Mailchimp vs. Microsoft Dynamics 365 Marketing

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Mailchimp
Score 7.9 out of 10
N/A
Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer personalized recommendations for improving content, targeting, automations, and driving revenue using emails
$0
per month
Microsoft Dynamics 365 Marketing
Score 8.0 out of 10
N/A
Microsoft Dynamics 365 Marketing is an integrated marketing management solution for marketing operation, planning, execution, and analytics across all channels—digital, social, and traditional. Capabilities include marketing resource management, multichannel campaign management, lead management, sales collaboration, social marketing, and marketing analytics. Microsoft acquired MarketingPilot, an SMB-focused marketing automation product, in 2012. MarketingPilot IMM (integrated marketing…
$1,200
per month
Pricing
MailchimpMicrosoft Dynamics 365 Marketing
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
MailchimpMicrosoft Dynamics 365 Marketing
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
MailchimpMicrosoft Dynamics 365 Marketing
Top Pros
Top Cons
Features
MailchimpMicrosoft Dynamics 365 Marketing
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Mailchimp
8.0
471 Ratings
4% above category average
Microsoft Dynamics 365 Marketing
-
Ratings
WYSIWYG email editor8.1437 Ratings00 Ratings
Dynamic content7.8420 Ratings00 Ratings
Ability to test dynamic content7.9401 Ratings00 Ratings
Landing pages7.5325 Ratings00 Ratings
A/B testing8.0356 Ratings00 Ratings
Mobile optimization8.1430 Ratings00 Ratings
Email deliverability reporting8.5458 Ratings00 Ratings
List management8.1459 Ratings00 Ratings
Triggered drip sequences7.7317 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Mailchimp
9.1
2 Ratings
16% above category average
Microsoft Dynamics 365 Marketing
-
Ratings
Lead nurturing automation6.22 Ratings00 Ratings
Lead scoring and grading10.01 Ratings00 Ratings
Data quality management10.01 Ratings00 Ratings
Automated sales alerts and tasks10.01 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Mailchimp
8.1
48 Ratings
6% above category average
Microsoft Dynamics 365 Marketing
-
Ratings
Calendaring8.443 Ratings00 Ratings
Event/webinar marketing7.734 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Mailchimp
8.1
41 Ratings
8% above category average
Microsoft Dynamics 365 Marketing
-
Ratings
Social sharing and campaigns8.239 Ratings00 Ratings
Social profile integration8.033 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Mailchimp
7.5
456 Ratings
0% above category average
Microsoft Dynamics 365 Marketing
-
Ratings
Dashboards7.6119 Ratings00 Ratings
Standard reports8.0454 Ratings00 Ratings
Custom reports6.948 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Mailchimp
7.3
41 Ratings
4% below category average
Microsoft Dynamics 365 Marketing
-
Ratings
API7.831 Ratings00 Ratings
Role-based workflow & approvals6.26 Ratings00 Ratings
Customizability5.62 Ratings00 Ratings
Integration with Salesforce.com8.320 Ratings00 Ratings
Integration with Microsoft Dynamics CRM7.517 Ratings00 Ratings
Integration with SugarCRM8.12 Ratings00 Ratings
Third-party software integrations7.636 Ratings00 Ratings
Best Alternatives
MailchimpMicrosoft Dynamics 365 Marketing
Small Businesses
Vbout
Vbout
Score 9.3 out of 10
Ortto
Ortto
Score 8.8 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Quadient Inspire
Quadient Inspire
Score 9.4 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Quadient Inspire
Quadient Inspire
Score 9.4 out of 10
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User Ratings
MailchimpMicrosoft Dynamics 365 Marketing
Likelihood to Recommend
8.0
(495 ratings)
8.0
(5 ratings)
Likelihood to Renew
8.5
(51 ratings)
1.0
(1 ratings)
Usability
8.4
(373 ratings)
5.9
(2 ratings)
Availability
9.5
(6 ratings)
-
(0 ratings)
Performance
9.0
(7 ratings)
-
(0 ratings)
Support Rating
7.6
(13 ratings)
6.0
(3 ratings)
Implementation Rating
7.5
(22 ratings)
-
(0 ratings)
Configurability
10.0
(2 ratings)
-
(0 ratings)
Ease of integration
8.0
(4 ratings)
-
(0 ratings)
Product Scalability
9.5
(6 ratings)
-
(0 ratings)
Vendor post-sale
10.0
(2 ratings)
-
(0 ratings)
Vendor pre-sale
10.0
(2 ratings)
-
(0 ratings)
User Testimonials
MailchimpMicrosoft Dynamics 365 Marketing
Likelihood to Recommend
Mailchimp
With Mailchimp we are able to revive and enhance our personal connect with the customers. The easy-to-use tools allows us to personalize the email content, segregate and target important leads & send relevant messages. Also, it offers interactive analysis on the performance of a particular campaign. We can judge the effectiveness of our mailers in real time.
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Microsoft
Appropriate if an organization is already using Microsoft Dynamics 365 Customer Engagement products like Microsoft Dynamics 365 Sales, Microsoft Dynamics 365 Customer Service etc. Not appropriate for a big enterprise where has a separate marketing department, and the lead / contact for marketing information / marketing list can come through different applications in the organization, not just Microsoft Dynamics 365 Apps if they have one.
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Pros
Mailchimp
  • Mailchimp allows you to manage your mailing list really well. You can subscribe people, unsubscribe people manage the mailing list directly into segments, and what not.
  • Mailchimp has features where you can create campaigns based on your mailing lists and send out newsletters to your subscribers based on a multitude of parameters that you can setup. Such as send email daily, weekly, monthly and they also have event based mails that you can send out.
  • Mailchimp also has a feature where you can design your emails. The look and aesthetics are very important when sending emails to your subscribers and all those needs are addressed here.
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Microsoft
  • Customer data management
  • Lead management
  • Campaign strategy design
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Cons
Mailchimp
  • The interface remains a cluttered, non-intuitive mess. That's true from the haphazard way features are organized to the actual email layout.
  • Analytics have never been a priority, and I don't see that changing with Intuit's new ownership. I'm very frustrated over the limited choices for reporting, even when using third-party solutions. If I needed that function, I would not use MailChimp.
  • I would love to develop a workflow screen that lets me focus on the things that I use all the time. Customizing the interface where the content actually goes into the software would help.
  • I never understood why we couldn't import a document into a MC template. At best, we're spending time copying-and-pasting from one app into MC.
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Microsoft
  • Microsoft does not provide HTML for forms. They provide a div that needs to authenticated and is a real pain in the [butt].
  • They provide no canned unsubscribe button. Copying the code from a template doesn't work either, even though your code will pass testing when you build out an email.
  • Overall the work marketing automation tool on the market. It's like they did no research into what users might want or what the competitors are offering.
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Likelihood to Renew
Mailchimp
We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
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Microsoft
I wouldn't even think of renewing our use of Marketing 365. It's worthless
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Usability
Mailchimp
Our team use Mailchimp almost every week. Overall UI is simple for anyone to get started with it. The resource library around using particular features is also there, so we don't have to train our team on this product. We also used a lot of other features as well.
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Microsoft
Microsoft Dynamics 365 Marketing is extremely usable in order to manage all of my organization's customer information across the organization. Further we use Microsoft Dynamics 365 Marketing to manage all of our marketing campaigns from beginning to end. Microsoft Dynamics 365 Marketing makes my organization more able to run a professional marketing strategy.
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Reliability and Availability
Mailchimp
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
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Microsoft
No answers on this topic
Performance
Mailchimp
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
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Microsoft
No answers on this topic
Support Rating
Mailchimp
Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
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Microsoft
Very reliable
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Implementation Rating
Mailchimp
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
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Microsoft
No answers on this topic
Alternatives Considered
Mailchimp
Mailchimp is a means to an end and a way to stay within GDPR laws. We may not use it if this wasn't a requirement. Other platforms are better for design or management of contacts, but Mailchimp offers that secure storage of data that is required. I have not tried other bulk mail applications, so am unable to compare these.
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Microsoft
While the cost was significantly more than other vendors we looked at, the tools are similar to our previous tool so conversion would be (somewhat) easy. We chose it because it directly integrates with Microsoft Dynamics CRM - which we integrated at the same time.
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Scalability
Mailchimp
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
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Microsoft
No answers on this topic
Return on Investment
Mailchimp
  • Mailchimp has allowed us to communicate effectively with thousands of customers with ease.
  • Mailchimp's use during our second year of business helped us expand our list of brands considerably (almost 30% YTD) because of regular interactions that we've launched.
  • Mailchimp ramp-up time is minimal for new users so I can turn things over to junior staff - saving me time and money.
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Microsoft
  • It has improved ROI for the organization replacing the old marketing tools being used earlier.
  • Made the organization cloud ready earlier the organization was using on-Prem based solution.
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ScreenShots

Mailchimp Screenshots

Screenshot of Mailchimp's advanced analytics and reporting tools. These are used to monitor trends, track performance, and get actionable insights that help users to create better campaigns and drive customer engagement.Screenshot of Mailchimp's precise audience segmentation. Its AI simplifies the workflow by generating complex customer segments for highly personalized campaigns.Screenshot of omnichannel marketing. Campaigns can be built across multiple channels, and then managed from one convenient place.Screenshot of marketing automations with the Customer Journey Builder. This is used to reach the right people with the right message at exactly the right time, which helps to drive more repeat business, increase customer retention, and see more orders.Screenshot of Mailchimp's SMS marketing. SMS can be integrated into email, automations, and social campaigns.Screenshot of Mailchimp's AI, used to deliver relevant content faster. It can generate professionally written, on-brand marketing emails with the press of a button. The user only needs to review, edit, and send.