What users are saying about
1 Ratings
17 Ratings
1 Ratings
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Score 8 out of 100
17 Ratings
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Score 8.6 out of 100

Likelihood to Recommend

MarketMuse

I particularly enjoy using the various applications, Connect, Research, Questions, and Compete, to quickly run a published article and see where improvements are needed. The Compete application is very valuable in finding the highest authority articles on a particular topic. I then use these to discover if there is an aspect of the topic that I have missed or should provide a more in-depth discussion on.
Victoria Hoete-Dodd | TrustRadius Reviewer

Serpstat

If you are looking for an affordable all-in-one SEO tool to manage multiple websites then Serpstat is a great option. It is not the best in category for any one feature, but it offers a wide range of very good SEO tools, all housed in a single app. If you are serious with SEO, this will not be your only tool but it will save you the cost and trouble of managing several different SEO monthly subscriptions for various tools.
Gary Shouldis | TrustRadius Reviewer

Feature Rating Comparison

SEO

MarketMuse
Serpstat
8.2
Keyword analysis
MarketMuse
Serpstat
8.2
Backlink management
MarketMuse
Serpstat
7.8
SERP ranking tracking
MarketMuse
Serpstat
8.8
Page grader
MarketMuse
Serpstat
8.1
Competitive analysis
MarketMuse
Serpstat
7.5
Site audit / diagnostics
MarketMuse
Serpstat
8.9
Site recommendations
MarketMuse
Serpstat
8.0

SEO Channels

MarketMuse
Serpstat
7.9
Local SEO
MarketMuse
Serpstat
7.8
Social SEO
MarketMuse
Serpstat
7.0
Mobile SEO
MarketMuse
Serpstat
8.0
Global SEO
MarketMuse
Serpstat
8.9

SEO Platform & Account Management

MarketMuse
Serpstat
7.7
Multi-domain support
MarketMuse
Serpstat
9.7
Integration with web analytics tools
MarketMuse
Serpstat
5.7

Pros

MarketMuse

  • It provides an invaluable heatmap comparing your article to top-ranking articles on the same topic.
  • It gives you an idea of how many times a particular phrase should be mentioned in an article to be considered authoritative.
Victoria Hoete-Dodd | TrustRadius Reviewer

Serpstat

  • Serpstat has an incredible Chrome extension. It allows us to perform an on-page analysis, domain analysis, and look at on-page SEO parameters. Rather than logging into Serpstat I'm easily able to access and view competitor and our own analytics at a moment's notice.
  • We love using the organic keyword tool to help us track keyword positions over time and benchmark against ourselves and our competitors. These reports also give a dashboard view of all keywords, along with keyword volume, keyword competition, and the average cost per keyword.
  • Being a global company it's important to not only view rankings in the US, but other major countries as well. With Serpstat we are able to view how our website performs all around the world.
Sam Lepak | TrustRadius Reviewer

Cons

MarketMuse

  • Being nit picky, but I would love to have the AI use British English :P
  • The Connect application very rarely provides internal link suggestions that are actually relevant.
Victoria Hoete-Dodd | TrustRadius Reviewer

Serpstat

  • As a complete product, Serpstat stands with other industry tools. Keyword data is good, but again, as someone who purchased a basic plan to demo the product, limited information really turns me away.
  • Compared to other industry tools, Serpstat is literally right in the middle. There doesn't seem to be any differentiation that makes it stand out against Ahrefs or SEMRush. Perhaps something exclusive to Serpstat would make the product more alluring.
  • Share counting doesn't seem too useful, especially as an SEO tool. The content marketing tools are going in the right path, but do not provide enough information to really be useful.
Mitch Lee | TrustRadius Reviewer

Support Rating

MarketMuse

MarketMuse 10.0
Based on 1 answer
The support I have received from all MarketMuse staff at each step of the process has been excellent. They are very friendly, quick to assist, and also provide really good training to teach you how to use their product. Additionally, their own blog is a wealth of information regarding different aspects of content marketing, from articles to video interviews.
Victoria Hoete-Dodd | TrustRadius Reviewer

Serpstat

Serpstat 10.0
Based on 2 answers
I believe I've only contacted support once because I had a question about access to a feature, and they told me it wasn't available on the plan I was on. No big deal, they were polite and prompt to respond and answered my question to my satisfaction. I haven't had any real issues with the software, so I haven't needed much in the way of support outside of that question, but I have no reason to believe their support wouldn't be helpful in more pressing situations.
Drew Harrison | TrustRadius Reviewer

Alternatives Considered

MarketMuse

No answers on this topic

Serpstat

I have used Google Analytics and found it to be good, but limiting. Serpstat does have a much more transparent way to identify, and examine the wealth of SEO links that my sites have. I've tried a few other free programs online for tracking ranks and I looked into other paid versions for SEO tracking. None of them had a good balance between value for money paid. Serpstat finds a good home in value and return.
Tim Mack | TrustRadius Reviewer

Return on Investment

MarketMuse

  • When you receive a Brief, MarketMuse states the expected increase in site visitors. However, I have no tangible figures to compare this to at this stage to access how accurate this prediction is.
Victoria Hoete-Dodd | TrustRadius Reviewer

Serpstat

  • Serpstat has helped increase web traffic of numerous clients up to 3,000%
  • With clients having better web traffic, I'm able to close clients at a higher rate.
Evan Laird | TrustRadius Reviewer

Screenshots

Pricing Details

MarketMuse

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

MarketMuse Editions & Modules

Additional Pricing Details

Serpstat

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
Optional
$69*

* per user

Serpstat Editions & Modules

Edition
Lite$691
Standart$1491
Advanced$2991
Enterprise$4991
  1. per month
Additional Pricing Details
Big enterprises have specific demands: aside from our self-service-model we offer specific services to enterprise customers. We’ll find an ultimate solution, that will fit your unique needs and benefit your business. If you would like to learn more, please contact us.

Rating Summary

Likelihood to Recommend

MarketMuse
8.0
Serpstat
8.2

Support Rating

MarketMuse
10.0
Serpstat
10.0

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