    Ratings
    QuestionPro
    10.0
    5 Ratings
    15% above category average
    Access controls00 Ratings10.05 Ratings
    Compliance00 Ratings10.04 Ratings
    Survey Distribution
    Comparison of Survey Distribution features of Looker and QuestionPro
    Feature
    Looker
    -
    Ratings
    QuestionPro
    7.7
    4 Ratings
    5% below category average
    Vendor-offered crowdsourcing00 Ratings5.33 Ratings
    Respondent restrictions00 Ratings10.04 Ratings
    Best Alternatives
    LookerQuestionPro
    Small Businesses
    Cyfe
    Score4 out of 10
    Jotform
    Score8.5 out of 10
    Medium-sized Companies
    Qlik Cloud Analytics (Qlik Sense)
    Score8.1 out of 10
    Qualaroo
    Score7 out of 10
    Enterprises
    Sisense
    Score6.9 out of 10
    SurveyMonkey
    Score8.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    LookerQuestionPro
    Likelihood to Recommend
    8.0
    (134 ratings)
    10.0
    (11 ratings)
    Likelihood to Renew
    9.2
    (8 ratings)
    7.6
    (6 ratings)
    Usability
    8.8
    (12 ratings)
    10.0
    (3 ratings)
    Availability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    6.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    8.8
    (14 ratings)
    7.0
    (1 ratings)
    Implementation Rating
    10.0
    (1 ratings)
    9.0
    (1 ratings)
    Configurability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    10.0
    (1 ratings)
    -
    (0 ratings)
    Data Sharing and Collaboration
    8.5
    (51 ratings)
    -
    (0 ratings)
    Data Sources
    7.3
    (51 ratings)
    -
    (0 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Professional Services
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    LookerQuestionPro
    Likelihood to Recommend
    Google
    When data drives potential for new orders, Looker earns its place in our tech stack. If, on the other hand, we are hoping for pipeline generation, Looker is useful if you are willing to repeatedly go check customer utilizations .... it is not appropriate if you are hoping to automate data analysis for this purpose.
    Incentivized
    Read full review
    QuestionPro Inc
    QuestionPro is great for forced-choice and Likert-scale data, and it easily turns raw data into readable statistics. The simple interface lacks attractiveness but is easy to learn and use, even for members outside the digital age. QuestionPro is less effective for qualitative data and short answer responses in large quantities. Reporting and analytic features leave this information in the bulky design, clogging the report and preventing cohesive presentation of the data.
    Incentivized
    Read full review
    Pros
    Google
    • Show visited pages - sessions, pageviews - which programs are viewed the most.
    • Displays session source/medium views to see where users are coming from.
    • It shows the video titles, URLs, and event counts so we can monitor the performance of our videos.
    • It gives a graphic face to the numbers, such as using bar charts, pie graphs, and other charts to show user trends or which channels are driving engagement.
    • Our clients like to see the top pages visited for a month.
    • I like the drop-and-drag approach, and building charts is a little easier than it was before.
    Incentivized
    Read full review
    QuestionPro Inc
    • Before choosing QuestionPro, we evaluated it and Qualtrics, SurveyGizmo, and SurveyMonkey. A committee tested each of 141 key features on all four products. QuestionPro did well in the comparison and we have ended up using even more features that we tested. The summary of that work can be found here: https://oit.utk.edu/research/documentation/qualtrics-to-questionpro/.
    • The way it handles anonymous surveys is particularly good. With most products, you have to remember to check the "anonymous" box to prevent it from saving email addresses or other identifiable data. But if you forget to do so, you can't tell by taking the survey. Question pro uses "Respondent Anonymity Assurance" that must be turned on by the company (a quick request from the chat window will suffice) and then it can never be turned off. This activates a link that appears on the bottom left-hand of each survey page. Clicking it takes the survey participant to a company page which assures them that the anonymous feature is indeed turned on.
    • It has a very nice combination of great power and ease of use.
    • The support we have received from the company has been excellent. Our team has worked with around 30 research software vendors for over 35 years and this company stands out as being extremely responsive to our needs. We told them we needed a migration tool to help us move from Qualtrics to QuestionPro and they created one in just a few weeks. They've added or improved a number of other features for us, at no charge.
    Read full review
    Cons
    Google
    • Documentation is scarce, and very difficult to find when you need it.
    • Pricing is unclear, particularly as you look to scale your reports across the business.
    • Data from other sources is not represented in the system as well as first party Google services.
    Incentivized
    Read full review
    QuestionPro Inc
    • The current user interface for designing and editing questions is truly awful. A big step backwards from earlier user interfaces which were great.
    • Customer support is not very helpful.
    • Results of survey are not exported in a way that is easy to translate into R data frame.
    Read full review
    Likelihood to Renew
    Google
    I give it this rating because it deems as effective, I am able to complete majority of my tasks using this app. It is very helpful when analyzing the data provided and shown in the app and it's just overall a great app for Operational use, despite the small hiccups it has (live data).
    Incentivized
    Read full review
    QuestionPro Inc
    It's a fine product, but it's also a very competitive field, so it wouldn't take much to knock QuestionPro from top tier status. I would like to see more functionality in all programs, so whichever program does that first is likely to get my money in the next round of budgeting.
    Read full review
    Usability
    Google
    Looker is relatively easy to use, even as it is set up. The customers for the front-end only have issues with the initial setup for looker ml creations. Other "looks" are relatively easy to set up, depending on the ETL and the data which is coming into Looker on a regular basis.
    Incentivized
    Read full review
    QuestionPro Inc
    QuestionPro is very easy to use. There are lots of question types and drag and drop functionality. There are lots of ways that make the platform easy to use
    Read full review
    Reliability and Availability
    Google
    No objections
    Incentivized
    Read full review
    QuestionPro Inc
    No answers on this topic
    Performance
    Google
    Somehow resources heavy, both on server and client. I recommned at least 50Mbs data rate and high performance desktop comouter to be abke to run comolex tasks and configure larger amount of data. On the other hand, the client does not need to worry when viewing, the performance is usually ok
    Incentivized
    Read full review
    QuestionPro Inc
    No answers on this topic
    Support Rating
    Google
    Never had to work with support for issues. Any questions we had, they would respond promptly and clearly. The one-time setup was easy, by reading documentation. If the feature is not supported, they will add a feature request. In this case, LDAP support was requested over OKTA. They are looking into it.
    Incentivized
    Read full review
    QuestionPro Inc
    They offer email, chat, and phone support. I have used the chat support several times. Response time was fast, but the rep did not always have the answer. Inquiries are answered quickly and thoroughly.
    Read full review
    Implementation Rating
    Google
    Very satisfied, easy to implement
    Incentivized
    Read full review
    QuestionPro Inc
    Try every feature and test take your surveys multiple times, running through different scenarios.
    Read full review
    Alternatives Considered
    Google
    Looker Studio, you can easily report on data from various sources without programming. Looker Studio is available at no charge for creators and report viewers. Enterprise customers who upgrade to Looker Studio Pro will receive support and expanded administrative features, including team content management. So it's good.
    Incentivized
    Read full review
    QuestionPro Inc
    First of all, QuestionPro has powerful futures when we compare it with others. I am not sure but somehow interface of the product is always important for some more than its functionality. QuestionPro has many features, functionality and has a great interface. It is easy to use and a software that is easy to understand.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Google
    Perfect price to performance
    Incentivized
    Read full review
    QuestionPro Inc
    No answers on this topic
    Return on Investment
    Google
    • Looker has a poignant impact on our business's ROI objectives. As an advertising exchange we have specific goals for daily requests and fill, and having premade Looks to monitor this is an integral piece of our operational capability
    • To facilitate an efficient monthly billing cycle in our organization, Looker is essential to track estimated revenue and impression delivery by publisher. Without the Looks we have set up, we would spend considerably more time and effort segmenting revenue by vertical.
    • Looker's unique value proposition is making analytical tools more digestible to people without conventional analytical experience. Other competing tools like Tableau require considerably more training and context to successfully use, and the ability to easily plot different visualizations is one of its greatest selling points.
    Incentivized
    Read full review
    QuestionPro Inc
    • QuestionPro is being used to automate surveys that were previously done by hand. We would not have been able to do this without the anonymous tracking feature. It has cut turnaround of reports by more than half.
    • This is of course more efficient, but this could be expected of any software that automates a survey for you.
    Read full review
    ScreenShots

    Looker Screenshots

    Screenshot of a Looker dashboard with a geo chart.