TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Mixpanel

    Score8.3 out of 10
    N/AMixpanel helps companies measure what matters, make decisions fast, and build better products through data. With self-serve product analytics solution, teams can analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience. Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York,…

    $0

    per month

    Sogolytics

    Score9 out of 10
    N/ASogolytics (formerly SoGoSurvey) is an online survey software solution that helps users create surveys quickly. The free package includes basic features for building surveys and the paid package includes advanced features.N/A
    Pricing
    MixpanelSogolytics
    Editions & Modules
    Free
    $0
    per month
    Growth
    $17
    per month
    Enterprise
    Contact sales
    No answers on this topic
    Offerings
    Pricing Offerings
    MixpanelSogolytics
    Free Trial
    NoYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsMixpanel uses MTU (Monthly Tracked User) pricing, which is designed to scale with your company. MTUs are roughly equivalent to the number of unique visitors on your product and each user is counted once per month, even if they use multiple devices. If Events based pricing makes more sense for your business, reach out to us and we can work with you!—
    More Pricing Information
    Community Pulse
    MixpanelSogolytics
    Considered Both Products
    Mixpanel
    No answer on this topic
    Sogolytics
    No answer on this topic
    Key User Insights
    Would buy again
    86%
    Would buy again
    12 Answers
    100%
    Would buy again
    27 Answers
    Delivers good value for the price
    91%
    Delivers good value for the price
    10 Answers
    96%
    Delivers good value for the price
    22 Answers
    Happy with the feature set
    93%
    Happy with the feature set
    13 Answers
    100%
    Happy with the feature set
    27 Answers
    Lived up to sales and marketing promises
    88%
    Lived up to sales and marketing promises
    7 Answers
    96%
    Lived up to sales and marketing promises
    23 Answers
    Implementation went as expected
    90%
    Implementation went as expected
    9 Answers
    100%
    Implementation went as expected
    25 Answers
    Best Alternatives
    MixpanelSogolytics
    Small Businesses
    PostHog
    Score8.3 out of 10
    MindTouch
    Score7 out of 10
    Medium-sized Companies
    Heap
    Score8.1 out of 10
    PG Forsta HX Platform
    Score9.5 out of 10
    Enterprises
    Gainsight PX
    Score7.6 out of 10
    Medallia
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    MixpanelSogolytics
    Likelihood to Recommend
    9.0
    (50 ratings)
    9.0
    (36 ratings)
    Likelihood to Renew
    10.0
    (13 ratings)
    9.1
    (4 ratings)
    Usability
    9.0
    (2 ratings)
    8.9
    (22 ratings)
    Support Rating
    1.0
    (8 ratings)
    9.0
    (18 ratings)
    Online Training
    8.0
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.9
    (3 ratings)
    -
    (0 ratings)
    User Testimonials
    MixpanelSogolytics
    Likelihood to Recommend
    Mixpanel
    As a worker in the sales area, I see closely how complex it can be to evaluate the commercial funnel and Mixpanel has been an indispensable guide to prioritize above all what customers expect to receive from our company, and thus be able to determine the main service we offer. Without a doubt, Mixpanel has special functions to be the one that guides the route and marks the objectives much more clearly.
    Incentivized
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    Sogolytics
    I think if you are surveying often to gather data, Sogolytics is a great product. If you are not seeking in-depth data, there are certainly more affordable options. As a non-profit, we find this to be a great tool for in-depth data and easy-to-use reports. The report feature is our main draw to this product; it is visually appealing, easy to share, and translates.
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    Pros
    Mixpanel
    • Mixpanel is a daily use application for everyone in my organization; it helps us have a better flow of information and interaction between work teams.
    • The user interface of this platform is simple and has a wide variety of functions and resources to help us work in the most organized way, have better team coordination, and keep efficiency high.
    • I love that it is so easy to program our calendar to our liking, so we can prioritize our activities and know what is pending, and the best thing is that I can update the calendar if necessary.
    • The chat function is great to improve the interaction between colleagues and share work schedules and any information with third parties.
    Incentivized
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    Sogolytics
    • Easy to use - easy to create surveys, send to participants and review the results
    • The library of ready to use templates is so helpful!
    • The large variety of question types helps to keep the survey interesting for the participant.
    • The "smart" question logic is amazing. I love having a follow up question appear depending on how the participant answers a previous question.
    Read full review
    Cons
    Mixpanel
    • Mixpanel requires an explicit setting of events from your app. This means you need to be very thoughtful in the design of your events because missing one means you aren't collecting any data from it. Inserting it into the process later on then brings challenges in tracking when certain events came online.
    • A tool like Mixpanel comes packed with features that sometimes are harder to discover. It's very easy to get sucked into one part of its toolset and not be aware of other tools which may be very useful.
    Incentivized
    Read full review
    Sogolytics
    • Providing users the ability to follow along a specific question example (eg. placeholder text in questions that users can see what the answer might look like)
    • Better media management and implementation (eg. placing images/videos/gifs/etc. as standalone assets in the survey)
    • Making the images added into a survey responsive to the screen they are being viewed on (eg. any images added to a survey do not adjust to the size of the screen, consequently showing up very small on mobile/tablet view)
    • Exporting the survey to Word looks horrible - we'd love if the survey could be exported the way it looks when live into a similar-looking Word document or template
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    Likelihood to Renew
    Mixpanel
    It's not an all encompassing solution like Google Analytics tries to be, but MixPanel offers much easier to use and understandable data insights. That's valuable when juggling many responsibilities as startup life demands, so a renewal would be easily justified.
    Read full review
    Sogolytics
    Will definitely use the software again as soon as we need another survey to be conducted.
    Incentivized
    Read full review
    Usability
    Mixpanel
    Relativity easy to use. Once you get the hang of it, very easy to create dashboards for different use cases. I split my dashboards between customers or use cases
    Incentivized
    Read full review
    Sogolytics
    Everything on the platform is laid out logically and in a manner that even our less technical administrators can go onto the system and create/manage any surveys or feedback questionnaires. The options for distribution of these surveys are also simple and straight forward with all available choices showing. Our users don't need to know the ins and outs of the system to be able to use it.
    Read full review
    Support Rating
    Mixpanel
    We have only ever had to use their support once, when we were setting up the account, but their responses were prompt and the solutions were well documented. The people who solved our issues were helpful, even to non-tech people.
    Incentivized
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    Sogolytics
    I had an issue whereby I used a free trial that ended, locking me out of my account. I contacted their customer service to help with this issue, which they resolved in under half an hour. I was extremely impressed with their speed and quality of service, which led me to filling out this review!
    Read full review
    Online Training
    Mixpanel
    Mixpanel has a great resource about their product, with videos on how to use it and real world examples from other companies on how they integrate Mixpanel into their business processes.
    Read full review
    Sogolytics
    No answers on this topic
    Implementation Rating
    Mixpanel
    Again, somewhat annoying to be charged based on data points when many other analytics providers have one flat fee. Implementation was good, but I might have tracked a few more detailed points if I had the option.
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    Sogolytics
    No answers on this topic
    Alternatives Considered
    Mixpanel
    • There was not really any other competitors for this specific use case that had a chance
    • We used Google Analytics for some things but obviously, GA is anonymous data so not useful for product teams with users
    • Other solutions out there seemed to be too expensive and this was the most recommended
    • Heap seemed to be the best OTHER option but didn't take the time to evaluate
    Incentivized
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    Sogolytics
    In summary, Sogolytics has proven to be the perfect fit for our pre and post-test assessments. Its seamless integration, efficient data collection, and powerful reporting capabilities have significantly improved our ability to track and communicate the impact of our programs. We highly recommend Sogolytics to organizations looking for a reliable and user-friendly data management solution.
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    Return on Investment
    Mixpanel
    • We've been able to increase the funnel conversions of one of our new product funnels from a 1% conversion rate to a 5% conversion rate.
    • We've been able to increase the CTR on another of our main product pages from ~3% to ~10% (so far)
    • We've been able to segment out how users from different traffic sources behave, allowing us to eliminate thousands of dollars of wasteful spending on advertising campaigns that weren't working.
    Incentivized
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    Sogolytics
    • Members were very appreciative of the survey requesting their input on Capital Projects. Too many time, 1 - 2 staff members or Board members make decisions for the entire membership, which is not always the best approach.
    • Hoping for actionable areas to improve once the results of the Membership Satisfaction survey completes.
    Incentivized
    Read full review
    ScreenShots

    Mixpanel Screenshots

    Screenshot of Mixpanel's Insights report enables you to see how often users perform meaningful actions, monitor growth of key user cohorts, like power users, and slice and dice trends by any attribute.Screenshot of Mixpanel's powerful Flows report enables you to identify top user paths to see where people get stuck, and discover actions users take before, after, or between key events.Screenshot of Mixpanel's Retention report helps you understand how often users return and visualize feature stickiness. You can also slice and dice retention data to identify user groups that retain best and to find out what causes churn.

    Sogolytics Screenshots

    Screenshot of Survey Design: Survey design with SoGoSurvey is quick, easy, and intuitive. To add comments or one of more than 25 question types, simply drag and drop from the left menu.Screenshot of Survey Distribution: SoGoSurvey provides multiple avenues for expanding survey outreach while maintaining the integrity of data. The most popular distribution options include email, web posting, and social media platforms.Screenshot of Reports: SoGoSurvey’s customers rave about the versatility of its reports and variety of data analysis options. Reports are easy to run and offer many customization features so you can crunch a few numbers quickly or prepare for a polished presentation.Screenshot of Surveys: The variety of options for survey design is expansive, including (clockwise, from upper right): themed templates, funky quiz options, inclusion of your organization’s logo (ipad display featured), and basic, professional designs.Screenshot of Customer Experience DashboardScreenshot of Customer Experience Survey Bank