Lotame vs. SAP HANA Cloud

Well suited for advertising business. Has a lot of links to all relevant technologies. It is also a great platform if you want to buy or sell data and look for quality here. But you need a team which knows how to handle data. Less appropriate when you expect a fully managed service.

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I think if you have a large organization, it's probably the product and the marketplace to go to. We're a large management consulting firm operating in four to seven countries. And generally speaking, I think that's the size and the scope where it scales best. I can't speak to smaller companies, but I can't see smaller companies leveraging the benefits as much as a larger organization can.

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• Its ability to show different affinities of audience segments
• Creating and customizing audience segments
• Great reporting features to help learn more about audience segments and media performance

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• Real-time reporting and analytics on data: because of its in-memory architecture, it is perfect for businesses that need to make quick decisions based on current information.
• Managing workload with complex data: it can handle a vast range of data types, including relational, documental, geospatial, graph, vector, and time series data.
• Developing and deploying intelligent data applications: it provides various tools for such applications and can be used for machine learning and artificial intelligence to automate tasks, gain insights from data, and make predictions.

• So far we haven't encountered too many "needs improvement" pain points with Lotame - if we've had a problem so far it's been more a matter of needing to learn that particular action than any fault of Lotame.

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• Requires higher processing power, otherwise it won't fly. How ever computing costs are lower. Incase you are migrating to cloud please do not select the highest config available in that series . Upgrading it later against a reserved instance can cost you dearly with a series change
• Lack of clarity on licensing is one major challenge
• Unless S/4 with additional features are enabled mere migration HANA DB is not a rewarding journey. Power is in S/4

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We would rate our likelihood of renewing at 9/10. SAP HANA Cloud has proven to be a highly reliable and scalable data platform that consistently delivers strong performance. Its seamless integration with our overall SAP landscape, combined with improved analytics and real-time data capabilities, makes it a core part of our long-term technology strategy.

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It is very useful solution which provides you speedier data processing, real-time analytics. It helps you manage diverse data types. It also offers you excellent disaster management. It has user friendly interface which helps you navigate system and transactions easily and perform task smoothly.

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so far, we didn't get any outage

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so far good

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Lotame has been an excellent partner with MMP

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However, I am not the right person to answer this as we have another department to handle support and contact the service provider for any support required. Although i will say that they are the quick respondent and knows how to handle querry of the customers and provide quick and better support.

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Professional GIS people are some of the most risk-averse there are, and it's difficult to get them to move to HANA in one step. Start with small projects building to 80% use of HANA spatial over time.

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There are alternatives in the market - Visual DNA, Bluekai/Oracle/ Adobe Audience Manager, Krux. They all offer a similar offering, however, I prefer the easy UI which is very intuitive even for beginners to the DMP world.

I have deep knowledge of other disk based DBMSs. They are venerable technology, but the attempts to extend them to current architectures belie the fact they are built on 40 year old technology. There are some good columnar in-memory databases but they lack the completeness of capability present in the HANA platform.

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I don't have visibility in licensing

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Limitation of training deliverable by organization

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We are still in process for the first applciaiton

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• Helped us increase data revenue via their unbranded exchange.
• Campaign and audience reporting is used to sales discussions to justify increased spend post trial campaigns.

• ROI has always been high in terms of the functionality that it offers and the security features it comes with.
• Managing large volumes of data in real-time is not an easy task, but it does it pretty well with faster data processing.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info