TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Mixpanel

    Score8.3 out of 10
    N/AMixpanel helps companies measure what matters, make decisions fast, and build better products through data. With self-serve product analytics solution, teams can analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience. Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York,…

    $0

    per month

    Salesforce CRM Analytics

    Score8.5 out of 10
    N/ASalesforce CRM Analytics (formerly Tableau CRM) is a cloud-based business intelligence solutions and analytics software. It provides users with automated data discovery, CRM-connected analytics, top-down views of data, augmented analytics, predictive insights, and customizable data visualization tools.

    $125

    per month

    Pricing
    MixpanelSalesforce CRM Analytics
    Editions & Modules
    Free
    $0
    per month
    Growth
    $17
    per month
    Enterprise
    Contact sales
    No answers on this topic
    Offerings
    Pricing Offerings
    MixpanelSalesforce CRM Analytics
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsMixpanel uses MTU (Monthly Tracked User) pricing, which is designed to scale with your company. MTUs are roughly equivalent to the number of unique visitors on your product and each user is counted once per month, even if they use multiple devices. If Events based pricing makes more sense for your business, reach out to us and we can work with you!—
    More Pricing Information
    Community Pulse
    MixpanelSalesforce CRM Analytics
    Considered Both Products
    Mixpanel
    Chose Mixpanel
    Mixpanel is pretty up to date with many good and useful features. As I mentioned before, the Mixpanel platform provides a pretty good mobile analytics and when our marketing team was looking for the web and mobile analytics tool, detailed and accurate mobile analytics was one …
    Incentivized
    Salesforce
    No answer on this topic
    Key User Insights
    Would buy again
    86%
    Would buy again
    12 Answers
    73%
    Would buy again
    8 Answers
    Delivers good value for the price
    91%
    Delivers good value for the price
    10 Answers
    89%
    Delivers good value for the price
    8 Answers
    Happy with the feature set
    93%
    Happy with the feature set
    13 Answers
    91%
    Happy with the feature set
    10 Answers
    Lived up to sales and marketing promises
    88%
    Lived up to sales and marketing promises
    7 Answers
    100%
    Lived up to sales and marketing promises
    11 Answers
    Implementation went as expected
    90%
    Implementation went as expected
    9 Answers
    90%
    Implementation went as expected
    9 Answers
    Features
    MixpanelSalesforce CRM Analytics
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Mixpanel and Salesforce CRM Analytics
    Feature
    Mixpanel
    -
    Ratings
    Salesforce CRM Analytics
    7.8
    48 Ratings
    5% below category average
    Pixel Perfect reports00 Ratings7.541 Ratings
    Customizable dashboards00 Ratings8.548 Ratings
    Report Formatting Templates00 Ratings7.546 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Mixpanel and Salesforce CRM Analytics
    Feature
    Mixpanel
    -
    Ratings
    Salesforce CRM Analytics
    7.8
    49 Ratings
    3% below category average
    Drill-down analysis00 Ratings8.548 Ratings
    Formatting capabilities00 Ratings7.548 Ratings
    Integration with R or other statistical packages00 Ratings7.537 Ratings
    Report sharing and collaboration00 Ratings7.546 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of Mixpanel and Salesforce CRM Analytics
    Feature
    Mixpanel
    -
    Ratings
    Salesforce CRM Analytics
    8.1
    47 Ratings
    1% below category average
    Publish to Web00 Ratings9.037 Ratings
    Publish to PDF00 Ratings7.044 Ratings
    Report Versioning00 Ratings8.543 Ratings
    Report Delivery Scheduling00 Ratings8.540 Ratings
    Delivery to Remote Servers00 Ratings7.534 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Mixpanel and Salesforce CRM Analytics
    Feature
    Mixpanel
    -
    Ratings
    Salesforce CRM Analytics
    7.4
    45 Ratings
    8% below category average
    Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings8.042 Ratings
    Location Analytics / Geographic Visualization00 Ratings6.540 Ratings
    Predictive Analytics00 Ratings7.042 Ratings
    Pattern Recognition and Data Mining00 Ratings8.02 Ratings
    Access Control and Security
    Comparison of Access Control and Security features of Mixpanel and Salesforce CRM Analytics
    Feature
    Mixpanel
    -
    Ratings
    Salesforce CRM Analytics
    9.0
    48 Ratings
    6% above category average
    Multi-User Support (named login)00 Ratings9.046 Ratings
    Role-Based Security Model00 Ratings8.546 Ratings
    Multiple Access Permission Levels (Create, Read, Delete)00 Ratings9.042 Ratings
    Report-Level Access Control00 Ratings9.02 Ratings
    Single Sign-On (SSO)00 Ratings9.541 Ratings
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Mixpanel and Salesforce CRM Analytics
    Feature
    Mixpanel
    -
    Ratings
    Salesforce CRM Analytics
    6.7
    45 Ratings
    14% below category average
    Responsive Design for Web Access00 Ratings7.543 Ratings
    Mobile Application00 Ratings7.034 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile00 Ratings6.539 Ratings
    Application Program Interfaces (APIs) / Embedding
    Comparison of Application Program Interfaces (APIs) / Embedding features of Mixpanel and Salesforce CRM Analytics
    Feature
    Mixpanel
    -
    Ratings
    Salesforce CRM Analytics
    8.2
    33 Ratings
    6% above category average
    REST API00 Ratings8.031 Ratings
    Javascript API00 Ratings8.529 Ratings
    iFrames00 Ratings8.525 Ratings
    Java API00 Ratings8.528 Ratings
    Themeable User Interface (UI)00 Ratings7.528 Ratings
    Customizable Platform (Open Source)00 Ratings8.527 Ratings
    Best Alternatives
    MixpanelSalesforce CRM Analytics
    Small Businesses
    PostHog
    Score8.3 out of 10
    Cyfe
    Score4 out of 10
    Medium-sized Companies
    Heap
    Score8.1 out of 10
    Qlik Cloud Analytics (Qlik Sense)
    Score8.1 out of 10
    Enterprises
    Gainsight PX
    Score7.6 out of 10
    Jaspersoft Community Edition
    Score7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    MixpanelSalesforce CRM Analytics
    Likelihood to Recommend
    9.0
    (50 ratings)
    9.1
    (51 ratings)
    Likelihood to Renew
    10.0
    (13 ratings)
    -
    (0 ratings)
    Usability
    9.0
    (2 ratings)
    8.5
    (10 ratings)
    Support Rating
    1.0
    (8 ratings)
    7.7
    (6 ratings)
    Online Training
    8.0
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.9
    (3 ratings)
    6.0
    (1 ratings)
    Data Sharing and Collaboration
    -
    (0 ratings)
    8.1
    (41 ratings)
    Data Sources
    -
    (0 ratings)
    7.7
    (41 ratings)
    User Testimonials
    MixpanelSalesforce CRM Analytics
    Likelihood to Recommend
    Mixpanel
    As a worker in the sales area, I see closely how complex it can be to evaluate the commercial funnel and Mixpanel has been an indispensable guide to prioritize above all what customers expect to receive from our company, and thus be able to determine the main service we offer. Without a doubt, Mixpanel has special functions to be the one that guides the route and marks the objectives much more clearly.
    Incentivized
    Read full review
    Salesforce
    For us it really comes down to that book management and next best contact for our advisors. When we're thinking about a book of business that may range, depending on the advisor, from 400 clients to a thousand clients, how do they really optimize their time? Who do they call next? Who do they work with to make sure not only they're keeping those clients engaged, they're not leaving the firm going to other advisors who they haven't talked to in a while who might need their attention. That's really where that CRM analytics is really proven pretty powerful for us.
    Incentivized
    Read full review
    Pros
    Mixpanel
    • Mixpanel is a daily use application for everyone in my organization; it helps us have a better flow of information and interaction between work teams.
    • The user interface of this platform is simple and has a wide variety of functions and resources to help us work in the most organized way, have better team coordination, and keep efficiency high.
    • I love that it is so easy to program our calendar to our liking, so we can prioritize our activities and know what is pending, and the best thing is that I can update the calendar if necessary.
    • The chat function is great to improve the interaction between colleagues and share work schedules and any information with third parties.
    Incentivized
    Read full review
    Salesforce
    • Interactive Dashboards, it [consists] of wide variety of charts
    • Data from different sources can be easily integrated with it
    • Security, it provides easy way to secure and share the information with the users
    • Support actions like opening hyperlink etc
    • Almost everything can be done from configuration
    • Data can easily be managed from dataflow.
    Incentivized
    Read full review
    Cons
    Mixpanel
    • Mixpanel requires an explicit setting of events from your app. This means you need to be very thoughtful in the design of your events because missing one means you aren't collecting any data from it. Inserting it into the process later on then brings challenges in tracking when certain events came online.
    • A tool like Mixpanel comes packed with features that sometimes are harder to discover. It's very easy to get sucked into one part of its toolset and not be aware of other tools which may be very useful.
    Incentivized
    Read full review
    Salesforce
    • Implementation takes time and resources. It is a heavy lift to implement and at first, it can take a little bit of time to understand what you are looking at. But once it's implemented it's easy to get started.
    • Without any BI expertise or resources available to your organization, the implementation of this is difficult. If you aren't used to BI tools and don't have an expert in house, the terminology can be difficult to understand at first.
    • Their support is not on hand to help you if you encounter any issues, at least not on all the plans or the basic plans. Real-time support service is an add-on, so you'll need to be patient if you require help or pay extra money.
    • More functionality for the tool is needed to compete with other heavyweights in the arena like Tableau, Qlik, and Microstrategy. Still lacks the robustness, functionality, and flexibility other competing products possess.
    Incentivized
    Read full review
    Likelihood to Renew
    Mixpanel
    It's not an all encompassing solution like Google Analytics tries to be, but MixPanel offers much easier to use and understandable data insights. That's valuable when juggling many responsibilities as startup life demands, so a renewal would be easily justified.
    Read full review
    Salesforce
    No answers on this topic
    Usability
    Mixpanel
    Relativity easy to use. Once you get the hang of it, very easy to create dashboards for different use cases. I split my dashboards between customers or use cases
    Incentivized
    Read full review
    Salesforce
    For someone who don't have coding background, this could be a useful tool and fairly easy to learn and use given the good support. However, if you know other open source tools, it would be much easier to use the other tools and the knowledge is more transferable in the future.
    Incentivized
    Read full review
    Support Rating
    Mixpanel
    We have only ever had to use their support once, when we were setting up the account, but their responses were prompt and the solutions were well documented. The people who solved our issues were helpful, even to non-tech people.
    Incentivized
    Read full review
    Salesforce
    I was not able to be in interaction much with Salesforce support team since every feature works the way it should be working. So far I have not experienced any bug or major glitches that would delay the result of my work and performance. There is also a hotline in our company for Salesforce issue but so far I have not used it.
    Incentivized
    Read full review
    Online Training
    Mixpanel
    Mixpanel has a great resource about their product, with videos on how to use it and real world examples from other companies on how they integrate Mixpanel into their business processes.
    Read full review
    Salesforce
    No answers on this topic
    Implementation Rating
    Mixpanel
    Again, somewhat annoying to be charged based on data points when many other analytics providers have one flat fee. Implementation was good, but I might have tracked a few more detailed points if I had the option.
    Read full review
    Salesforce
    An implementation partner would certainly result in greater output in a more efficient amount of time. However, I have found implementation partners to be extremely expensive for the output received (at least working for a non-profit company they are frequently unaffordable). Internal implementation does help with usable output though since internal knowledge would better know the data architecture and business processes
    Incentivized
    Read full review
    Alternatives Considered
    Mixpanel
    • There was not really any other competitors for this specific use case that had a chance
    • We used Google Analytics for some things but obviously, GA is anonymous data so not useful for product teams with users
    • Other solutions out there seemed to be too expensive and this was the most recommended
    • Heap seemed to be the best OTHER option but didn't take the time to evaluate
    Incentivized
    Read full review
    Salesforce
    Tableau is the absolute top of the class when it comes to business intelligence, but it doesn't make sense for every business case. In our case, we needed a simple data visualization platform for our CRM platform and sales pipeline. Salesforce Analytics, while nowhere near as robust, did the job we needed it to do perfectly in a significantly more cost-effective manner.
    Incentivized
    Read full review
    Return on Investment
    Mixpanel
    • We've been able to increase the funnel conversions of one of our new product funnels from a 1% conversion rate to a 5% conversion rate.
    • We've been able to increase the CTR on another of our main product pages from ~3% to ~10% (so far)
    • We've been able to segment out how users from different traffic sources behave, allowing us to eliminate thousands of dollars of wasteful spending on advertising campaigns that weren't working.
    Incentivized
    Read full review
    Salesforce
    • I would say it's been positive just because as a company, anyone that has access to it can go in there and pull any company information and we're very up to date then on all of our client base. So I would say it's been a very positive impact.
    Incentivized
    Read full review
    ScreenShots

    Mixpanel Screenshots

    Screenshot of Mixpanel's Insights report enables you to see how often users perform meaningful actions, monitor growth of key user cohorts, like power users, and slice and dice trends by any attribute.Screenshot of Mixpanel's powerful Flows report enables you to identify top user paths to see where people get stuck, and discover actions users take before, after, or between key events.Screenshot of Mixpanel's Retention report helps you understand how often users return and visualize feature stickiness. You can also slice and dice retention data to identify user groups that retain best and to find out what causes churn.