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Top Rated
1818 Ratings
6 Ratings
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Score 6 out of 100

Mailchimp

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Top Rated
1818 Ratings
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Score 8.2 out of 100

Likelihood to Recommend

Aurea Campaign Manager (formerly Lyris HQ)

I feel that this is a very good email marking system. You really can accomplish any task needed for your email marketing needs. I think that if a few key features were added, it would really take Lyris HQ over the top. We are very happy with this product and we tell our clients about it when they ask us.
Chris Kashow | TrustRadius Reviewer

Mailchimp

Mailchimp is well suited to a situation where you have a stable or known set of recipients to whom you will be sending email updates on a regular basis. Mailchimp is well suited to situations where a lot of information needs to be sent to a lot of different people and organizations at specified times in the future.Mailchimp is not appropriate for one-to-one communication - the higher the scale of interactions from 1 to many the better the software performs.
Alfred Brock | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Aurea Campaign Manager (formerly Lyris HQ)
5.0
Mailchimp
8.1
WYSIWYG email editor
Aurea Campaign Manager (formerly Lyris HQ)
2.0
Mailchimp
8.5
Dynamic content
Aurea Campaign Manager (formerly Lyris HQ)
5.0
Mailchimp
7.8
Ability to test dynamic content
Aurea Campaign Manager (formerly Lyris HQ)
7.0
Mailchimp
7.9
Landing pages
Aurea Campaign Manager (formerly Lyris HQ)
4.0
Mailchimp
7.6
A/B testing
Aurea Campaign Manager (formerly Lyris HQ)
5.0
Mailchimp
7.8
Mobile optimization
Aurea Campaign Manager (formerly Lyris HQ)
6.0
Mailchimp
8.6
Email deliverability reporting
Aurea Campaign Manager (formerly Lyris HQ)
8.0
Mailchimp
8.8
List management
Aurea Campaign Manager (formerly Lyris HQ)
4.0
Mailchimp
8.3
Triggered drip sequences
Aurea Campaign Manager (formerly Lyris HQ)
4.0
Mailchimp
7.7

Reporting & Analytics

Aurea Campaign Manager (formerly Lyris HQ)
6.0
Mailchimp
7.7
Dashboards
Aurea Campaign Manager (formerly Lyris HQ)
4.0
Mailchimp
7.7
Standard reports
Aurea Campaign Manager (formerly Lyris HQ)
6.0
Mailchimp
8.2
Custom reports
Aurea Campaign Manager (formerly Lyris HQ)
8.0
Mailchimp
7.4

Lead Management

Aurea Campaign Manager (formerly Lyris HQ)
Mailchimp
9.2
Lead nurturing
Aurea Campaign Manager (formerly Lyris HQ)
Mailchimp
7.0
Lead scoring and grading
Aurea Campaign Manager (formerly Lyris HQ)
Mailchimp
10.0
Data quality management
Aurea Campaign Manager (formerly Lyris HQ)
Mailchimp
10.0
Automated sales alerts and tasks
Aurea Campaign Manager (formerly Lyris HQ)
Mailchimp
10.0

Campaign Management

Aurea Campaign Manager (formerly Lyris HQ)
Mailchimp
10.0
Calendaring
Aurea Campaign Manager (formerly Lyris HQ)
Mailchimp
10.0
Event/webinar marketing
Aurea Campaign Manager (formerly Lyris HQ)
Mailchimp
10.0

Social Media Marketing

Aurea Campaign Manager (formerly Lyris HQ)
Mailchimp
10.0
Social sharing and campaigns
Aurea Campaign Manager (formerly Lyris HQ)
Mailchimp
10.0
Social profile integration
Aurea Campaign Manager (formerly Lyris HQ)
Mailchimp
10.0

Platform & Infrastructure

Aurea Campaign Manager (formerly Lyris HQ)
Mailchimp
8.5
API
Aurea Campaign Manager (formerly Lyris HQ)
Mailchimp
9.0
Role-based workflow & approvals
Aurea Campaign Manager (formerly Lyris HQ)
Mailchimp
10.0
Customizability
Aurea Campaign Manager (formerly Lyris HQ)
Mailchimp
6.5
Integration with Salesforce.com
Aurea Campaign Manager (formerly Lyris HQ)
Mailchimp
8.5
Integration with Microsoft Dynamics CRM
Aurea Campaign Manager (formerly Lyris HQ)
Mailchimp
8.5
Integration with SugarCRM
Aurea Campaign Manager (formerly Lyris HQ)
Mailchimp
8.5

Pros

Aurea Campaign Manager (formerly Lyris HQ)

  • I like the file import process - quick and efficient.
  • List segmentation is thorough.
  • Campaign monitoring is easily accessible and accurate.
Anonymous | TrustRadius Reviewer

Mailchimp

  • Easy to use and updates to application have been very customer focused.
  • Love the amount of services you receive from them at absolutely no cost to you. You can add up to 2,000 subscribers for free.
  • Compatibility with our CRM and Hubspot which enables us to target our email marketing efforts.
  • Great customer service. Any time issues arose or questions needed to be addressed, their customer service team was very responsive and helpful.
  • Outstanding email analytics which allows us to measure many metrics for our email marketing campaign.
Ron Rothstain | TrustRadius Reviewer

Cons

Aurea Campaign Manager (formerly Lyris HQ)

  • PHP API
  • Segmentation
  • Creating messages via API calls
Clark Tomlinson | TrustRadius Reviewer

Mailchimp

  • Phone support. While the chat function is extremely effective, it can be helpful with certain questions to speak with someone over the phone.
  • I'd like the ability to unsubscribe someone to all campaigns. Currently, if someone unsubscribes to a campaign, they will never receive that exact campaign again. But if their email address is on multiple lists or gets added on another list by someone who is unaware that they unsubscribed, that person will receive another email. Many recipients have been angered by this, telling me that the unsubscribed - which they did - but I have to explain that the process is not universal, and sometimes we forget to include the "exclude" list.
  • The payment structure goes by the number of email addresses that are stored on Mailchimp, so to stay below a certain billing threshold, I have to periodically delete lists of stored email addresses. This gets to be cumbersome because I regularly need to delete and re-upload many of the same lists of people.
Jason Carlage | TrustRadius Reviewer

Likelihood to Renew

Aurea Campaign Manager (formerly Lyris HQ)

Aurea Campaign Manager (formerly Lyris HQ) 8.0
Based on 3 answers
Lyris HQ is a simple tool, but it is highly effective and , for smaller organizations, it can save a lot of time and money.
Anonymous | TrustRadius Reviewer

Mailchimp

Mailchimp 9.4
Based on 48 answers
Love the product! Easy to use -create fabulous e-mails for our clients which met their needs! Enjoyed using the tools and creating a report for the sales and marketing teams that we work for which helped sharpen their focus and increase their revenue!
Valie Robbins | TrustRadius Reviewer

Usability

Aurea Campaign Manager (formerly Lyris HQ)

Aurea Campaign Manager (formerly Lyris HQ) 8.0
Based on 1 answer
Super easy to use.
Anonymous | TrustRadius Reviewer

Mailchimp

Mailchimp 8.5
Based on 134 answers
The interface is really easy to use. The email editor works great and helps smooth out the issues you have when creating emails for the many different email clients out there. It's also easy to schedule and deploy emails within the platform. Email reporting is also great.
Mike Muller | TrustRadius Reviewer

Reliability and Availability

Aurea Campaign Manager (formerly Lyris HQ)

Aurea Campaign Manager (formerly Lyris HQ) 9.0
Based on 1 answer
Anonymous | TrustRadius Reviewer

Mailchimp

Mailchimp 10.0
Based on 4 answers
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
Ben Caplan | TrustRadius Reviewer

Performance

Aurea Campaign Manager (formerly Lyris HQ)

Aurea Campaign Manager (formerly Lyris HQ) 6.0
Based on 1 answer
Running larger segments can take some time.
Anonymous | TrustRadius Reviewer

Mailchimp

Mailchimp 10.0
Based on 5 answers
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
Ben Caplan | TrustRadius Reviewer

Support Rating

Aurea Campaign Manager (formerly Lyris HQ)

Aurea Campaign Manager (formerly Lyris HQ) 8.0
Based on 1 answer
I found one really good tech support guru and stuck with him forever.
Anonymous | TrustRadius Reviewer

Mailchimp

Mailchimp 10.0
Based on 8 answers
The customer support clients really know about their tool and they were able to help my with all of my questions and problems, which over the years were quite a few. They're even motivated enough to drop a funny line here and there which perfectly matches their corporate language on the website.
Fabian Kuhn | TrustRadius Reviewer

Implementation Rating

Aurea Campaign Manager (formerly Lyris HQ)

Aurea Campaign Manager (formerly Lyris HQ) 6.0
Based on 1 answer
Implementation was one of the most painful parts for us as we had to find and create our own library to interface with Lyris's SOAP API interface which still to this day is one of the top libraries used in its language.
Clark Tomlinson | TrustRadius Reviewer

Mailchimp

Mailchimp 8.8
Based on 20 answers
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
Vicki Lesage | TrustRadius Reviewer

Alternatives Considered

Aurea Campaign Manager (formerly Lyris HQ)

They are much better
Anonymous | TrustRadius Reviewer

Mailchimp

The automation features in Mailchimp vastly outrank any other mail service I've tried so far, and seeing as we often try and teach our clients how to utilize it, I also really appreciate their deep and constantly updated tutorials and documentation. Whenever I've had an issue or problem their support staff, whether over chat or phone have been really helpful and invested in helping solve the issue.
Maria Clara Daly | TrustRadius Reviewer

Scalability

Aurea Campaign Manager (formerly Lyris HQ)

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 9.3
Based on 4 answers
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now.If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
Ben Caplan | TrustRadius Reviewer

Return on Investment

Aurea Campaign Manager (formerly Lyris HQ)

  • More defined lists for third party blasts, which turns into more leads for the clients. Which is more money in our pocket.
  • Some segmentation pulls do take a long time, thus leading to multiple requests and a time suck for myself.
Chris Kashow | TrustRadius Reviewer

Mailchimp

  • Its affordability keeps campaign expenditures low. For the first year of the campaign, we were able to utilize the free service which saved us about $400 on administrative costs. We have just recently upgraded to a payment plan.
  • The ease of using saved templates cuts down on staff time, and even if we decide to use a new template, customizing a template is pretty simple.
  • We have been able to raise $5,000+ from our email campaigns, and that was during the time when we weren't paying for the service.
Fredrick Doss, M.A. | TrustRadius Reviewer

Screenshots

Pricing Details

Aurea Campaign Manager (formerly Lyris HQ)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Mailchimp

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Aurea Campaign Manager (formerly Lyris HQ)
8.0
Mailchimp
8.4

Likelihood to Renew

Aurea Campaign Manager (formerly Lyris HQ)
8.0
Mailchimp
9.4

Usability

Aurea Campaign Manager (formerly Lyris HQ)
8.0
Mailchimp
8.5

Reliability and Availability

Aurea Campaign Manager (formerly Lyris HQ)
9.0
Mailchimp
10.0

Performance

Aurea Campaign Manager (formerly Lyris HQ)
6.0
Mailchimp
10.0

Support Rating

Aurea Campaign Manager (formerly Lyris HQ)
8.0
Mailchimp
10.0

Online Training

Aurea Campaign Manager (formerly Lyris HQ)
5.0
Mailchimp

Implementation Rating

Aurea Campaign Manager (formerly Lyris HQ)
6.0
Mailchimp
8.8

Scalability

Aurea Campaign Manager (formerly Lyris HQ)
Mailchimp
9.3

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