Okendo vs. ResellerRatings vs. Trustpilot

We love Okendo since we've launched. We used to get one review on a blue moon but since we onboarded Okendo, we have gotten 26 reviews in 2 months! This goes to show that our customers are willing to review our clothes, and genuinely love it! We are so happy with the look of the platform, and its usability of it.

Incentivized

ResellerRatings is a good tool for collecting ratings and quantifying how satisfied a user is with your website. It is relatively easy to implement and get setup and does have some pre-built widgets for adding reviews to your site. ResellerRatings does require a bit of training to get the hang of the administrative interface and it does require support staff to monitor, flag, and respond to reviews that are submitted (which can be a challenge depending on # of reviews and staffing levels).

Incentivized

Unfortunately, Trustpilot's disingenuous pricing habits and communication methods are the reason we ultimately ended our 3 year relationship with the company. In 2023, we signed a 1 year agreement for their basic plan (product reviews, Q&A, etc) at $3,800/year... Fair enough. In 2024, the price jumps to $5,040/year... Okay, steep - but we're still seeing good use of the tools, sort of justified? For 2025 it skyrockets to $8,976/year (+78% from prior)... But, after a month of haggling and threats to cancel, they 'graciously' drop it to $7,569/year. Now for 2026, Trustpilot is demanding $9,576/year for the EXACT SAME PLAN. That's a 152% increase since we started, with zero added value.

• Design
• User-friendly
• Integrates with Attentive

Incentivized

• Manually sending out review requests.
• Easy implementation.
• Responsive support team.

Incentivized

• Completing the review for the customer is a simple process which enables us to receive more feedback.
• The Trustpilot account management team is a true partner working with each department to help with adoption across the company.
• The Trustpilot development team is a trusted partner with our own internal development team, assisting them with implementation as well as integration with their API.

Incentivized

• Would love more customization that I could do on my own, without reaching out to the team
• Updated instructions on how to integrate with SMS via Attentive

Incentivized

• Seller Ratings are available, but Product Reviews for your company shouldn't be part of a paid package.
• Private/Public Replies should allow URLS to be clickable for ease-of-access.
• The "Reports" feature could be explained in more depth.

Incentivized

• Allow you to highlight sections of the review and respond
• Stop reviews from unverified purchasers
• Searching for a review can sometimes be hit or miss

Incentivized

It's expensive and customer service is not the best.

Incentivized

Simple user interface - easy to understand with high level overviews, but also getting into the detail with questions for those who want it. The only issue I have is the connection with LinkedIn - sometimes it fails and makes you re-enter details again which can be a bit frustrating!

Incentivized

ResellerRatings support is pretty easy to get ahold of, and we usually got response within 24 hours.

Incentivized

I've rarely had issues and needed support. During the implementation phase we relied on their support heavily and they were very knowledgeable, responsive and helpful. Any questions I've had have been answered promptly by my account manager. They also have a great knowledgebase for self-service support.

Incentivized

The review platform we used is not in the list above, however, it was a free Shopify app called 'Product Reviews.' This app had no customization, or customer emails, and was hidden within a tab on our product page. Okendo is a completely different experience for us and from a customer perspective as they have made it so easy for the customer to leave a review.

Incentivized

We use both Trustpilot and ResellerRatings, as they handle slightly different aspects of services (product versus service).

Incentivized

Selected Trustpilot because of superior integration with the website and Google SERPS. Again, my only complaint would be Trustpilot was relatively more expensive than the other technologies.

Incentivized

• Currently there isn't a way to track the ROI

Incentivized

• ResellerRatings has had a positive impact on ROI by allowing us to quickly gather user ratings/reviews and integrate the aggregate review with Google's paid search ads (via star ratings showing in ads)
• ResellerRatings has also had a positive impact on our business by allowing us to collect reviews and display on our website without the need for internal development resources and IT work (which would have been very costly for us).
• One thing we had wanted to accomplish through the use of ResellerRatings was to display reviews on our website and provide that detail to Google in a consumable format which would result in star ratings showing in our organic search results. However, we were not able to accomplish this and Google never picked up our rating from the ResellerRating's widgets, so that was a bit of a letdown.

Incentivized

• Helps us to determine what our customers care about.
• We have been able to modify our marketing points based on what customers seemed confused about or the aspects of our business that they appreciate.

Incentivized