6sense’s ABM platform captures buying signals, transforms data into insights, and makes those insights actionable through automations and alerts that puts marketing's message in front of the right buyers.
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Metadata.io
Score8.9 out of 10
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Based in San Francisco, Metadata.io is a Demand Generation and ABM platform designed to execute thousands of B2B campaigns in a matter of hours, automatically optimizing campaigns for pipeline impact at a high velocity.
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Verified User
Chose 6sense
I have used/evaluated a number of platforms similar to 6sense and 6sense is by far the best. They have the best customer success team that truly listens and understands your business problems and works with you to solve them. Compared to the other platforms, I trust the people …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
6sense is great for creating a full-funnel experience for customers. You can intelligently segment accounts by where they are so the messaging fits their journey, while also passing accounts that are ready to sales. Also, it helps you connect to other marketing segments through either suppressions, or using that data to inform where to focus or target next.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Metadata is well suited when you have a really large ad budget (>50k per month at least). This is because the power of metadata lies in the ability to quickly set up and run a large number of experiments (combinations of channel, audience, creative, and conversion assets). To evaluate these variations, all of them need a large number of impressions, clicks, and conversions to be statistically relevant. If your budget is smaller, you will either have a very small number of experiments (not fully utilizing the power of metadata), or your experiments will not have enough clicks to make informed decisions. We had expected a better explanation of this from metadata before signing up.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Workflows help seamlessly create a dynamic campaign experience designed to fit your prospects or customers needs.
6sense has a broad depth of intent data that helps inform strategy on both the cross-sell and net-new side.
6sense impression & click pixels have allowed us to track activities we typically wouldn't be able to and have enriched the campaign journey.
The 6sense team is always helpful. I asked for a particular feature & it was created and added to the platform in 6 months. I then got a personal email confirming that they did it & thanking me for the suggestion. They really won me over with that moment.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Things that I'd like to see 6sense continue to add to the tool would be workflow efficiencies. I think it's a huge treasure trove of things that users could start to do with that, and it's just gotten going, so there have been more limited use cases to this point. However, they've added some really critical functionality to it, especially around tying it in with Conversational Email and what you can do to use CE more efficiently in an automated capacity.
Previously, we found that we wanted to use CE more, but it was a bit too manual to manage, and we just didn't have the bandwidth across our team for someone to be monitoring and working on that specific tool as much as it needed in order to scale our use of it.
Now, with the addition of workflows and the capabilities they're adding between those two products, that's been huge.
I would continue to ask 6sense to add more options to the workflows, both on the data and audience sides of things, to create efficiencies for small, scrappy teams like us. Also, continue to emphasize the quality of the data you're providing. That's a big reason why we've been able to prove the ROI of the tool. When I changed companies, and now that we've been acquired, we've still been able to prove the ROI of the tool.
As you innovate in other areas, don't lose the emphasis you've had on providing top-notch data as well.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
If you don't have a large budget and audience it's hard to meaningfully optimize. If I have 4 ad creatives, to 2 audience groups on FB and LinkedIn, that creates 16 experiments, each of which needs an ample enough budget, say $40/day, that's now $640 per day or $19K per month.
Limited ability to edit ads after they've been launched. You usually have to stop the ad, clone it, and launch a new campaign.
Can't add new ads to existing campaigns which limits the ability to optimize. If I start an MD campaign with 4 ads, and in a few weeks we see that one is working well and the other 2 are not performing, I can pause those (or it can autopause by rules), but I can't add 2 more new creatives to the mix against the high performer. I'd have to either stop the high performer, and recreate it in a new campaign (losing likes and comments), OR - leave the high performer in the first campaign, and create. a second campaign with the new ones, which will only optimize against each other.
Limited to a single conversion event on a landing page. I'm not able to choose either a Demo Request OR a Sign-Up conversion, I can only choose one.
Google search ads are doable but aren't necessarily more feature-rich or easy-to use than native, so there's no value added to doing it through Metadata in my opinion aside from unifying ad reporting.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I love the tool, it makes everything we do more powerful and accurate. I'd shout it from the rooftops any day of the week. Using this tool will take your marketing efforts to the next level, no matter where you're starting from. No need to have prior experience with the tool for it to work for you
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
For me the usability is very good. I used it as a BDR and was trained on it and used it daily so I know the ins and outs of the platform. It's easy for me to quickly navigate to get what I need and the 6sense extension is a game changer when prospecting
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Yes, they were always responsive and available to me. I had a routine call with a rep, and we would add more feature use, or configure the system to our needs. And if I had any issues I could always reach out and get a response in a timely manner. I always appreciated this about the service.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We hardly needed any support but in the initial days we got some had to contact support for the product understanding, the suppor t was prompt and they were very quick to resolve any issues. The support team is very helpful and gives a lot of importance to unresolved issues.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Their training and onboarding was comprehensive and strong. I had no issues with it. They set up our integrations with Salesforce and HubSpot. They then did some configurations for segments and keywords. We set up the pixel on our website. Then we met with the sales team and trained them on how to use the information.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
It was too fast, too complex, no one could follow along. If you miss a step, you're lost for the rest of the time and there is SO MUCH to learn and keep up with.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
It was a very straightforward process. Their team is there to make sure that you set it up to get the best results early on. They then continue to be available to encourage more usage.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
We outgrew N.Rich; however, a consultant pushed us to 6sense rather than our company coming to 6sense organically. I do believe 6sense can equip us for our next phase. In the case of 6sense, the scoring is based on our data and changes as our business changes. N.Rich created a customized model which didn't learn.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
We chose [Metadata.io] because it was a smaller company and could get more personalized attention. The price was better and they seemed more eager to support us. The feature set was what we were looking for and not more - it was exactly as robust as we needed it to be. Didn't want to pay for features we weren't going to use.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The 6sense system was scalable for us. We were given the option to add the predictive modeling, but we declined due to cost. That was our decision. So in a way, that unwillingness to pay more to unlock more features was the limiting factor for us and scalability. I can't blame them for that situation.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Huge decrease in CPLs, CPMQL and Cost Per Opportunity
Big improvement in MQL to SQL rates
90%+ of our leads from paid social now have valid business emails, before it was like 30%
Saving us hundreds of hours over the course of the next year doing daily manual optimization and budget management tasks for us so we can focus on strategy and testing new things
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
