Microsoft Dynamics 365 Marketing vs. Zoho CRM

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Microsoft Dynamics 365 Marketing
Score 8.7 out of 10
N/A
Microsoft Dynamics 365 Marketing is an integrated marketing management solution for marketing operation, planning, execution, and analytics across all channels—digital, social, and traditional. Capabilities include marketing resource management, multichannel campaign management, lead management, sales collaboration, social marketing, and marketing analytics. Microsoft acquired MarketingPilot, an SMB-focused marketing automation product, in 2012. MarketingPilot IMM (integrated marketing…
$1,200
per month
Zoho CRM
Score 8.5 out of 10
N/A
Zoho CRM is a simple, very low-cost CRM option for the smaller end of the SMB segment. The product has several useful integrations with other products, including QuickBooks, and Google Apps and Google Docs. The product also has an integrated project management module.
$14
per month
Pricing
Microsoft Dynamics 365 MarketingZoho CRM
Editions & Modules
No answers on this topic
Standard
$14.00
Per User/Per Month
Professional
$23.00
Per User/Per Month
Enterprise
$40.00
Per User/Per Month
Ultimate
$52.00
Per User/Per Month
Plus
$57.00
Per User/Per Month
Offerings
Pricing Offerings
Microsoft Dynamics 365 MarketingZoho CRM
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup fee$14 /user/month
Additional Details
More Pricing Information
Community Pulse
Microsoft Dynamics 365 MarketingZoho CRM
Considered Both Products
Microsoft Dynamics 365 Marketing
Chose Microsoft Dynamics 365 Marketing
Being a Healthcare industory we are finding more suitable to the clinical staff
Zoho CRM
Chose Zoho CRM
ZOHO CRM is not as good as HubSpot but it is much easier to use than Microsoft Dynamics.
Features
Microsoft Dynamics 365 MarketingZoho CRM
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Microsoft Dynamics 365 Marketing
-
Ratings
Zoho CRM
8.3
287 Ratings
6% above category average
Customer data management / contact management00 Ratings8.4278 Ratings
Workflow management00 Ratings8.2265 Ratings
Territory management00 Ratings8.6195 Ratings
Opportunity management00 Ratings8.6252 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings8.6247 Ratings
Contract management00 Ratings8.6202 Ratings
Quote & order management00 Ratings8.0202 Ratings
Interaction tracking00 Ratings8.0248 Ratings
Channel / partner relationship management00 Ratings8.2191 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Microsoft Dynamics 365 Marketing
-
Ratings
Zoho CRM
8.2
220 Ratings
7% above category average
Case management00 Ratings8.3212 Ratings
Call center management00 Ratings7.8171 Ratings
Help desk management00 Ratings8.4188 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Microsoft Dynamics 365 Marketing
-
Ratings
Zoho CRM
8.4
265 Ratings
8% above category average
Lead management00 Ratings8.4260 Ratings
Email marketing00 Ratings8.3218 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Microsoft Dynamics 365 Marketing
-
Ratings
Zoho CRM
8.3
262 Ratings
8% above category average
Task management00 Ratings8.4247 Ratings
Billing and invoicing management00 Ratings8.2179 Ratings
Reporting00 Ratings8.4241 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Microsoft Dynamics 365 Marketing
-
Ratings
Zoho CRM
8.3
257 Ratings
8% above category average
Forecasting00 Ratings8.3215 Ratings
Pipeline visualization00 Ratings8.2234 Ratings
Customizable reports00 Ratings8.5248 Ratings
Customization
Comparison of Customization features of Product A and Product B
Microsoft Dynamics 365 Marketing
-
Ratings
Zoho CRM
8.1
276 Ratings
5% above category average
Custom fields00 Ratings8.3274 Ratings
Custom objects00 Ratings8.1221 Ratings
Scripting environment00 Ratings7.9177 Ratings
API for custom integration00 Ratings8.2202 Ratings
Security
Comparison of Security features of Product A and Product B
Microsoft Dynamics 365 Marketing
-
Ratings
Zoho CRM
8.3
265 Ratings
1% below category average
Single sign-on capability00 Ratings8.3230 Ratings
Role-based user permissions00 Ratings8.3260 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Microsoft Dynamics 365 Marketing
-
Ratings
Zoho CRM
8.1
164 Ratings
8% above category average
Social data00 Ratings8.1163 Ratings
Social engagement00 Ratings8.1156 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Microsoft Dynamics 365 Marketing
-
Ratings
Zoho CRM
8.5
209 Ratings
13% above category average
Marketing automation00 Ratings8.6206 Ratings
Compensation management00 Ratings8.3137 Ratings
Platform
Comparison of Platform features of Product A and Product B
Microsoft Dynamics 365 Marketing
-
Ratings
Zoho CRM
8.5
229 Ratings
11% above category average
Mobile access00 Ratings8.5229 Ratings
Best Alternatives
Microsoft Dynamics 365 MarketingZoho CRM
Small Businesses
Ortto
Ortto
Score 9.0 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
Quadient Inspire
Quadient Inspire
Score 9.6 out of 10
Creatio
Creatio
Score 9.1 out of 10
Enterprises
Quadient Inspire
Quadient Inspire
Score 9.6 out of 10
Creatio
Creatio
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Microsoft Dynamics 365 MarketingZoho CRM
Likelihood to Recommend
8.0
(5 ratings)
8.5
(310 ratings)
Likelihood to Renew
1.0
(1 ratings)
7.6
(42 ratings)
Usability
5.9
(2 ratings)
7.8
(172 ratings)
Availability
-
(0 ratings)
8.9
(7 ratings)
Performance
-
(0 ratings)
8.5
(8 ratings)
Support Rating
6.0
(3 ratings)
6.2
(69 ratings)
In-Person Training
-
(0 ratings)
8.0
(1 ratings)
Online Training
-
(0 ratings)
5.6
(8 ratings)
Implementation Rating
-
(0 ratings)
5.5
(16 ratings)
Configurability
-
(0 ratings)
5.1
(114 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
9.5
(21 ratings)
Ease of integration
-
(0 ratings)
7.1
(5 ratings)
Product Scalability
-
(0 ratings)
5.8
(6 ratings)
Professional Services
-
(0 ratings)
8.3
(7 ratings)
Vendor post-sale
-
(0 ratings)
7.8
(13 ratings)
Vendor pre-sale
-
(0 ratings)
7.9
(13 ratings)
User Testimonials
Microsoft Dynamics 365 MarketingZoho CRM
Likelihood to Recommend
Microsoft
Having used both Salesforce and Microsoft Marketing, the integration is much tighter and the automation and workflow is much tighter using PowerAutomate. Reporting on tasks is better in Salesforce, but the ability to fully and quickly integrate into the Microsoft Azure stack is well worth the hassle of quickly generating reports.
Read full review
Zoho
Interfacing with our target clients at the correct minute is crucial in today's society. Another valuable include is its capacity to coordinated with other programs. It helps me in keeping track of the every day work emails I send to my colleagues or get. Zoho CRM makes it straightforward to consequence or send out information agreeing to our needs. Zoho makes a difference keep in mind individuals by means of e-mail and pop-ups, which dispenses with the issue of overlooking follow-ups and reminders. This not as it were helps within the organization of this incredible instrument but moreover within the execution of data.
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Pros
Microsoft
  • Builds dynamic audiences using real-time CRM and behavioral data without manual list maintenance.
  • Triggers communications based on actions such as purchase, visit date, or post-visit timing.
  • Manages high-volume transactional and lifecycle emails with consistent governance and compliance.
Read full review
Zoho
  • Hooks into our website and can import data from forms.
  • Has great automation tools built in.
  • Reporting features are great.
  • Easy to learn, makes it easy for us to onboard new users onto it.
  • Fairly customizable. We have fine tuned it to work the way we need it to.
Read full review
Cons
Microsoft
  • Currently marketing is more contact centric, should add the flexibility of doing segmentation as well as customer journey on leads without associating with contact
  • Pricing is based on number of contact, even if you are not marketing all of them.
  • Cannot reuse the existing marketing lists created in CRM for marketing as seamlessly as in ClickDimensions, even though both uses the same Dataverse
Read full review
Zoho
  • Need some way to switch a field type without losing the pre-existing data.
  • The settings controls should be broken out differently - I don't like that I can't keep some users from exporting all contact records (i.e., the entire Contacts module) because if the export function is turned off, the export function of Reports for those same modules is also blocked.
  • Frustrating that only 3 custom lookup fields are allowed per module in our license.
Read full review
Likelihood to Renew
Microsoft
I wouldn't even think of renewing our use of Marketing 365. It's worthless
Read full review
Zoho
i have already renewed my subscription twice. I am in the 3rd Year now. I have been using it for a while and have been recommending to my friends as well.. have attended ZOHOLICs the annual program of zoho and it gave me new insights of managing the crm solutoin.
Read full review
Usability
Microsoft
Microsoft Dynamics 365 Marketing is extremely usable in order to manage all of my organization's customer information across the organization. Further we use Microsoft Dynamics 365 Marketing to manage all of our marketing campaigns from beginning to end. Microsoft Dynamics 365 Marketing makes my organization more able to run a professional marketing strategy.
Read full review
Zoho
The methodology of the 'out of the box' user interface is fairly easy to learn. In some cases however, the interface is not consistent throughout the software. Upgrades to the interface has certainly improved some of this--- but now we are seeing the same kinds of inconsistencies across Zoho apps, particularly those more recently added to their platform. This issue is not major in that everybody on staff seems able to learn how to work the programs--- it's just annoying and less than efficient when inconsistent user interfaces or inconsistent terms are used in the programs and/or the requisite documentation.
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Reliability and Availability
Microsoft
No answers on this topic
Zoho
In my many years using Zoho, I think there were only 1 or 2 days when there was something happening and I was not able to log in. Sure, it wasn't fun and we all panicked a bit, but right after that, all was well and work-life continued. Being cloud based, I'm never worried about losing my iPhone, iPad or Laptop as I know I can log in anywhere on any device and workflow won't stop.
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Performance
Microsoft
No answers on this topic
Zoho
I don't recall every having any issues with a page not loading due to it being a Zoho issue. Anytime I've had any issues with something being wonky, I clear cache and that has always solved the problem. Or a simply computer reboot and we're back, hard at work. Look, I don't expect any product to delivery 100%, 100% of the time but if I had any consistent ongoing issues, I would have left many years ago. I still keep my eyes open to what is new but after a quick evaluation, I know Zoho will long be my home.
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Support Rating
Microsoft
Like all Microsoft corporation products, Microsoft Dynamics 365 Marketing comes with the extremely high-quality customer support that Microsoft corporation has become well known for. Whether it is the availability of twenty-four/seven customer support or the highly-trained, very friendly customer support personnel, Microsoft Dynamics 365 Marketing has the support you are looking for.
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Zoho
We did the training and that was a huge waste of money. The information provided was basic and the instructor was sloppy (he even forgot to turn off his mic when he used the restroom - no one should ever hear what we heard). I offered up a 9 because we were able to find what we needed on your website.
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In-Person Training
Microsoft
No answers on this topic
Zoho
I attended a Zoho-Holics event in Austin, TX, several years ago, and it blew my mind. So many industries were represented using Zoho in so many different ways. It was unbelievable all that I learned from that experience, as there were features that I wasn't aware of that I immediately started using. Best of all, the trainers were patient and knowledgeable
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Online Training
Microsoft
No answers on this topic
Zoho
There is an endless supply of YouTube videos from Zoho and the many Zoho partners/consultants. Plus, Zoho has it's own library of training videos and webinars to learn from plus an entire community at the ready to answer any questions. While Zoho has been available for many years, there are constantly new training videos and webinars available for the novice and the experienced users.
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Implementation Rating
Microsoft
No answers on this topic
Zoho
When you switch CRMs, you can automatically assume everything isn’t going to match up correctly. We had used Salesforce for 10+ years and had a ton of data and customizations. It was not a clean transfer, but we were able to sort it all out. The only issue that really bothered me was Zoho support. Even simple questions couldn’t be answered over chat, and we would have some team members try for hours to find the right answer
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Alternatives Considered
Microsoft
While the cost was significantly more than other vendors we looked at, the tools are similar to our previous tool so conversion would be (somewhat) easy. We chose it because it directly integrates with Microsoft Dynamics CRM - which we integrated at the same time.
Read full review
Zoho
Free user access was one reason to use it more than any other software. Also, for a mid-size organization, the Salesforce cost was a little higher, and Pipedrive was almost similar to Zoho. As we were already using Zoho, we found no urgency to switch.
Read full review
Contract Terms and Pricing Model
Microsoft
No answers on this topic
Zoho
I think Zoho CRM is priced at a reasonable amount. Simply put, you get what you pay for and Zoho does not disappoint. My organization is comfortable with what we pay and pleased with continually renewing the software. The billing frequency is just right. There are no complaints on our end
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Scalability
Microsoft
No answers on this topic
Zoho
We're still in the early stages of scaling this across departments. We have high aspirations of doing this, but it takes time to migrate to the new system and to help people get acquainted of doing their work in a different way thru Zoho.
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Professional Services
Microsoft
No answers on this topic
Zoho
In addition to being a user of Zoho CRM, we are a reseller as well. Often, at times our Partners request for on-boarding the platform configuration for them. During such requirements, we have utilized the Professional services team directly from the Zoho CRM team. Our partner feedback was quite positive, throughout.
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Return on Investment
Microsoft
  • It took a few months to get things in order and I believe I could’ve gotten started sooner, but I had to learn about it first
Read full review
Zoho
  • because we are new to the CRM world, we wanted a product that was reasonably priced, yet had the features we were looking for
  • we have found a much higher customer engagement rate and ROI
  • we used to "lose" customers in our makeshift process. Now, all customers are being attended to.
Read full review
ScreenShots

Zoho CRM Screenshots

Screenshot of Deals - Cash in on all opportunities. Close more deals. Great sales management is all about prioritizing, tracking, and monitoring the deals in your pipeline. Zoho CRM gives you everything you need to manage deals across territories and sales structures.Screenshot of Activities - Keep track of all the tasks, meetings, calls, events, or activity records. Neatly organize the numerous records along with the activities associated to them such as follow-up, pre sales and post sales activities, phone conversations etc.