Lyssna vs. Intuit Mailchimp

UsabilityHub is well suited for remote unmoderated testing. Responses are captured very quickly and live updates allow the user to keep track of how the test is performing. The types of testing that make the most sense to use on UsabilityHub are preference test, first click test, navigational, and design surveys. It is less appropriate for one-on-one testing and lengthy questionnaires.

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Mailchimp is fairly easy to onboard, even for those who would consider themselves less technologically inclined. It can be as simple as plug-and-play for simpler campaigns or scale up as needed. It also makes it easy to build, send out for internal review and feedback, and track all the needed changes.

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• Rapid user feedback
• Demographic targeting
• Well presented results
• Easy to use
• Relatively inexpensive

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• Mailchimp allows you to manage your mailing list really well. You can subscribe people, unsubscribe people manage the mailing list directly into segments, and what not.
• Mailchimp has features where you can create campaigns based on your mailing lists and send out newsletters to your subscribers based on a multitude of parameters that you can setup. Such as send email daily, weekly, monthly and they also have event based mails that you can send out.
• Mailchimp also has a feature where you can design your emails. The look and aesthetics are very important when sending emails to your subscribers and all those needs are addressed here.

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• Add additional demographic sorting options for the audience to better meet the needs of B2B users - for example include industry type, functional area, etc.
• Bring back the navigation test type
• Add additional test types

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• The pricing tiers do scale quickly so if you have a free newsletter it may get expensive
• The pricing is based on total emails so if you have users who you only email rarely it might not make sense to use Intuit Mailchimp
• Customer support can be a bit lacking at times and their docs aren't always the best

We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.

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Due to its simplicity and design it is really easy to navigate. You can clearly understand which sections you have completed and which are still left to be done. It is also really easy to change ordering of content etc, which I have found hasn’t been an option in other tools which means it is a really lengthy task of rewriting all of the tasks or questions to get them in the correct order that is desired.

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It is easy, but some things you need to learn from their resources. Mailchimp is one of the most popular email marketing platforms because it combines email marketing, automation, audience management, and analytics into a single tool that's easy to use and scale. Simple solutions and drag-and-drop edits make it easy.

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I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime

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I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools

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Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!

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It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.

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UsabilityHub provides very fast, short responses to specific questions about a static image of a website. This is useful for checking what is most prominent on a page, what they would click on, what they see/read within the first 5 seconds of landing etc. WhatUsersDo is a broader tool, that records the screen and audio as a user navigates the website. You can set tasks and ask questions, but it much more about the user journey experience and their opinion, rather than testing a particular feature. Feedback also takes a bit longer. Hotjar is a combination of both, its a screen recording which helps you to see where users click and move to, but there is no audio or text feedback, just heatmaps/click maps for watching user behaviour.

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I used Intuit Mailchimp, and I would say other software I used is equally good and competes with Intuit Mailchimp. Well, Intuit Mailchimp's reporting is better, and ActiveCampaign has more affordable pricing, so in the end, it all comes to what you need. What we needed was available in cheaper price in other software as well. But I would definitely say Intuit Mailchimp has its own advantages too.

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Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.

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• Increase in testing frequency per quarter.
• Increase in approved projects for developments.
• Few reverts per project.

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• One of my retail web store clients was sending out email specials and notices about once a month. After clicking the send button, we would watch Google Analytics and the current site users would light up immediately. Often, the current site visitors would pop up to 20, 30 or more after the email was sent. On a normal day, seeing 1 or 2 online users would be OK.
• Pretty much in all cases, we could see an uptick in positive activity after sending out a Intuit Mailchimp email to a list.

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Invited by TrustRadius (TR) on Vendor's Behalf

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info