TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Nintex

    Score7.9 out of 10
    N/ANintex offers a platform that helps companies discover, automate, and optimize business processes.

    $480

    Minimum 1,000 users per user

    Agentforce Marketing

    Score7.6 out of 10
    N/AMarketing Cloud is a cloud-based digital marketing platform, used by marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

    $1,250

    per month per installation

    Pricing
    NintexAgentforce Marketing
    Editions & Modules
    Enterprise - Process Platform
    $480
    Minimum 1,000 users per user
    Account Engagement
    $1,250
    per month
    Engagement
    $1,250
    per month
    Intelligence
    $3,000
    per month
    Loyalty Management
    $20,000
    per month
    Personalization
    $100,000
    per year
    Data Cloud for Marketing
    $108,000
    per year
    Offerings
    Pricing Offerings
    NintexAgentforce Marketing
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    NintexAgentforce Marketing
    Considered Both Products
    Nintex
    Chose Nintex
    DocuSign doesnt allow us multiple output methods for content and also updating the content is a bit more challenging it seems. Nintex has been easier, better priced and makes it a more compelling app platform with its setting up with salesforce. Logic and approval also is a …
    Incentivized
    Salesforce
    No answer on this topic
    Key User Insights
    Would buy again
    83%
    Would buy again
    94 Answers
    88%
    Would buy again
    84 Answers
    Delivers good value for the price
    92%
    Delivers good value for the price
    85 Answers
    89%
    Delivers good value for the price
    72 Answers
    Happy with the feature set
    95%
    Happy with the feature set
    107 Answers
    93%
    Happy with the feature set
    89 Answers
    Lived up to sales and marketing promises
    90%
    Lived up to sales and marketing promises
    69 Answers
    88%
    Lived up to sales and marketing promises
    58 Answers
    Implementation went as expected
    95%
    Implementation went as expected
    78 Answers
    84%
    Implementation went as expected
    54 Answers
    Features
    NintexAgentforce Marketing
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Nintex and Salesforce Agentforce Marketing
    Feature
    Nintex
    6.6
    190 Ratings
    16% below category average
    Salesforce Agentforce Marketing
    7.6
    124 Ratings
    1% above category average
    Dashboards6.6176 Ratings8.1118 Ratings
    Standard reports6.8179 Ratings7.3123 Ratings
    Custom reports6.4143 Ratings7.3100 Ratings
    Process Engine
    Comparison of Process Engine features of Nintex and Salesforce Agentforce Marketing
    Feature
    Nintex
    7.0
    258 Ratings
    17% below category average
    Salesforce Agentforce Marketing
    -
    Ratings
    Process designer7.6230 Ratings00 Ratings
    Process simulation5.021 Ratings00 Ratings
    Business rules engine7.7198 Ratings00 Ratings
    SOA support7.0174 Ratings00 Ratings
    Process player7.357 Ratings00 Ratings
    Support for modeling languages6.014 Ratings00 Ratings
    Form builder8.0228 Ratings00 Ratings
    Model execution7.7181 Ratings00 Ratings
    Collaboration
    Comparison of Collaboration features of Nintex and Salesforce Agentforce Marketing
    Feature
    Nintex
    9.0
    18 Ratings
    8% above category average
    Salesforce Agentforce Marketing
    -
    Ratings
    Social collaboration tools9.018 Ratings00 Ratings
    Content Management Capabilties
    Comparison of Content Management Capabilties features of Nintex and Salesforce Agentforce Marketing
    Feature
    Nintex
    10.0
    23 Ratings
    21% above category average
    Salesforce Agentforce Marketing
    -
    Ratings
    Content management10.023 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Nintex and Salesforce Agentforce Marketing
    Feature
    Nintex
    -
    Ratings
    Salesforce Agentforce Marketing
    7.3
    171 Ratings
    6% below category average
    WYSIWYG email editor00 Ratings7.4122 Ratings
    Dynamic content00 Ratings8.1153 Ratings
    Ability to test dynamic content00 Ratings6.3112 Ratings
    Landing pages00 Ratings7.6121 Ratings
    A/B testing00 Ratings7.0151 Ratings
    Mobile optimization00 Ratings6.7111 Ratings
    Email deliverability reporting00 Ratings7.3132 Ratings
    List management00 Ratings8.1129 Ratings
    Triggered drip sequences00 Ratings7.295 Ratings
    Lead Management
    Comparison of Lead Management features of Nintex and Salesforce Agentforce Marketing
    Feature
    Nintex
    -
    Ratings
    Salesforce Agentforce Marketing
    8.1
    124 Ratings
    2% above category average
    Lead nurturing automation00 Ratings8.9109 Ratings
    Lead scoring and grading00 Ratings8.1110 Ratings
    Data quality management00 Ratings7.3116 Ratings
    Automated sales alerts and tasks00 Ratings8.2101 Ratings
    Campaign Management
    Comparison of Campaign Management features of Nintex and Salesforce Agentforce Marketing
    Feature
    Nintex
    -
    Ratings
    Salesforce Agentforce Marketing
    7.3
    114 Ratings
    3% below category average
    Calendaring00 Ratings7.3103 Ratings
    Event/webinar marketing00 Ratings7.497 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Nintex and Salesforce Agentforce Marketing
    Feature
    Nintex
    -
    Ratings
    Salesforce Agentforce Marketing
    7.4
    88 Ratings
    2% below category average
    Social sharing and campaigns00 Ratings7.283 Ratings
    Social profile integration00 Ratings7.539 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Nintex and Salesforce Agentforce Marketing
    Feature
    Nintex
    -
    Ratings
    Salesforce Agentforce Marketing
    7.5
    124 Ratings
    2% below category average
    API00 Ratings6.790 Ratings
    Role-based workflow & approvals00 Ratings6.689 Ratings
    Customizability00 Ratings6.9111 Ratings
    Integration with Salesforce.com00 Ratings7.6113 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings8.914 Ratings
    Integration with SugarCRM00 Ratings8.611 Ratings
    Third-party software integrations00 Ratings7.524 Ratings
    Best Alternatives
    NintexAgentforce Marketing
    Small Businesses
    Process Street
    Score8.2 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    TIBCO® BPM Enterprise
    Score8 out of 10
    Bloomreach
    Score9.2 out of 10
    Enterprises
    IBM Business Automation Workflow
    Score10 out of 10
    Iterable
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    NintexAgentforce Marketing
    Likelihood to Recommend
    7.4
    (302 ratings)
    8.2
    (329 ratings)
    Likelihood to Renew
    2.7
    (34 ratings)
    8.1
    (114 ratings)
    Usability
    7.6
    (23 ratings)
    8.5
    (37 ratings)
    Availability
    8.9
    (7 ratings)
    10.0
    (11 ratings)
    Performance
    9.7
    (4 ratings)
    9.6
    (9 ratings)
    Support Rating
    8.7
    (24 ratings)
    7.0
    (36 ratings)
    In-Person Training
    7.0
    (1 ratings)
    5.0
    (4 ratings)
    Online Training
    8.8
    (3 ratings)
    8.1
    (7 ratings)
    Implementation Rating
    8.0
    (12 ratings)
    3.0
    (17 ratings)
    Configurability
    8.8
    (3 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    5.0
    (1 ratings)
    Ease of integration
    9.8
    (3 ratings)
    7.0
    (2 ratings)
    Product Scalability
    9.8
    (3 ratings)
    7.5
    (40 ratings)
    Vendor post-sale
    9.7
    (3 ratings)
    8.0
    (3 ratings)
    Vendor pre-sale
    9.7
    (3 ratings)
    7.0
    (3 ratings)
    User Testimonials
    NintexAgentforce Marketing
    Likelihood to Recommend
    Nintex
    We use Nintex to automate fundraising outreach at scale. It helps us send personalized emails to a large contact list, and we’d also like to automate follow-ups when there’s no reply.
    If you need highly customized solutions or clean, fully controllable code, I wouldn’t recommend Nintex. It has many features, but it’s not the same as building your own system from scratch. That said, it can save a lot of time for standard automation workflows.
    Incentivized
    Read full review
    Salesforce
    I think the product, by definition, is meant for marketing — and we use it exactly for that, for running campaigns. That’s the best-suited use case for the product. I don’t think it’s really meant to be used for anything else — that’s just not how it’s designed.
    Incentivized
    Read full review
    Pros
    Nintex
    • Integrations with other services using various secure authentication methods, along with the seamless integration with SharePoint, are the icing on the cake. This makes it superior to other BPM tools available in the market.
    • Flexibility in application development - The diverse configurable properties offer multiple ways to utilise the controls and events, affording the flexibility to expand your scope and enabling the creation and use of processes in a myriad of ways.
    • The streamlined and efficient deployment process significantly accelerates release management, allowing for faster and smoother implementation of updates and new features.
    • The user interface of the pages offers a more refined and appealing look and feel compared to most other BPM tools.
    Incentivized
    Read full review
    Salesforce
    • Filter relevant content so you can priorize those that are more relevant and resolve it first
    • Measure the traffic in the different social networks, as well as the response rate, average response time and other relevant metrics
    • Configure automation rules to order the work of those who must interact with the customer
    Incentivized
    Read full review
    Cons
    Nintex
    • If you are creating a process with parallel subprocesses, there's no way to see, in a single view in Nintex, all the steps for the subprocesses. You have to view each sub-process in its own view, so it's hard to see what's going on at a high level.
    • There isn't an easy way to filter the processes by another user (not yourself) in Nintex. There is a report that shows processes and objects by user, but that's not as convenient. This is something that I've seen in other tools (OpenPages by IBM) so I am surprised that it is missing.
    • Nintex doesn't really have a way to capture iterative processes (which we have a lot of). It's designed for linear processes.
    Incentivized
    Read full review
    Salesforce
    • The email builder does not offer any way to catch/check bugs across different email service providers
    • Creating SQL is not as easy as drag-and-drop; a lot of technical knowledge is required
    • Salesforce Marketing Cloud is sold as a marketing tool, but to be honest, you need a LOT of technical IT support to run the tool
    • Einstein metrics are across the board; if you have multiple audiences in one instance of Salesforce Marketing Cloud you can't segment the data.
    Incentivized
    Read full review
    Likelihood to Renew
    Nintex
    We are currently investigating which collaboration platform best suits our needs. Chances are that we move to SharePoint Online and then we're going to also consider the microsoft power platform (power automate and power apps) to develop forms and workflows. Aspecially the pricing model for the cloud is currently a blocking factor to go for the Nintex solution in the Cloud.
    Incentivized
    Read full review
    Salesforce
    As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
    Read full review
    Usability
    Nintex
    Based on the on-prem experience with this tool, I believe that they have a lot of potential to help the online version catch up to where the on-prem left off. Nintex developed their online version and it is not as fully formed or capable compared to the on-prem version, and the licensing model scales back what we would have liked to be an expansion or at least continuous improvement of existing flows. It is also not near as user friendly specifically to non-developers and has an uncanny similarity to Microsoft Flow in the online instance. Consistent with my reviews of the tool - I believe they have some good approaches to design thinking that, if translated well from on-prem to online, could make this a clear winner again.
    Incentivized
    Read full review
    Salesforce
    You won't find another solution that has as many features as Salesforce Marketing Cloud Interaction Studio. We all know Salesforce, we all know how big they are and it's not for nothing... Their tools do most of the things you want, need and even imagine. Using it is complicated, but the usability is infinite.
    Incentivized
    Read full review
    Reliability and Availability
    Nintex
    The Nintex Process Platform has never crashed or had any availability issues during my usage. However there was an issue that was of my own making that caused a slowdown of the system. I had set up a process to run once a day and check for employees on a list that had certain parameters selected, and for some reason that I had to troubleshoot, the process instead ran constantly, which filled the cache quickly. I ended up having to dismantle that process so the system didn't crash.
    Incentivized
    Read full review
    Salesforce
    Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
    Read full review
    Performance
    Nintex
    Unlike any other process automation product out there. Not only is it a low-code, easy to use tool for building processes in environments like SharePoint or Salesforce, they have really started to expand their tool-set by offering tools to manage other things like process mapping, RPA, mobile,etc.
    Incentivized
    Read full review
    Salesforce
    Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
    Read full review
    Support Rating
    Nintex
    The support team works as fast as they can and they are usually fast to solver the issues. Sometimes they need more time to solve one of them because our workflows and so on are more complex than usual clients.
    Incentivized
    Read full review
    Salesforce
    They are really responsive and more than not solve the problem or give you insight to how you can manage the solution yourself. I do find however sometimes a long delay on the more complex issues when they need to loop in other departments. but overall a good experience with support
    Incentivized
    Read full review
    In-Person Training
    Nintex
    The trainer addressed the smallest queries in a friendly and timely manner; He walked us through all the necessary products we were using
    Incentivized
    Read full review
    Salesforce
    The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
    Read full review
    Online Training
    Nintex
    I used the Nintex training software, it was easy to watch and follow along. It didn't go too fast and was descriptive enough to understand what the steps needed were in order to produce efficient workflows and user friendly forms.
    Incentivized
    Read full review
    Salesforce
    Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc... The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
    Read full review
    Implementation Rating
    Nintex
    1.Start with Simple Workflows: Begin with basic workflows to gain user confidence before tackling complex processes.
    2.Involve Stakeholders Early: Engage business users and IT early to align workflows with real business needs.
    3.Comprehensive Training: Invest in user training to ensure smooth adoption and reduce resistance.
    4.Leverage Prebuilt Templates: Use Nintex’s templates to speed up implementation and maintain consistency.
    5.Iterate and Optimize: Continuously improve workflows based on user feedback and performance metrics.
    Incentivized
    Read full review
    Salesforce
    From an IT perspective, once you set up the Javascript beacon and start collecting data there is a waiting game. During this time you can start labeling your site actions which can be labor intensive for a single person, but you don't really have the final end-users on the platform yet. We did a lot of training so users were experienced, but it wasn't until they had their first tasks to accomplish that they started using the system and had questions. I'd recommend setting up some immediate goals for an end-user to start segmenting for the purpose of displaying message campaigns so you can jump start end-user action.
    Read full review
    Alternatives Considered
    Nintex
    Microsoft environment does not have the scalability of Nintex; it is perfect for small and medium-sized companies, especially in environments where Microsoft environment is almost entirely used. Although Microsoft offers options to connect to other applications, its platform lacks the development and robustness that Nintex provides. Nintex not only covers Microsoft environments but also Google and other important platforms.
    Incentivized
    Read full review
    Salesforce
    We use Salesforce Marketing Cloud for lead management, generating reports, tracking customer and dealer information, inputting orders, and more. I prefer HubSpot for email marketing and automation because it is easier to use and the emails are designed much better. We currently use Salesforce and HubSpot, and we are very happy to have both, as they have different pros/cons.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Nintex
    No answers on this topic
    Salesforce
    was not involved with this part but i have not heard about clompaints
    Incentivized
    Read full review
    Scalability
    Nintex
    The scalability is really bottlenecked by the imagination of the user. I was able to make processes for my own personal usage, making my daily tasks easier. I was also able to make processes that affected hundreds of employees, making large standardization and efficiency gains. So either way, the system is used the same way, and I was the limiting factor.
    Incentivized
    Read full review
    Salesforce
    Prior to this, we had no solution and literally were doing things on paper in a world where technology is outpacing paper. Having this process optimized has made it easier for the sales and marketing people to change information. From the training perspective, it has allowed us to see holes in where we could create additional support training, so the ROI here has been a lot more than just the optimization of a process.
    Incentivized
    Read full review
    Return on Investment
    Nintex
    • People have woken up to the amount of overlap after mapping their processes.
    • People can be resistant to process changes. You need to have the support from above or support from the 'business' that you are process changing to be able to see the positive impacts.
    • Numbers talk. if you can get a general salary figure from your HR dept to show savings for 'employee bands', then when you present reports, they will be all the richer in data.
    Incentivized
    Read full review
    Salesforce
    • Salesforce Marketing Cloud allows us to more efficiently reach out to a higher number of prospects.
    • Salesforce Marketing Cloud allows us to nimbly communicate important messages in a timely fashion to facilitate conversion.
    • Salesforce Marketing Cloud allows us to track who is opening our messages so that we can stop sending to those not interested and focus on the most engaged audiences.
    Incentivized
    Read full review
    ScreenShots

    Nintex Screenshots

    Screenshot of Nintex Automation CE, a complete agentic business orchestration platform — unifying process intelligence, agentic workflow orchestration, and AI-driven solution building in one governed platform.Screenshot of the Nintex K2 dashboard. The application offers on-premises and hosted solutions that brings together advanced orchestration, control, and scalability, and security into a single platform.

    Agentforce Marketing Screenshots

    Screenshot of Pardot Analytics - Pardot's reporting and analytics can be used to perform true revenue impact analysis and closed-loop reporting.Screenshot of Pardot Email Analytics - The reach and impact of  email marketing efforts are displayed in real-time with advanced reporting and analytics by device, and email client.Screenshot of Pardot Forms and Landing Pages - Pardot's form and landing page builders are used to turn online traffic to leads with targeted offers and content marketing.Screenshot of Pardot Email Marketing - Lead nurturing flows are defined via an interface that enables definition of the simplest or most complex segmented and targeted campaigns.