Mixpanel vs OneSignal | TrustRadius

What users are saying about

Score 8.3 out of 10

Based on 123 reviews and ratings

Score 9.2 out of 10

Based on 8 reviews and ratings

Pros

Mixpanel's ease of use is easily their best feature, allowing you to quickly create graphs with a few point and clicks. Their UI is also fairly snappy and well-designed.
Tying together events with user attributes allows you to properly segment users into cohorts which can then be tracked individually. Proper segmentation is where most analytics solutions earn their keep.
Live view is a nice perk that gives you a good feel for who's on your site and what they're doing at any single point in time. This can be further filtered to focus on particular events of interest.
Mixpanel has flexible plans that work for smaller startups as well.
Their documentation is top notch.

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Co-Founder, CTO and Product Lead

SixPlusHospitality, 11-50 employees

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Push notifications.
Segmentation.
Integrations.
Easy to install.

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Webmaster

Cash MachineMarketing and Advertising, 1-10 employees

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Cons

I didn't use the engagement features at all but it seems like they could have a better WYSIWYG editor for the emails for non-technical people using Mixpanel.
The custom reports feature seems to be really powerful but I wish they had more resources/templates for creating custom reports. I don't code so it was really hard for me to use this feature...BUT the reports I was able to get help with, were really powerful.
I wanted a dashboard area for all of my reports in one view. It seems like they were implementing this when I was moving jobs. If it's not available yet, they definitely need to add a master dashboard page for arranging saved reports.

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Verified User

Director in Marketing

Computer Software Company, 11-50 employees

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Concerns about data storage
Install can be a bit tricky
Some issues with pushing to Chrome users.

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Founder

Jeweler SocialMarketing and Advertising, 1-10 employees

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Likelihood to Renew

Mixpanel 8.2

Based on 12 answers

It's not an all encompassing solution like Google Analytics tries to be, but MixPanel offers much easier to use and understandable data insights. That's valuable when juggling many responsibilities as startup life demands, so a renewal would be easily justified.

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Verified User

General Manager in Product Management

Internet Company, 11-50 employees

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No score

No answers yet

No answers on this topic

Usability

Mixpanel 9.0

Based on 1 answer

great, slick and clean interface

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Verified User

Manager in Marketing

Internet Company, 1-10 employees

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No score

No answers yet

No answers on this topic

Support Rating

Mixpanel 8.2

Based on 7 answers

I think it’s a decent solution, but there has to be something better out there. I don’t trust that everything it’s tracking is accurate, which is problematic when your company is essentially using it as a customer relationship management tool. Mixpanel also used to provide live chat support and then they recently took it away, making it harder to get the support we need.

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Verified User

Manager in Marketing

Internet Company, 11-50 employees

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OneSignal 10.0

Based on 1 answer

Their customer support has been top-notch. They are able to assist you in getting through any problems that you may have and respond in a very timely manner. I've dealt with them on 4-5 instances over the years and my issues were always resolved within a matter of a few business days.

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Digital Media Director

Rocky Mountain Elk FoundationNon-Profit Organization Management, 51-200 employees

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Online Training

Mixpanel 8.0

Based on 2 answers

Mixpanel has a great resource about their product, with videos on how to use it and real world examples from other companies on how they integrate Mixpanel into their business processes.

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Conversion Optimization Manager

New Relic, Inc.201-500 employees

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No score

No answers yet

No answers on this topic

Implementation Rating

Mixpanel 8.9

Based on 3 answers

Again, somewhat annoying to be charged based on data points when many other analytics providers have one flat fee. Implementation was good, but I might have tracked a few more detailed points if I had the option.

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Verified User

Analyst in Other

Computer Games Company, 51-200 employees

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No score

No answers yet

No answers on this topic

Alternatives Considered

Haven't used any direct competitors at the moment as they didn't exist when we first started using MP. That said, it looks like there are a lot of new up-and-coming tools which will be able to do certain things better than mixpanel - if not all of them. Examples include Hotjar, FullStory, and potentially some home-built tools which will funnel data into a centralized data warehouse we can query with SQL. Not being able to use SQL in Mixpanel is a HUGE detriment and could serve as a key reason for dropping the product as soon as a viable alternative appears.

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Verified User

General Manager in Product Management

Internet Company, 11-50 employees

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OneSignal is the one that has more integrations with plugins, external API and that is completely free and easy to install. They have a very good UI with many options and they will never ask for money to use this service. You can have unlimited subscribers and you can send unlimited messages for free.

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Webmaster

Cash MachineMarketing and Advertising, 1-10 employees

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Return on Investment

Better customer service - we can better understand our individual customers by quickly viewing their Mixpanel profile. It also saves us a lot of time because we don't need to ask them as many questions (such as what browser they use) in order to resolve their issue.
Conversion rates - we have significantly increased our conversion rates from users first landing on the website to filling out their contact details to join the website. As a result, we are able to spend more money on our digital advertising and thus we can acquire more users per day.

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Verified User

Manager in Marketing

Real Estate Company, 11-50 employees

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Sales attributed to OneSignal
Higher number of monthly visitors
Increased customer loyalty/returning customer rate

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Founder

Jeweler SocialMarketing and Advertising, 1-10 employees

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Pricing Details

General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

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