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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Intuit Mailchimp

    Score8.4 out of 10
    N/AMailchimp is an email marketing and marketing automation platform. Beyond just tracking how campaigns perform, Mailchimp takes it a step further by analyzing data from over half a billion emails to show why campaigns perform, driving informed decisions.

    $0

    per month

    Trakstar Learn

    Score9 out of 10
    Mid-Size Companies (51-1,000 employees)
    Trakstar Learn (formerly Mindflash) is an online training platform. Users can create courses, add quizzes and track results. Users can upload external content and access the platform via mobile devices. It also provides user management and reporting for internal and external training and scaling purposes.

    $149

    per month

    Pricing
    Intuit MailchimpTrakstar Learn
    Editions & Modules
    Free
    $0
    Essentials
    starts at $13
    per month
    Standard
    starts at $20
    per month
    Premium
    starts at $350
    per month
    Basic
    249/mo
    Advanced
    599/mo
    500 trainees
    Pro
    1,199/mo
    1000 trainees
    Enterprise
    Call for details
    Unlimited
    Offerings
    Pricing Offerings
    Intuit MailchimpTrakstar Learn
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Intuit MailchimpTrakstar Learn
    Considered Both Products
    Intuit
    No answer on this topic
    Mitratech
    No answer on this topic
    Key User Insights
    Would buy again
    88%
    Would buy again
    251 Answers
    No answers on this topic
    Delivers good value for the price
    91%
    Delivers good value for the price
    244 Answers
    No answers on this topic
    Happy with the feature set
    89%
    Happy with the feature set
    255 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    91%
    Lived up to sales and marketing promises
    215 Answers
    No answers on this topic
    Implementation went as expected
    94%
    Implementation went as expected
    247 Answers
    No answers on this topic
    Features
    Intuit MailchimpTrakstar Learn
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Intuit Mailchimp and Trakstar Learn
    Feature
    Intuit Mailchimp
    8.1
    585 Ratings
    4% above category average
    Trakstar Learn
    -
    Ratings
    WYSIWYG email editor8.1537 Ratings00 Ratings
    Dynamic content8.1519 Ratings00 Ratings
    Ability to test dynamic content8.2499 Ratings00 Ratings
    Landing pages8.3404 Ratings00 Ratings
    A/B testing7.7434 Ratings00 Ratings
    Mobile optimization7.9535 Ratings00 Ratings
    Email deliverability reporting8.8568 Ratings00 Ratings
    List management8.1564 Ratings00 Ratings
    Triggered drip sequences7.7385 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Intuit Mailchimp and Trakstar Learn
    Feature
    Intuit Mailchimp
    8.9
    75 Ratings
    11% above category average
    Trakstar Learn
    -
    Ratings
    Lead nurturing automation7.465 Ratings00 Ratings
    Lead scoring and grading10.01 Ratings00 Ratings
    Data quality management8.372 Ratings00 Ratings
    Automated sales alerts and tasks10.01 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Intuit Mailchimp and Trakstar Learn
    Feature
    Intuit Mailchimp
    7.9
    126 Ratings
    4% above category average
    Trakstar Learn
    -
    Ratings
    Calendaring7.448 Ratings00 Ratings
    Event/webinar marketing8.4112 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Intuit Mailchimp and Trakstar Learn
    Feature
    Intuit Mailchimp
    8.2
    124 Ratings
    8% above category average
    Trakstar Learn
    -
    Ratings
    Social sharing and campaigns8.3116 Ratings00 Ratings
    Social profile integration8.1107 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Intuit Mailchimp and Trakstar Learn
    Feature
    Intuit Mailchimp
    8.3
    565 Ratings
    10% above category average
    Trakstar Learn
    -
    Ratings
    Dashboards8.6229 Ratings00 Ratings
    Standard reports8.6560 Ratings00 Ratings
    Custom reports7.9130 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Intuit Mailchimp and Trakstar Learn
    Feature
    Intuit Mailchimp
    7.9
    132 Ratings
    4% above category average
    Trakstar Learn
    -
    Ratings
    API7.9107 Ratings00 Ratings
    Role-based workflow & approvals8.470 Ratings00 Ratings
    Customizability5.62 Ratings00 Ratings
    Integration with Salesforce.com8.554 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM8.647 Ratings00 Ratings
    Integration with SugarCRM8.12 Ratings00 Ratings
    Third-party software integrations7.9109 Ratings00 Ratings
    Learning Management
    Comparison of Learning Management features of Intuit Mailchimp and Trakstar Learn
    Feature
    Intuit Mailchimp
    -
    Ratings
    Trakstar Learn
    9.3
    4 Ratings
    12% above category average
    Course authoring00 Ratings10.04 Ratings
    Course catalog or library00 Ratings10.04 Ratings
    Player/Portal00 Ratings9.04 Ratings
    Learning content00 Ratings9.03 Ratings
    Mobile friendly00 Ratings5.03 Ratings
    Progress tracking & certifications00 Ratings10.04 Ratings
    Assignments00 Ratings10.04 Ratings
    Compliance management00 Ratings10.02 Ratings
    Learning administration00 Ratings10.04 Ratings
    Learning reporting & analytics00 Ratings10.04 Ratings
    Best Alternatives
    Intuit MailchimpTrakstar Learn
    Small Businesses
    Vbout
    Score9.9 out of 10
    Tovuti LMS
    Score6.7 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    iSpring LMS
    Score9.6 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    Bridge LMS, Skills & Performance Management
    Score7.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Intuit MailchimpTrakstar Learn
    Likelihood to Recommend
    8.7
    (608 ratings)
    10.0
    (13 ratings)
    Likelihood to Renew
    10.0
    (55 ratings)
    10.0
    (5 ratings)
    Usability
    8.5
    (477 ratings)
    9.0
    (1 ratings)
    Availability
    9.5
    (6 ratings)
    -
    (0 ratings)
    Performance
    8.9
    (7 ratings)
    -
    (0 ratings)
    Support Rating
    8.8
    (20 ratings)
    10.0
    (2 ratings)
    Implementation Rating
    7.4
    (22 ratings)
    9.0
    (1 ratings)
    Configurability
    10.0
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    8.0
    (4 ratings)
    -
    (0 ratings)
    Product Scalability
    9.5
    (6 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (2 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    10.0
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    Intuit MailchimpTrakstar Learn
    Likelihood to Recommend
    Intuit
    Mailchimp is fairly easy to onboard, even for those who would consider themselves less technologically inclined. It can be as simple as plug-and-play for simpler campaigns or scale up as needed. It also makes it easy to build, send out for internal review and feedback, and track all the needed changes.
    Incentivized
    Read full review
    Mitratech
    We use Mindflash for a lot of our internal training needs, and it is very versatile to accomplish your needs in training employees in a variety of different areas. I've never tried to use it for external needs, but I feel like the software at the advanced level wouldn't suit that need very well at all. At the Pro level, you get a lot more flexibility, but the cost is prohibitive for the size of our company.
    Incentivized
    Read full review
    Pros
    Intuit
    • Mailchimp allows you to manage your mailing list really well. You can subscribe people, unsubscribe people manage the mailing list directly into segments, and what not.
    • Mailchimp has features where you can create campaigns based on your mailing lists and send out newsletters to your subscribers based on a multitude of parameters that you can setup. Such as send email daily, weekly, monthly and they also have event based mails that you can send out.
    • Mailchimp also has a feature where you can design your emails. The look and aesthetics are very important when sending emails to your subscribers and all those needs are addressed here.
    Incentivized
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    Mitratech
    • Mindflash is very clean and user-friendly. Very easy for learners to navigate and understand.
    • Mindflash’s reporting tool is unmatched. You can pull any type of report you could want or need.
    • Customer service is top-notch. From our Sales Executive to our CSM, all the way up to the VP, our experience has been amazing.
    Incentivized
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    Cons
    Intuit
    • The pricing tiers do scale quickly so if you have a free newsletter it may get expensive
    • The pricing is based on total emails so if you have users who you only email rarely it might not make sense to use Intuit Mailchimp
    • Customer support can be a bit lacking at times and their docs aren't always the best
    Read full review
    Mitratech
    • Integration with Salesforce using professional level software. Mindflash's limited integration to only work with the higher level of Salesforce product.
    • More brand customization for multiple product line trainings.
    • Communication of trainers using Mindflash and sales team. We have multiple trainers sending invitations for training with no way for them to communicate with our sales team when a person has completed training.
    Read full review
    Likelihood to Renew
    Intuit
    We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
    Incentivized
    Read full review
    Mitratech
    The number of people using Mindflash is only going to rise and we need a system that remains easy to use for everyone involved. [update] This is especially vital now that we've lost head count in critical departments. Getting all of our training and Safety objectives met would be impossible without Mindflash.
    Read full review
    Usability
    Intuit
    It is easy, but some things you need to learn from their resources. Mailchimp is one of the most popular email marketing platforms because it combines email marketing, automation, audience management, and analytics into a single tool that's easy to use and scale. Simple solutions and drag-and-drop edits make it easy.
    Incentivized
    Read full review
    Mitratech
    The interface is just so simple to understand. It's clean and efficient. We showed Mindflash off to the Safety group, who are not computer gurus and they were beyong excited to use it.
    Read full review
    Reliability and Availability
    Intuit
    I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
    Incentivized
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    Mitratech
    No answers on this topic
    Performance
    Intuit
    I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
    Incentivized
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    Mitratech
    No answers on this topic
    Support Rating
    Intuit
    Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
    Incentivized
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    Mitratech
    Any problems or questions we have had with Mindflash have been handled promptly and effectively. I normally use the online chat option but have had to correspond with them through email and phone as well. We have never had an issue languish for weeks or months with Mindflash. They either fix the problem or let you know that the software isn't capable to handle the need at that point.
    Incentivized
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    Implementation Rating
    Intuit
    It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
    Incentivized
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    Mitratech
    If you're going to develop a short course to demo the product internally, don't bother avoiding your own topics. Mindflash rolls whatever content you create during the trial into your production environment when you decide to buy. The time taken to go from not having a system to being live with Mindflash is virtually instant. What you'll be wanting for is time to develop content and people to test it out.
    Read full review
    Alternatives Considered
    Intuit
    I used Intuit Mailchimp, and I would say other software I used is equally good and competes with Intuit Mailchimp. Well, Intuit Mailchimp's reporting is better, and ActiveCampaign has more affordable pricing, so in the end, it all comes to what you need. What we needed was available in cheaper price in other software as well. But I would definitely say Intuit Mailchimp has its own advantages too.
    Incentivized
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    Mitratech
    This is an alternate software that we have looked into, right now we don't have the need for the increased flexibility that Lesson.ly provides with learning from your mobile or tablet. We haven't seen a lot of those things as particularly useful for our current training methods, but we see the quality to be similar.
    Incentivized
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    Scalability
    Intuit
    Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
    Incentivized
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    Mitratech
    No answers on this topic
    Return on Investment
    Intuit
    • One of my retail web store clients was sending out email specials and notices about once a month. After clicking the send button, we would watch Google Analytics and the current site users would light up immediately. Often, the current site visitors would pop up to 20, 30 or more after the email was sent. On a normal day, seeing 1 or 2 online users would be OK.
    • Pretty much in all cases, we could see an uptick in positive activity after sending out a Intuit Mailchimp email to a list.
    Incentivized
    Read full review
    Mitratech
    • Mindflash has had a positive impact on our business because it allows us to train more new users with less effort, and ensure that trainees have access to the course materials for a period of time after they have started using our software to do their daily jobs. Review of the course materials allows them to get answers to common questions without having to submit requests to our support team, thereby reducing the administrative burden on our resources.
    Incentivized
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    ScreenShots

    Intuit Mailchimp Screenshots

    Screenshot of Mailchimp's advanced analytics and reporting tools. These are used to monitor trends, track performance, and get actionable insights that help users to create better campaigns and drive customer engagement.Screenshot of Mailchimp's precise audience segmentation. Its AI simplifies the workflow by generating complex customer segments for highly personalized campaigns.Screenshot of omnichannel marketing. Campaigns can be built across multiple channels, and then managed from one convenient place.Screenshot of marketing automations with the Customer Journey Builder. This is used to reach the right people with the right message at exactly the right time, which helps to drive more repeat business, increase customer retention, and see more orders.Screenshot of Mailchimp's SMS marketing. SMS can be integrated into email, automations, and social campaigns.Screenshot of Mailchimp's AI, used to deliver relevant content faster. It can generate professionally written, on-brand marketing emails with the press of a button. The user only needs to review, edit, and send.

    Trakstar Learn Screenshots

    Screenshot of Trainer home - Get key information on how a program is doing with real-time graphs on the new Trainer Home. From here, viewers can dive into the details on users, courses and series using the convenient and persistent left navigation bar.Screenshot of Personalize the view - On every grid, the settings cog can be used to select the columns to view. This will be the new view even when logging in from a different computer. To maximize the content, collapse the left navigation bar to reveal just the icons.Screenshot of Filters - Advanced filters on users, courses, series and catalogs help get to just the list of items to focus on.Change, reset or keep these filters while moving across items.Screenshot of Bulk Actions - Once the list is filtered down to just the trainees to focus on, a couple of clicks a couple of clicks are required to take actions like setting a new deadline, reminding or dropping users.Screenshot of Export - Extract the whole list or the filtered list of trainees to Excel for further analysis.Screenshot of Trainer Photo - Take a photo in Mindflash and use it as a trainer photo.