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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    MarketMuse

    Score9.2 out of 10
    N/AMarketMuse is a search engine marketing platform built around features such as site auditing, content quality grading, and content analysis.

    $0

    per month

    Moz Pro

    Score7.9 out of 10
    N/AMozPro , from Moz in Seattle, Washington, is an SEO platforms for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and features a broad toolset for search engine optimization: rank tracking, link opportunites, site audit via Moz Analytics, prospective keyword analysis and content grading, as well as a crawl test to find broken or poorly designed site elements. Moz…

    $99

    per month

    Pricing
    MarketMuseMoz Pro
    Editions & Modules
    Free
    $0.00
    per month
    Standard
    $149.00
    per month
    Premium
    $999.00
    per month
    Standard
    $99
    per month
    Medium
    $179
    per month
    Large
    $299
    per month
    Premium
    $599
    per month
    Offerings
    Pricing Offerings
    MarketMuseMoz Pro
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsDiscount available for annual billing.
    More Pricing Information
    Community Pulse
    MarketMuseMoz Pro
    Considered Both Products
    Siteimprove
    No answer on this topic
    iContact
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    7 Answers
    95%
    Would buy again
    20 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    6 Answers
    95%
    Delivers good value for the price
    19 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    7 Answers
    100%
    Happy with the feature set
    21 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    5 Answers
    94%
    Lived up to sales and marketing promises
    17 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    6 Answers
    100%
    Implementation went as expected
    19 Answers
    Features
    MarketMuseMoz Pro
    SEO
    Comparison of SEO features of MarketMuse and Moz Pro
    Feature
    MarketMuse
    -
    Ratings
    Moz Pro
    7.3
    41 Ratings
    5% below category average
    Keyword analysis00 Ratings8.041 Ratings
    Backlink management00 Ratings7.036 Ratings
    SERP ranking tracking00 Ratings7.141 Ratings
    Page grader00 Ratings8.040 Ratings
    Competitive analysis00 Ratings8.040 Ratings
    Site audit / diagnostics00 Ratings7.039 Ratings
    Site recommendations00 Ratings7.037 Ratings
    Task management00 Ratings6.022 Ratings
    SEO Channels
    Comparison of SEO Channels features of MarketMuse and Moz Pro
    Feature
    MarketMuse
    -
    Ratings
    Moz Pro
    5.9
    32 Ratings
    25% below category average
    Local SEO00 Ratings5.327 Ratings
    Social SEO00 Ratings5.323 Ratings
    Mobile SEO00 Ratings6.225 Ratings
    Global SEO00 Ratings6.827 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of MarketMuse and Moz Pro
    Feature
    MarketMuse
    -
    Ratings
    Moz Pro
    7.0
    33 Ratings
    18% below category average
    Multi-domain support00 Ratings7.028 Ratings
    Integration with web analytics tools00 Ratings7.130 Ratings
    Best Alternatives
    MarketMuseMoz Pro
    Small Businesses
    Uberflip
    Score8.2 out of 10
    Serpstat
    Score9.9 out of 10
    Medium-sized Companies
    Uberflip
    Score8.2 out of 10
    Yoast
    Score8.5 out of 10
    Enterprises
    Uberflip
    Score8.2 out of 10
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    MarketMuseMoz Pro
    Likelihood to Recommend
    8.7
    (7 ratings)
    8.0
    (78 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    7.0
    (38 ratings)
    Usability
    -
    (0 ratings)
    7.0
    (3 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Support Rating
    10.0
    (1 ratings)
    9.5
    (7 ratings)
    Online Training
    -
    (0 ratings)
    7.0
    (1 ratings)
    User Testimonials
    MarketMuseMoz Pro
    Likelihood to Recommend
    Siteimprove
    As I am a content marketer, every day I have to fight to get top-ranked for my articles. So, SEO should be perfect. For my content side of SEO, MarketMuse is a lifesaver to me. It helps me to plan my content, get the score of my content, and the suggestion to optimize my articles. It saves my time and money too.
    Incentivized
    Read full review
    iContact
    Businesses looking to keep track of their web presence and utilize a tool to identify areas of opportunity. The trends tracking and competitor modeling allow businesses to be able to build an SEO strategy that they can track progress over time and fill in content gaps. This is used by our company in conjunction with our marketing automation tool and Google's web presence suite (eg. Google Analytics, Search Console, Tag Manager).
    Incentivized
    Read full review
    Pros
    Siteimprove
    • Availability of content inventory on MarketMuse makes it easy to measure the quality of the content before uploading or updating it.
    • With AI-generated content, I am able to write and upload content like a pro that has high-ranking keywords.
    • Identifying key topics and subtopics while creating content to upload on the blog saves a lot of time.
    Incentivized
    Read full review
    iContact
    • It finds relevant keywords and lets you know your chance of ranking with them.
    • It helps you find content that needs work to rank better.
    • It helps you improve any technical issues with your web pages.
    • It helps you audit your current site for any technical issues.
    • It helps you keep track of your most important keywords.
    Incentivized
    Read full review
    Cons
    Siteimprove
    • Would be nice if the connect feature was domain swappable
    • A better way to save and import queries would be nice
    • Having some writing tool integrations would be nice
    Read full review
    iContact
    • Some of the auto-gen visual tables aren't all that useful for smaller companies. For instance on the Search Visibility tab, many of my clients have a tiny % of keywords in the top-10, so the table shows basically 4 overlaid flat lines. I wish we had some options to customize this table or expand the range or something.
    • I wish there were some more tools relating to the technical aspects of the site/pages. The whole tool is very keyword-oriented, which is fine, but I feel like over time this has become and will continue to be less important than technical aspects, site speed, voice search, etc.
    • There's an Anchor Text tab, but it only looks at Inbound links—I wish this feature was for on-site anchor text—this could be a much better optimization tool. Because there's nothing you can do about inbound link text.
    Incentivized
    Read full review
    Likelihood to Renew
    Siteimprove
    No answers on this topic
    iContact
    We've been paying monthly for Moz for at least four years. We rely heavily on it for our daily work, and would need to re-engineer many of our processes if we were to cancel our subscription. I suspect we'll continue to use Moz as long as we are in business (assuming they maintain their quality).
    Read full review
    Usability
    Siteimprove
    No answers on this topic
    iContact
    it's easy to use once you get the hang of it and most people with any sort of background in using online tools and analytics systems can figure it out. it's just not as intuitive as it could be like google webmaster tools or Adobe (Site Catalyst)
    Read full review
    Reliability and Availability
    Siteimprove
    No answers on this topic
    iContact
    Every time I've ever needed it, it's been there.
    Read full review
    Support Rating
    Siteimprove
    The support I have received from all MarketMuse staff at each step of the process has been excellent. They are very friendly, quick to assist, and also provide really good training to teach you how to use their product. Additionally, their own blog is a wealth of information regarding different aspects of content marketing, from articles to video interviews.
    Incentivized
    Read full review
    iContact
    As I have mentioned before, if you have enterprise subscription, the staff are super helpful. Moz also participated in the marketing tech conferences especially moz in seattle. These sessions are super useful in helping digital marketing analyst like me to investigate new marketing techniques, tracking leads and conversions and eventually monetize them. Their staff is not only knowledgeable in their own product but they have been around. For example Dr Peter from moz always publishes his insights and I have relied somewhat on his opinions.
    Incentivized
    Read full review
    Alternatives Considered
    Siteimprove
    MarketMuse is more cost-effective than BrightEdge and does more for writers and editors that are strictly focused on content. It keeps people in one system after their first draft. Writers and editors do not need to go into multiple tools to look things up manually, saving valuable time. This enables them to produce more content more quickly.
    Incentivized
    Read full review
    iContact
    Moz emerged as an industry leader with a great reputation for driving optimal SEO performance and ROI for customers. Moz' thought leadership on all things SEO gave us a lot of confidence to invest and partner with them. The wide array of product features was also something that was important to us relative to Moz' competitors. In the end, we felt there wasn't anything we couldn't do with Moz. We were also impressed with the on demand platform training and tools provided from day 1. Lastly, Moz was one of the more expensive platforms, but it wasn't the most expensive, so we felt we received great value for the overall price.
    Incentivized
    Read full review
    Return on Investment
    Siteimprove
    • Competitor research and keyword research has enabled us to determine the best content to improve our SEO.
    • Improving the brand of our agency on search engines has enabled us to reach more buyers.
    • Creating high-ranking SEO content has improved digital marketing in the cloud that turns prospects into buyers.
    Incentivized
    Read full review
    iContact
    • Here I can easily find competitor's ranking keywords and their backlinks. It also gives you another exciting feature where you can compare two domains at the same time.
    • The thing that I don't like about this software is, that sometimes your page can take too much time for crawling.
    Incentivized
    Read full review
    ScreenShots

    MarketMuse Screenshots

    Screenshot of MarketMuse Research allows you to plug in topics you want to rank for and extracts powerful data points like volume, seasonality trends, CPC, topic variants, current distribution, and suggested distribution so you know exactly what you need to do to win in the SERP.Screenshot of MarketMuse Compete delivers a heat map of your competitors' coverage of any given topic so you can locate hidden opportunities and take advantage of their blind spots.Screenshot of MarketMuse Inventory (Topics View) gives you a bird's-eye view of your competitive advantage and tells you your personalized difficulty score, so you can action on your ripest opportunities and make progress with relative ease.

    Moz Pro Screenshots

    Product screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshot