Microsoft Exchange vs. VerticalResponse

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Microsoft Exchange
Score 8.6 out of 10
N/A
Microsoft Exchange is a secure email / messaging gateway with file archiving and encryption / data loss capability, available as a hosted service (Exchange Online) or installed (Exchange Server).N/A
VerticalResponse
Score 10.0 out of 10
N/A
VerticalResponse is an email campaign management software and services platform from Deluxe. In addition to providing email marketing tools, VerticalResponse offers fully managed email marketing services from campaign launch and management to reporting and analysis.
$9
per month
Pricing
Microsoft ExchangeVerticalResponse
Editions & Modules
No answers on this topic
Basic
$11.00
per month
Pro
$16.00
per month
Pro Plus
$196.00
per month
Offerings
Pricing Offerings
Microsoft ExchangeVerticalResponse
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Microsoft ExchangeVerticalResponse
Features
Microsoft ExchangeVerticalResponse
Secure Email Gateway
Comparison of Secure Email Gateway features of Product A and Product B
Microsoft Exchange
7.3
84 Ratings
14% below category average
VerticalResponse
-
Ratings
Anti-malware6.567 Ratings00 Ratings
Customizability8.079 Ratings00 Ratings
Data Loss Protection8.368 Ratings00 Ratings
Threat Detection6.566 Ratings00 Ratings
Sandboxing7.444 Ratings00 Ratings
End-to-End Encryption6.767 Ratings00 Ratings
Management Tools8.080 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Microsoft Exchange
-
Ratings
VerticalResponse
9.9
8 Ratings
21% above category average
WYSIWYG email editor00 Ratings10.07 Ratings
Dynamic content00 Ratings10.05 Ratings
Ability to test dynamic content00 Ratings10.04 Ratings
Landing pages00 Ratings10.04 Ratings
A/B testing00 Ratings10.05 Ratings
Mobile optimization00 Ratings10.05 Ratings
Email deliverability reporting00 Ratings10.08 Ratings
List management00 Ratings10.08 Ratings
Triggered drip sequences00 Ratings9.02 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Microsoft Exchange
-
Ratings
VerticalResponse
10.0
9 Ratings
26% above category average
Dashboards00 Ratings10.09 Ratings
Standard reports00 Ratings10.09 Ratings
Custom reports00 Ratings10.06 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Microsoft Exchange
-
Ratings
VerticalResponse
10.0
1 Ratings
21% above category average
URL Validation00 Ratings10.01 Ratings
Link Tracking00 Ratings10.01 Ratings
Image Validation00 Ratings10.01 Ratings
Inbox Display00 Ratings10.01 Ratings
Email Accessibility Tools00 Ratings10.01 Ratings
Spelling and Grammar Check00 Ratings10.01 Ratings
Spam Testing00 Ratings10.01 Ratings
Email Previews00 Ratings10.01 Ratings
Best Alternatives
Microsoft ExchangeVerticalResponse
Small Businesses
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Zoho Mail
Score 9.2 out of 10
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Medium-sized Companies
Avanan
Avanan
Score 9.8 out of 10
Emma by Marigold
Emma by Marigold
Score 8.7 out of 10
Enterprises
Avanan
Avanan
Score 9.8 out of 10
Emma by Marigold
Emma by Marigold
Score 8.7 out of 10
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User Ratings
Microsoft ExchangeVerticalResponse
Likelihood to Recommend
9.0
(102 ratings)
10.0
(28 ratings)
Likelihood to Renew
10.0
(4 ratings)
8.6
(19 ratings)
Usability
8.5
(6 ratings)
9.0
(5 ratings)
Availability
10.0
(1 ratings)
10.0
(1 ratings)
Performance
9.0
(1 ratings)
10.0
(1 ratings)
Support Rating
9.9
(12 ratings)
8.0
(4 ratings)
Online Training
-
(0 ratings)
9.0
(1 ratings)
Implementation Rating
10.0
(1 ratings)
10.0
(4 ratings)
Configurability
7.0
(1 ratings)
-
(0 ratings)
Ease of integration
5.0
(1 ratings)
-
(0 ratings)
Product Scalability
10.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
5.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
Microsoft ExchangeVerticalResponse
Likelihood to Recommend
Microsoft
Creating and receiving emails is simple. Managing contacts is a nice feature, especially connecting to Active Directory. Calendar management is also helpful and sharing access to others' calendars for scheduling meetings is useful. And reserving resources such as rooms or equipment is also useful. Personal and shared mailboxes are good features, as well. Tasks are a little lacking, but other than that, the features are thorough.
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VerticalResponse
For businesses requiring advanced email marketing features like sophisticated automation, in-depth analytics, and extensive customization, VerticalResponse might fall short due to its limited featuresVerticalResponse is ideal for small businesses or freelancers who need a simple, straightforward email marketing tool. Its ease of use and basic features make it suitable for those without extensive technical expertise in email marketing
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Pros
Microsoft
  • As we have a large user base of 11,000 users we use MailTips to avoid people getting confused with people with similar names in the organization.
  • The integration between Teams Meeting and Resource booking is generally very good. The Scheduling Assistance makes it easy to scan calendars and find free periods to provisionally scheduled events.
  • Marking yourself as Out of the Office and busy is easy, as is sharing your calendar within the team/organization or individuals.
  • Voicemail integration and the ability to receive missed chats in your inbox are highly used and useful.
Read full review
VerticalResponse
  • I love the ease of list builder because we often times have a lot of data to import. It would be simply impossible without this tool, considering the amount of customer data we have for any one given email.
  • We really enjoy the ease of use of the HTML wizard as well. It helps even a novice be able to make a beautiful and attention grabbing email.
  • The dashboard is functional and easy to find when you need with a quick search.
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Cons
Microsoft
  • The two main factors for the better reliability & Uptime of internally hosted Exchange Server depends on Exchange Server configuration and the level of investment the organization is willing to provide for hosting the Exchange Server On-Premise Environment. As the data is stored in the organization’s hardware, any disaster may lead to the loss of email and servers.
  • Losing data might affect business continuity and rebuilding it can be costly.
  • Security remains a major concern.
  • Security of data loss is main concern. To ensure that, organization needs to configure networks, systems and Exchange platform against possible threats.
  • Hardware and license costs are high.
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VerticalResponse
  • The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
  • Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.
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Likelihood to Renew
Microsoft
Email and calendars in a business setting are requirements. And Microsoft continues to be the standard of business applications. Microsoft 365 makes Microsoft Exchange easy to use. Everything is in the cloud. Let Microsoft take care of the hardware, the software, and the security. You just enable your business users with the functionality they need.
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VerticalResponse
Product is easy for both technical and non-technical people to use. A cost effective solution for sending out large number of messages. We can manage unsubscribes by individual accounts, so we can have multiple multiple accounts combined to maximize our buying power on credits. Effective API for sending/receiving data makes tool a valuable asset.
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Usability
Microsoft
Microsoft Exchange has come a long way over the years and has nowhere near the technical overhead required for support as it did back in 2003/2007 and prior. The integrations with Teams, Defender, Sharepoint, Copilot and many other products make it a solid and well-rounded tool used for many day-to-day tasks.
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VerticalResponse
I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much
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Reliability and Availability
Microsoft
Exchange is setup with multiple servers behind load balancers to provide high availability.
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VerticalResponse
Never had an issue with uptime
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Performance
Microsoft
I would say it's the best email product I've experienced.
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VerticalResponse
No issues
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Support Rating
Microsoft
We have a good enterprise agreement with Microsoft which affords us quick phone support. I have found the support staff knowledgeable and prompt with a solution when required. At times it may be difficult to schedule a call back, this is mainly due to our need for calls early in the morning which happens to be during a shift change at Microsoft support.
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VerticalResponse
At Vertical Response the help desk associates are courteous, knowledgeable and helpful. You can tell they enjoy what they do. And clearly, they are well trained because most times, the first point of contact is able to resolve any issue you may have. There have been very few times where an associate has needed to get back to me or escalate me to a supervisor
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Online Training
Microsoft
No answers on this topic
VerticalResponse
Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand
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Implementation Rating
Microsoft
Implementation/conversion can be quite complex and, unless you have certified Exchange administrators in-house, you should strongly consider a 3rd party consultant for this implementation.
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VerticalResponse
Salesforce integration never worked right. We had to abandon.
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Alternatives Considered
Microsoft
Microsoft Exchange Product The best cloud-based enterprise-grade archiving platform with a host of features that enable files to be securely archived and retrieved with advanced search options. This tool is very easy to use and has a User-friendly interface. It is a highly reliable platform that allows all employees to automatically store their data without any limitations. It offers a cost-effective solution with customized policy management. We are happy that the customer support team is always fast and concerned, and the product's uninterrupted service experience. It is very good that it stores data in real-time without losing it, even in the event of a disaster. The cost-effective solution and integration with other tools are seamless.
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VerticalResponse
In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform in place. Typically I am also teaching the client how to use this tool and the Vertical Response visual interface is very easy for me to teach a client how to navigate and create their own campaigns.
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Scalability
Microsoft
The only time Exchange has failed us is when we did something to cause the failure.
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VerticalResponse
No answers on this topic
Return on Investment
Microsoft
  • It has been an important factor in allowing seamless communication with clients and scheduling business meetings, which in turn works in the company's favor.
  • Haven't noticed any negative impact Exchange has had on our ROI. The support team is also responsive and helpful.
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VerticalResponse
  • We were able to blast out promotions our company was having to customers which created an increase in business.
  • By blasting out any service issues, it keeps our customers informed so that they are not wondering what is going on.
  • Allows us to store unsubscribed emails so that we are not constantly pestering people who do not want to be emailed.
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ScreenShots