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Magento Open Source vs. MBS inSite eCommerce vs. Shopify

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Magento Open Source

    Score8.1 out of 10
    N/AMagento Open Source is an ecommerce content management solution originally developed by Varien Inc and presently supported by Adobe. The Open Source product is for developers and merchants that is available as a free download, and supported with free upgrades from the Magento Community.N/A

    inSite eCommerce

    Score4 out of 10
    N/AMBS' inSite eCommerce is a platform designed to allow stores to stay competitive in the online marketplace by enabling them to build and manage a fully-functional eCommerce site where customers can shop, keep a wish list, and collect and redeem loyalty perks. MBS was acquired and is now supported by Barnes & Noble Education (February 2017).N/A

    Shopify

    Score8.7 out of 10
    N/AShopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.

    $39

    per month

    Pricing
    Magento Open SourceinSite eCommerceShopify
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Basic Shopify
    $39
    per month
    Grow
    $105
    per month
    Advanced
    $399
    per month
    Shopify Plus
    2,000
    per month
    Shopify Plus
    2,300
    per month
    Offerings
    Pricing Offerings
    Magento Open SourceinSite eCommerceShopify
    Free Trial
    NoNoYes
    Free/Freemium Version
    NoNoNo
    Premium Consulting/Integration Services
    NoNoNo
    Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
    Additional DetailsPricing for Magento will vary greatly depending on outsourcing support and maintenance services.A 25% discount is offered for annual billing.
    More Pricing Information
    Community Pulse
    Magento Open SourceinSite eCommerceShopify
    Considered Multiple Products
    Adobe
    Chose Magento Open Source
    Shopify is a closed ecosystem; the moment a client has a complex, custom workflow or needs to integrate with a legacy ERP system, Shopify’s app-based model falls short. WooCommerce just does not scale like Magento, and its architecture is not made for enterprise-scale …
    Incentivized
    Chose Magento Open Source
    Magento was open source and customizable unlike Shopify. Also it was built using PHP which everyone was proficient in - which helps a lot! Joomla wasn't as e-comerce oriented under the hood compared to Magento - plus we had someone in the team who knew Magento well already as …
    Incentivized
    Chose Magento Open Source
    Magneto Open Source allowed for a lot of customizations, and it seemed like a cheaper version. However, the cost added up really quickly. I would probably go with Shopify or BigCommerce for a small business when making decisions in the future.
    Incentivized
    Chose Magento Open Source
    I inherited the Magento Open Source website we are currently using, but after evaluating everything that was wanted for the new website, we switched over to Shopify. After using Shopify for some of our other websites, we learned that you have to pay a large sum each month to …
    Incentivized
    Chose Magento Open Source
    OpenCart is a better shopping cart platform then Magento for larger corporate clients who may want a ton of customizations and very specific functionality. Although Magento is "open-source", its code is not as easy to understand and modify as OpenCart. Shopify is a better …
    Incentivized
    Chose Magento Open Source
    WooCommerce, when fully "plugged-in" required server resources which drowned our host. We hit a wall with growth due to these resources and researched redevelopment on Woo or migration to a new platform. We chose the latter.
    Shopify and BigCommerce were limited to their closed …
    Incentivized
    Chose Magento Open Source
    In a few words:
    • WooCommerce: easy to setup, huge community and easy to customize. Hard to scale, but can be done.
    • PrestaShop: poor brother of WooCommerce. Less community, less customization... not sure why anybody would use it.
    Incentivized
    Chose Magento Open Source
    Magento is definitely built for developers by developers and in my opinion is best suited for large-scale e-commerce stores. When you need to create a large store or require advance customization Magento is really the only way to go. We have tried using platforms like WooCommerc…
    Incentivized
    Chose Magento Open Source
    Magento is completely open source, and this means that not only is free, but can be adapted to your needings. Magento is also a framework, and this means the his customization capabilities go well beyond pure eCommerce functionalities. For this reason, if you need to create …
    Incentivized
    Chose Magento Open Source
    While Magento does have higher development cost overall, it is a much better platform for ecommerce and it does not a take a fee from your sales which is nice.
    Incentivized
    Chose Magento Open Source
    The full customization and integration benefits made us stay with Magento.
    Incentivized
    Chose Magento Open Source
    The three main reasons we went with Magento: 1. It was recommended by our NCR Counterpoint, VAR. 2. It's the best platform to integrate tightly with that NCR Counterpoint. It's also the best eventual platform to integrate with our wholesale ERP, so it's one platform to run …
    Incentivized
    Chose Magento Open Source
    Magento is the heaviest by far, in a few senses of the word. It has the steepest learning curve both for administrators and programmers, but it also has the highest potential to run a high traffic, high volume ecommerce store. Other products will get you up and running faster …
    Incentivized
    Chose Magento Open Source
    I have worked with Shopify, osCommerce, and WooCommerce.
    Incentivized
    Chose Magento Open Source
    Compared to other small - medium sized business e-commerce solutions, Magento is by far requires the most development resources to implement and maintain. Creating a custom Drupal or WordPress based e-commerce solution requires development resources as well, but the complexity …
    Incentivized
    Chose Magento Open Source
    Magento better for a large catalogue.
    Incentivized
    Chose Magento Open Source
    In the past, I've used Shopify, WordPress + Woocommerce and Drupal + Drupal Commerce. Magento CE is much easier to use since it's open source and it's bundled together in one package. It's built specifically with e-commerce in mind so there are no worries about …
    Incentivized
    Chose Magento Open Source
    Magento CE stands up better than the other CMS systems in many regards. It is cheaper and easier to use than Drupal or Joomla! by a wide margin. It is more secure than any WordPress website, and unless you specifically need it, It does not store credit card information making …
    Incentivized
    Chose Magento Open Source
    Most of the ones we've looked at (or had customers transition from) are closed, hosted solutions with limitations. Since Magento is open source, we have a lot more flexibility to mold it to the customer's needs. It does require more specialized expertise from an implementation …
    Barnes & Noble Education
    No answer on this topic
    Shopify
    Chose Shopify
    You can build an e-commerce site very quickly and easily. Bulk upload of products is a very convenient feature. There are regular features and roadmap updates on Shopify as compared to others in the market. The quality of customer support is also good. Shopify meets all the …
    Incentivized
    Chose Shopify
    Shopify is the most accessible website management tool to make custom edits to and is the quickest to learn. The file structure is easy to understand, but on Magento, it is very complicated. BigCommerce offers more default options than Shopify, but Shopify has more apps. 3D …
    Incentivized
    Chose Shopify
    Magento, BigCommerce, and WooCommerce for WordPress were the main alternatives we considered.
    • Magento - we had a negative experience with the complexity involved in maintaining the site backend and product catalog with a previous client and decided it wasn't suitable for the …
    Incentivized
    Chose Shopify
    Choosing Magento Enterprise is a cost-effective way to achieve the goal of a more synergistic brand image online but the ROI is not immediately quantifiable. Magento is not easy to use at all if you’re a beginner. The downside of Magento is you will also have a hosting …
    Incentivized
    Key User Insights
    Would buy again
    100%
    Would buy again
    10 Answers
    No answers on this topic
    98%
    Would buy again
    80 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    10 Answers
    No answers on this topic
    97%
    Delivers good value for the price
    77 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    10 Answers
    No answers on this topic
    93%
    Happy with the feature set
    76 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    6 Answers
    No answers on this topic
    93%
    Lived up to sales and marketing promises
    68 Answers
    Implementation went as expected
    80%
    Implementation went as expected
    8 Answers
    No answers on this topic
    95%
    Implementation went as expected
    69 Answers
    Features
    Magento Open SourceinSite eCommerceShopify
    Online Storefront
    Comparison of Online Storefront features of Magento Open Source and MBS inSite eCommerce and Shopify
    Feature
    Magento Open Source
    7.4
    29 Ratings
    5% below category average
    MBS inSite eCommerce
    -
    Ratings
    Shopify
    8.4
    149 Ratings
    7% above category average
    Product catalog & listings9.329 Ratings00 Ratings8.7149 Ratings
    Product management9.029 Ratings00 Ratings8.2147 Ratings
    Bulk product upload9.027 Ratings00 Ratings8.3125 Ratings
    Branding6.727 Ratings00 Ratings8.6146 Ratings
    Mobile storefront4.029 Ratings00 Ratings9.1142 Ratings
    Product variations9.327 Ratings00 Ratings7.9139 Ratings
    Website integration8.326 Ratings00 Ratings8.7140 Ratings
    Visual customization5.728 Ratings00 Ratings8.7146 Ratings
    CMS5.027 Ratings00 Ratings7.6118 Ratings
    Online Shopping Cart
    Comparison of Online Shopping Cart features of Magento Open Source and MBS inSite eCommerce and Shopify
    Feature
    Magento Open Source
    7.1
    29 Ratings
    8% below category average
    MBS inSite eCommerce
    -
    Ratings
    Shopify
    8.5
    141 Ratings
    10% above category average
    Abandoned cart recovery5.424 Ratings00 Ratings8.2131 Ratings
    Checkout user experience8.729 Ratings00 Ratings8.8139 Ratings
    Online Payment System
    Comparison of Online Payment System features of Magento Open Source and MBS inSite eCommerce and Shopify
    Feature
    Magento Open Source
    8.7
    27 Ratings
    4% above category average
    MBS inSite eCommerce
    -
    Ratings
    Shopify
    9.4
    143 Ratings
    12% above category average
    eCommerce security8.727 Ratings00 Ratings9.4143 Ratings
    eCommerce Marketing
    Comparison of eCommerce Marketing features of Magento Open Source and MBS inSite eCommerce and Shopify
    Feature
    Magento Open Source
    6.4
    29 Ratings
    18% below category average
    MBS inSite eCommerce
    -
    Ratings
    Shopify
    8.3
    146 Ratings
    8% above category average
    Promotions & discounts9.329 Ratings00 Ratings8.4140 Ratings
    Personalized recommendations2.022 Ratings00 Ratings8.432 Ratings
    SEO7.925 Ratings00 Ratings8.1135 Ratings
    eCommerce Business Management
    Comparison of eCommerce Business Management features of Magento Open Source and MBS inSite eCommerce and Shopify
    Feature
    Magento Open Source
    9.6
    29 Ratings
    18% above category average
    MBS inSite eCommerce
    -
    Ratings
    Shopify
    8.1
    147 Ratings
    1% above category average
    Multi-site management10.026 Ratings00 Ratings6.719 Ratings
    Order processing9.328 Ratings00 Ratings9.0144 Ratings
    Inventory management9.326 Ratings00 Ratings7.6143 Ratings
    Shipping9.325 Ratings00 Ratings8.4135 Ratings
    Custom functionality10.027 Ratings00 Ratings8.7136 Ratings
    Best Alternatives
    Magento Open SourceinSite eCommerceShopify
    Small Businesses
    Ecwid by Lightspeed
    Score10 out of 10
    Ecwid by Lightspeed
    Score10 out of 10
    Ecwid by Lightspeed
    Score10 out of 10
    Medium-sized Companies
    Shopify
    Score8.7 out of 10
    Shopify
    Score8.7 out of 10
    Shopify Plus
    Score8.9 out of 10
    Enterprises
    IBM Digital Commerce
    Score9 out of 10
    IBM Digital Commerce
    Score9 out of 10
    IBM Digital Commerce
    Score9 out of 10
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    Magento Open SourceinSite eCommerceShopify
    Likelihood to Recommend
    8.0
    (30 ratings)
    -
    (0 ratings)
    8.4
    (162 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    -
    (0 ratings)
    10.0
    (16 ratings)
    Usability
    6.0
    (1 ratings)
    -
    (0 ratings)
    8.3
    (16 ratings)
    Availability
    -
    (0 ratings)
    -
    (0 ratings)
    10.0
    (2 ratings)
    Performance
    -
    (0 ratings)
    -
    (0 ratings)
    10.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    -
    (0 ratings)
    10.0
    (3 ratings)
    Online Training
    -
    (0 ratings)
    -
    (0 ratings)
    10.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    -
    (0 ratings)
    10.0
    (2 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    -
    (0 ratings)
    10.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    -
    (0 ratings)
    10.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    Magento Open SourceinSite eCommerceShopify
    Likelihood to Recommend
    Adobe
    Magento Open Source is an excellent choice for businesses that need a highly customizable and scalable solution and (most of all) have the technical resources to support it. It's ideal for mid-to-large-sized businesses with complex product catalogs that require complete ownership and control, particularly those with complexities such as multi-country/multi-currency stores.
    Incentivized
    Read full review
    Barnes & Noble Education
    No answers on this topic
    Shopify
    Shopify allowed us to handle matrix items and combined listings. Both of which we could not do on our previous platform. There was some customization involved but overall, it did what we needed it to. The one downside was that if we want to change anything we would have to reload the entire set of matrix items manually.
    Incentivized
    Read full review
    Pros
    Adobe
    • It is very good when it comes to search engine optimization as it makes a good use of keywords and tags to improve the SEO score. It increases the chances of ranking up of the eCommerce store in the search engine rankings.
    • It makes the store in a very optimized way and despite being a very advanced system it is still very lightweight when it comes to website speed. The pages have a comparatively low loading time and a good speed.
    • It provides a lot more advance reporting features which are very helpful for businesses to do their planning.
    Incentivized
    Read full review
    Barnes & Noble Education
    No answers on this topic
    Shopify
    • It's base security and integration with trusted security partners (such as NoFraud) is a game-changer when it comes to reliability and a "hands off approach" for our IT department. The up-time is also very good.
    • It offers a wide range of verified plugins that are (for the most part) easy to install and use for any specific scenario you're looking for.
    • It's Analytics area in the admin is actually nice and offers a wide variety of reports that you can run.
    Incentivized
    Read full review
    Cons
    Adobe
    • Magento is not easy for a layman who is not tech-savvy to manage the website.
    • Magento is one of the only modern shopping carts in which one must manually clear the cache and "reindex".
    • Magneto has a lot of technical glitches - more than most of the other shopping carts we work with. Most are minor.
    Incentivized
    Read full review
    Barnes & Noble Education
    No answers on this topic
    Shopify
    • I would love it if Shopify built an in house app which helped us post UGCs and social proof from platforms such as Instagram, Youtube etc. more seamlessly on our website. Right now, we are able to do it through third party apps but the look and feel is just okay.
    Incentivized
    Read full review
    Likelihood to Renew
    Adobe
    It's the dominant force in the SMB open source market. With the continued support of eBay/PayPal, Magento will continue to evolve and should be a market leader for some time.
    Read full review
    Barnes & Noble Education
    No answers on this topic
    Shopify
    Nothing we have used in the past or have seen thus far even comes close to offering what we get with Shopify Plus, especially for the price. You cannot even come close to getting what we are getting at the price we pay. We are beyond thrilled and Shopify Plus meets and exceeds all of our needs and expectations. We love it!
    Incentivized
    Read full review
    Usability
    Adobe
    Magento has a relly step learning curve. This means that you need to find experienced developers who can lead junior ones, otherwise the overall development process can be a disaster. However, once you are comfortable in developing on the platform, the customization capability are basically limitless and you can adapt the platform to any use case you can imagine. Also, there are many alredy developed marketplace modules that can solve, out of the box, many problems you may face.
    Incentivized
    Read full review
    Barnes & Noble Education
    No answers on this topic
    Shopify
    It is fairly easy to use Shopify regardless of what task you are attempting to perform. Most things are customizable to a degree without requiring coding ability. I have very limited coding experience and have still been able to navigate my way around changing features of the website that require edits to the code with the use of AI and trial-and-error. This previously wasn't possible with the WooCommerce platform.
    Incentivized
    Read full review
    Reliability and Availability
    Adobe
    No answers on this topic
    Barnes & Noble Education
    No answers on this topic
    Shopify
    Shopify support is always available when you need them.
    Incentivized
    Read full review
    Performance
    Adobe
    No answers on this topic
    Barnes & Noble Education
    No answers on this topic
    Shopify
    Shopify website speed is quite impressive. Even if we integrate couple apps, it does not hamper the site speed.
    Incentivized
    Read full review
    Support Rating
    Adobe
    No answers on this topic
    Barnes & Noble Education
    No answers on this topic
    Shopify
    In terms of support I give Shopify a 9 out of 10 because they're always very friendly and thorough, and they personally can't solve my problem for me they always point me in the proper direction with the proper information I need to move forward
    Incentivized
    Read full review
    Online Training
    Adobe
    No answers on this topic
    Barnes & Noble Education
    No answers on this topic
    Shopify
    Shopify offered us several trainings to setup a Shopify store, how to build a brand, SEO, product photography etc. All this content have been super helpful in our journey.
    Incentivized
    Read full review
    Implementation Rating
    Adobe
    No answers on this topic
    Barnes & Noble Education
    No answers on this topic
    Shopify
    Just start now and make the switch, the sooner the better. You will love it and it is really a simple process
    Incentivized
    Read full review
    Alternatives Considered
    Adobe
    In looking at a different platform to migrate to from Magento 1, we looked primarily at Big Commerce, Shopify and Shopify Plus. Our host was very negative about Magento 2, but we determined after a couple years it was due to the fact it had even more complexity (and very different) than Magento 1. Shopify Plus was attractive, but the cost factor for two sites led us back to Magento 2.
    Incentivized
    Read full review
    Barnes & Noble Education
    No answers on this topic
    Shopify
    Big Commerce and SAP Hybris are two other platforms we've investigated and Shopify is by far easiest to use and customize. While it doesn't do everything out of the box, the apps do fill in many gaps. The cost however, is probably the biggest selling point against these other two options.
    Incentivized
    Read full review
    Scalability
    Adobe
    No answers on this topic
    Barnes & Noble Education
    No answers on this topic
    Shopify
    Shopify has basic to high-end plans. The plans grow with the brand`s growth and I love that about Shopify.
    Incentivized
    Read full review
    Return on Investment
    Adobe
    • Better Total Cost of Ownership than bespoke e-commerce solutions due to being open source and the wide range of free/commercial extensions available to extend the platform.
    • Often more extensive to set up and maintain than other open source alternatives, such as WooCommerce.
    Read full review
    Barnes & Noble Education
    No answers on this topic
    Shopify
    • It got the store up quickly so the client could start selling. She was previously selling products on Etsy and Facebook and wanted to consolidate everything onto one website, so the main thing Shopify solved was to reduce the store owner's time in managing all her products on multiple sites. Also, we had previously built a website on Wix with all the custom functionality and branding she needed - a truly great, high-end website - but it performed so slowly that it was unusable. So the speed at which Shopify can be set up and then works on the page is appreciable.
    • The website was manageable by the client - she could figure the system out herself after a while so she saved money on costs for hiring developers. She did have to hire developers to customize some of the plug-ins but costs are all relative; it wasn't a high investment compared to building a full e-commerce website. With the complexity and size of her product base and the functionality and branding she wanted to have in a website, and the potential of her business, she would have needed to invest well over $10,000 to get to where she really needs to be. In the end she kept the budget under $5000.00.
    • Costs kept climbing with plug-ins having to be added with everything. My client became more involved in building the website and began to try multiple plugins, and she did not have the skill base to evaluate the plugins functionalities so she chose plugins that did not do everything she needed, and then ended up paying the plugin developers to customize the plugins. So on one hand, it's pretty amazing to be able to bring up an e-commerce website as quickly as a week or so, but on the other hand if you need anything customized or deeper functionality in regards to product searching and filtering on the web page, and management on the backend, it quickly goes beyond the skills of the average person to manage, and above their expected budget as well. In the end my client really did not get anything close to the functionality for the website we had originally envisioned.
    • Shopify was the easiest way we could find to bring the client's products to a global market. We evaluated several other platforms and the functionality simple did not seem to be adequate, so Shopify seemed like the only solution that could do enough of what we needed and still stay within this client's budget. Really the problem in this project was not platform per se but that the budget wasn't large enough. Shopify managed to provide a solution for an ecommerce store with thousands of products on a tiny budget, so in the sense of pure functionality it provided the best value of all the platforms we evaluated. The solution still isn't big enough for this client's business though so, without having insights into this client's post-build sales results, my guess is that because her new website did not make her products easier to sort through, and she likely didn't have much more budget left to invest in SEO and other marketing of the website, her sales probably didn't increase substantially as a result of having built the website. So I think this project all in all did not likely have a high ROI.
    Incentivized
    Read full review
    ScreenShots