Mattersight Behavioral Analytics (discontinued) vs. Sprinklr Social

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Mattersight Behavioral Analytics (discontinued)
Score 7.3 out of 10
Enterprise companies (1,001+ employees)
Mattersight Behavioral Analytics, alternately known as Nexidia Analytics after Mattersight's acquisitions by NICE Systems, was a tool used to identity behavioral trends occurring in customer service, and help organizations to identify coaching opportunities. The product is no longer available for sale.N/A
Sprinklr Social
Score 8.5 out of 10
N/A
Sprinklr Social’s platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and commerce. Content planning and scheduling using an editorial calendar, with a digital asset manager and the ability to publish across channels at AI…
$359
per month per seat
Pricing
Mattersight Behavioral Analytics (discontinued)Sprinklr Social
Editions & Modules
No answers on this topic
Self-Serve SMM and Customer Service Solution
$359
per month per seat
Enterprise Custom Social Media Management Solution
Contact Sales
Offerings
Pricing Offerings
Mattersight Behavioral Analytics (discontinued)Sprinklr Social
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeOptional
Additional DetailsDiscount available for annual pricing.
More Pricing Information
Community Pulse
Mattersight Behavioral Analytics (discontinued)Sprinklr Social
Features
Mattersight Behavioral Analytics (discontinued)Sprinklr Social
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Mattersight Behavioral Analytics (discontinued)
-
Ratings
Sprinklr Social
7.8
57 Ratings
2% above category average
Boolean keyword searches00 Ratings8.550 Ratings
Filtering out noise/spam00 Ratings7.753 Ratings
Sentiment analysis00 Ratings7.454 Ratings
Broad channel coverage00 Ratings7.653 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Mattersight Behavioral Analytics (discontinued)
-
Ratings
Sprinklr Social
8.0
57 Ratings
1% below category average
Content planning and scheduling00 Ratings8.054 Ratings
Audience targeting00 Ratings8.349 Ratings
Content optimization00 Ratings7.847 Ratings
Workflow management00 Ratings8.051 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Mattersight Behavioral Analytics (discontinued)
-
Ratings
Sprinklr Social
8.5
56 Ratings
5% above category average
Automated routing and prioritization00 Ratings8.448 Ratings
Customer interaction histories00 Ratings8.654 Ratings
Bulk actions00 Ratings8.752 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Mattersight Behavioral Analytics (discontinued)
-
Ratings
Sprinklr Social
7.4
49 Ratings
4% below category average
Lead generation00 Ratings7.435 Ratings
Content marketing00 Ratings8.441 Ratings
Paid media management00 Ratings6.436 Ratings
Campaigns and promotions00 Ratings7.543 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Mattersight Behavioral Analytics (discontinued)
-
Ratings
Sprinklr Social
7.3
60 Ratings
14% below category average
Twitter00 Ratings9.457 Ratings
Facebook00 Ratings7.758 Ratings
LinkedIn00 Ratings6.944 Ratings
Google+00 Ratings6.830 Ratings
Instagram00 Ratings7.657 Ratings
Pinterest00 Ratings6.730 Ratings
YouTube00 Ratings6.042 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Mattersight Behavioral Analytics (discontinued)
-
Ratings
Sprinklr Social
8.3
59 Ratings
7% above category average
Campaign success analytics00 Ratings8.255 Ratings
Real-time tracking00 Ratings8.558 Ratings
Competitor analysis00 Ratings8.241 Ratings
Account management
Comparison of Account management features of Product A and Product B
Mattersight Behavioral Analytics (discontinued)
-
Ratings
Sprinklr Social
7.8
57 Ratings
3% below category average
Role-based user permissions & privileges00 Ratings8.756 Ratings
Mobile access00 Ratings6.950 Ratings
Best Alternatives
Mattersight Behavioral Analytics (discontinued)Sprinklr Social
Small Businesses
8x8 Contact Center
8x8 Contact Center
Score 8.4 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 9.9 out of 10
Medium-sized Companies
Eleveo
Eleveo
Score 9.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 9.9 out of 10
Enterprises
Calabrio WFM
Calabrio WFM
Score 8.7 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Mattersight Behavioral Analytics (discontinued)Sprinklr Social
Likelihood to Recommend
8.8
(39 ratings)
8.8
(85 ratings)
Likelihood to Renew
9.1
(3 ratings)
7.0
(29 ratings)
Usability
8.2
(2 ratings)
7.6
(13 ratings)
Availability
9.1
(1 ratings)
9.1
(5 ratings)
Performance
7.3
(1 ratings)
8.2
(4 ratings)
Support Rating
9.1
(1 ratings)
10.0
(34 ratings)
In-Person Training
9.1
(1 ratings)
7.0
(2 ratings)
Online Training
9.1
(1 ratings)
8.4
(3 ratings)
Implementation Rating
9.1
(1 ratings)
9.0
(5 ratings)
Configurability
9.1
(1 ratings)
-
(0 ratings)
Ease of integration
9.1
(1 ratings)
-
(0 ratings)
Product Scalability
9.1
(1 ratings)
8.2
(1 ratings)
Vendor post-sale
9.1
(1 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(1 ratings)
-
(0 ratings)
User Testimonials
Mattersight Behavioral Analytics (discontinued)Sprinklr Social
Likelihood to Recommend
Discontinued Products
IF it is cruicial in your organization to have the internal conversations recorded, this is NOT the product for you. If you do not need that, the savings in time by the software analyzing calls in a way where you can search for specific incidents is fantastic. The training on personality types and how to work with each one is also a great tool for any organization. I can say if it weren't for the rep to rep recording piece, I would give this product a 9.
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Sprinklr
In my perspective, I would say Sprinklr Modern Sales &
Engagement is best suited for teams and organizations who are more involved in
automating social media activities, getting a great analytical report on
activity engagement, and generating lists and bolds that helps determine the
trends and events, etc. One of the best tools that one could use for clients
with every information they would need.
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Pros
Discontinued Products
  • I love how the systems analyzes the callers so QA's are able to help guide the agent on how to better handle that style on the next call.
  • I love how the system runs reports for us. We no longer have to manually enter and produce reports, which is a "bear" of a project.
  • Behavioral Analytics helps me keep track of not only my team's progress, but the progress of team leads and supervisors doing coaching and QA monitors.
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Sprinklr
  • Customization - Through Sprinklr's rules and robust custom field creation, you really can create a lot of customization for every facet of your business.
  • Listening - Their Listening Engine and Explorer are fantastic ways to proactively find engagement-friendly conversations, in addition competitively research your brand.
  • Care - Using their case formatting, messages and customer contacts can be routed and assigned easily to available reps, and their bot builder can help to automate your contacts without sacrificing a personal touch.
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Cons
Discontinued Products
  • Maintainence of the portal. Mattersight will sometimes perform scheduled maintainence on the portal which disrupts the completion of goals.
  • Usable reporting. Mattersight could do better with creating usable reports of individual performance.
  • Interaction with phone system. Changes to the IVR will often cause calls to be lost and thus have gaps in reporting.
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Sprinklr
  • Overall, Sprinklr rewards users to do a lot of digging on their own to get to the more in-depth functionalities. For instance, the asset manager feature leads you to a dashboard with all the content you ever published but doesn't tell you what to do next or how to organize it
  • Sprinklr offers basic social listening features, but it is much more limited than other pure social listening players like Crimson Hexagon or Brandwatch. It is perfectly usable for a quick search but I wouldn't recommend it as your sole social listening platform
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Likelihood to Renew
Discontinued Products
Mattersight Behavioral Analytics has always shown great support to our organization. They are always willing to help and find new ways to improve our customer experience. The team we have with Mattersight has become part of our everyday work lives in which we value their business
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Sprinklr
I really do feel that Sprinklr is the most complete enterprise social media program. It covers everything you would need to do to run a strategic social media program. On top of that, the success managers are really the best. Our success manager goes above and beyond for us and has been so helpful to us with setting up some very specific repots and profiles. Paul (our CSM) has been great about keeping us up to date on the latest features and functionality as well as helping us set up innovative dashboards as need
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Usability
Discontinued Products
Overall, navigating in the system is easy
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Sprinklr
The user interface, training via Sprinklr university and detailed articles on almost every topic in the knowledge portal make Sprinklr a complete package. This is also GDPR compliant, helping us stay good with the info security. The layout of the navigation is easy and anyone new to the tool won't be overwhelmed
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Reliability and Availability
Discontinued Products
We have not had any issues with BA's availability. It is always up and running. The only issues we run into is staff not logging in everyday because they already have so many systems up as it is. Other than users, BA is great and is always there.
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Sprinklr
Our account partners at Sprinklr are not only responsive to out needs, both domestically and internationally, but have consistently approached us with ideas on how to improve our communication and collaboration in a proactive manner.
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Performance
Discontinued Products
The pages load very quickly. The reports are nice. I wish I could understand a little more about what is on the reports and what all the sections mean, but once you remove the information that is not needed the reports are easy to filter through and read. I do wish that we would get Outlook notification for comments and monitors.
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Sprinklr
Perfornace is not aan issue. The issues/bugs with this software are few and far between. And when one pops up the 24/7 support team is helpful, quick and informative.
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Support Rating
Discontinued Products
Mattersight gives great support. Every time I reach out to them I get a response within the hour, even if it is just to tell me that they will check into the issue. The staff always stays in contact and even after changes have been made or answers given they follow back up with you and make sure everything is going smoothly. The Mattersight team never makes you feel like you are burden and it feels that with every contact they grow a little more as well.
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Sprinklr
Support is amazing. We have had to reach out [to] them only a few times in the past few years. Each time, they were back in touch with us within the hour or two, no matter the time. We've always had our issues addressed quickly and promptly corrected. They are a great team to work with.
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In-Person Training
Discontinued Products
This was a great class. We learned so much about the program and our team through the on-site training provided by Mattersight. The trainers were very professional and playful at the same time. They really brought the training to life. The trainers were great at answering all questions and making sure we could train our staff in the same professional, yet fun, manner.
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Sprinklr
I don't recall our training in detail. I know we met in person a few times, and did some over-the-phone product walk-throughs. It may have been somewhat informal -- I don't recall having any takeaways to refer to.
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Online Training
Discontinued Products
I love the roundtable meetings. This is a great way to come together with other companies that are also using the product. It is great to hear about how others train and hear some of their struggles and success stories, so we are able to make the best BA training out there.
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Sprinklr
Through multiple webinars, easily accessible training documents, and ad-hoc sessions with my account manager I am never left in the dark when I have a question.
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Implementation Rating
Discontinued Products
It was really nice to start slowly and train leadership and then slowly start implanting of BA to the staff. This helped with coaching and helped with new staff as they hit the floor. We found that this helped the staff relate and share stories to help with team dynamic. Great system.
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Sprinklr
The implementation personnel at Sprinklr are top-notch. They will work with you to make sure they setup Sprinklr in a way that best aligns with your structural needs
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Alternatives Considered
Discontinued Products
The version of Calabrio that we were using strictly recorded calls - It did not offer nearly as many options as what is available in Mattersight. Mattersight allowed us to implement a consistent approach to customer interactions. In addition, searching for calls, and specific points within the calls, is much more efficient with Mattersight.
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Sprinklr
As much as I get frustrated with Sprinklr, Sprinklr is a much cleaner platform than others I have used and I do obtain good data from the reports due to my custom filters, allowing me to pass along education onto product teams in regards to their specific lines.
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Scalability
Discontinued Products
This is such a great product.
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Sprinklr
Always start simple with Sprinklr, e.g. one client. You can easily grow over time adding products/units/regions, etc
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Return on Investment
Discontinued Products
  • We believe we improved our customer service with our employees working with our customers and adapting to their styles.
  • We improved our manager's efficiency selecting calls to monitor and conducting impactful coaching sessions.
  • We had challenges determining a true ROI as we found it difficult/impossible to fully isolate Mattersight's impact to our bottom line. It was hard to attribute our lead conversion applications and revenue directly to Mattersight with several other external factors in play.
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Sprinklr
  • Reports can be customized and exported easily in many different formats. I especially like the PowerPoint version of reports. It quickly and professionally creates a custom slideshow to show the metrics of the platforms and time periods you choose. This is a great way to keep your company's C-level executives informed on your team's progress and investing in your efforts. This is especially true for executives that do not personally use or understand the value of social media.
  • Brand reputation management is always a great investment. The dashboard alerts you in real-time when your brand or product is mentioned across any of the platforms and offers a quick and efficient way to respond. The Sprinklr customer experience cloud can be implemented across your entire organization, including CRM and email systems.
  • If you're not growing you're dying. That alone helps me with the ROI of using Sprinklr for my client's business objectives.
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