MailerLite vs. VerticalResponse

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
MailerLite
Score 8.3 out of 10
Small Businesses (1-50 employees)
MailerLite is an email marketing platform. Users can create professional newsletters, landing pages and websites using a drag & drop editor with AI generator or by customizing pre-designed templates. And manage campaigns on-the-go in the iOS app. MailerLite helps to connect with an audience using advanced targeting, automations and surveys. It integrates with Zapier, Stripe, WordPress, Shopify and other tools and platforms. MailerLite offers a Forever Free account including 24/7 support and a 30…
$10
per month
VerticalResponse
Score 10.0 out of 10
N/A
VerticalResponse is an email campaign management software and services platform from Deluxe. In addition to providing email marketing tools, VerticalResponse offers fully managed email marketing services from campaign launch and management to reporting and analysis.
$9
per month
Pricing
MailerLiteVerticalResponse
Editions & Modules
Forever free plan
$0
1,000 subscribers
Growing
$10
per month 3 users
Advanced
$21
per month Unlimited users
Enterprise
Custom pricing
per month
Basic
$11.00
per month
Pro
$16.00
per month
Pro Plus
$196.00
per month
Offerings
Pricing Offerings
MailerLiteVerticalResponse
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup Fee$10 2500 subscribersNo setup fee
Additional DetailsAdditional 30% discount available to Non-profit organizations.
More Pricing Information
Community Pulse
MailerLiteVerticalResponse
Considered Both Products
MailerLite
VerticalResponse

No answer on this topic

Top Pros
Top Cons
Features
MailerLiteVerticalResponse
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
MailerLite
8.5
62 Ratings
5% above category average
VerticalResponse
9.9
8 Ratings
20% above category average
WYSIWYG email editor7.354 Ratings10.07 Ratings
Dynamic content9.150 Ratings10.05 Ratings
Ability to test dynamic content8.244 Ratings10.04 Ratings
Landing pages8.551 Ratings10.04 Ratings
A/B testing8.638 Ratings10.05 Ratings
Mobile optimization8.547 Ratings10.05 Ratings
Email deliverability reporting8.656 Ratings10.08 Ratings
List management9.256 Ratings10.08 Ratings
Triggered drip sequences8.536 Ratings9.02 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
MailerLite
6.3
57 Ratings
20% below category average
VerticalResponse
10.0
9 Ratings
26% above category average
Dashboards6.01 Ratings10.09 Ratings
Standard reports6.957 Ratings10.09 Ratings
Custom reports6.01 Ratings10.06 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
MailerLite
7.7
49 Ratings
7% below category average
VerticalResponse
10.0
1 Ratings
19% above category average
Email Previews7.749 Ratings10.01 Ratings
URL Validation00 Ratings10.01 Ratings
Link Tracking00 Ratings10.01 Ratings
Image Validation00 Ratings10.01 Ratings
Inbox Display00 Ratings10.01 Ratings
Email Accessibility Tools00 Ratings10.01 Ratings
Spelling and Grammar Check00 Ratings10.01 Ratings
Spam Testing00 Ratings10.01 Ratings
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MailerLiteVerticalResponse
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ReachMail
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Score 10.0 out of 10
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Score 10.0 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Emma by Marigold
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Score 8.7 out of 10
Enterprises
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User Ratings
MailerLiteVerticalResponse
Likelihood to Recommend
8.3
(65 ratings)
10.0
(28 ratings)
Likelihood to Renew
9.1
(2 ratings)
8.6
(19 ratings)
Usability
8.6
(2 ratings)
9.0
(5 ratings)
Availability
-
(0 ratings)
10.0
(1 ratings)
Performance
-
(0 ratings)
10.0
(1 ratings)
Support Rating
9.4
(4 ratings)
8.0
(4 ratings)
Online Training
-
(0 ratings)
9.0
(1 ratings)
Implementation Rating
-
(0 ratings)
10.0
(4 ratings)
User Testimonials
MailerLiteVerticalResponse
Likelihood to Recommend
Mailerlite
The tool is really very complete. I have created regular campaigns, Workflows, and A/B tests in my campaigns and I have not had any limitations. I have tried other platforms that are not as complete in the free version like MailerLite. This makes me want to upgrade to the premium version and I'm sure you will get the same benefits.
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VerticalResponse
For businesses requiring advanced email marketing features like sophisticated automation, in-depth analytics, and extensive customization, VerticalResponse might fall short due to its limited featuresVerticalResponse is ideal for small businesses or freelancers who need a simple, straightforward email marketing tool. Its ease of use and basic features make it suitable for those without extensive technical expertise in email marketing
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Pros
Mailerlite
  • Offers a user-friendly interface, making it simple to create beautiful forms, group subscribers, and automate emails.
  • Includes email automation workflows in their free plan - the only provider I know of that doesn't charge you after one month or hit you with "transaction fees".
  • Excellent video tutorial library so you can learn email marketing as a beginner without feeling overwhelmed.
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VerticalResponse
  • I love the ease of list builder because we often times have a lot of data to import. It would be simply impossible without this tool, considering the amount of customer data we have for any one given email.
  • We really enjoy the ease of use of the HTML wizard as well. It helps even a novice be able to make a beautiful and attention grabbing email.
  • The dashboard is functional and easy to find when you need with a quick search.
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Cons
Mailerlite
  • I would add more types of inbox previews so people can see their campaigns across more channels
  • Mailerlite could definitely use a few more default fields, and more field types. This is an area where we get stuck writing more custom fields than we like. I want to see a variety of fields, from text box, to radio buttons, drop downs and more date options.
  • Custom fields should be able to be organized according to the list type. Custom fields that are added show up on ALL subscriber profiles, so if you were building a list that had a field for the type of pet someone had because you run a Dog Walking Business, but also had a list that only served Sponsors, that dog walking option would show up on all your subscriber types. If there's a way to change this and I missed it, my bad, but I haven't yet found that to be the case.
  • I'd really like to see Mailerlite have the option of adding a subscriber midway through the process, and a RESEND option, whether that is to non-openers or people who are new to a list. While you can set up drip campaigns or triggers to send certain emails when people change their status, it seems a bit too time consuming.
  • I'd love to see a date specific reminder email template for meetings. That would be awesome and speed things up quite a bit.
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VerticalResponse
  • The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
  • Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.
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Likelihood to Renew
Mailerlite
Mailerlite is awesome and it does everything I need and then some. They're always innovating and adding new features, and their team is flippin' amazing. Can't see myself ever switching. They may not have everything, but looking at how well their team works, they'll get there for sure and I'm willing to wait.
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VerticalResponse
Product is easy for both technical and non-technical people to use. A cost effective solution for sending out large number of messages. We can manage unsubscribes by individual accounts, so we can have multiple multiple accounts combined to maximize our buying power on credits. Effective API for sending/receiving data makes tool a valuable asset.
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Usability
Mailerlite
Overall it's super simple to get started and use the service. For those who need a bit more help, the support team is accessible.
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VerticalResponse
I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much
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Reliability and Availability
Mailerlite
No answers on this topic
VerticalResponse
Never had an issue with uptime
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Performance
Mailerlite
No answers on this topic
VerticalResponse
No issues
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Support Rating
Mailerlite
Timely responses, quality answers to my questions, showing that the support are knowledgeable and cares about my results. I've had other experiences with competitors, so I'm delighted that this team cares about my business. It's good to know there are real experts ready to jump in when you need help
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VerticalResponse
At Vertical Response the help desk associates are courteous, knowledgeable and helpful. You can tell they enjoy what they do. And clearly, they are well trained because most times, the first point of contact is able to resolve any issue you may have. There have been very few times where an associate has needed to get back to me or escalate me to a supervisor
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Online Training
Mailerlite
No answers on this topic
VerticalResponse
Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand
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Implementation Rating
Mailerlite
No answers on this topic
VerticalResponse
Salesforce integration never worked right. We had to abandon.
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Alternatives Considered
Mailerlite
The company I wanted to mention isn't in your dropdown list: BEACONS. While they're more like LinkTree, they also have a great feature to build a newsletter following and their AI prompts encourage you to send more newsletter blasts and then help write the e-mail for you with the blogs/YouTube videos already embedded for example.
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VerticalResponse
In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform in place. Typically I am also teaching the client how to use this tool and the Vertical Response visual interface is very easy for me to teach a client how to navigate and create their own campaigns.
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Return on Investment
Mailerlite
  • Gives us the ability to track the popularity of content in our email as well as who has read the content.
  • The customizable layout gives us the opportunity to be creative and have our culture shine through our company communication.
  • The ability to see who has un-subscribed helps our HR department to see who isn't receiving important company information so we can ask them to re-subscribe.
  • Helps our company to be more transparent and communicate more effectively.
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VerticalResponse
  • We were able to blast out promotions our company was having to customers which created an increase in business.
  • By blasting out any service issues, it keeps our customers informed so that they are not wondering what is going on.
  • Allows us to store unsubscribed emails so that we are not constantly pestering people who do not want to be emailed.
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ScreenShots

MailerLite Screenshots

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