Microsoft Advertising vs. SE Ranking

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Microsoft Advertising
Score 4.0 out of 10
N/A
Microsoft Advertising (formerly Bing Ads) is Microsoft's search engine marketing and advertising campaign management alternative to the popular Adwords, that, similar to its competitor, provides analytics and a management dashboard for running a pay per click (PPC) paid listing campaign. Microsoft Advertising features the ability to delimit advertising to particular responsive demographics and to intermittent times and days of the week. It also supports offline updates that sync later.N/A
SE Ranking
Score 9.0 out of 10
Mid-Size Companies (51-1,000 employees)
An SEO toolset for agency and in-house pros.
$55
per month
Pricing
Microsoft AdvertisingSE Ranking
Editions & Modules
No answers on this topic
ESSENTIAL
$55
per month
PRO
$109
per month
BUSINESS
$189
per month
Offerings
Pricing Offerings
Microsoft AdvertisingSE Ranking
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsSE Ranking’s subscription plans come with generous data limits. They are also extremely flexible—users can pay for the exact amount of features and data they need. The platform’s variety of subscription options makes it easy for users to scale as their data needs grow.
More Pricing Information
Community Pulse
Microsoft AdvertisingSE Ranking
Top Pros
Top Cons
Features
Microsoft AdvertisingSE Ranking
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Microsoft Advertising
1.0
2 Ratings
90% below category average
SE Ranking
-
Ratings
Ad campaign creation1.02 Ratings00 Ratings
Ad deployment1.02 Ratings00 Ratings
Display advertising1.02 Ratings00 Ratings
Ad display and retargeting segmentation1.02 Ratings00 Ratings
Sequence targeting1.02 Ratings00 Ratings
Contextual advertising1.02 Ratings00 Ratings
Social advertising1.02 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Microsoft Advertising
1.0
3 Ratings
86% below category average
SE Ranking
-
Ratings
Ad dashboards1.03 Ratings00 Ratings
Ad performance reports1.02 Ratings00 Ratings
Ad conversion tracking1.02 Ratings00 Ratings
Ad attribution reporting1.02 Ratings00 Ratings
Ad forecasting and optimization1.02 Ratings00 Ratings
Ad Auctions
Comparison of Ad Auctions features of Product A and Product B
Microsoft Advertising
1.0
2 Ratings
0% above category average
SE Ranking
-
Ratings
Ad bidding1.02 Ratings00 Ratings
SEO
Comparison of SEO features of Product A and Product B
Microsoft Advertising
-
Ratings
SE Ranking
8.0
16 Ratings
3% above category average
Keyword analysis00 Ratings8.09 Ratings
Backlink management00 Ratings7.516 Ratings
SERP ranking tracking00 Ratings8.115 Ratings
Page grader00 Ratings7.811 Ratings
Competitive analysis00 Ratings8.115 Ratings
Site audit / diagnostics00 Ratings8.116 Ratings
Site recommendations00 Ratings8.512 Ratings
Task management00 Ratings7.910 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Microsoft Advertising
-
Ratings
SE Ranking
8.3
14 Ratings
9% above category average
Local SEO00 Ratings8.311 Ratings
Mobile SEO00 Ratings8.312 Ratings
Global SEO00 Ratings8.313 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Microsoft Advertising
-
Ratings
SE Ranking
8.5
14 Ratings
1% above category average
Multi-domain support00 Ratings8.612 Ratings
Integration with web analytics tools00 Ratings8.513 Ratings
Best Alternatives
Microsoft AdvertisingSE Ranking
Small Businesses
Serpstat
Serpstat
Score 9.3 out of 10
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Medium-sized Companies
WordStream Advisor
WordStream Advisor
Score 7.0 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.3 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Microsoft AdvertisingSE Ranking
Likelihood to Recommend
1.3
(65 ratings)
8.1
(16 ratings)
Likelihood to Renew
10.0
(2 ratings)
-
(0 ratings)
Usability
6.0
(1 ratings)
7.3
(4 ratings)
Support Rating
9.1
(11 ratings)
7.3
(6 ratings)
Implementation Rating
7.0
(1 ratings)
-
(0 ratings)
User Testimonials
Microsoft AdvertisingSE Ranking
Likelihood to Recommend
Microsoft
Despite using our account for advertising with every other social media company, Microsoft flagged ours as fraudulent. After dealing with them for weeks, we finally got to a manager, who said that they didn’t know anything, couldn’t provide any information, and was unable to do anything about it. It seems odd, but it would flagger account every time we try to upload the campaigns from Google directly into their ad manager. I would suggest if you try and use their platform, don’t tell them you’re using Google cause they seem to have a thing against it. Once your account is flagged, they have no reasonable way of resolving it, nor they are able to offer any support. You’re better off to just try a different way. Ultimately, just don’t use Microsoft advertising if you can possibly avoid it. Hopefully soon DuckDuckGo will have their own advertising platform and we can eliminate Microsoft given the terrible time we have working with this one of many, social media platforms.
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SE Ranking
SE Ranking is a fantastic tool if you are a marketing agency or freelancer looking for a single tool for the majority of your SEO work. It also includes B2B tools like their lead generation widget and white label reports that can help you generate new leads for your business. It would get 10 stars if their database was larger to accommodate research for small geographic areas, but they are always expanding their database so it may just be a matter of time. Research SE Ranking has pricing plans available for every budget.
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Pros
Microsoft
  • Familiar interface, offers editor for bulk changes, adding negative keywords is much easier than in Google Ads
  • Nice reporting tools within the interface, detailed reports can be made fairly easily
  • Had very nice tools to help import/export ads directly from Google Ads, which saves a ton of time
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SE Ranking
  • Rank racking. It’s really important for us that the ranks are tracked accurately.
  • Monitoring of changes made on the website. We’ve found this feature really useful.
  • Reports. This includes auto reports and manuals. We can easily and quickly create reports to check our SEO progress month by month.
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Cons
Microsoft
  • Bing's ad platform could definitely use some improvements - it hasn't been updated in a long time, and it feels very outdated.
  • We feel that the optimization algorithms don't always perform as well for Bing Ads as they do in Google Ads (optimize for conversions, etc.).
  • It would be great to have even more integrations with LinkedIn audience targeting offered - right now, you can just make some bid optimizations in a couple of areas; we'd really like to get more robust options there, and maybe even things like cross-platform tracking.
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SE Ranking
  • I really don't think SE Ranking has many flaws. They are also rolling out an app at the moment - SE Ranking Pro - need to test that one.
  • Some more video tutorials on the site on how to use some tools would be helpful.
  • More in-system popups would be more helpful too.
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Likelihood to Renew
Microsoft
We have had good success with it over all of our clients. We continually recommend bing to reach "the rest of the searchers".
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SE Ranking
No answers on this topic
Usability
Microsoft
Usability itself is all right, I just wish it looked better.
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SE Ranking
They had a huge update recently and the platform is now even better. Although not all the tools are yet in the new design.
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Support Rating
Microsoft
Our Bing Ads reps are very good and attentive. They've offered good recommendations and are quick to resolve unexpected issues and problems. Occasionally they have roped in technical support folks that have been friendly and helpful too. The general helpline for Bing Ads is also very good, especially when compared to Google's customer support.
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SE Ranking
The support is great but they don't have 24/7 support. And time zones can also be an issue sometimes. On the other hand there are plenty of guides and videos around to get yourself started. I never really needed support for "big" issues. And the help I got was good enough.
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Alternatives Considered
Microsoft
Obviously Google is a huge competitor. Typically Google is top of the game for many advertising solutions including search. Microsoft ads has a lower scale and reach compared to Google. However, Microsoft ads audience does not overlap much with Googles, providing incremental reach. Although Microsoft ads lags a bit behind in adapting the new updates that Google comes out with, their customer service is very good and they are likely to go out of their way to adapt their platform to your needs whereas their competitor does not
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SE Ranking
SE Ranking is better than Serpstat or MOZ or Ahrefs when it comes to tracking keyword rankings, but it lacks in every other SEO category, such as onsite and offsite SEO metrics, content analysis, etc... It's a good choice for agencies that are interested in tracking keywords for their clients, but other than that it underperforms in every other SEO category.
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Return on Investment
Microsoft
  • We've had a very hard time spending our budgets on Bing which has caused us a lot of extra work on our end. We've essentially had to move that money back to Google or other platforms.
  • It does have an easy import from Google so you're not doubling efforts.
  • The CPCs tend to be less expensive than Google - which is always good for business owners.
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SE Ranking
  • The website "health" report has allowed us to fix things that Google might find strange or cause us to lose rankings, which has been very helpful.
  • It's given us more visibility into what exactly our SEO management company is doing and how they are performing, and if things are changing or not. It's very easy to see right from the dashboard.
  • Being able to see how our competitors stack up against us has helped us know where to improve, what to focus on, and how to be even better.
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ScreenShots

SE Ranking Screenshots

Screenshot of SE Ranking main dashboardScreenshot of SE Ranking keyword researchScreenshot of SE Ranking website auditScreenshot of SERP CompetitorsScreenshot of Organic SERP HistoryScreenshot of Content tool