Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Looker
Score 8.1 out of 10
N/A
Looker is a BI application with an analytics-oriented application server that sits on top of relational data stores. It includes an end-user interface for exploring data, a reusable development paradigm for data discovery, and an API for supporting data in other systems.N/A
Cyfe
Score 8.3 out of 10
N/A
Cyfe is all-in-one dashboard software for analyzing data from online services like Google Analytics, Salesforce, AdSense, MailChimp, Amazon, Facebook, etc, from Traject.
$29
Monthly or Annually
Pricing
LookerCyfe, by Traject
Editions & Modules
No answers on this topic
Solo
$29
Monthly or Annually
Pro
$49
Monthly or Annually
Premier
$89+
Monthly or Annually
Agency
$150
Monthly or Annually
Offerings
Pricing Offerings
LookerCyfe
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsMust contact sales team for pricing.
More Pricing Information
Community Pulse
LookerCyfe, by Traject
Considered Both Products
Looker
Chose Looker
Even if Google Analytics and Google Data studio works well with each other they don't necessarily stack against each other and Data studio just makes interpreting the data more visual and concise. However we recommend Looker for the new and growing number of use cases and …
Cyfe
Chose Cyfe, by Traject
Cyfe more than holds its own vs the competition. The capabilities are strong - especially for the price.
Top Pros
Top Cons
Features
LookerCyfe, by Traject
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Looker
8.1
95 Ratings
1% below category average
Cyfe, by Traject
6.9
27 Ratings
17% below category average
Pixel Perfect reports7.680 Ratings6.817 Ratings
Customizable dashboards8.794 Ratings5.027 Ratings
Report Formatting Templates7.979 Ratings9.120 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Looker
8.0
96 Ratings
1% below category average
Cyfe, by Traject
8.5
25 Ratings
5% above category average
Drill-down analysis8.293 Ratings8.715 Ratings
Formatting capabilities7.494 Ratings8.120 Ratings
Integration with R or other statistical packages8.038 Ratings10.09 Ratings
Report sharing and collaboration8.596 Ratings7.025 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Looker
8.4
92 Ratings
1% above category average
Cyfe, by Traject
9.2
22 Ratings
10% above category average
Publish to Web8.376 Ratings10.014 Ratings
Publish to PDF8.682 Ratings10.020 Ratings
Report Versioning8.162 Ratings6.89 Ratings
Report Delivery Scheduling8.782 Ratings10.016 Ratings
Delivery to Remote Servers00 Ratings9.04 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Looker
6.7
93 Ratings
19% below category average
Cyfe, by Traject
8.9
18 Ratings
10% above category average
Pre-built visualization formats (heatmaps, scatter plots etc.)8.091 Ratings8.017 Ratings
Location Analytics / Geographic Visualization7.679 Ratings8.614 Ratings
Predictive Analytics4.66 Ratings10.08 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
Looker
8.5
92 Ratings
1% below category average
Cyfe, by Traject
8.6
21 Ratings
0% below category average
Multi-User Support (named login)8.887 Ratings10.020 Ratings
Role-Based Security Model8.280 Ratings6.314 Ratings
Multiple Access Permission Levels (Create, Read, Delete)8.587 Ratings8.416 Ratings
Report-Level Access Control8.427 Ratings00 Ratings
Single Sign-On (SSO)00 Ratings9.76 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Looker
5.8
67 Ratings
32% below category average
Cyfe, by Traject
9.3
19 Ratings
15% above category average
Responsive Design for Web Access6.764 Ratings9.418 Ratings
Mobile Application5.01 Ratings10.05 Ratings
Dashboard / Report / Visualization Interactivity on Mobile6.559 Ratings7.713 Ratings
Application Program Interfaces (APIs) / Embedding
Comparison of Application Program Interfaces (APIs) / Embedding features of Product A and Product B
Looker
-
Ratings
Cyfe, by Traject
8.4
6 Ratings
6% above category average
REST API00 Ratings8.64 Ratings
Javascript API00 Ratings10.02 Ratings
iFrames00 Ratings10.04 Ratings
Java API00 Ratings10.02 Ratings
Themeable User Interface (UI)00 Ratings5.94 Ratings
Customizable Platform (Open Source)00 Ratings5.83 Ratings
Best Alternatives
LookerCyfe, by Traject
Small Businesses
BrightGauge
BrightGauge
Score 8.9 out of 10
BrightGauge
BrightGauge
Score 8.9 out of 10
Medium-sized Companies
Reveal
Reveal
Score 9.9 out of 10
Reveal
Reveal
Score 9.9 out of 10
Enterprises
TIBCO Jaspersoft Community Edition
TIBCO Jaspersoft Community Edition
Score 9.7 out of 10
TIBCO Jaspersoft Community Edition
TIBCO Jaspersoft Community Edition
Score 9.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
LookerCyfe, by Traject
Likelihood to Recommend
8.3
(96 ratings)
8.0
(29 ratings)
Likelihood to Renew
9.0
(4 ratings)
9.4
(9 ratings)
Usability
8.8
(12 ratings)
7.0
(3 ratings)
Support Rating
8.8
(14 ratings)
10.0
(2 ratings)
Implementation Rating
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
LookerCyfe, by Traject
Likelihood to Recommend
Google
Quick dashboards from Google Sheets - Easier to do the graphs than in Google Sheets - Operational dashboards to be used in the day-to-day work - It is good both for retrospective data and to do a pulse check of the current status - Better for not giant amounts of data and not multiple data sources. - If you need a lot of graphs to be displayed on the same page, it can be a bit glitchy during configuration (then the use works fine).
Read full review
Traject
Cyfe might be for you if you are looking for a cost-effective way to display all of your marketing metrics in one place. If you are looking for a detailed, fine-tuned, niche, or extremely specific metrics, this might not be the best solution. Cyfe is good for a general health check-up of marketing, but not a finely tuned examination.
Read full review
Pros
Google
  • Filtering - you can filter across different dimensions and metrics to get a more specific "cut" of data
  • Refreshing - data automatically ingests into Looker which allows reports to be updated and backfilled in real time
  • Conditional Reporting - you can leverage Looker's reporting features to flag when a given metric or KPI falls below or above a specified threshold. For example, if you had a daily sales benchmark in a SAAS organization, you could use Looker to flag whenever daily sales falls above or below the benchmark
Read full review
Traject
  • Has preset metric groups that pull similar stats together in one "bucket" saving you the time of setting up each stat-line one by one
  • Allows you to easily adjust the timeframe for what stats you want to see, so you can find YOY stats or just last month's stats rather quickly
  • Colored visualizations of stats make it easy to notice when campaigns are taking off
Read full review
Cons
Google
  • Looker is less graphical or pictorial which makes it less attractive
  • Consumes a lot of memory when there are multiple rows and columns, impacts performance too
  • At times when we download huge chunks of raw data from Looker dashbords, the time taken to prepare the file is enormous - The user fails to understand if Looker has frozen or if the data is getting prepared in the background for downloading. In turn, user ends up triggering multiple downloads
Read full review
Traject
  • I'd love to see additional functionality to customize colors. The light/dark option is very nice, but a little more flexibility in the colors would go a long way, especially if it was possible at the dashboard level rather than just the account level. Along the same lines, being able to customize the charts a little more, for example being able to show an x-axis on single data type graphs, could make them easier to read in some cases.
  • Being able to choose to report on converted clicks or conversions in AdWords would be helpful.
  • Needs the ability to show the date range on the shared URL dashboards. Would be even better if the date range was adjustable on that view, too.
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Likelihood to Renew
Google
We've been very happy with Looker so far, and all teams in the organization are starting to see its value, and use it on a frequent basis. It has quickly become our accessible "source of truth" for all data/metrics.
Read full review
Traject
It has become a part of our internal tools so unless a competitor comes out with similar functionality as a similar price point it is unlikely that we would not renew. One area that would cause us not to renew would be if a competing service came out with more third-party integrations that match our needs. Price at this point is no longer an issue as it would allow us to automate a somewhat manual process that we have now connecting Cyfe widgets to Google Sheets.
Read full review
Usability
Google
Looker is relatively easy to use, even as it is set up. The customers for the front-end only have issues with the initial setup for looker ml creations. Other "looks" are relatively easy to set up, depending on the ETL and the data which is coming into Looker on a regular basis.
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Traject
I gave it a rating of 7 because it does a good job at what it does, but there are missing that are missing which I would have benefited from. For instance, if I was able to drill down more on the specific metrics I was able to see, that would have been helpful.
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Support Rating
Google
Never had to work with support for issues. Any questions we had, they would respond promptly and clearly. The one-time setup was easy, by reading documentation. If the feature is not supported, they will add a feature request. In this case, LDAP support was requested over OKTA. They are looking into it.
Read full review
Traject
Because I had a very minor question and I was able to speak directly to the founder through LinkedIn and through email. I know that as they grow this may not always be an option but the fact that he made himself available to answer my questions said a lot about his passion for the product.
Read full review
Implementation Rating
Google
No answers on this topic
Traject
Cyfe is a 15 minutes implementation, then some time to get your data sources created. This is an easy one person job that will not result in down time or unnecessary wasted man hours.
Read full review
Alternatives Considered
Google
Looker is an off-the-shelf, free tool for Google business users. Other than the internal cost of time to build, we had no costs to set up what we needed to do. Knowledge sharing internally and using templates greatly reduced this cost, making the overall cost very low.
Read full review
Traject
The Salesforce dashboard is comparably flexible and intuitive, but designed more to its internal CRM focus. SumAll shares the social media dashboard capabilities, but lacks all others. Its interesting feature is side-by-side graph analysis for cross-channel performance. Cyfe might borrow from SumAll's default weekly email summary of performance from the dashboard, but implementation could be too complex. Nuvi dashboard is exclusively for social media marketing, but lacks Cyfe's flexibility for third party integration and window customization settings.
Read full review
Return on Investment
Google
  • Allowing others to self-serve their own analytics and connect it to Looker simply and easily has helped unblock the central data team so they can instead focus on validated dashboards whilst stakeholders manage their day-to-day analysis themselves. Countless engineering hours have been freed up by not having to manage every user permission for each BI tool; we have a BYOBI approach; Bring Your Own BI
  • Creation and management of a semantic layer (LookML =Looker Modeling Language ) allows peoples sandboxes and production databases to become clutter free. Minor adjustments, conditional fields, and even some modelling can all be done in LookML which doesn't need oversight or governance from the central data team.
  • LookML, specifying drilldown fields and their sub-queries, as well as generally creating dynamic parameters with Liquid are all great features, but can have a steep learning curve. it may take some time to understand how to create this middle layer correctly, or even pose a risk of inheriting complex code from another source which can be unmaintainable if it becomes too big. Some level of governance is recommended if Looker is used by a large number of editors.
Read full review
Traject
  • Cyfe allows us to provide real time data to our clients
  • Cyfe allows us to provide detailed analytics to our clients showing actual results
  • Cyfe reduced our need to provide monthly "reports" to our marketing clients
  • Cyfe allows us to have better situational awareness and know what is going on throughout our multiple organizations
Read full review
ScreenShots

Looker Screenshots

Screenshot of a Looker dashboard with a geo chart.