Meta Business Suite vs. SnapSurveys

Meta Business Suite has been highly effective in exposing our brand and our clients' brands to a large audience. It is also one of the most cost-effective ad platforms for B2B marketing campaigns. The issue is filtering out low-quality leads from a B2B lead generation process, as you often receive as many poor-quality leads as high-quality ones.

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I think it is very important to go through their training videos and user guides. Devote the time to learning it correctly from the beginning. In the long run you will enjoy it much more than plowing right into it and then trying to find out if you did it right. Also, while you are not required to buy the annual maintenance contract, I think if you are going to use the program, don't skimp, buy the annual maintenance contract. The free technical support is necessary, especially when you are up against deadlines.

• Segmentation is HUGE. You can segment by almost anything you want, be it demographic, sociological, behavioral... you name it. You can also create targets based on your visitors and their actions. Even custom lists.
• They are very good at optimizing your campaigns automatically. This is so important because it will improve your ROI in several multiples otherwise
• Managing ads in general works fine, and the data, even though is not exactly as accurate as Analytics, it's pretty decent.
• Gives you placements and different ad types so you can get the most out of it.
• Pixel and catalog integration are very powerful. You can almost instantly start tracking and catalog fetches your site daily for updates.

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• The training helped me to customize surveys for the different departments that the office of IR served.
• Surveys were easy to create and gathering information was made easy because SnapsSurveys worked well with SPSS.
• Once surveys were created I could scan them and have the results to my boss in less than an hour depending on the size of the survey group.
• Snaps customer service reps were always willing to help.

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• The planner enables timings of others' posts to be seen easily, but an easier view of that content (eg by hovering over it) would be preferable
• Insights gives detailed information on the performance of posts, but could be more intuitive - and it would be helpful if it flagged particularly good performers or practices.
• Sometimes using @ tags is a little slow - and it's not always easy to tell which ones you want without opening another window and testing them yourself.

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• Though the user interface is easy to navigate, it would be nice to see is design updated to something more aesthetically pleasing.

We have to continue using this tool in order to be effective on this marketing platform. Though there are several changes I wish we could see, the fact is that we will still need to use this product to provide customers with the information they need.

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The main reason we will renew is that it does the job, it supports our system, and we have budgeted for it so why change?

Meta Business Suite is a solid, centralized tool that covers the core needs of social media planning and publishing. However, some limitations — like inconsistent Reels functionality, clunky previews, and lack of creative asset organization — hold it back from being a seamless, end-to-end solution. There's a lot of potential with continued improvements.

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I think as an organization there is always room to grow, however, this application has really helped us with our dilemma with offline, online, and paper surveys. We are able to make our surveys fun and engaging and the interface for the person creating the survey is user-friendly. Customer service is very helpful if you need additional support.

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I've only dealt with the API having issues a couple times, but as you can imagine an outage is not something an advertiser would find acceptable, especially during any ecommerce-heavy time of year. The overall platform could use some help with availability when it comes to authentication, as it struggles with consistency in authentication.

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There are a lot of shortcomings when it comes to performance. There are pages that I do not expect to have much information to load on the page, yet it takes an incredibly long time (10+ secondes). I have not had experience with the integration slowing other platforms down too much.

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I've found the Facebook for Business support to be hit or miss. For billing questions they're timely and helpful. For complex questions about specific services I've often received a longer wait and a less helpful experience. I'm often redirected to their docs, which are often not particularly helpful.

Take all of the training offered through Facebook first before attempting to create a page on the platform. Learn all of the capabilities available to you. Learn about the different types of audiences who might be interested in seeing your page. Create short video clips as though they are viewed at a much higher rate than anything else. Offer free giveaways or raffles to further build to your list of prospects and drive traffic to your website

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Compared to the other tools listed above, Meta Business Suite has good navigation, great interest audience-building tools, okay ad analytics, a great messaging system, and below-average customer support. We chose Meta Business Suite for its massive user base and for its industry-leading targeting functionality (which is a result of that massive user base!).

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It is an in between option. The options we evaluated were Qualtrics and SurveyGizmo. It's cheaper than Qualtrics and easier to design surveys than SurveyGizmo. Nonetheless it's not the worst option out there like SurveyMonkey.

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This product is definitely able to run at scale, but it would be wise to have enough eyeballs to oversee it and the tools for keeping the campaigns, adsets, and ads organized could use some improvement. I can also see the UI interfering with usability at greater amounts of scale.

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• Overall positive ROI has been achieved using this platform. You must have a clear understanding of where your CPL maximums are to remain profitable and either optimize to success or pull the plug on campaigns that are bleeding spend.
• This is a great platform to build new audiences or grow existing ones.
• Building audience segments via pixel tracking is a huge win for this platform.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Using a professional survey package enhances my reputation as a research professional.
• I have been able to use the software's functionality to exceed my clients expectations.