What users are saying about
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Top Rated
1774 Ratings
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544 Ratings

Marketo

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Score 7.9 out of 100

Microsoft Dynamics 365

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Score 7.8 out of 100

Likelihood to Recommend

Marketo

Marketo is really the only choice for large enterprise Marketing organizations, in my opinion. It scales better than other platforms with similar functionalities and is easier to use. Competitors' products in this space will require more "technical" users with coding and database management backgrounds, or will flat out not handle the volume. Marketo is in the sweet spot. If you have Salesforce or Dynamics and are in a large or medium-sized organization, especially if you are in a B2B oriented industry, Marketo is for you.I am personally currently in the Higher Education industry, and Marketo works well in that space, though we sometimes need to seek workarounds for some areas of functionality that are B2B-focused.Small businesses may price out of Marketo, especially if they have a large database or B2C orientation, but it is still worth a look. That said, I personally implemented Marketo at two different small software and services shops with 100-150 employees, and they both still use the tool 5-10 years later. For organizations that are going to want to do only traditional batch/blast email campaigns and have small databases, Marketo will work, but you'll be paying for leaving a lot of capability on the table.
Matt Gomez | TrustRadius Reviewer

Microsoft Dynamics 365

All told, if it hadn't been for the fact that we were testing it with both employees who knew CRM lingo and those who were new, we wouldn't have found such an issue. The program itself can be very useful for people who already manage CRMs, who know how to use them, who know how to run and manage employees on them, namely because of the "one-stop-shop" concept in data visibility. When it came down to it though, if you have high-turnover, then this product will devolve into only being used for it's base components. Down the middle, we found that the people who'd been in marketing for 4-5 years fell into the product easily because of the way it was written. Everyone before that, with novice experience, thought it was written like a textbook for a graduate class - little to no leeway if you don't happen to know one specific term
Patrick Stephens | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Marketo
7.6
Microsoft Dynamics 365
WYSIWYG email editor
Marketo
7.1
Microsoft Dynamics 365
Dynamic content
Marketo
7.5
Microsoft Dynamics 365
Ability to test dynamic content
Marketo
7.4
Microsoft Dynamics 365
Landing pages
Marketo
7.0
Microsoft Dynamics 365
A/B testing
Marketo
7.2
Microsoft Dynamics 365
Mobile optimization
Marketo
7.1
Microsoft Dynamics 365
Email deliverability
Marketo
8.2
Microsoft Dynamics 365
List management
Marketo
8.4
Microsoft Dynamics 365
Triggered drip sequences
Marketo
8.2
Microsoft Dynamics 365

Lead Management

Marketo
8.0
Microsoft Dynamics 365
Lead nurturing
Marketo
8.2
Microsoft Dynamics 365
Lead scoring and grading
Marketo
8.2
Microsoft Dynamics 365
Data quality management
Marketo
7.8
Microsoft Dynamics 365
Automated sales alerts and tasks
Marketo
7.9
Microsoft Dynamics 365

Campaign Management

Marketo
7.2
Microsoft Dynamics 365
Calendaring
Marketo
6.6
Microsoft Dynamics 365
Event/webinar marketing
Marketo
7.8
Microsoft Dynamics 365

Social Media Marketing

Marketo
6.5
Microsoft Dynamics 365
Social sharing and campaigns
Marketo
6.5
Microsoft Dynamics 365
Social profile integration
Marketo
6.5
Microsoft Dynamics 365

Reporting & Analytics

Marketo
7.0
Microsoft Dynamics 365
Dashboards
Marketo
6.9
Microsoft Dynamics 365
Standard reports
Marketo
7.1
Microsoft Dynamics 365
Custom reports
Marketo
7.0
Microsoft Dynamics 365

Platform & Infrastructure

Marketo
7.2
Microsoft Dynamics 365
API
Marketo
7.8
Microsoft Dynamics 365
Role-based workflow & approvals
Marketo
7.5
Microsoft Dynamics 365
Customizability
Marketo
7.4
Microsoft Dynamics 365
Integration with Salesforce.com
Marketo
8.1
Microsoft Dynamics 365
Integration with Microsoft Dynamics CRM
Marketo
6.4
Microsoft Dynamics 365
Integration with SugarCRM
Marketo
6.0
Microsoft Dynamics 365

Sales Force Automation

Marketo
Microsoft Dynamics 365
8.0
Customer data management / contact management
Marketo
Microsoft Dynamics 365
8.5
Workflow management
Marketo
Microsoft Dynamics 365
7.8
Territory management
Marketo
Microsoft Dynamics 365
8.0
Opportunity management
Marketo
Microsoft Dynamics 365
8.6
Integration with email client (e.g., Outlook or Gmail)
Marketo
Microsoft Dynamics 365
8.1
Contract management
Marketo
Microsoft Dynamics 365
7.6
Quote & order management
Marketo
Microsoft Dynamics 365
7.6
Interaction tracking
Marketo
Microsoft Dynamics 365
8.0
Channel / partner relationship management
Marketo
Microsoft Dynamics 365
8.0

Customer Service & Support

Marketo
Microsoft Dynamics 365
8.3
Case management
Marketo
Microsoft Dynamics 365
8.6
Call center management
Marketo
Microsoft Dynamics 365
7.9
Help desk management
Marketo
Microsoft Dynamics 365
8.3

Marketing Automation

Marketo
Microsoft Dynamics 365
7.9
Lead management
Marketo
Microsoft Dynamics 365
8.1
Email marketing
Marketo
Microsoft Dynamics 365
7.7

CRM Project Management

Marketo
Microsoft Dynamics 365
7.8
Task management
Marketo
Microsoft Dynamics 365
7.8
Billing and invoicing management
Marketo
Microsoft Dynamics 365
7.9
Reporting
Marketo
Microsoft Dynamics 365
7.8

CRM Reporting & Analytics

Marketo
Microsoft Dynamics 365
7.9
Forecasting
Marketo
Microsoft Dynamics 365
7.5
Pipeline visualization
Marketo
Microsoft Dynamics 365
8.5
Customizable reports
Marketo
Microsoft Dynamics 365
7.7

Customization

Marketo
Microsoft Dynamics 365
8.0
Custom fields
Marketo
Microsoft Dynamics 365
8.2
Custom objects
Marketo
Microsoft Dynamics 365
8.1
Scripting environment
Marketo
Microsoft Dynamics 365
7.8
API for custom integration
Marketo
Microsoft Dynamics 365
8.0

Security

Marketo
Microsoft Dynamics 365
8.8
Single sign-on capability
Marketo
Microsoft Dynamics 365
8.8
Role-based user permissions
Marketo
Microsoft Dynamics 365
8.7

Social CRM

Marketo
Microsoft Dynamics 365
7.8
Social data
Marketo
Microsoft Dynamics 365
7.7
Social engagement
Marketo
Microsoft Dynamics 365
7.8

Integrations with 3rd-party Software

Marketo
Microsoft Dynamics 365
8.0
Marketing automation
Marketo
Microsoft Dynamics 365
8.1
Compensation management
Marketo
Microsoft Dynamics 365
7.9

Platform

Marketo
Microsoft Dynamics 365
7.4
Mobile access
Marketo
Microsoft Dynamics 365
7.4

Pros

Marketo

  • Flexibility - It has a lot to offer, but you don't have to have it all. There are a lot of integrations that allow you to set up your MarTech environment however you want.
  • Usability - Marketo is pretty straightforward to use, and there are a lot of resource documents and community available to help mitigate any issues a user might have.
  • Comprehensive - There's a huge range of features that Marketo has built into it that can be bolted on. I accept there are other tools out there there that do "more", but Marketo's features are comprehensive and operate in a local environment.
  • Support - Marketo's support feature and team are fantastic. They've always been willing and able to help with simple and complex queries in a highly professional manner. The Marketo Community backs this up - with both Marketo Support and Marketo Experts providing insight and responses to queries.
Josh Pickles | TrustRadius Reviewer

Microsoft Dynamics 365

  • Some useful out-of-the-box features, like mass uploads of Leads from trade shows or when qualifying a Lead, CRM automatically creates the Opportunity, Contact, and Account for you, etc.
  • Really powerful customizations through the user interface to improve user experience. Things like Business Rules, for example, if Field A = 1, then Field B = 2 and Field C = 2, if Field A = 2, then Field B and Field C don't apply, so automatically hide them.
  • Or other functionality that improves user experience, like Business Process Flows. These walk users step by step through our business process, helping them know when certain actions should take place, and at what point other data is now required. We've used this extensively with our Lead to Opportunity to Quote to Order process, helping users understand the business process each step of the way.
  • Customizations built on top of the platform now called model-driven PowerApps. You can have connections to "typical" data, like Accounts, Contacts, or Opportunities, for example, but then connect that data to custom entities, records that only apply to your specific business. This is all done through the user interface and allows you to customize and automate specific line-of-business applications for your specific needs.
  • Behind the scenes, D365 CE is built on SQL. So the data conforms to industry standards and makes it much easier to interact with. Your developers and IT team will thank you.
Anonymous | TrustRadius Reviewer

Cons

Marketo

  • Pricing -- Marketo is clearly designed for a premium market, and most people will not be able to get in at the price point it starts from. This is a con especially for small businesses who do not always have the resources to invest in a solution like this.
  • Analytic reports within Marketo are not the greatest. I feel that there is more data you can view, and smart lists do not always work as they are supposed to.
  • It must also be said that Marketo does have a steep learning curve, and in some cases, you may need to hire a specialist to help you with the integration process. This can add to your cost.
Nathan Sichilongo | TrustRadius Reviewer

Microsoft Dynamics 365

  • Microsoft Dynamics 365 storage & license cost can prohibit some large deployments or even cost-sensitive small projects from using the platform (although I'm certain most deployments would realize a positive ROI if implemented correctly with process automation).
  • The cost and licensing document for Dynamics 365 is 61 pages and will take a rocket scientist to understand it. It's better to just have your Microsoft help estimate the cost if they are willing to help you that.
  • The documentation on how to first fully understand the Out of the Box default solution and settings is lacking or even non-existing. This has the potential to derail Dynamic 365 launches and implementations from the gitgo. Want to use an out of the box entity?.. well it's probably related to 5 other entities that require configuration and full understanding of it to successful implement. And you ask where is the laymen guide or instructions?... User groups and forums. In Summary, Microsoft can up its game in deployment training and supporting documentation.
  • Microsoft needs to incentivize more external platforms to build app connectors for easy integration, such as ZenDesk, Slack, Tableau, etc. Even the current connector apps such as Salesforce, MailChimp, Docusign are useless or don't work at all.
  • Several limitations inhibit successful Dynamics 365 deployments such as: limited number of Rollup field calculations (summarizing fields on child/related records), limited number rows that can exported to Excel via advanced find, Dynamics 365 files, log and database storage size limit is extremely small and will always require purchasing additional storage (for Online deployments).
  • New user buy-in or acceptance or system platform changes can be difficult if a solid change management plan isn't enacted.
  • Don't expect much help from Microsoft on implementation or solutions unless it's a technical flaw with the platform. Microsoft relies on their MVP partner network to consult for implementations at a hefty cost. Hiring a knowledgeable and savvy Dynamics 365 System Administrator can reduce the need for consultant support; of course, this is dependant upon many many variables.
Justin Pink | TrustRadius Reviewer

Likelihood to Renew

Marketo

Marketo 8.0
Based on 145 answers
The renewal process with Marketo can be very frustrating. The first year I managed the renewal for my company, I received a quote from the rep with additional products that I had not even inquired about. Additionally, as a result of an increased database size that required us to go up one tier level, we saw our price jump by over 25%. This year, we are decreasing our database size by at least two tier levels and so far I'm disappointed to see that there will be very minimal savings, despite having much less data to store.
Valerie Armstrong | TrustRadius Reviewer

Microsoft Dynamics 365

Microsoft Dynamics 365 7.9
Based on 19 answers
CRM has allowed us to keep all of our data in one place that is easy for all users within the company to view. I came into the company after they had been using CRM for about 4 years. They have all said that since we have used this it has helped us control work processes better, it has allowed us to be able to track things so much better, and has been something that has helped unite many processes that used to be all over the place.We are currently using CRM 4.0 and are planning on upgrading in the next 18 months to the 2011 version. Support for 4.0 is almost all but dried up. Understandably so. Some of the customization we have done, and a plugins we use, are now contained within the 2011 version so we are looking forward to that upgrade.We use an email marketing company as well, and they primarily support the 2011 version, but their product connects and is integrated within CRM. This is a great benefit as well so that all of our marketing information can be contained in one location.
Chris Jensen | TrustRadius Reviewer

Usability

Marketo

Marketo 7.7
Based on 88 answers
There's a fair amount of flexibility, but as you start moving beyond the basics and get into more complex programs, it gets a bit cumbersome; for example, flexible drip campaigns that can customize / change content based on triggers after the initial start. Some way of normalizing scoring so older, less intensive users don't overshadow newer, more-intense users. Etc.For a basic setup and taking control of the user flow from contact to lead without leaks, Marketo is awesome, once you've got the core data governance and standardized processes in place.Template design is difficult - designers find it restrictive and there is a LOT of debugging needed, with finished templates sometimes behaving very oddly in some environments - adding / deleting code snippets, disabling some scripts - not enough to break it, but definitely some odd behaviors
Ashish Tewari | TrustRadius Reviewer

Microsoft Dynamics 365

Microsoft Dynamics 365 9.0
Based on 8 answers
The application handles well in terms of maintaining your master data about customers and it provides you with the steps to form a lead to an actual order. Navigation is fairly easy and you can easily export data to Excel or call out a small graph if needed. The dashboard functionality provides some well-customized overviews for each business area so this a well-used tool for the business.
Anonymous | TrustRadius Reviewer

Reliability and Availability

Marketo

Marketo 8.3
Based on 23 answers
There are performance issues that make it seem like it's down sometimes. The backlog of campaign triggers etc. can be a real issue. The issue is probably more around performance than uptime.
Jennifer Robertson | TrustRadius Reviewer

Microsoft Dynamics 365

No score
No answers yet
No answers on this topic

Performance

Marketo

Marketo 7.9
Based on 28 answers
There are times when it is slightly slow for us, where we sit on a screen waiting for it to load. This could be our internet since we have had the same issue occasionally with other systems, but it is enough to make you crazy.
Amber Hobson | TrustRadius Reviewer

Microsoft Dynamics 365

No score
No answers yet
No answers on this topic

Support

Marketo

Marketo 7.2
Based on 77 answers
On multiple occasions we've had Marketo support (technical and license based) issues. Technical issues were minor and resolved within a day. License based issues (even things encouraged by Marketo for partners, like provisioning another license) took WEEKS. They actually took so long to respond that the client we were working with withdrew from the contract because they were no longer convinced Marketo was capable of supporting their business. As an agency trying to sell the software, you can only explain away so much before they just made us look silly.
Emilee Anderson | TrustRadius Reviewer

Microsoft Dynamics 365

Microsoft Dynamics 365 10.0
Based on 1 answer
Our partner, Ledgeview Partners has been FANTASTIC to work with. They are always timely in their response and have taken time to understand our business and our specific needs. We've made a lot of advanced customizations and they have been a great help in making those updates.
Todd Jankowski | TrustRadius Reviewer

In-Person Training

Marketo

Marketo 7.0
Based on 11 answers
Our account rep stopped out in Lincoln, NE to ensure we were properly set up and running. This was very much appreciated. I was very, very new at this point, so I can't comment very much on the extent of what was taught because I was still brand new to the company and the system
Kristi Eide | TrustRadius Reviewer

Microsoft Dynamics 365

No score
No answers yet
No answers on this topic

Online Training

Marketo

Marketo 3.8
Based on 27 answers
I had never used Marketo prior to taking this job so online training was my starting point. I was able to follow along, it was interesting and quickly and efficiently taught me what I needed to know without a lot of fluff. It was far from boring and really helped me get my hands dirty with Marketo.
Robert Barrett, MBA | TrustRadius Reviewer

Microsoft Dynamics 365

Microsoft Dynamics 365 7.5
Based on 2 answers
No answer on this topic is available.

Implementation

Marketo

Marketo 7.1
Based on 36 answers
1. Have a content marketing plan to run in parallel with the marketing automation installation--you'll need a lot of content to make full use of Marketo's capabilities.2. Work with sales (and ISRs) to define and document a workflow--build your Marketo installation around how you do business--not figure out how to apply your business to the tools3. Spend time of data cleaning--both an initial project as well as a strategy for ongoing data management. We found some change manaement issues (no more appending ZZZ to the first name to identify contacts who have left the company, for example, or prohibiting the entry of "info@company.com" email addresses).4. Find some champions in the sales and ISR teams. You'll have both fans and detractors--work with the fans to build some success stories
Steve Susina | TrustRadius Reviewer

Microsoft Dynamics 365

Microsoft Dynamics 365 9.2
Based on 4 answers
We used a data warehouse to house our data, and our IT team and implementation vendor worked diligently ahead of time to construct idea implementation plans. Out of millions of records- we had less than a dozen errors, which is remarkable. My major insight is simply having a group of completely devoted individuals working towards your goal who fully understand the desired outcome. Focused resources for implementation season are critical to success.
Sara Tsoodle | TrustRadius Reviewer

Alternatives Considered

Marketo

Honestly, they are the industry leader for a reason. Their database like approach in interface and the way the product functions could be confusing or intimidating for some people, but once you see the power it has, and get the hang of it - you'll never look back. We honestly couldn't do some of the things we do without Marketo, and they probably have ME as a customer for life. If I'm consulting with other companies, honestly, it depends on what you're looking for. If you have a simple use case, a simple solution like Pardot or Act-On will probably suffice. If you want advanced targeting capabilities, data cleanliness and automation, advanced segmenting, form completion actions, and industry leading scoring, then I wouldn't look further than Marketo. More of a steep learning curve, but trust me - it's absolutely worth it!
Ian Nate | TrustRadius Reviewer

Microsoft Dynamics 365

Salesforce has more desirable functions than Microsoft Dynamics 365, at a competitive price. Its user interface is far more superior, it has more customization, easier customization, and out of the box it is more pleasing to the eye and to the end user. If the client doesn't have a deep-rooted connection with Microsoft I wouldn't leap to Dynamics 365.
Alexander Cooper | TrustRadius Reviewer

Scalability

Marketo

Marketo 7.9
Based on 9 answers
As we have grown, Marketo has grown with us. We started with simple single email campaigns and are now doing complex campaigns with multiple emails and tracks that we send a contact to if they take certain actions within our emails. We also have a complex integration with several systems and have the visibility into our marketing activities throughout our organization.
Amber Hobson | TrustRadius Reviewer

Microsoft Dynamics 365

No score
No answers yet
No answers on this topic

Return on Investment

Marketo

  • Massive increase in efficiency for sales/service/customer success reps -- automation manages their workflow and communication letting them focus on what they do best and increase customer satisfaction.
  • Much faster deployment of programs and campaigns.
  • Big gains in conversion and revenue through better nurturing, lead scoring, lead management.
Justin Norris | TrustRadius Reviewer

Microsoft Dynamics 365

  • It is hard to say, the reason why we are using Microsoft Dynamics CRM is because it is provided to us for free.
  • It could be worthwhile to investigate whether an alternative CRM (even though paid) can be used to boost the ROI
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Marketo

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
TBD*

* depends on scope and complexity

Marketo Editions & Modules

Edition
Spark$8951
Standard$1,7951
Select$3,1951
  1. per month up to 10,000 records
Additional Pricing Details
For the Enterprise edition, contact Marketo for a custom quote.

Microsoft Dynamics 365

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Microsoft Dynamics 365 Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

Marketo
8.0
Microsoft Dynamics 365
8.1

Likelihood to Renew

Marketo
8.0
Microsoft Dynamics 365
7.9

Usability

Marketo
7.7
Microsoft Dynamics 365
9.0

Reliability and Availability

Marketo
8.3
Microsoft Dynamics 365

Performance

Marketo
7.9
Microsoft Dynamics 365

Support

Marketo
7.2
Microsoft Dynamics 365
10.0

In-Person Training

Marketo
7.0
Microsoft Dynamics 365

Online Training

Marketo
3.8
Microsoft Dynamics 365
7.5

Implementation

Marketo
7.1
Microsoft Dynamics 365
9.2

Scalability

Marketo
7.9
Microsoft Dynamics 365

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