Mailchimp is an email marketing and marketing automation platform. Beyond just tracking how campaigns perform, Mailchimp takes it a step further by analyzing data from over half a billion emails to show why campaigns perform, driving informed decisions.
$0
per month
Microsoft Excel
Score 8.9 out of 10
N/A
Microsoft Excel is a spreadsheet application available as part of Microsoft 365 (Office 365), or standalone, in cloud-based and on-premise editions.
For any E-commerce related needs, like you need to see a list of customers who have added products to cart but did not purchase, this can be done really easily, but if your e-commerce provider provides integration, then it is best suited. Most of the systems in the Market provide out-of-the-box integration. Their API is also very easy it can be integrated to any language. You can integrate it into your custom developed system and use the features, like adding customers to specific lists. Also, if your lists become really big, then their system can get a bit slow to respond via API, so you might need a strategy for how you are gonna fetch the data using API.
I don't really know another program as powerful as Excel. I've used Google Doc programs but do not feel they come close. So far, anytime I've needed a table of some sort for data, whether it's budget oriented or information off a survey, the best system has been Excel. We do web audits on occasion and we create an Excel worksheet featuring every URL of the pages we're auditing, notes, data about the content, information about files attached to the page and other information to help us determine what pages need updating, deleting or otherwise. We also use Excel primarily to export our Google Analytics to in order for us to create reports for clients that need to see specific information about their traffic.
Mailchimp allows you to manage your mailing list really well. You can subscribe people, unsubscribe people manage the mailing list directly into segments, and what not.
Mailchimp has features where you can create campaigns based on your mailing lists and send out newsletters to your subscribers based on a multitude of parameters that you can setup. Such as send email daily, weekly, monthly and they also have event based mails that you can send out.
Mailchimp also has a feature where you can design your emails. The look and aesthetics are very important when sending emails to your subscribers and all those needs are addressed here.
It is very good at embedded formulas and tying cells to one another
It allows me to compare deals terms on a side-by-side basis and talk my clients through it easily.
It is very helpful as well in terms of allowing me to filter/sort results in many different ways depending on what specific information I am most interested in prioritizing.
Excel offers collaboration features that allow multiple users to work on the same spreadsheet, but managing changes made by different users can be challenging. Excel could improve its features by offering more granular control, better tracking of changes, and more robust conflict resolution tools.
Itcan be a barrier to productivity when importing and exporting data from other applications or file formats. To improve its features, it should offer better support for standard file formats and more robust error handling and reporting tools.
Excel can be challenging for finance students and working professionals, but it can be improved by offering more robust tutorials, better documentation, and more user communities and support forums.
We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
Excel remains the industry standard for spreadsheets and has maintained simple and straight-forward formula writing methods. Although there is a learning curve to do more complex calculations, there are countless help sites and videos on the Internet for almost any need.
The interface is a bit complicated, and I need to spend some time to learn new functions and understanding how it works. I don't like working with email templates because of the limited customization options. However, functions like AI for generating emails, segmentation, and analytics still work well and are very useful.
I'm giving it a 7 because it is my go to. But the fact other prefer Google Sheets when working with a team does get irritating. I've used the online version of Microsoft Excel that other teams can get into and it still seems behind Google Sheets. It's a little clanky and slow? If that's even a term.
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
I don't think they are comparable; we use Google Ads to put our website at the top of the list when someone googles certain words. We use meta business to manage our social media. Google aims to gain customers, while Mailchimp is used to interact with both existing and new customers.
Out of Microsoft Excel, Microsoft Power BI, IBM SPSS, and Google Sheets, Microsoft Excel is by far the most common tool used for anything data-related across organizations. Accordingly, our organization has also implemented Microsoft Excel as a first-step tool. We recently adopted Microsoft Power BI (the free version), and use it occasionally (mostly for creating dashboards), but it is less commonly understood by stakeholders across our organization and by our clients. Accordingly, Microsoft Excel is more user-friendly and because of its popularity, we can easily look up how to do things in the program online. Google Sheets is a comparable alternative to Microsoft Excel, but because it's cloud-based and we have sensitive data that needs to be protected, we chose against using this software. Finally, a few users (including myself) have access to and utilize IBM's SPSS. For my role, it's a helpful tool to do more rigorous analyses. However, because of its cost and limited functionality as a simple spreadsheet, we only use it for more complex analyses.
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
Each user can use it to whatever level of expertise they have. It remains the same so users can contribute to another's work regardless of whether they have more or less expertise
One of my retail web store clients was sending out email specials and notices about once a month. After clicking the send button, we would watch Google Analytics and the current site users would light up immediately. Often, the current site visitors would pop up to 20, 30 or more after the email was sent. On a normal day, seeing 1 or 2 online users would be OK.
Pretty much in all cases, we could see an uptick in positive activity after sending out a Intuit Mailchimp email to a list.
