What users are saying about
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Top Rated
90 Ratings
20 Ratings
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Score 5.1 out of 100

SpyFu

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Top Rated
90 Ratings
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Score 8.6 out of 100

Likelihood to Recommend

Moz Link Explorer

If you would like a high-level overview of how healthy your backlink profile is, Link Explorer is a simple, straightforward and easy to understand tool for that. You can easily get a sense of how many backlinks, and what types of backlinks your website has and what types of anchor texts are used to link to your website. You can keep track of new and lost links over time as well as group spammy links in a folder. Furthermore, you can compare your backlink profile with that of other websites such as a competitor’s domain.
Anonymous | TrustRadius Reviewer

SpyFu

I would say if you are using it for advertising sales its a great tool. If you own your own business and want to see what the competition is doing it is also a great too. If you did not have a great need for assessing marketing/advertising budgets and campaigns then it would probably be less important.
Josh Heintschel | TrustRadius Reviewer

Feature Rating Comparison

SEO

Moz Link Explorer
6.9
SpyFu
7.1
Keyword analysis
Moz Link Explorer
7.0
SpyFu
8.8
Backlink management
Moz Link Explorer
9.4
SpyFu
6.7
SERP ranking tracking
Moz Link Explorer
5.9
SpyFu
7.4
Page grader
Moz Link Explorer
6.0
SpyFu
5.9
Competitive analysis
Moz Link Explorer
7.6
SpyFu
9.2
Site audit / diagnostics
Moz Link Explorer
9.0
SpyFu
7.0
Site recommendations
Moz Link Explorer
5.1
SpyFu
7.0
Task management
Moz Link Explorer
5.2
SpyFu
5.1

SEO Channels

Moz Link Explorer
7.2
SpyFu
6.8
Local SEO
Moz Link Explorer
4.9
SpyFu
6.9
Social SEO
Moz Link Explorer
8.9
SpyFu
5.6
Mobile SEO
Moz Link Explorer
4.9
SpyFu
6.5
Global SEO
Moz Link Explorer
10.0
SpyFu
8.0

SEO Platform & Account Management

Moz Link Explorer
8.2
SpyFu
6.7
Multi-domain support
Moz Link Explorer
9.4
SpyFu
7.2
Integration with web analytics tools
Moz Link Explorer
7.0
SpyFu
6.2

Pros

Moz Link Explorer

  • It links in with Moz’s domain authority concept, which we use as our main metric of how well our SEO works.
  • It shows you which sites link to you, and ranks to them by domain authority. This helps us understand where our best inbound links come from, and to hopefully target those valuable partners for more links.
  • It shows you which keywords you rank for, your position on the search engine results pages for each keyword, and how difficult it is to rank for those keywords. We use this to spot where we rank on the second or third page for medium difficulty keywords. We’ll then write content to target those keywords.
Anonymous | TrustRadius Reviewer

SpyFu

  • Gets info on competitor's websites. Simply putting in a domain name allows us to see what keywords they rank for organically, how much they spend on PPC and what their ads look like.
  • Finds the best keywords for our clients. By showing what keywords are going to cost, how many searches per month, etc. it allows us to plan budgets more accurately.
George Louvis | TrustRadius Reviewer

Cons

Moz Link Explorer

  • Lack of instant export of data. Adds to a queue rather than being instant.
  • Advanced reports are needed for larger websites and come at the cost of a subscription to Moz Pro.
Jeremy Waszak | TrustRadius Reviewer

SpyFu

  • As with any database, their keyword database has limits, so the data returned is relative to their database, not necessarily the full picture.
  • When SpyFu database or scoring chances, the data provided can spike, thus causing confusion among stakeholders, we're reporting to.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Moz Link Explorer

Moz Link Explorer 10.0
Based on 1 answer
No renewal is necessary with the free version!
Susan (MacKay) Sisler | TrustRadius Reviewer

SpyFu

SpyFu 10.0
Based on 10 answers
Love this tool but would like insights from all 3 major search engines not just Google. I would also like deeper understanding of the placement for local businesses on Google Places/Maps.Insight into mobile search rankings and best landing pages per industry would also help :) Overall, SpyFu is a necessity for serious search marketers.
Chris Romero | TrustRadius Reviewer

Support Rating

Moz Link Explorer

Moz Link Explorer 7.5
Based on 2 answers
I put a middling score here because of the difference in support between the free and premium uses. The Free tool was a great service, but there wasn't much support. It was tool that was intended to have a skilled SEO utilize it and save time. The Premium version has great support, but also offered more information so that skilled SEOs and novices alike could benefit from the tool.
Scott Walker | TrustRadius Reviewer

SpyFu

SpyFu 7.9
Based on 13 answers
I personally think that SpyFu has great support. In my time using this product for both myself and for my clients and customers, I have not experienced any problems with SpyFu or their support for their website or their services.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Moz Link Explorer

I think Moz Link Explorer is a great add-on to the overall Moz tool, but compared to Ahrefs, it’s not as robust because Ahrefs' main focus is on the backlink profile. I like SEMRush’s function of being able to reach out to websites directly from the platform and track all of your progress in there.
Anonymous | TrustRadius Reviewer

SpyFu

When it comes to assessing the competition, SpyFu is fantastic. I prefer its competitor analysis features much more than SEMRush or any other platform out there. That is what I use SpyFu for. Regarding reporting and integrations, it doesn't quite seem like it's the best option given the versatility other platforms like RavenTools has to offer. Especially at the price.
Jake Hundley | TrustRadius Reviewer

Return on Investment

Moz Link Explorer

  • Took hours of manual work and programatically did it in a few clicks
  • Gave a game plan for future SEO strategies
Scott Walker | TrustRadius Reviewer

SpyFu

  • SpyFu has had a fairly neutral ROI for our business, as it is fairly cost-effective, but doesn't necessarily provide us with significant returns.
  • SpyFu is nice to have, and I recommend using it - even if just the free version; you really can't lose anything.
  • There are other tools out there similar to SpyFu, but if you haven't tried them yet, SpyFu can be a nice, cost-effective place to get started.
Austin Voigt | TrustRadius Reviewer

Pricing Details

Moz Link Explorer

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

SpyFu

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Moz Link Explorer
4.5
SpyFu
8.8

Likelihood to Renew

Moz Link Explorer
10.0
SpyFu
10.0

Support Rating

Moz Link Explorer
7.5
SpyFu
7.9

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