Magento Open Source vs Shopify

• Magento 2 CE has a very robust document workflow which mirrors most mid-large ERP systems. There's a "papertrail" which mimics your business processes, and each part of the process is exposed to the API which makes for some great integration potential.
• Magento 2 CE is also great for tracking customer history, saves a record for each and allows you to understand customer interests better.
• Magento 2 CE is highly expandable, with a full marketplace of free and premium modules that should accomplish some pretty niche sales or service goals.

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• Ease of Use - Very user friendly. Anyone can pick it up within a couple days and know how to do almost everything.
• Great Customer Service - The help is excellent. Also, they have a huge community where people are happy to help.
• Ton of Add-Ons - You can find a ton of add-ons and modules to use that can be installed by you. They don't require developers.
• Inexpensive - Because it's easy to use and doesn't require a ton of developer time, it's so much cheaper to run.

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• Not the simplest of solutions to use or maintain from an end-user perspective
• Other platforms are better with regards to SEO in our experience
• Fairly sluggish and slow compared to other platforms without the correct server specification and performance optimization work.

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• Shopping cart is hard to customize and it's hosted by Shopify separately
• Transaction fees can get high if you have a lot of transactions
• To do any special customizations, you will need a developer and the platform is somewhat rigid with capabilities.

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• It definitely let us start with a decent store and scale from 0 to 15,000 products without many performance issues. But that comes with a cost: we were unable to change the design of the checkout, SEO was poor, and adding banners or more store-related things was very time consuming.
• Debugging is hard and you will break your head with some errors that break your store, and you don't know how to solve them. This was one of the reasons why we left it.

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• Shopify has allowed me to add more products than I could have ordered on my own with investment upfront. Their dropshipping apps and tools make it the perfect add on to any clothing businesses to get started with less investment up front.
• Within Shopify's app store I was able to use an affiliate app to help track influencers and sales that originated from those influencers to drive more sales. This paid app returns 100x its original cost each month and serves as a significant revenue generator to our store's sales.

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