Moz Pro vs. Upwork

Businesses looking to keep track of their web presence and utilize a tool to identify areas of opportunity. The trends tracking and competitor modeling allow businesses to be able to build an SEO strategy that they can track progress over time and fill in content gaps. This is used by our company in conjunction with our marketing automation tool and Google's web presence suite (eg. Google Analytics, Search Console, Tag Manager).

Incentivized

I would recommend Upwork to a colleague as a solution to workplace issues. Our company has utilized Upwork to vet out potential competitors as well as partners in a lengthy data analysis project, as well as given our engineering team extra hands when implementing new products, projects, and features. This has allowed our company to stay on track with projects without in-house manpower.

Incentivized

• It finds relevant keywords and lets you know your chance of ranking with them.
• It helps you find content that needs work to rank better.
• It helps you improve any technical issues with your web pages.
• It helps you audit your current site for any technical issues.
• It helps you keep track of your most important keywords.

Incentivized

• Allows us to filter freelancers by location. This is especially important when working across time zones.
• Upwork is one of the only freelancing websites that actually provides a filter for US based contractors; and they rigorously verify this.
• Huge candidate pool. You're almost guaranteed to find a few individuals who specialize in whatever you're looking for.
• Allows both fixed bid and hourly. Each one is useful for different kinds of projects.

Incentivized

• Some of the auto-gen visual tables aren't all that useful for smaller companies. For instance on the Search Visibility tab, many of my clients have a tiny % of keywords in the top-10, so the table shows basically 4 overlaid flat lines. I wish we had some options to customize this table or expand the range or something.
• I wish there were some more tools relating to the technical aspects of the site/pages. The whole tool is very keyword-oriented, which is fine, but I feel like over time this has become and will continue to be less important than technical aspects, site speed, voice search, etc.
• There's an Anchor Text tab, but it only looks at Inbound links—I wish this feature was for on-site anchor text—this could be a much better optimization tool. Because there's nothing you can do about inbound link text.

Incentivized

• In my opinion the worst customer service. It is impossible to contact them via phone, and they are not transparent about their decisions.
• I feel they don't have the freelance community's best interest in mind. Their focus is on the companies that pay. Freelancers are disposable.
• They charge ridiculous fees to the freelancers that are the ones that need the money the most because they are the ones starting their businesses. It is like if your employer charges you for coming to work.

Incentivized

We've been paying monthly for Moz for at least four years. We rely heavily on it for our daily work, and would need to re-engineer many of our processes if we were to cancel our subscription. I suspect we'll continue to use Moz as long as we are in business (assuming they maintain their quality).

it's easy to use once you get the hang of it and most people with any sort of background in using online tools and analytics systems can figure it out. it's just not as intuitive as it could be like google webmaster tools or Adobe (Site Catalyst)

I have earned a lot on Upwork and I would always recommend it to my fellow peers and people who have skills and are looking independently and remotely from the comfort of their home. Once you get successful in developing a good profile on Upwork revenue target are more easier to achieve.

Incentivized

Every time I've ever needed it, it's been there.

As I have mentioned before, if you have enterprise subscription, the staff are super helpful. Moz also participated in the marketing tech conferences especially moz in seattle. These sessions are super useful in helping digital marketing analyst like me to investigate new marketing techniques, tracking leads and conversions and eventually monetize them. Their staff is not only knowledgeable in their own product but they have been around. For example Dr Peter from moz always publishes his insights and I have relied somewhat on his opinions.

Incentivized

Support has been great. Rarely have I ever had an issue that has required support but when I have they have been great. I did have to interact with support to confirm my identity and the process was easy and quick and support was helpful to know what I needed to do to accomplish that task.

Incentivized

Moz emerged as an industry leader with a great reputation for driving optimal SEO performance and ROI for customers. Moz' thought leadership on all things SEO gave us a lot of confidence to invest and partner with them. The wide array of product features was also something that was important to us relative to Moz' competitors. In the end, we felt there wasn't anything we couldn't do with Moz. We were also impressed with the on demand platform training and tools provided from day 1. Lastly, Moz was one of the more expensive platforms, but it wasn't the most expensive, so we felt we received great value for the overall price.

Incentivized

Upwork is better suited for finding contractors that you can have ongoing relationships. Compared to Fiverr, it's a much easier process to find qualified designers rather than one-time contractors to design simple things for you. The interface is easier to use as well and the billing management makes it so much cleaner and easier to know how much we're spending and how contractors are logging work hours.

Incentivized

• Here I can easily find competitor's ranking keywords and their backlinks. It also gives you another exciting feature where you can compare two domains at the same time.
• The thing that I don't like about this software is, that sometimes your page can take too much time for crawling.

Incentivized

• We have gotten close to 50% of all of our clients through the platform.
• Upwork backs the work done through the platform, so no matter what the client or person you are working with does, you get paid for the work that you do. You aren't left hanging after doing hours of work for a client and then never getting paid for it.
• Made it easy to communicate with clients from different parts of the world and set up partnerships and agreements in an easier fashion. I would highly recommend it to anyone with a unique skill set.

Incentivized