Meltwater vs. Vista Social

Meltwater is well-suited for agencies that have an engagement team who is looking to service a variety of client needs such as social media reporting, public relations outreach, and community management. If you're looking to have a platform serve just one need, you can still use Meltwater but will get more bang for your buck if you are needing a variety of tools.

Incentivized

I usually create all of the social posts myself in-house, and often find I get writer's block. With the help of the AI assistant on Vista Social, I have been able to come up with significantly more captions, much faster than before!

• Media research - you can search for relevant publications and journalists to add to your media list.
• Earned media coverage - you can search for coverage of your brand and find news stories that also include data that may be useful (how many people did the story reach for example).
• Building media lists - if you have no current existing list, you can build and export one in Excel for example.

Incentivized

• AI assistant helps us write copy for our posts easily
• Easy integration of all the social media platforms helps us to manage all of our social media channels in one place
• With the help of reporting feature, we can easily see the engagement on all of the platforms

• The dashboards are not user-friendly, customizable (color, font size, etc.), or worthy of presenting to a client. All of the insights from a dashboard get pulled from the platform and placed into a more client-friendly presentation.
• Paywalls for certain publications connected to who-knows-what. DowJones racket limits media monitoring capabilities and results in manual searches for a growing number of publications.
• TVeyes, the broadcast monitoring arm of the media monitoring capabilities, just needs TLC and to become more client-facing. Currently, the links produced to share clips look sketchy, and they have a relatively short shelf life.

Incentivized

• Advanced is needed for unlimited AI assistant, although still good value
• Integration is only on advanced upward, however again I wouldnt be selecting a package below this
• Account reviews only on Enterprise however Advanced could be handy to have this feature

Meltwater works well for our organization and has allowed us to meet our internal goals. We are always open to new products and services that may be able to provide similar or better features; however, our experience has been that many of Meltwater's competitors are not up to the task.

Incentivized

Once you get some basic training it's pretty easy to use. I would like to see training manuals, or instructional videos to help me explore features I'm not currently using.

Vista Social earns a solid 9 out of 10 for its overall usability. The user interface takes some time to figure out how to navigate, but the scheduling features are excellent. The inclusion of a centralized dashboard for monitoring multiple social media accounts enhances usability for businesses with diverse online presence. A more extensive knowledge base or interactive tutorials could enhance the initial learning curve for new users, ensuring they unlock the platform's full potential from the start. Despite this, Vista Social remains a great and efficient tool for managing social media content.

Our account rep at Meltwater went dark for a long time. Then, a couple of weeks ago, our new account manager reached out to set up a meeting. Apparently, they had a big shakeup in the company, and there were some personnel changes. Our new account rep was great in discussing the platform's capabilities that were available to us and even offered to schedule a follow-up meeting with his technical team to introduce our new social media team members to the platform and how it could help them with their jobs.

Incentivized

Again, really in-depth and helpful for a program that is really easy to use.

Walked step by step through program. Very informative on a program that doesn't require much training.

You are only allowed 15 users, so make sure you've identified who will have access to use the tool.

I was looking for a full-service option. I did some research. What really sold me was the presentation. They offered products that were helpful, and I wasn’t even aware of them. It is more expensive than the other products that are out there, but you get more. The other companies are good, but Meltwater Media Intelligence is more full service.

Incentivized

Vista Social has a feature that allows you to customize your text's font, size, style, and thickness, while Meta Business Suite does not. Vista Social also integrates more social media platforms compared to the others. Their calendar is also more organized and easier to adjust or edit. Lastly, Vista Social generates better result reports.

• As a PR firm, we rely on the media databases that [Meltwater Media Intelligence Platform] supplies to deliver the media exposure that they expect from us.
• We utilize their tracking of media hits for our overall reporting to our clients.
• Both of these are advantageous in helping us to not only keep our existing clients happy but also to gain new clients (and, in turn - revenue), as well.

Incentivized

• Free'd up time for me to be doing other work instead of manually uploading to multiple platforms
• Allowed me to upload similar but not exactly the same posts to different platforms seemlessly
• Allowed me to get a better understanding of our metrics