What users are saying about

TerminalOne OS vs The Trade Desk

TerminalOne OS
13 Ratings
The Trade Desk
16 Ratings

TerminalOne OS

13 Ratings
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Score 6.5 out of 100

Based on 13 reviews and ratings

The Trade Desk

16 Ratings
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Score 8.9 out of 100

Based on 16 reviews and ratings

Likelihood to Recommend

TerminalOne OS

Terminal1One MOS offers a "DMP lite" that can help advertisers begin to grow their 1st party data without leveraging a separate DMP. As precise targeting becomes increasingly important, advertisers must begin to cultivate audiences that they can then take action on in the future. Additionally, if a client requires intense customer support, TerminalOne MOS is one of the best in the business.

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Tyler Stuckey | TrustRadius Reviewer
Tyler Stuckey
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The Trade Desk

We are a large company, but The Trade Desk seems like it would also work well for small companies. In our limited deployment, we focused on the USA market and Digital Marketing, but we see this platform working for global markets, multi-language, and across all paid search engines. They provide great user engagement and dashboard reporting to help us manage each campaign in real-time. The Trade Desk seems to do all of these things well and would work for most companies. I have yet to see a campaign and/or executive initiative that The Trade Desk can't handle. We have had a favorable experience and believe it has met every objective we have.

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Anonymous | TrustRadius Reviewer
Verified User
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Feature Rating Comparison

Data Collection

TerminalOne OS
7.7
The Trade Desk
7.2
Collection of first-party data
TerminalOne OS
9.4
The Trade Desk
7.4
Collection of third-party data
TerminalOne OS
5.3
The Trade Desk
6.7
Access to Third-party Data Providers
TerminalOne OS
8.4
The Trade Desk
7.5

Data Classification

TerminalOne OS
5.5
The Trade Desk
6.7
Audience taxonomy
TerminalOne OS
6.1
The Trade Desk
6.4
Tag Management
TerminalOne OS
7.8
The Trade Desk
6.1
Data Analysis Dashboard
TerminalOne OS
2.5
The Trade Desk
7.6

Ad Network Integration

TerminalOne OS
9.4
The Trade Desk
7.0
Data Transfer
TerminalOne OS
8.9
The Trade Desk
6.2
DSP integration
TerminalOne OS
9.9
The Trade Desk
7.8

DMP Analytics

TerminalOne OS
8.1
The Trade Desk
7.4
Campaign Analytics
TerminalOne OS
7.9
The Trade Desk
7.6
Audience Analytics
TerminalOne OS
8.3
The Trade Desk
7.1

Pros

TerminalOne OS

  • It helps in managing and optimizing prospecting and re-marketing campaigns extremely efficiently using multiple source of data providers.
  • It is easy to integrate with display servers, data providers, and also other partners which make campaigns really efficient and optimize your CPA goals. MediaMath also provides you training via New Marketing Institue which is very helpful.
  • It also keeps on innovation with respect to partnerships and on boarding tools such as display collision detection tools. It was exciting to see that how easy it is to work closely with accounts team and they have amazing hands on working on these tools.

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Namit Narain | TrustRadius Reviewer
Namit Narain
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The Trade Desk

  • Allows you to very optimize and control bidding across pretty much every factor that impacts win rate/delivery.
  • Engaged, hands-on account services team is readily available to provide insights, demonstrations, and quality assurance.
  • Auto-optimization and pacing tools allow for less manual campaign management.

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Anonymous | TrustRadius Reviewer
Verified User
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Cons

TerminalOne OS

  • Data integration and priority DMP are still lagging with the competition but a lot of efforts have been done in this field to bridge that gap.
  • The documentation of their API isn't always updated correctly so some functions are either obsolete or changed completely.

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Omar MAES | TrustRadius Reviewer
Omar MAES
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The Trade Desk

  • I honestly can say that The Trade Desk hit all the marks on their offerings.
  • There is not really anything negative about The Trade Desk.
  • The only minor point would be the pricing as they charge a %, which needs to be added to clients' costs.

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John Kobel | TrustRadius Reviewer
John Kobel
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Likelihood to Renew

TerminalOne OS

TerminalOne OS 7.0
Based on 3 answers
At this point, I know there are better options out there for OUR use case. This is not true of everyone, so I don't want to give them a zero because I don't like their tool or value proposition. They are a great tool, for what they do, and have a great group of people running things and providing support.

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Christian Schwindle | TrustRadius Reviewer
Christian Schwindle
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The Trade Desk

No score
No answers yet
No answers on this topic

Usability

TerminalOne OS

No score
No answers yet
No answers on this topic

The Trade Desk

The Trade Desk 10.0
Based on 1 answer
It's very intuitive. We had some training materials, but found that users were able to navigate through the software without needing many resources. Our only suggestion would be to add hover-over capability in the browser, so users can see a pop-up message further explaining what each button does.

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Anonymous | TrustRadius Reviewer
Verified User
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Support Rating

TerminalOne OS

No score
No answers yet
No answers on this topic

The Trade Desk

The Trade Desk 10.0
Based on 1 answer
We noted no issues with our limited interaction with support. The software operated just as expected and we found that we were able to navigate needs on our own. We understand that The Trade Desk offers excellent support, so we believe it will be a good resource to us in the future.

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Anonymous | TrustRadius Reviewer
Verified User
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Alternatives Considered

TerminalOne OS

T1 has a lot of features and different possibilities to optimize, the other ones are 90% mobile.

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Denia Martínez Posadas | TrustRadius Reviewer
Denia Martínez Posadas
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The Trade Desk

The Trade Desk is a much better product than AppNexus. Even though both products showed promise awhile back, AppNexus stopped innovating and The Trade Desk became specialists on data, cross site tracking and CTV inventory thus having a better and more unique product that actually adds value to your advertising efforts.

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Anonymous | TrustRadius Reviewer
Verified User
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Return on Investment

TerminalOne OS

  • T1 delivered positive results for multiple clients in regards to ROI
  • T1 also produced campaigns that did not meet goals
  • HOWEVER, both scenarios are as a result of the pilot and not the plane, if you will. T1 is simply a gateway to reach desired customers and I believe it proficiently provides opportunities to do so.

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Tyler Stuckey | TrustRadius Reviewer
Tyler Stuckey
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The Trade Desk

  • The Trade Desk has helped us get more budget from clients by delivering results.
  • It has allowed us to buy cheaper inventory than other online channels.
  • It has allowed us to not invest on our own DSP solution and use theirs.

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Gabriela Band | TrustRadius Reviewer
Gabriela Band
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Pricing Details

TerminalOne OS

General

Free Trial
—
Free/Freemium Version
—
Premium Consulting/Integration Services
—
Entry-level set up fee?
No

The Trade Desk

General

Free Trial
—
Free/Freemium Version
—
Premium Consulting/Integration Services
—
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

TerminalOne OS
8.8
The Trade Desk
8.9

Likelihood to Renew

TerminalOne OS
7.0
The Trade Desk
—

Usability

TerminalOne OS
—
The Trade Desk
10.0

Support Rating

TerminalOne OS
—
The Trade Desk
10.0

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