Mautic (open source) vs. Omnisend

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Mautic
Score 9.1 out of 10
N/A
Mautic Community Edition is an open source cross-channel campaign management software solution designed to enable users to build email, nurture campaigns, personalize messages, execute A/B tests, and measure results. The open source edition is community supported. Support is available for Acquia Campaign Studio, which is based on Mautic technology acquired by Acquia in May 2019. Acquia Campaign Studio is available on the
$0
Omnisend
Score 7.1 out of 10
N/A
Omnisend is an email and SMS marketing platform with features made to help ecommerce stores grow their audience and sales. It features one-click integration with major ecommerce platforms, pre-made automation and email templates, and 24/7/365 live customer support.
$16
per month 500 contacts, 6,000 emails / month
Pricing
Mautic (open source)Omnisend
Editions & Modules
Mautic Marketing Automation
$0
Free plan
$0
Standard plan
$16
per month
Pro plan
$59
per month
Offerings
Pricing Offerings
MauticOmnisend
Free Trial
YesNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeRequired
Additional DetailsOmnisend offers three pricing plans: Free, Standard and Pro. The Free plan is used to explore all of Omnisend's features (emails, SMS, push notifications, popups, segmentation, analytics, etc), send up to 500 emails and push notifications, plus 60 SMS per month at no cost. The standard plan starts at $16 per month and includes everything in Free, unlimited web push notifications, a customer success manager and 24/7 support. From $59 per month, the Pro plan can be used to send unlimited emails and push notifications, get advanced reporting features, a dedicated Customer Success Manager, and priority 24/7 support. It also includes free SMS credits equal to the price of the Pro plan selected.
More Pricing Information
Features
Mautic (open source)Omnisend
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Mautic (open source)
8.6
9 Ratings
12% above category average
Omnisend
6.9
12 Ratings
14% below category average
WYSIWYG email editor8.08 Ratings8.011 Ratings
Dynamic content7.99 Ratings4.610 Ratings
Ability to test dynamic content7.99 Ratings8.09 Ratings
Landing pages9.57 Ratings9.15 Ratings
A/B testing9.08 Ratings8.07 Ratings
Mobile optimization8.58 Ratings8.59 Ratings
Email deliverability reporting8.59 Ratings6.111 Ratings
List management9.59 Ratings5.611 Ratings
Triggered drip sequences8.68 Ratings4.19 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Mautic (open source)
8.4
9 Ratings
7% above category average
Omnisend
-
Ratings
Lead nurturing automation8.59 Ratings00 Ratings
Lead scoring and grading8.59 Ratings00 Ratings
Data quality management8.57 Ratings00 Ratings
Automated sales alerts and tasks8.17 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Mautic (open source)
8.6
7 Ratings
14% above category average
Omnisend
-
Ratings
Calendaring8.17 Ratings00 Ratings
Event/webinar marketing9.16 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Mautic (open source)
7.5
6 Ratings
0% below category average
Omnisend
-
Ratings
Social sharing and campaigns7.55 Ratings00 Ratings
Social profile integration7.56 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Mautic (open source)
8.9
9 Ratings
19% above category average
Omnisend
5.9
11 Ratings
26% below category average
Dashboards9.19 Ratings5.110 Ratings
Standard reports9.09 Ratings5.111 Ratings
Custom reports8.67 Ratings7.68 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Mautic (open source)
6.0
9 Ratings
22% below category average
Omnisend
-
Ratings
API7.59 Ratings00 Ratings
Role-based workflow & approvals8.15 Ratings00 Ratings
Customizability7.97 Ratings00 Ratings
Integration with Salesforce.com4.65 Ratings00 Ratings
Integration with Microsoft Dynamics CRM4.02 Ratings00 Ratings
Integration with SugarCRM4.02 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Mautic (open source)
-
Ratings
Omnisend
9.3
8 Ratings
15% above category average
Link Tracking00 Ratings9.36 Ratings
Image Validation00 Ratings9.45 Ratings
Inbox Display00 Ratings9.45 Ratings
Email Previews00 Ratings9.18 Ratings
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User Ratings
Mautic (open source)Omnisend
Likelihood to Recommend
10.0
(9 ratings)
5.1
(12 ratings)
Usability
-
(0 ratings)
8.7
(5 ratings)
Support Rating
-
(0 ratings)
5.0
(1 ratings)
User Testimonials
Mautic (open source)Omnisend
Likelihood to Recommend
Acquia
Mautic is not Salesforce or Dynamics of course; it is hard to install, still buggy and you have to know what you're doing if you want to use it. But that is your admission fee to an always free system that does essentially all the same things as the pricey alternatives, does it effectively and gives you total control. Mautic was acquired by Acquia, the company behind Drupal, and has been making substantial upgrades since that seem to be accelerating. The system has an active user community, active development and will only get better, making it an excellent choice to grow with and build your own systems around and never be dependent on third parties
Read full review
Omnisend
It's kind of an automation workflow, but for example you can set up a popup to appear at a specific time on a specific product page and offer the visitor something. The visitor then signs up and then (after you've set up your automation sequence) that visitor gets a specific welcome page based on the popup they signed up through, and then a specific order confirmation email and everything else flows from that specific popup. That's great because it's allowed us to sort of fine-tune our offerings to get our visitors' emails in the first place and offer, for example, someone browsing a product page for 3 minutes something different than someone staying 20 seconds on the homepage and then leaving.
Read full review
Pros
Acquia
  • Marketing email organization
  • Email tracking
  • Email automation
  • Contact management
  • Open rates
  • Delivery rates
  • A/B testing
  • Email sending
  • Unsubscribe management
  • SMTP management
Read full review
Omnisend
  • Newsletter campaigns - the content editor is the usual one you see on email marketing apps, but it works so smoothly and well. Of course, there's Product Picker that allows you to just pick a product from your store and it goes straight into your newsletter--no need to add images or descriptions. Really easy.
  • Popups are great because they look amazing right out of the box. It's all pre-filled so if you don't like looking at a blank screen, you can just adapt the wording and it's there. voila!
  • Automation really is nice and it's the bulk of what we're doing now. It's like second level ecommerce marketing I guess, because you really see after some time how having automated steps can really save you time and make you a lot more money. Omnisend's automations are really good and intuitive and was really easy to learn and implement.
Read full review
Cons
Acquia
  • Setting up the email templates has required hiring a professional. The templates that are provided are not fully responsive.
  • More responsive form templates are needed.
Read full review
Omnisend
  • Initial setup wasn't firing right, support issue was handled pretty quickly and easily.
  • It does not go back and put previous orders/customers into the automation. It will only work with go-forward customers from the time you install the product. (At least that's what the outcome of our support inquiry told us...).
  • Would like to see more sample templates and campaigns.
Read full review
Usability
Acquia
No answers on this topic
Omnisend
Im so so happy how everything goes so smooth! Its so good for small businesses. I hope I will grow my audience and I will go on paid version bcs they really deserve my money.
Read full review
Support Rating
Acquia
No answers on this topic
Omnisend
Support is weird. They ask you to keep everything in one thread, but they can't see your replies if they forward it to tech, and things easily get lost. Also tech support is HORRIBLE, they just seem snobby, and give horrible advice liek to test things on a live version vs staging
Read full review
Alternatives Considered
Acquia
Infusionsoft, at the time I tested it, had a crazy editor--very unintuitive and not very clean. Mautic (open source) makes it much easier to build up campaigns. Besides that, it didn't provide what we needed to justify the lack of possibility to self-host it and the requirement to pay for it.
Read full review
Omnisend
We can create marketing campaigns that can span across multiple channels so that we can reach more customers regardless of the platform they are using. The system combines multiple channels into a single workflow for maximum engagement. Comes with various features that make it easy to personalize messages based on the customer's journey.
Read full review
Return on Investment
Acquia
  • We made our ROI back within a year.
  • Fulfills our needs and our client's needs, our clients love it.
  • I would just add more templates to the email construction selection, other than that, it is just perfect.
Read full review
Omnisend
  • I am able to see if ordered were placed based on who opened the email and clicked on links.
  • It’s had a positive impact on my business by being able to see what emails have produced direct sales.
  • It has helped to increase website traffic
  • It has allowed my to expand how I can communicate with potential customers.
Read full review
ScreenShots

Omnisend Screenshots

Screenshot of Omnisend's email marketing featuresScreenshot of Omnisend's conversion featuresScreenshot of Omnisend's email and SMS list building toolsScreenshot of Omnisend's customer supportScreenshot of Omnisend's ecommerce workflowsScreenshot of Omnisend's analytics and insights