TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Intuit Mailchimp

    Score8.4 out of 10
    N/AMailchimp is an email marketing and marketing automation platform. Beyond just tracking how campaigns perform, Mailchimp takes it a step further by analyzing data from over half a billion emails to show why campaigns perform, driving informed decisions.

    $0

    per month

    Tableau Cloud

    Score8.1 out of 10
    N/ATableau Cloud (formerly Tableau Online) is a self-service analytics platform that is fully hosted in the cloud. Tableau Cloud enables users to publish dashboards and invite colleagues to explore hidden opportunities with interactive visualizations and accurate data, from any browser or mobile device.

    $15

    per month per user

    Pricing
    Intuit MailchimpTableau Cloud
    Editions & Modules
    Free
    $0
    Essentials
    starts at $13
    per month
    Standard
    starts at $20
    per month
    Premium
    starts at $350
    per month
    Tableau Viewer
    $15
    per month billed annually per user
    Enterprise Viewer
    $35
    per month billed annually per user
    Tableau Explorer
    $42
    per month billed annually per user
    Enterprise Explorer
    $70
    per month billed annually per user
    Tableau Creator
    $75
    per month billed annually per user
    Enterprise Creator
    $115
    per month billed annually per user
    Tableau+
    Contact Sales
    Offerings
    Pricing Offerings
    Intuit MailchimpTableau Cloud
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Intuit MailchimpTableau Cloud
    Considered Both Products
    Intuit
    No answer on this topic
    Tableau
    No answer on this topic
    Key User Insights
    Would buy again
    88%
    Would buy again
    251 Answers
    96%
    Would buy again
    27 Answers
    Delivers good value for the price
    91%
    Delivers good value for the price
    244 Answers
    92%
    Delivers good value for the price
    22 Answers
    Happy with the feature set
    89%
    Happy with the feature set
    255 Answers
    89%
    Happy with the feature set
    25 Answers
    Lived up to sales and marketing promises
    91%
    Lived up to sales and marketing promises
    215 Answers
    100%
    Lived up to sales and marketing promises
    14 Answers
    Implementation went as expected
    94%
    Implementation went as expected
    247 Answers
    100%
    Implementation went as expected
    13 Answers
    Features
    Intuit MailchimpTableau Cloud
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Intuit Mailchimp and Tableau Cloud
    Feature
    Intuit Mailchimp
    8.1
    585 Ratings
    5% above category average
    Tableau Cloud
    -
    Ratings
    WYSIWYG email editor8.1537 Ratings00 Ratings
    Dynamic content8.1519 Ratings00 Ratings
    Ability to test dynamic content8.2499 Ratings00 Ratings
    Landing pages8.3404 Ratings00 Ratings
    A/B testing7.7434 Ratings00 Ratings
    Mobile optimization7.9535 Ratings00 Ratings
    Email deliverability reporting8.8568 Ratings00 Ratings
    List management8.1564 Ratings00 Ratings
    Triggered drip sequences7.7385 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Intuit Mailchimp and Tableau Cloud
    Feature
    Intuit Mailchimp
    8.9
    75 Ratings
    11% above category average
    Tableau Cloud
    -
    Ratings
    Lead nurturing automation7.465 Ratings00 Ratings
    Lead scoring and grading10.01 Ratings00 Ratings
    Data quality management8.372 Ratings00 Ratings
    Automated sales alerts and tasks10.01 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Intuit Mailchimp and Tableau Cloud
    Feature
    Intuit Mailchimp
    7.9
    126 Ratings
    4% above category average
    Tableau Cloud
    -
    Ratings
    Calendaring7.448 Ratings00 Ratings
    Event/webinar marketing8.4112 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Intuit Mailchimp and Tableau Cloud
    Feature
    Intuit Mailchimp
    8.2
    124 Ratings
    8% above category average
    Tableau Cloud
    -
    Ratings
    Social sharing and campaigns8.3116 Ratings00 Ratings
    Social profile integration8.1107 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Intuit Mailchimp and Tableau Cloud
    Feature
    Intuit Mailchimp
    8.3
    565 Ratings
    10% above category average
    Tableau Cloud
    -
    Ratings
    Dashboards8.6229 Ratings00 Ratings
    Standard reports8.6560 Ratings00 Ratings
    Custom reports7.9130 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Intuit Mailchimp and Tableau Cloud
    Feature
    Intuit Mailchimp
    7.9
    132 Ratings
    4% above category average
    Tableau Cloud
    -
    Ratings
    API7.9107 Ratings00 Ratings
    Role-based workflow & approvals8.470 Ratings00 Ratings
    Customizability5.62 Ratings00 Ratings
    Integration with Salesforce.com8.554 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM8.647 Ratings00 Ratings
    Integration with SugarCRM8.12 Ratings00 Ratings
    Third-party software integrations7.9109 Ratings00 Ratings
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Intuit Mailchimp and Tableau Cloud
    Feature
    Intuit Mailchimp
    -
    Ratings
    Tableau Cloud
    7.6
    74 Ratings
    7% below category average
    Pixel Perfect reports00 Ratings7.656 Ratings
    Customizable dashboards00 Ratings8.774 Ratings
    Report Formatting Templates00 Ratings6.663 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Intuit Mailchimp and Tableau Cloud
    Feature
    Intuit Mailchimp
    -
    Ratings
    Tableau Cloud
    7.6
    74 Ratings
    5% below category average
    Drill-down analysis00 Ratings8.574 Ratings
    Formatting capabilities00 Ratings7.371 Ratings
    Integration with R or other statistical packages00 Ratings6.147 Ratings
    Report sharing and collaboration00 Ratings8.672 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of Intuit Mailchimp and Tableau Cloud
    Feature
    Intuit Mailchimp
    -
    Ratings
    Tableau Cloud
    7.8
    72 Ratings
    5% below category average
    Publish to Web00 Ratings8.668 Ratings
    Publish to PDF00 Ratings7.567 Ratings
    Report Versioning00 Ratings7.655 Ratings
    Report Delivery Scheduling00 Ratings8.559 Ratings
    Delivery to Remote Servers00 Ratings6.738 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Intuit Mailchimp and Tableau Cloud
    Feature
    Intuit Mailchimp
    -
    Ratings
    Tableau Cloud
    7.9
    70 Ratings
    1% below category average
    Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings8.267 Ratings
    Location Analytics / Geographic Visualization00 Ratings8.366 Ratings
    Predictive Analytics00 Ratings7.857 Ratings
    Pattern Recognition and Data Mining00 Ratings7.26 Ratings
    Access Control and Security
    Comparison of Access Control and Security features of Intuit Mailchimp and Tableau Cloud
    Feature
    Intuit Mailchimp
    -
    Ratings
    Tableau Cloud
    8.4
    69 Ratings
    1% below category average
    Multi-User Support (named login)00 Ratings8.363 Ratings
    Role-Based Security Model00 Ratings7.756 Ratings
    Multiple Access Permission Levels (Create, Read, Delete)00 Ratings8.659 Ratings
    Report-Level Access Control00 Ratings8.87 Ratings
    Single Sign-On (SSO)00 Ratings8.754 Ratings
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Intuit Mailchimp and Tableau Cloud
    Feature
    Intuit Mailchimp
    -
    Ratings
    Tableau Cloud
    7.5
    59 Ratings
    3% below category average
    Responsive Design for Web Access00 Ratings7.457 Ratings
    Mobile Application00 Ratings7.744 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile00 Ratings7.851 Ratings
    Application Program Interfaces (APIs) / Embedding
    Comparison of Application Program Interfaces (APIs) / Embedding features of Intuit Mailchimp and Tableau Cloud
    Feature
    Intuit Mailchimp
    -
    Ratings
    Tableau Cloud
    7.0
    41 Ratings
    10% below category average
    REST API00 Ratings8.136 Ratings
    Javascript API00 Ratings7.534 Ratings
    iFrames00 Ratings6.833 Ratings
    Java API00 Ratings5.729 Ratings
    Themeable User Interface (UI)00 Ratings6.735 Ratings
    Customizable Platform (Open Source)00 Ratings7.232 Ratings
    Best Alternatives
    Intuit MailchimpTableau Cloud
    Small Businesses
    Vbout
    Score9.9 out of 10
    Cyfe
    Score4 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    Qlik Cloud Analytics (Qlik Sense)
    Score8.1 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    Jaspersoft Community Edition
    Score7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Intuit MailchimpTableau Cloud
    Likelihood to Recommend
    8.7
    (608 ratings)
    8.9
    (76 ratings)
    Likelihood to Renew
    10.0
    (55 ratings)
    -
    (0 ratings)
    Usability
    8.5
    (477 ratings)
    8.6
    (29 ratings)
    Availability
    9.5
    (6 ratings)
    -
    (0 ratings)
    Performance
    8.9
    (7 ratings)
    -
    (0 ratings)
    Support Rating
    8.8
    (20 ratings)
    8.7
    (20 ratings)
    Implementation Rating
    7.4
    (22 ratings)
    -
    (0 ratings)
    Configurability
    10.0
    (2 ratings)
    -
    (0 ratings)
    Data Sharing and Collaboration
    -
    (0 ratings)
    8.0
    (49 ratings)
    Data Sources
    -
    (0 ratings)
    8.3
    (49 ratings)
    Ease of integration
    8.0
    (4 ratings)
    -
    (0 ratings)
    Product Scalability
    9.5
    (6 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (2 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    10.0
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    Intuit MailchimpTableau Cloud
    Likelihood to Recommend
    Intuit
    Mailchimp is fairly easy to onboard, even for those who would consider themselves less technologically inclined. It can be as simple as plug-and-play for simpler campaigns or scale up as needed. It also makes it easy to build, send out for internal review and feedback, and track all the needed changes.
    Incentivized
    Read full review
    Tableau
    If you're using Tableau as the primary BI tool, then Tableau Cloud is well suited to publish and share the results with a wide(r) audience. It is well suited for various degrees of self-service proficiency, from pure consumers of analytical work to more advanced users who can use web editing for smaller or larger adjustments, and even for desktop power users who will publish their work to Tableau Cloud. It has many good ways to organize the content and make it easily accessible via search, favorites, folders, collections ("playlists for your data"), or history ("recents"). It might not be ideally suited if there are many on-prem sources to be used (even though there are options to connect them) or if you have very special requirements regarding custom server setup, which is limited in a shared cloud environment like Tableau Cloud.
    Incentivized
    Read full review
    Pros
    Intuit
    • Mailchimp allows you to manage your mailing list really well. You can subscribe people, unsubscribe people manage the mailing list directly into segments, and what not.
    • Mailchimp has features where you can create campaigns based on your mailing lists and send out newsletters to your subscribers based on a multitude of parameters that you can setup. Such as send email daily, weekly, monthly and they also have event based mails that you can send out.
    • Mailchimp also has a feature where you can design your emails. The look and aesthetics are very important when sending emails to your subscribers and all those needs are addressed here.
    Incentivized
    Read full review
    Tableau
    • Tableau Online is completely cloud based and that's why the reports and dashboards are accessible even on the go. One doesn't always need to access the office laptop to access the reports.
    • The visualizations are interactive and one can quickly change the level at which they want to view the information. For example, one person might be more interested in looking at the country level performances rather than client level. This is intuitive and one doesn't need to create multiple reports for the same.
    • The feature to ask questions in plain vanilla English language is great and helpful. For quick adhoc fact checks one can simply type what they are looking for and the Natural Language Programming algorithms under the hood parse the query, interpret it and then fetch the results accordingly in a visual form.
    Incentivized
    Read full review
    Cons
    Intuit
    • The pricing tiers do scale quickly so if you have a free newsletter it may get expensive
    • The pricing is based on total emails so if you have users who you only email rarely it might not make sense to use Intuit Mailchimp
    • Customer support can be a bit lacking at times and their docs aren't always the best
    Read full review
    Tableau
    • Can be a steep learning curve for new users
    • Modeling and building algorithms aren't always intuitive and take some testing/retesting to ensure it's working as it should
    • Inability to integrate easily with our HRIS platform. Reports are pulled from HRIS at various intervals and uploaded into Tableau
    Incentivized
    Read full review
    Likelihood to Renew
    Intuit
    We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
    Incentivized
    Read full review
    Tableau
    No answers on this topic
    Usability
    Intuit
    It is easy, but some things you need to learn from their resources. Mailchimp is one of the most popular email marketing platforms because it combines email marketing, automation, audience management, and analytics into a single tool that's easy to use and scale. Simple solutions and drag-and-drop edits make it easy.
    Incentivized
    Read full review
    Tableau
    Based on comments from our clients, I awarded it this grade. Non-technical customers frequently compliment us on the ease with which they can utilize Tableau Online. Usability is rarely a source of contention amongst our customers. Few complaints have come from me as a user of our internal products.
    Incentivized
    Read full review
    Reliability and Availability
    Intuit
    I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
    Incentivized
    Read full review
    Tableau
    No answers on this topic
    Performance
    Intuit
    I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
    Incentivized
    Read full review
    Tableau
    No answers on this topic
    Support Rating
    Intuit
    Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
    Incentivized
    Read full review
    Tableau
    I have not had any issues that require customer support from Tableau at this time, which speaks well to Tableau. I have taken an online course with Tableau and it was very professional and well done, so based on that I would assume a similar level of quality for their customer service.
    Incentivized
    Read full review
    Implementation Rating
    Intuit
    It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
    Incentivized
    Read full review
    Tableau
    No answers on this topic
    Alternatives Considered
    Intuit
    I used Intuit Mailchimp, and I would say other software I used is equally good and competes with Intuit Mailchimp. Well, Intuit Mailchimp's reporting is better, and ActiveCampaign has more affordable pricing, so in the end, it all comes to what you need. What we needed was available in cheaper price in other software as well. But I would definitely say Intuit Mailchimp has its own advantages too.
    Incentivized
    Read full review
    Tableau
    In determining whether to go with Tableau Online versus Alteryx, two important factors stood out in determining our go-to solution. First, while Alteryx is an impressive tool for data cleansing, it did not stack up in terms of data visualization capabilities. Tableau, on the other hand, provided us everything we needed in terms of visualizing our data and analytics. The second factor is cost. Well neither solution would be considered cheap, Tableau was the more cost effective solution for our needs.
    Incentivized
    Read full review
    Scalability
    Intuit
    Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
    Incentivized
    Read full review
    Tableau
    No answers on this topic
    Return on Investment
    Intuit
    • One of my retail web store clients was sending out email specials and notices about once a month. After clicking the send button, we would watch Google Analytics and the current site users would light up immediately. Often, the current site visitors would pop up to 20, 30 or more after the email was sent. On a normal day, seeing 1 or 2 online users would be OK.
    • Pretty much in all cases, we could see an uptick in positive activity after sending out a Intuit Mailchimp email to a list.
    Incentivized
    Read full review
    Tableau
    • When we release new products, we are now able to quickly see data and toggle between current periods and previous to see performance
    • Generating new reports requires less IT time to build
    • Data can be shared across many different device types
    • We now have integration where our customers can extract data from our software more easily-this was a big ask from our customers
    Incentivized
    Read full review
    ScreenShots

    Intuit Mailchimp Screenshots

    Screenshot of Mailchimp's advanced analytics and reporting tools. These are used to monitor trends, track performance, and get actionable insights that help users to create better campaigns and drive customer engagement.Screenshot of Mailchimp's precise audience segmentation. Its AI simplifies the workflow by generating complex customer segments for highly personalized campaigns.Screenshot of omnichannel marketing. Campaigns can be built across multiple channels, and then managed from one convenient place.Screenshot of marketing automations with the Customer Journey Builder. This is used to reach the right people with the right message at exactly the right time, which helps to drive more repeat business, increase customer retention, and see more orders.Screenshot of Mailchimp's SMS marketing. SMS can be integrated into email, automations, and social campaigns.Screenshot of Mailchimp's AI, used to deliver relevant content faster. It can generate professionally written, on-brand marketing emails with the press of a button. The user only needs to review, edit, and send.