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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Mad Mimi

    Score10 out of 10
    N/AMad Mimi is an email marketing solution targeted at SMBs, designed to be intuitive and straightforward. It was acquired by GoDaddy in August 2014 to expand their small business support offerings.

    $10

    per month

    Squarespace

    Score8.4 out of 10
    N/ASquarespace is a CMS platform that allows users to create a DIY blog, eCommerce store, and/or portfolio (visual art or music). Some Squarespace website and shop templates are industry or use case-specific, such as menu builders for restaurant sites.

    $25

    per month

    Pricing
    Mad MimiSquarespace
    Editions & Modules
    Basic
    $10.00
    per month
    Pro
    $42.00
    per month
    Silver
    $199.00
    per month
    Gold
    $1049.00
    per month
    Basic
    $25
    per month
    Core
    $36
    per month
    Plus
    $56
    per month
    Advanced
    $139
    per month
    Offerings
    Pricing Offerings
    Mad MimiSquarespace
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—28% to 36% discount available for annual pricing.
    More Pricing Information
    Community Pulse
    Mad MimiSquarespace
    Considered Both Products
    GoDaddy
    No answer on this topic
    Squarespace
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    97%
    Would buy again
    35 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    35 Answers
    Happy with the feature set
    No answers on this topic
    94%
    Happy with the feature set
    34 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    97%
    Lived up to sales and marketing promises
    31 Answers
    Implementation went as expected
    No answers on this topic
    97%
    Implementation went as expected
    33 Answers
    Features
    Mad MimiSquarespace
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Mad Mimi and Squarespace
    Feature
    Mad Mimi
    8.2
    9 Ratings
    2% above category average
    Squarespace
    -
    Ratings
    WYSIWYG email editor9.98 Ratings00 Ratings
    Dynamic content7.06 Ratings00 Ratings
    Ability to test dynamic content5.06 Ratings00 Ratings
    Landing pages8.05 Ratings00 Ratings
    A/B testing10.01 Ratings00 Ratings
    Mobile optimization7.07 Ratings00 Ratings
    Email deliverability reporting9.09 Ratings00 Ratings
    List management10.09 Ratings00 Ratings
    Triggered drip sequences8.15 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Mad Mimi and Squarespace
    Feature
    Mad Mimi
    10.0
    8 Ratings
    27% above category average
    Squarespace
    -
    Ratings
    Dashboards10.07 Ratings00 Ratings
    Standard reports10.08 Ratings00 Ratings
    Custom reports10.06 Ratings00 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Mad Mimi and Squarespace
    Feature
    Mad Mimi
    7.7
    1 Ratings
    6% below category average
    Squarespace
    -
    Ratings
    Link Tracking10.01 Ratings00 Ratings
    Spelling and Grammar Check6.01 Ratings00 Ratings
    Email Previews7.01 Ratings00 Ratings
    Security
    Comparison of Security features of Mad Mimi and Squarespace
    Feature
    Mad Mimi
    -
    Ratings
    Squarespace
    8.4
    67 Ratings
    2% above category average
    Role-based user permissions00 Ratings8.467 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Mad Mimi and Squarespace
    Feature
    Mad Mimi
    -
    Ratings
    Squarespace
    6.6
    58 Ratings
    17% below category average
    API00 Ratings7.051 Ratings
    Internationalization / multi-language00 Ratings6.237 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of Mad Mimi and Squarespace
    Feature
    Mad Mimi
    -
    Ratings
    Squarespace
    7.5
    99 Ratings
    4% below category average
    WYSIWYG editor00 Ratings9.284 Ratings
    Code quality / cleanliness00 Ratings6.778 Ratings
    Admin section00 Ratings7.398 Ratings
    Page templates00 Ratings7.099 Ratings
    Library of website themes00 Ratings7.296 Ratings
    Mobile optimization / responsive design00 Ratings8.195 Ratings
    Publishing workflow00 Ratings8.386 Ratings
    Form generator00 Ratings6.580 Ratings
    Web Content Management
    Comparison of Web Content Management features of Mad Mimi and Squarespace
    Feature
    Mad Mimi
    -
    Ratings
    Squarespace
    6.1
    89 Ratings
    21% below category average
    Content taxonomy00 Ratings7.376 Ratings
    SEO support00 Ratings6.380 Ratings
    Bulk management00 Ratings5.851 Ratings
    Availability / breadth of extensions00 Ratings5.565 Ratings
    Community / comment management00 Ratings5.567 Ratings
    Best Alternatives
    Mad MimiSquarespace
    Small Businesses
    Sitecore Send
    Score8.7 out of 10
    Umbraco CMS
    Score7 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    Square Online
    Score7.7 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    RWS Tridion Sites
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Mad MimiSquarespace
    Likelihood to Recommend
    9.9
    (13 ratings)
    8.6
    (100 ratings)
    Likelihood to Renew
    10.0
    (5 ratings)
    10.0
    (4 ratings)
    Usability
    9.0
    (2 ratings)
    8.5
    (14 ratings)
    Support Rating
    8.0
    (1 ratings)
    10.0
    (2 ratings)
    User Testimonials
    Mad MimiSquarespace
    Likelihood to Recommend
    GoDaddy
    Mad Mimi is perfect for scheduling remainder emails. For instance, if you need to remind a client about a pending order next week, you can schedule the remainder email today and it will be sent exactly the date and time you want it to even if you are out of office. If you need to contact thousands of people at a time, Mad Mimi can be used to send the emails all at once to all of them, especially for marketing purposes and newsletter purposes.
    Incentivized
    Read full review
    Squarespace
    Squarespace is one of the best solutions out there for building a website or web experience that looks good, has great functionality and is cost-effective, even for smaller businesses. Although most people in marketing will find most of the elements intuitive, if the creator is struggling with any of the functionality, there are many, many support options and other users who can offer assistance.
    Incentivized
    Read full review
    Pros
    GoDaddy
    • I've been on the free plan for years and it has suited me very well. It's reliable and has all the core features I need at the moment. Considering how all the online tools can add up, this is right for my business.
    • Mad Mimi has a super-simple interface, and it's drag and drop, so I don't have to spend a lot of time designing each email. Although you can customize with your logo and colors.
    • There are several free add-ons, which allow for a limited amount of automation. I would recommend taking advantage of the RSS feed, webform, and drip campaign features.
    • You can segment your list into as many groups as you like, which makes for more effective email marketing.
    Incentivized
    Read full review
    Squarespace
    • Stupid simple to use. I know very creative people who cannot code and this is probably the easiest ever platform for them!
    • Pretty website templates and great functionality with showing off portfolios.
    • They've already figured out what are the problems that non-coding people have when creating websites and they've figured out a simple solution for all of it.
    Incentivized
    Read full review
    Cons
    GoDaddy
    • The ease on adding links, such as unsubscribe links, is not as easy as it is with other email service providers. Creating simple tags that take the place of a link could help a lot, especially for those not as familiar with HTML.
    • Perhaps a way of archiving old emails, or hiding them from the past emails area. It can look a bit cluttered, and can be confusing in some circumstances.
    • Providing some learning material, or at least a more thorough overview of email marketing, and the user interface would be of great use to beginners.
    Read full review
    Squarespace
    • Customizing the sites can be highly UN intuitive
    • Navigation for editing the sites can be difficult and frustrating
    • Squarespace has different versions and it's hard to know which version you're on. You can't switch after you start making a site with one version.
    Incentivized
    Read full review
    Likelihood to Renew
    GoDaddy
    Pretty simple, I know I'm getting what I pay for and a little more. Although simple and easy for the new user; a more seasoned marketer can still get the most from MadMimi. Especially if the primary purpose is to generate strong brand loyalty with effective communication that integrates your various outlets: MadMimi makes it easy for your customer to pick-up what the business owner wants to relay.
    Read full review
    Squarespace
    Unless our website requires significantly more functionality in the future, I can't see us terminating our contract
    Incentivized
    Read full review
    Usability
    GoDaddy
    I find it very easy to use just like my colleagues too. The learning curve is straight forward.
    Incentivized
    Read full review
    Squarespace
    It's simple to use for someone who is really good with computers as well as those who are not. I've been using my personal squarespace for years and have also helped clients build a starting page which they are later able to manage theirselves.
    Incentivized
    Read full review
    Support Rating
    GoDaddy
    My issues are usually quickly resolved and their support staffs are very knowledgeable on the software generally
    Incentivized
    Read full review
    Squarespace
    Help is available directly from the back end and uses full sentence searching to find answers to questions others may have asked before. With a ton of articles and support questions documents, it is very likely that your question has been answered. If not each page has the ability to open a direct email to support. Each case has a number and can be followed. Responses are often quick and have links and directions clearly stated
    Incentivized
    Read full review
    Alternatives Considered
    GoDaddy
    Constant Contact is the Goliath of the industry and to us, it was unnecessarily complex and expensive. We chose Mad Mimi, after looking at several other new offerings and we've been extremely satisfied with our choice of Mad Mimi.
    Incentivized
    Read full review
    Squarespace
    Squarespace was quicker to set up and more accessible to manipulate the theme, pictures, and content. The page layouts are more versatile and fluid. With WordPress, more time-consuming efforts go into making a template work the way you want it to (because of the lack of the drag-and-drop grids that Squarespace has).
    Incentivized
    Read full review
    Return on Investment
    GoDaddy
    • I've spent 3 years creating blog posts, and it is only now encompassing the breath that allows me to draw upon this pieces as a reusable resource, but now this is happening.
    • I preferred the Mad Mimi platform to Mail Chimp, and I suspect it continues to offer advantages. I felt Mad Mimi did themselves a disservice by failing to support their free subscriber service to the same extent that Mail Chimp does. When one's mail list gets sufficiently large, then it does pay to pay them, but not in the context I was using it.
    • It seems that Mad Mimi is targeting direct marketing purposes, as this is a use where ROI is more easily measured.
    Incentivized
    Read full review
    Squarespace
    • The cost is reasonably decent. My client says they spent about $20 a month or $240 a year. I asked her if she could add Google AdSense to her blog one day, and they believe they can. They said a custom site would cost them $3000-10,000 depending on who does it. And I agreed, but I found the website they created was on the lower end of that range.
    Incentivized
    Read full review
    ScreenShots