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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Mixpanel

    Score8.3 out of 10
    N/AMixpanel helps companies measure what matters, make decisions fast, and build better products through data. With self-serve product analytics solution, teams can analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience. Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York,…

    $0

    per month

    Vertex

    Score8.8 out of 10
    N/AVertex is global indirect tax compliance software for enterprise tax and finance teams. Indirect tax covers transaction-based obligations, such as sales and use tax, value-added tax (VAT), and goods and services tax (GST). Vertex supports tax determination, electronic invoicing (e-invoicing), reporting, filing, and audit-readiness workflows. Vertex’s official website Key Capabilities Tax determination: Calculates applicable indirect taxes…N/A
    Pricing
    MixpanelVertex
    Editions & Modules
    Free
    $0
    per month
    Growth
    $17
    per month
    Enterprise
    Contact sales
    No answers on this topic
    Offerings
    Pricing Offerings
    MixpanelVertex
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsMixpanel uses MTU (Monthly Tracked User) pricing, which is designed to scale with your company. MTUs are roughly equivalent to the number of unique visitors on your product and each user is counted once per month, even if they use multiple devices. If Events based pricing makes more sense for your business, reach out to us and we can work with you!—
    More Pricing Information
    Community Pulse
    MixpanelVertex
    Considered Both Products
    Mixpanel
    No answer on this topic
    Vertex Inc.
    No answer on this topic
    Key User Insights
    Would buy again
    86%
    Would buy again
    12 Answers
    96%
    Would buy again
    69 Answers
    Delivers good value for the price
    91%
    Delivers good value for the price
    10 Answers
    93%
    Delivers good value for the price
    54 Answers
    Happy with the feature set
    93%
    Happy with the feature set
    13 Answers
    96%
    Happy with the feature set
    69 Answers
    Lived up to sales and marketing promises
    88%
    Lived up to sales and marketing promises
    7 Answers
    88%
    Lived up to sales and marketing promises
    38 Answers
    Implementation went as expected
    90%
    Implementation went as expected
    9 Answers
    86%
    Implementation went as expected
    50 Answers
    Features
    MixpanelVertex
    Type of tax
    Comparison of Type of tax features of Mixpanel and Vertex
    Feature
    Mixpanel
    -
    Ratings
    Vertex
    8.2
    142 Ratings
    7% above category average
    Sales and Use Taxes00 Ratings9.3139 Ratings
    Cross-border Taxes00 Ratings7.945 Ratings
    VAT / GST Taxes00 Ratings8.568 Ratings
    Energy and Fuel Taxes00 Ratings7.311 Ratings
    Tax Reporting & Compliance
    Comparison of Tax Reporting & Compliance features of Mixpanel and Vertex
    Feature
    Mixpanel
    -
    Ratings
    Vertex
    8.6
    136 Ratings
    10% above category average
    Geolocation for Tax Assessment00 Ratings8.6103 Ratings
    3rd-Party Software Integrations00 Ratings8.795 Ratings
    Tax Data Reporting00 Ratings8.7122 Ratings
    Compliance Administration Management00 Ratings8.786 Ratings
    Tax Exemption Processing00 Ratings8.7100 Ratings
    Tax Document Management00 Ratings8.783 Ratings
    Complex Tax Scenario Management00 Ratings8.096 Ratings
    Best Alternatives
    MixpanelVertex
    Small Businesses
    PostHog
    Score8.3 out of 10
    Intuit Lacerte
    Score9.4 out of 10
    Medium-sized Companies
    Heap
    Score8.1 out of 10
    Lappa
    Score8.8 out of 10
    Enterprises
    Gainsight PX
    Score7.6 out of 10
    ADP SmartCompliance
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    MixpanelVertex
    Likelihood to Recommend
    9.0
    (50 ratings)
    9.0
    (167 ratings)
    Likelihood to Renew
    10.0
    (13 ratings)
    8.0
    (20 ratings)
    Usability
    9.0
    (2 ratings)
    8.6
    (63 ratings)
    Availability
    -
    (0 ratings)
    8.5
    (10 ratings)
    Performance
    -
    (0 ratings)
    8.5
    (10 ratings)
    Support Rating
    1.0
    (8 ratings)
    7.5
    (25 ratings)
    In-Person Training
    -
    (0 ratings)
    8.7
    (3 ratings)
    Online Training
    8.0
    (2 ratings)
    8.6
    (5 ratings)
    Implementation Rating
    8.9
    (3 ratings)
    9.9
    (17 ratings)
    Configurability
    -
    (0 ratings)
    9.0
    (80 ratings)
    Ease of integration
    -
    (0 ratings)
    9.9
    (7 ratings)
    Product Scalability
    -
    (0 ratings)
    8.7
    (57 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.9
    (20 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    8.0
    (13 ratings)
    User Testimonials
    MixpanelVertex
    Likelihood to Recommend
    Mixpanel
    As a worker in the sales area, I see closely how complex it can be to evaluate the commercial funnel and Mixpanel has been an indispensable guide to prioritize above all what customers expect to receive from our company, and thus be able to determine the main service we offer. Without a doubt, Mixpanel has special functions to be the one that guides the route and marks the objectives much more clearly.
    Incentivized
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    Vertex Inc.
    I have used Vertex since the very beginning of my career. I have always found the information clear, and easy to use. The documentation to use the product was thorough. We file returns in all 45 states that have sales / use taxes and having the ability to import data, key additional data in and print out a signature ready return has made life easy. I've never wanted to look at any other return preparation software as none of them come close to the product that Vertex created.
    Incentivized
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    Pros
    Mixpanel
    • Mixpanel is a daily use application for everyone in my organization; it helps us have a better flow of information and interaction between work teams.
    • The user interface of this platform is simple and has a wide variety of functions and resources to help us work in the most organized way, have better team coordination, and keep efficiency high.
    • I love that it is so easy to program our calendar to our liking, so we can prioritize our activities and know what is pending, and the best thing is that I can update the calendar if necessary.
    • The chat function is great to improve the interaction between colleagues and share work schedules and any information with third parties.
    Incentivized
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    Vertex Inc.
    • Vertex does a great job of building in-house industry expertise (leasing in our case) so they truly understand the tax technical and compliance obstacles we face day to day.
    • Vertex actively solicits for and responds to customer feedback on development and product roadmap suggestions. The Leasing users group is an example where Vertex takes an active role in communicating with and taking feedback from our industry.
    • Vertex tax updates are very timely and thorough, which makes the compliance process less stressful for our team.
    Incentivized
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    Cons
    Mixpanel
    • Mixpanel requires an explicit setting of events from your app. This means you need to be very thoughtful in the design of your events because missing one means you aren't collecting any data from it. Inserting it into the process later on then brings challenges in tracking when certain events came online.
    • A tool like Mixpanel comes packed with features that sometimes are harder to discover. It's very easy to get sucked into one part of its toolset and not be aware of other tools which may be very useful.
    Incentivized
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    Vertex Inc.
    • Reporting: Vertex VAT Compliance is not fully ready to support all EU country's requirements.
    • Data storage.
    • Online reporting in VVC: many countries require to report VAT Declaration in an electronic way. This function is still missing for some of the countries from VVC.
    Incentivized
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    Likelihood to Renew
    Mixpanel
    It's not an all encompassing solution like Google Analytics tries to be, but MixPanel offers much easier to use and understandable data insights. That's valuable when juggling many responsibilities as startup life demands, so a renewal would be easily justified.
    Read full review
    Vertex Inc.
    We are satisfied with the overall performance of Vertex. The software has provided my company with many efficiencies. We have shorted our audits and found that many audits are happy that we are using Vertex to calculate our taxes. We no longer need to worry about updating our rates each month since Vertex sends us a file to upload
    Incentivized
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    Usability
    Mixpanel
    Relativity easy to use. Once you get the hang of it, very easy to create dashboards for different use cases. I split my dashboards between customers or use cases
    Incentivized
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    Vertex Inc.
    Vertex itself is very good software. Its tax calculation is very accurate, and there should be no doubt whether Vertex is calculating the tax. Customer support is also good, and the response is quick. The updates are also good and easy to understand, making this an excellent application.
    Incentivized
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    Reliability and Availability
    Mixpanel
    No answers on this topic
    Vertex Inc.
    I have always felt VERTEX support was available when needed, and I have felt comfortable calling in some heavy hitters when needed
    Incentivized
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    Performance
    Mixpanel
    No answers on this topic
    Vertex Inc.
    Our Vertex performance is good, although we are now experiencing Error 502 when adding additional data points to our transaction tester single tests. At Exchange, I was told to reach out to support....that most likely the On Demand system needed some additional CPU resource added. I have a currently open ticket, that has not yet been fixed on this matter
    Incentivized
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    Support Rating
    Mixpanel
    We have only ever had to use their support once, when we were setting up the account, but their responses were prompt and the solutions were well documented. The people who solved our issues were helpful, even to non-tech people.
    Incentivized
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    Vertex Inc.
    Level 1 support has always been kind and understanding but times they do not always provided the technical help sometimes their response or protocol is not related. I feel that I have to beg for a developer to look over my issue. On the other hand, there have been times a Level 1 support person has taken the time to research my issue and provide valid feedback & solution
    Incentivized
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    In-Person Training
    Mixpanel
    No answers on this topic
    Vertex Inc.
    By training I'm referring to our engagement with Vertex Consulting's professional services group. Each person on the engagement had prior leasing industry tax experience and most if not all used O Series before joining Vertex. Consultants with industry specific tax experience provide so much more than just "training". They are able to engage in deep tax technical discussions with actual experience while in private practice. This coupled with having visibility to how numerous other leasing peers approach similar tax issues is a huge plus on top of the standard training.
    Incentivized
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    Online Training
    Mixpanel
    Mixpanel has a great resource about their product, with videos on how to use it and real world examples from other companies on how they integrate Mixpanel into their business processes.
    Read full review
    Vertex Inc.
    Vertex has offered multiple webinars for the products we have purchased that are informative and helpful. I've also attended a few of the Vertex annual conferences where I was able to strength my knowledge of Vertex. I also found that their online library and videos can be helpful in resolving issues and answering questions.
    Incentivized
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    Implementation Rating
    Mixpanel
    Again, somewhat annoying to be charged based on data points when many other analytics providers have one flat fee. Implementation was good, but I might have tracked a few more detailed points if I had the option.
    Read full review
    Vertex Inc.
    The implementation is challenging, make no mistake but will provide much value over time. Make sure you have full support of IT and your major stakeholders in your company. I found that while many people claimed to understand tax was important, they had no idea how deep tax in entrenched throughout the lease life cycle.
    Incentivized
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    Alternatives Considered
    Mixpanel
    • There was not really any other competitors for this specific use case that had a chance
    • We used Google Analytics for some things but obviously, GA is anonymous data so not useful for product teams with users
    • Other solutions out there seemed to be too expensive and this was the most recommended
    • Heap seemed to be the best OTHER option but didn't take the time to evaluate
    Incentivized
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    Vertex Inc.
    In comparison specifically with Avalara, Vertex is better in every way. It is much more customizable and allows us to change the way our tax software is set up for our business needs. Avalara is much more constricted, and is using the SST system which can allow for simplified returns, but in our case was causing more problems. Avalara is also much more expensive than Vertex, for less capabilities. Vertex' customer support is much stronger than Avalara's, as they are focused on obtaining and retaining customers whereas Avalara was continually trying to find ways to get money from us
    Incentivized
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    Scalability
    Mixpanel
    No answers on this topic
    Vertex Inc.
    There needs to be a time-consuming setup both in the Enterprise Resource Platform and in Vertex and the related tools as well but once this is all established, Vertex is very proficient at calculating Sales and Use Tax in the USA and in Canada with GST/HST, as well as several of the provinces where we are located. As we added plants in different jurisdictions via greenfield expansion and aquisition, Vertex was able to integrate those as long as the tax department is fully informed of the system.
    Incentivized
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    Return on Investment
    Mixpanel
    • We've been able to increase the funnel conversions of one of our new product funnels from a 1% conversion rate to a 5% conversion rate.
    • We've been able to increase the CTR on another of our main product pages from ~3% to ~10% (so far)
    • We've been able to segment out how users from different traffic sources behave, allowing us to eliminate thousands of dollars of wasteful spending on advertising campaigns that weren't working.
    Incentivized
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    Vertex Inc.
    • We use Vertex on a monthly basis to see if tax has been over-accrued or over-charged on invoices. We do save tax every month using the tool. Not at liberty to share too much more - the technology does assist the human efforts.
    Incentivized
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    ScreenShots

    Mixpanel Screenshots

    Screenshot of Mixpanel's Insights report enables you to see how often users perform meaningful actions, monitor growth of key user cohorts, like power users, and slice and dice trends by any attribute.Screenshot of Mixpanel's powerful Flows report enables you to identify top user paths to see where people get stuck, and discover actions users take before, after, or between key events.Screenshot of Mixpanel's Retention report helps you understand how often users return and visualize feature stickiness. You can also slice and dice retention data to identify user groups that retain best and to find out what causes churn.

    Vertex Screenshots

    Screenshot of Vertex dashboard