Top Rated
623 Ratings
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Top Rated
620 Ratings
Top Rated
623 Ratings
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Score 7.8 out of 100

Oracle CX Marketing (formerly Oracle Marketing Cloud)

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Top Rated
620 Ratings
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Score 8 out of 100

Likelihood to Recommend

Microsoft Dynamics 365

All told, if it hadn't been for the fact that we were testing it with both employees who knew CRM lingo and those who were new, we wouldn't have found such an issue. The program itself can be very useful for people who already manage CRMs, who know how to use them, who know how to run and manage employees on them, namely because of the "one-stop-shop" concept in data visibility. When it came down to it though, if you have high-turnover, then this product will devolve into only being used for it's base components. Down the middle, we found that the people who'd been in marketing for 4-5 years fell into the product easily because of the way it was written. Everyone before that, with novice experience, thought it was written like a textbook for a graduate class - little to no leeway if you don't happen to know one specific term
Patrick Stephens | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle has a variety of excellent modules that are very productive and my 10-point score is based on my confidence in recommending Oracle to all my colleagues. Every day I use Oracle and my direct experience gives me the security to recommend it for large and small implementations thanks to the fact that we are achieving absolutely all the goals. I express myself positively about Oracle every time I am talking to my colleagues without breaking a sweat for a second.
Martha Catarine Nielsen Cox | TrustRadius Reviewer

Feature Rating Comparison

Sales Force Automation

Microsoft Dynamics 365
8.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Customer data management / contact management
Microsoft Dynamics 365
8.5
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Workflow management
Microsoft Dynamics 365
7.9
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Territory management
Microsoft Dynamics 365
7.8
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Opportunity management
Microsoft Dynamics 365
8.5
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Integration with email client (e.g., Outlook or Gmail)
Microsoft Dynamics 365
8.1
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Contract management
Microsoft Dynamics 365
7.5
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Quote & order management
Microsoft Dynamics 365
7.7
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Interaction tracking
Microsoft Dynamics 365
8.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Channel / partner relationship management
Microsoft Dynamics 365
8.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)

Customer Service & Support

Microsoft Dynamics 365
8.3
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Case management
Microsoft Dynamics 365
8.6
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Call center management
Microsoft Dynamics 365
8.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Help desk management
Microsoft Dynamics 365
8.3
Oracle CX Marketing (formerly Oracle Marketing Cloud)

Marketing Automation

Microsoft Dynamics 365
7.9
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Lead management
Microsoft Dynamics 365
8.2
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Email marketing
Microsoft Dynamics 365
7.6
Oracle CX Marketing (formerly Oracle Marketing Cloud)

CRM Project Management

Microsoft Dynamics 365
8.1
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Task management
Microsoft Dynamics 365
8.3
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Billing and invoicing management
Microsoft Dynamics 365
8.2
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Reporting
Microsoft Dynamics 365
7.8
Oracle CX Marketing (formerly Oracle Marketing Cloud)

CRM Reporting & Analytics

Microsoft Dynamics 365
8.1
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Forecasting
Microsoft Dynamics 365
8.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Pipeline visualization
Microsoft Dynamics 365
8.5
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Customizable reports
Microsoft Dynamics 365
7.8
Oracle CX Marketing (formerly Oracle Marketing Cloud)

Customization

Microsoft Dynamics 365
7.9
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Custom fields
Microsoft Dynamics 365
8.3
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Custom objects
Microsoft Dynamics 365
7.8
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Scripting environment
Microsoft Dynamics 365
7.7
Oracle CX Marketing (formerly Oracle Marketing Cloud)
API for custom integration
Microsoft Dynamics 365
7.7
Oracle CX Marketing (formerly Oracle Marketing Cloud)

Security

Microsoft Dynamics 365
8.9
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Single sign-on capability
Microsoft Dynamics 365
9.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Role-based user permissions
Microsoft Dynamics 365
8.9
Oracle CX Marketing (formerly Oracle Marketing Cloud)

Social CRM

Microsoft Dynamics 365
7.6
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Social data
Microsoft Dynamics 365
7.4
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Social engagement
Microsoft Dynamics 365
7.8
Oracle CX Marketing (formerly Oracle Marketing Cloud)

Integrations with 3rd-party Software

Microsoft Dynamics 365
8.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Marketing automation
Microsoft Dynamics 365
8.1
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Compensation management
Microsoft Dynamics 365
7.9
Oracle CX Marketing (formerly Oracle Marketing Cloud)

Platform

Microsoft Dynamics 365
6.8
Oracle CX Marketing (formerly Oracle Marketing Cloud)
Mobile access
Microsoft Dynamics 365
6.8
Oracle CX Marketing (formerly Oracle Marketing Cloud)

Email & Online Marketing

Microsoft Dynamics 365
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
WYSIWYG email editor
Microsoft Dynamics 365
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Dynamic content
Microsoft Dynamics 365
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Ability to test dynamic content
Microsoft Dynamics 365
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.8
Landing pages
Microsoft Dynamics 365
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
A/B testing
Microsoft Dynamics 365
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Mobile optimization
Microsoft Dynamics 365
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.8
Email deliverability reporting
Microsoft Dynamics 365
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2
List management
Microsoft Dynamics 365
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2
Triggered drip sequences
Microsoft Dynamics 365
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4

Lead Management

Microsoft Dynamics 365
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Lead nurturing
Microsoft Dynamics 365
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2
Lead scoring and grading
Microsoft Dynamics 365
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Data quality management
Microsoft Dynamics 365
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
Automated sales alerts and tasks
Microsoft Dynamics 365
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2

Campaign Management

Microsoft Dynamics 365
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.9
Calendaring
Microsoft Dynamics 365
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
Event/webinar marketing
Microsoft Dynamics 365
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2

Social Media Marketing

Microsoft Dynamics 365
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.4
Social sharing and campaigns
Microsoft Dynamics 365
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Social profile integration
Microsoft Dynamics 365
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5

Reporting & Analytics

Microsoft Dynamics 365
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.4
Dashboards
Microsoft Dynamics 365
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.4
Standard reports
Microsoft Dynamics 365
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7
Custom reports
Microsoft Dynamics 365
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2

Platform & Infrastructure

Microsoft Dynamics 365
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
API
Microsoft Dynamics 365
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.4
Role-based workflow & approvals
Microsoft Dynamics 365
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
Customizability
Microsoft Dynamics 365
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.8
Integration with Salesforce.com
Microsoft Dynamics 365
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.6
Integration with Microsoft Dynamics CRM
Microsoft Dynamics 365
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.3
Integration with SugarCRM
Microsoft Dynamics 365
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.6

Pros

Microsoft Dynamics 365

  • Some useful out-of-the-box features, like mass uploads of Leads from trade shows or when qualifying a Lead, CRM automatically creates the Opportunity, Contact, and Account for you, etc.
  • Really powerful customizations through the user interface to improve user experience. Things like Business Rules, for example, if Field A = 1, then Field B = 2 and Field C = 2, if Field A = 2, then Field B and Field C don't apply, so automatically hide them.
  • Or other functionality that improves user experience, like Business Process Flows. These walk users step by step through our business process, helping them know when certain actions should take place, and at what point other data is now required. We've used this extensively with our Lead to Opportunity to Quote to Order process, helping users understand the business process each step of the way.
  • Customizations built on top of the platform now called model-driven PowerApps. You can have connections to "typical" data, like Accounts, Contacts, or Opportunities, for example, but then connect that data to custom entities, records that only apply to your specific business. This is all done through the user interface and allows you to customize and automate specific line-of-business applications for your specific needs.
  • Behind the scenes, D365 CE is built on SQL. So the data conforms to industry standards and makes it much easier to interact with. Your developers and IT team will thank you.
Anonymous | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • Drag and Drop Campaign and Program building - Makes it visually easy to follow but allows you to do complex logic and workflows if needed.
  • Continuous expansion of interoperability with other apps, including ones you can build or are pre-built. You can control the scalability and enhanced functionality within Marketing without having to go to IT or a programmer to get it. This allowed us to implement SMS messaging.
  • Design Capabilities are progressive and responsive. This makes it easier for us to design on the fly or make changes without having to have a designer code every time.
  • Outlook Plug-in - So glad they brought this back. It's an amazing tool to help control branding standards throughout the organization and rouge emails sent externally outside of Eloqua. You can have salespeople, agents, etc. that send out personal emails but you want to be able to ensure consistency in messaging and design and be able to track those external activities.
Anonymous | TrustRadius Reviewer

Cons

Microsoft Dynamics 365

  • Microsoft Dynamics 365 storage & license cost can prohibit some large deployments or even cost-sensitive small projects from using the platform (although I'm certain most deployments would realize a positive ROI if implemented correctly with process automation).
  • The cost and licensing document for Dynamics 365 is 61 pages and will take a rocket scientist to understand it. It's better to just have your Microsoft help estimate the cost if they are willing to help you that.
  • The documentation on how to first fully understand the Out of the Box default solution and settings is lacking or even non-existing. This has the potential to derail Dynamic 365 launches and implementations from the gitgo. Want to use an out of the box entity?.. well it's probably related to 5 other entities that require configuration and full understanding of it to successful implement. And you ask where is the laymen guide or instructions?... User groups and forums. In Summary, Microsoft can up its game in deployment training and supporting documentation.
  • Microsoft needs to incentivize more external platforms to build app connectors for easy integration, such as ZenDesk, Slack, Tableau, etc. Even the current connector apps such as Salesforce, MailChimp, Docusign are useless or don't work at all.
  • Several limitations inhibit successful Dynamics 365 deployments such as: limited number of Rollup field calculations (summarizing fields on child/related records), limited number rows that can exported to Excel via advanced find, Dynamics 365 files, log and database storage size limit is extremely small and will always require purchasing additional storage (for Online deployments).
  • New user buy-in or acceptance or system platform changes can be difficult if a solid change management plan isn't enacted.
  • Don't expect much help from Microsoft on implementation or solutions unless it's a technical flaw with the platform. Microsoft relies on their MVP partner network to consult for implementations at a hefty cost. Hiring a knowledgeable and savvy Dynamics 365 System Administrator can reduce the need for consultant support; of course, this is dependant upon many many variables.
Justin Pink | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • User Interface - The UI is a bit outdated and clunky, but gets the job done with some getting used to.
  • Training - There isn't much out there for training, unless you are willing to pay Oracle or a 3rd party.
  • Support - There is no dedicated support and you have to use their portal. It sometimes take awhile to get things looked at or fixed, but they eventually get to it.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Microsoft Dynamics 365

Microsoft Dynamics 365 7.9
Based on 19 answers
CRM has allowed us to keep all of our data in one place that is easy for all users within the company to view. I came into the company after they had been using CRM for about 4 years. They have all said that since we have used this it has helped us control work processes better, it has allowed us to be able to track things so much better, and has been something that has helped unite many processes that used to be all over the place.We are currently using CRM 4.0 and are planning on upgrading in the next 18 months to the 2011 version. Support for 4.0 is almost all but dried up. Understandably so. Some of the customization we have done, and a plugins we use, are now contained within the 2011 version so we are looking forward to that upgrade.We use an email marketing company as well, and they primarily support the 2011 version, but their product connects and is integrated within CRM. This is a great benefit as well so that all of our marketing information can be contained in one location.
Chris Jensen | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 6.0
Based on 90 answers
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
Dan Allis | TrustRadius Reviewer

Usability

Microsoft Dynamics 365

Microsoft Dynamics 365 8.4
Based on 11 answers
As told before in the review, Microsoft Dynamics 365 is a one-stop solution for the overall business, it involves all departments in the organization, and makes business functionalities smooth by timely follow-ups, customer retention, customer engagements, and helps in maintaining a good relationship between customers and the businesses.
Vijayalakshmi G K | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.9
Based on 14 answers
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
Gwen Lafleur | TrustRadius Reviewer

Reliability and Availability

Microsoft Dynamics 365

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.2
Based on 18 answers
No one has experienced any problems with availablity.
Anonymous | TrustRadius Reviewer

Performance

Microsoft Dynamics 365

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.0
Based on 10 answers
There are occasional complaints about slowness to refresh a screen or build a report. However, this is as much a factor of network access speeds as the system itself, since often the complaints occur when someone is accessing on a wireless network.
Anonymous | TrustRadius Reviewer

Support Rating

Microsoft Dynamics 365

Microsoft Dynamics 365 9.0
Based on 4 answers
Our partner, Ledgeview Partners has been FANTASTIC to work with. They are always timely in their response and have taken time to understand our business and our specific needs. We've made a lot of advanced customizations and they have been a great help in making those updates.
Todd Jankowski | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 9.9
Based on 32 answers
We found that we often were telling support people how the system worked. Because we were on E9 that created a lot of support issues as well since few people on the support team seemed to know how E9 worked. That was mostly okay except when we had major system issues (like SSO preventing us from logging in after an update), it became really hard to get answers that weren't vague. It was always the issues that had the highest visibility within the organization (like with Sales) that seemed to take forever to resolve and didn't have a clear escalation path. When Oracle switched Eloqua over to the Oracle support portal it just got worse
Anonymous | TrustRadius Reviewer

In-Person Training

Microsoft Dynamics 365

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.3
Based on 3 answers
They offer very basic classes which are required for master certification.

After having been through it, I would not consider anyone with a master certification any more qualified, unlike Salesforce.com certification which is a more difficult thing to acquire. For example, one of the classes towards certification was around social media. I would have expected examples of how to incorporate into campaigns in the product, with a demo and hands-on test. Instead, it was a powerpoint slideshow that went on way too long and covered really basic stuff like “what is Facebook, what is Twitter”
Anonymous | TrustRadius Reviewer

Online Training

Microsoft Dynamics 365

Microsoft Dynamics 365 7.5
Based on 2 answers
No answer on this topic is available.

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.6
Based on 11 answers
Ok, so, this sounds like it could be horrible because it was all remote, but we loved it... the Adobe training environment was easy to use, and the trainers were engaging. It was simple to switch back and forth between the meeting and the hands-on exercises in their training instances. We took the fundamentals training early in our implementation-- before the consultants came onsite-- and I know this made a big difference in our implementation, because we were able to ask informed questions throughout
Anonymous | TrustRadius Reviewer

Implementation Rating

Microsoft Dynamics 365

Microsoft Dynamics 365 9.2
Based on 4 answers
We used a data warehouse to house our data, and our IT team and implementation vendor worked diligently ahead of time to construct idea implementation plans. Out of millions of records- we had less than a dozen errors, which is remarkable. My major insight is simply having a group of completely devoted individuals working towards your goal who fully understand the desired outcome. Focused resources for implementation season are critical to success.
Sara Tsoodle | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.8
Based on 20 answers
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
Gwen Lafleur | TrustRadius Reviewer

Alternatives Considered

Microsoft Dynamics 365

Salesforce has more desirable functions than Microsoft Dynamics 365, at a competitive price. Its user interface is far more superior, it has more customization, easier customization, and out of the box it is more pleasing to the eye and to the end user. If the client doesn't have a deep-rooted connection with Microsoft I wouldn't leap to Dynamics 365.
Alexander Cooper | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

I have worked on Marketo before moving to Oracle and felt that it is more user friendly in terms of navigation and reporting. The customer support is very helpful and the training and documentation are very informative.
Karan Nanda | TrustRadius Reviewer

Scalability

Microsoft Dynamics 365

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.8
Based on 120 answers
My scalability rating is maximum, I rely exclusively on my direct experience to give this rating. We are always advancing new campaigns with the help of three departments that are the basis of the success in the development of all campaigns. These Oracle products always meet all direct business expectations.
Madison Sophia Bennett | TrustRadius Reviewer

Return on Investment

Microsoft Dynamics 365

  • It is hard to say, the reason why we are using Microsoft Dynamics CRM is because it is provided to us for free.
  • It could be worthwhile to investigate whether an alternative CRM (even though paid) can be used to boost the ROI
Anonymous | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • We are able to use it to help our clients scale through testing
  • We have been able to measure the impact of our events and sales events so we can determine which events to continue in the future and determine future investment
  • Launch a new brand out of Eloqua and measure awareness
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Microsoft Dynamics 365

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Oracle CX Marketing (formerly Oracle Marketing Cloud)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Rating Summary

Likelihood to Recommend

Microsoft Dynamics 365
8.2
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2

Likelihood to Renew

Microsoft Dynamics 365
7.9
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.0

Usability

Microsoft Dynamics 365
8.4
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.9

Reliability and Availability

Microsoft Dynamics 365
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2

Performance

Microsoft Dynamics 365
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0

Support Rating

Microsoft Dynamics 365
9.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
9.9

In-Person Training

Microsoft Dynamics 365
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3

Online Training

Microsoft Dynamics 365
7.5
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6

Implementation Rating

Microsoft Dynamics 365
9.2
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.8

Scalability

Microsoft Dynamics 365
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.8

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