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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    OnBase

    Score9.5 out of 10
    N/AOnBase by Hyland is an enterprise content management platform with business process and case management capabilities. It is modular by design and allows users to tailor the solution to their specific requirements.N/A

    Optimizely Content Marketing Platform

    Score6.8 out of 10
    N/AOptimizely Content Marketing Platform brings teams together in a single, AI-powered workspace to share plans, collaborate on assets and execute campaigns.N/A
    Pricing
    OnBaseOptimizely Content Marketing Platform
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    OnBaseOptimizely Content Marketing Platform
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details——
    More Pricing Information
    Community Pulse
    OnBaseOptimizely Content Marketing Platform
    Considered Both Products
    Hyland
    No answer on this topic
    Optimizely
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    28 Answers
    92%
    Would buy again
    45 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    24 Answers
    97%
    Delivers good value for the price
    31 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    28 Answers
    96%
    Happy with the feature set
    47 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    21 Answers
    92%
    Lived up to sales and marketing promises
    24 Answers
    Implementation went as expected
    88%
    Implementation went as expected
    21 Answers
    81%
    Implementation went as expected
    29 Answers
    Features
    OnBaseOptimizely Content Marketing Platform
    Enterprise Content Management
    Comparison of Enterprise Content Management features of OnBase and Optimizely Content Marketing Platform
    Feature
    OnBase
    8.2
    43 Ratings
    1% above category average
    Optimizely Content Marketing Platform
    -
    Ratings
    Content capture & imaging9.041 Ratings00 Ratings
    File sync, storage & archiving9.033 Ratings00 Ratings
    Document management10.042 Ratings00 Ratings
    Records management8.040 Ratings00 Ratings
    Content search & retrieval8.043 Ratings00 Ratings
    Enterprise content collaboration8.034 Ratings00 Ratings
    Content publishing & creation8.222 Ratings00 Ratings
    Security, risk management & information governance9.033 Ratings00 Ratings
    Contract lifecycle management8.424 Ratings00 Ratings
    Automated workflows9.023 Ratings00 Ratings
    Artificial intelligence5.811 Ratings00 Ratings
    Mobile support7.615 Ratings00 Ratings
    Integration7.022 Ratings00 Ratings
    Content Creation
    Comparison of Content Creation features of OnBase and Optimizely Content Marketing Platform
    Feature
    OnBase
    -
    Ratings
    Optimizely Content Marketing Platform
    3.6
    48 Ratings
    74% below category average
    Ideation00 Ratings3.535 Ratings
    Approval workflows00 Ratings4.045 Ratings
    Content collaboration00 Ratings4.944 Ratings
    Content calendar00 Ratings3.040 Ratings
    Network for content licensing/production00 Ratings2.525 Ratings
    Content Publishing
    Comparison of Content Publishing features of OnBase and Optimizely Content Marketing Platform
    Feature
    OnBase
    -
    Ratings
    Optimizely Content Marketing Platform
    3.6
    43 Ratings
    74% below category average
    Content hub00 Ratings3.336 Ratings
    Forms / Gated content00 Ratings3.01 Ratings
    Embedded CTAs00 Ratings3.528 Ratings
    Content distribution00 Ratings4.237 Ratings
    Content promotion00 Ratings4.231 Ratings
    Content automation00 Ratings3.532 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of OnBase and Optimizely Content Marketing Platform
    Feature
    OnBase
    -
    Ratings
    Optimizely Content Marketing Platform
    3.0
    37 Ratings
    84% below category average
    Audience profiling and targeting00 Ratings8.23 Ratings
    Closed-loop tracking and reporting00 Ratings1.830 Ratings
    Content performance analytics00 Ratings1.834 Ratings
    Campaign optimization dashboard00 Ratings1.729 Ratings
    Competitive analytics00 Ratings1.619 Ratings
    Best Alternatives
    OnBaseOptimizely Content Marketing Platform
    Small Businesses
    Egnyte
    Score9.3 out of 10
    Contently
    Score9.9 out of 10
    Medium-sized Companies
    Epicor ECM
    Score7.7 out of 10
    CoSchedule Marketing Suite
    Score10 out of 10
    Enterprises
    Dashpivot - By Sitemate
    Score10 out of 10
    PathFactory
    Score8.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    OnBaseOptimizely Content Marketing Platform
    Likelihood to Recommend
    9.9
    (43 ratings)
    3.5
    (52 ratings)
    Likelihood to Renew
    8.8
    (7 ratings)
    1.0
    (1 ratings)
    Usability
    8.6
    (9 ratings)
    3.2
    (47 ratings)
    Support Rating
    5.8
    (16 ratings)
    8.0
    (1 ratings)
    In-Person Training
    9.1
    (1 ratings)
    -
    (0 ratings)
    Online Training
    8.2
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.7
    (3 ratings)
    -
    (0 ratings)
    Configurability
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    7.3
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    OnBaseOptimizely Content Marketing Platform
    Likelihood to Recommend
    Hyland
    OnBase is a content services solution for organizations that need high visibility to documents or information across multiple teams or departments. It supports users' access control, workflow functionality with transaction history, electronic document retention, and destruction documentation. Hyland can support the organization for implementations or solutions, or the organization can utilize the education services and build out the solution themselves.
    Incentivized
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    Optimizely
    A 7 only because I think there's question marks around customization. However, I've seen very similar tools in the past where stakeholders have been skeptical, but as you get to know it and use it, you'll find actually you realize those benefits. I just think Optimizely could help its stakeholders and clients see those benefits early on versus later on. However, that's not to say it's not possible, so a 7 at this stage, but I think it's got potential in future. If you are a marketing firm who wants a centralized system for managing workflows and campaigns, it's great. It does that. However, there are better competitors fill in some of the gaps better than optimized leaders does. It could do better. I think for me, visually when I see, when I create a workflow or a campaign, I can see all the tasks associated with it and I've seen the way that our parent company uses it. It's just a list of all the tasks you see in one view. I think visually it needs improving. However, the purpose that it serves fundamentally, it's got potential, if that makes sense. It's going in the right direction, but I think competitors are doing some of it better than Optimizely is. I think they, like I was saying earlier, if they really want to realize the benefits of the product visually there needs to be some improvement. And then the controls element that I mentioned earlier as well, hopefully that answers both of your questions.
    Incentivized
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    Pros
    Hyland
    • Workflow and Configuration - easy to learn
    • Documentation for each application and toolset
    • Hyland Account Managers and staff are knowledgeable
    • Robust User Community that helps solve an issue or make recommendations
    • Web client - no application installation needed on a PC for users
    Read full review
    Optimizely
    • The CMP really is useful for us not only to manage the processes behind how we create content that we serve in different platforms like websites, landing pages, emails, social media, but it also help us as a team that is scattered around the globe to be able to be connected all the time to be able to see what we're working on, to be able to share assets as well. We are not reinventing the wheel to be able to show to other people within the organization what is happening at any given point. We use it not only for assets now, but we use it also for things like planning our webinars, planning our face-to-face events, so it truly is the heart of our marketing organization within the business.
    Incentivized
    Read full review
    Cons
    Hyland
    • I personally find the user inferface to be obnoxious and obtuse.
    • When we have issues it is often hard to resolve the problem as there are many variables such as file types, DPI, and scanner setting that combine to make it hard to pinpoint trouble spots.
    • The upgrade process has always been a nightmare for our team. We are not on the latest version now due to this issue.
    Incentivized
    Read full review
    Optimizely
    • One thing that could be improved is some of the promotions that happen in platform. For example, there's a Opal AI little bubble at the bottom right of the corner, which you can't move across the screen. So if you're trying to change the status of a step or you're trying to update a description within a step, that can be a bit challenging and as it seems to be quite an easy fix.
    • I would love to see a capability in terms of having visual representation that we can share out with stakeholders that don't necessarily need access to CMP. But for that level of detail, we don't want it to go too granular, but we do want to be able to share in a quick and visual manner some of the activities that are happening so we can keep everybody in the loop without having to create different variations via different tools.
    Incentivized
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    Likelihood to Renew
    Hyland
    OnBase has become a core part of our enterprise solutions toolkit due to its ever-growing integration capabilities. Any business process that produces or tracks documents or object entities can be modeled and managed within OnBase and used to supplement almost any line-of-business system that we use.
    Incentivized
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    Optimizely
    The tool is over-engineered and overly complicated. It makes my job much harder and not easier. There's much simpler tools for a lot less money
    Incentivized
    Read full review
    Usability
    Hyland
    You get out of something what you put into it. You reap what you sow! If an organization will spend time setting the solution up, dedicating staff to its development and ongoing support, and always keep the end-user in mind during development, you will have one of the most well-received solutions in your organization. So many organizations that I speak with stand up a solution but don't commit someone to its upkeep and development. It is vital that you have the staff to work within the solution on a daily basis.
    Incentivized
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    Optimizely
    The editorial calendar is the one I check multiple times every day. It gives me a clear picture of what's in progress, what's due, and where things can be moving faster. And, there's no need to open a separate doc or ask anyone for a status update.
    Also, the workflows are another super useful thing. Being able to assign specific reviewers to specific steps and know that nothing moves forward until they've acted has eliminated many repetitive processes.
    Incentivized
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    Reliability and Availability
    Hyland
    No answers on this topic
    Optimizely
    I have not experienced any prolonged outages. From time to time there will be errors but nothing that significantly slows down production
    Incentivized
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    Performance
    Hyland
    No answers on this topic
    Optimizely
    Optimizely Content Marketing Platform's performance is generally good. Nothing that has impacted production. Page load speed doesn't typically lag longer than a few seconds. Reports take some time but not any longer than we're used to with other platforms. We have not experienced lag when integrating with other platforms
    Incentivized
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    Support Rating
    Hyland
    This rating is a compromise because I technically have 2 tiers of support.
    I go through a re-seller that I give a (10). I send an email and receive acknowledgment within minutes.
    For the few times we need to contact Hyland for assistance, it sometimes takes a couple of days to receive a response - and then the first tier might go back and forth a dozen times through email instead of initiating a phone call. And for an advanced issue, they take too long before they forward to an evangelist or someone more knowledgeable that is able to assist. I give that process an (8).
    Incentivized
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    Optimizely
    The NewsCred team is very responsive and helpful with any technical issues.
    Incentivized
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    In-Person Training
    Hyland
    The trainer was very knowledgeable and was a Hyland employee. The training was at their corporate headquarters, so it allowed our team to become familiar with organization and culture.
    Incentivized
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    Optimizely
    No answers on this topic
    Online Training
    Hyland
    With the Premium subscription, there is a tone of training with audio and practice options.
    Incentivized
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    Optimizely
    Training was clear and concise. It was intuitive and helped me understand how to navigate the platform. Options to dive in on each action or skip to learn about areas of regular use. Resource links available to when I had additional questions or needed more training in a specific area. Overall, the training allowed me to use the platform without interruption
    Incentivized
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    Implementation Rating
    Hyland
    Using Hyland professional services to assist with the implementation made things much easier. They have the knowledge and experience to get the system live as users are expecting
    Incentivized
    Read full review
    Optimizely
    No answers on this topic
    Alternatives Considered
    Hyland
    The version of SharePoint we were utilizing was not very practical. We oftentimes had issues with archived documents, where they could be found or opening them all together. It seemed the older the document the harder it was to access when logged into SharePoint. This is critical in our business as we need to behave full access to documentation sent and received for an owner's account.
    Read full review
    Optimizely
    We haven't yet explored the CMS or other products within the suite but we see the potential to move all of our tools to Optimizely One. I see this really helping us gain clarity in the end to end content lifecycle, and help us use our resources and bandwidth more strategically
    Incentivized
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    Scalability
    Hyland
    No answers on this topic
    Optimizely
    Optimizely is generally a reliable platform for A/B testing and digital experience management. It's helpful for it's stability, flexibility, and comprehensive features, which is helpful when managing an enterprise website
    Incentivized
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    Return on Investment
    Hyland
    • OnBase provides a very reliable ECM platform for the company.
    • OnBase helped to remove the dependency on paper files and file folders. This saved real estate cost as well as facilitated the ability to work from anywhere.
    • OnBase made same day processing of all incoming and outgoing documents a reality.
    Incentivized
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    Optimizely
    • The program has allowed us to meet our content goals more easily (e.g.: we publish X articles per month and track where each article is at).
    • It's helped us improve the accuracy of our information. We have SEO, content strategists, and legal teams involved in the workflow now because it's easy to manage.
    Incentivized
    Read full review
    ScreenShots

    OnBase Screenshots

    Screenshot of an Approval for an Ad-Hoc Task.Screenshot of Onbase's Dark Mode.Screenshot of the Document Viewer.Screenshot of the Send to Department feature.Screenshot of the Workflow Stage.

    Optimizely Content Marketing Platform Screenshots

    Screenshot of Optimizely Opal: Opal, Optimizely's AI, is an extension of the marketing workforce. From building comprehensive campaign and content briefs and suggesting how to best execute a campaign, to creating on-brand content for any channel and providing suggestions for ongoing optimization, Opal's capabilities and AI agents make "doing more with less" a reality.Screenshot of Marketing Work Requests: Dynamic intake forms, automatic routing, and integrated workflows ensure that requested work gets completed, fast.Screenshot of Library (Digital Asset Management): With Optimizely Content Marketing Platform's DAM, users can automate the management of brand-approved assets, all within the same platform where content creation, collaboration and publishing take place.Screenshot of The Editor, with Embedded AI: Content is created for multiple channels with the help of Opal, Optimizely's native AI.Screenshot of Calendar: This provides visibility into planned and scheduled content and campaigns with the ability to save and share views.