Optimal Workshop, a company in New Zealand, offers their suite of user research tools on a subscription basis, including the Treejack information architecture tool, OptimalSort card sorting test, Chalkmark first-click testing, and other tools.
$2,388
per year
Optimizely Web Experimentation
Score 8.7 out of 10
N/A
Whether launching a first test or scaling a sophisticated experimentation program, Optimizely Web Experimentation aims to deliver the insights needed to craft high-performing digital experiences that drive engagement, increase conversions, and accelerate growth.
N/A
Pricing
Optimal
Optimizely Web Experimentation
Editions & Modules
Starter
$2388
per year
Enterprise
Custom
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Offerings
Pricing Offerings
Optimal
Optimizely Web Experimentation
Free Trial
No
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
Optional
Additional Details
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Community Pulse
Optimal
Optimizely Web Experimentation
Considered Both Products
Optimal
Verified User
Anonymous
Chose Optimal
For the price as it is very convenient for first-time beginners, its intuitiveness both for the one who is designing the activities and for those who have to interact with them. The fact that it collects and gathers the data into insights of the overall responses collected by …
Optimal seems a little more friendly in terms of setting up tests. We do use UserTesting as well, but it felt like that experience has more in-depth workflows to blast a test. Optimal Workshop feels like it is easy to quickly set up one test and then launch it immediately.
Optimal Workshop was the best tool that provided just what we needed and not anything more. The price point was also perfect for us as it provided room to try it out and then jump into a bigger package.
Optmizely is much more performant product. We have witnessed less issues with page performance on Optimizely and have no issues with flickering. We had these issues with Maxymiser.
Best-in-Class Experiment Design compared to platforms like VWO and Convert. Optimizely offers a more polished and intuitive UI for setting up experiments. It feels purpose-built with lots of concurrent tests. Features like traffic allocation, audience targeting, and variation …
The ability to do A/B testing in Optimizely along with the associated statistical modelling and audience segmentation means it is a much better solution than using something like Google Analytics were a lot more effort is required to identify and isolate the specific data you …
I do not have any issues with AB Tasty. They are great. We went with Optimizely because they have several other products that will work together with our business model. Optimizely has grown and it now offers many other products that work with experimentation like CMS, CMP, ODP …
Optimizely is highly intuitive, allowing marketers or non-technical folks to run experiments without complicated coding. It also allows for various types of experimentation, including A/B tests, multivariate tests, and personalization. This capability will enable teams to run …
None of them have a best in class stats engine and live within an ecosystem of marketing technology products the way that Optimizely does, so the scalability of using any one of those tools is limited as compared to using Optimizely Web Experimentation.
It's a lot more, well, site stacked, it's way better than that. Adobe Target. I think the UI is easier to use on Optimizely. The one thing that I would say comparatively is our analytics talking to each other. Obviously Adobe, we use Adobe Analytics and Adobe Target, so they …
Optimizely is more user-friendly and cost-effective, ideal for experimentation-focused teams, while Adobe Target excels in advanced personalization and seamless integration within the Adobe ecosystem, making it better suited for large enterprises.
Optimizely Web Experimentation was more robust and able to handle the broad array of sites we run than VWO. It has been a great platform to easily add additional sites onto, but still providing a universal overview of all of them, making management a simple task.
we used Optimizely Web Experimentation then AB Tasty but came back to Optimizley because of its robust stat sig and features as well as all of the products we will be able to work in synchronization.
The tools are great for user researchers who have a solid foundation with IA research methods, or are willing to learn them while using the tools. However they don't magically create valid IA studies; someone with no IA research experience may struggle to use the tools and/or run studies resulting in poor quality data.
I think it can serve the whole spectrum of experiences from people who are just getting used to web experimentation. It's really easy to pick up and use. If you're more experienced then it works well because it just gets out of the way and lets you really focus on the experimentation side of things. So yeah, strongly recommend. I think it is well suited both to small businesses and large enterprises as well. I think it's got a really low barrier to entry. It's very easy to integrate on your website and get results quickly. Likewise, if you are a big business, it's incrementally adoptable, so you can start out with one component of optimizing and you can build there and start to build in things like data CMS to augment experimentation as well. So it's got a really strong a pathway to grow your MarTech platform if you're a small company or a big company.
The Platform contains drag-and-drop editor options for creating variations, which ease the A/B tests process, as it does not require any coding or development resources.
Establishing it is so simple that even a non-technical person can do it perfectly.
It provides real-time results and analytics with robust dashboard access through which you can quickly analyze how different variations perform. With this, your team can easily make data-driven decisions Fastly.
The recruitment panelists are not professional, nor do they take the tasks seriously. You are going to get a lot of bad data.
They are HQ'd outside the US and must have a small team because the customer service is the absolute WORST I've experienced in their industry.
They pride themselves on documentation, but when they fail to document something they blame the customer for the mistake.
There are way too many limitations with the tool after you launch, limited integrations, and poor survey questionnaire options. The tool itself is far too basic for most sites, especially B2B.
The results view is dense and difficult to package easily for leadership, and when filtering by segment it's hard to read comparative outcomes without clearing or swapping filters
The organization of experiments and statuses is a cluttered list and the search is limited in use - would love to see that improve with time
There are so many other MarTech products out there, would love to see more dedicated integrations so we don't have to invest in something like Zapier or Tray to build hacky automations
Because it's an incredible and essential tool for my line of work as a conversion optimization specialist. Really couldn't do my job nearly as effectively without it. It's paid for itself many times over and I feel like I'm only beginning to unlock the tools potential.
I would rate Optimal Workshop's overall usability 9 out of 10 due to several key factors. Firstly, the platform has a user-friendly interface makes navigation straightforward, even for first-time users. The tools and features are well-organized, ensuring users can quickly find what they need without unnecessary complexity. Secondly, the platform is highly intuitive, meaning users can easily understand how to perform tasks without extensive guidance. This is supported by clear and concise instructions throughout the application, reducing the learning curve significantly.
Additionally, the learnability of Optimal Workshop is exceptional. New users can become proficient in a short amount of time, thanks to its well-thought-out design and helpful onboarding materials. Even more advanced features are presented in a way that feels approachable and manageable. Finally, the platform supports a seamless workflow, allowing users to focus on their research or tasks rather than struggling with the software. These qualities collectively make Optimal Workshop a reliable and efficient tool for many projects, justifying its high usability rating.
Optimizely Web Experimentation's visual editor is handy for non-technical or quick iterative testing. When it comes to content changes it's as easy as going into wordpress, clicking around, and then seeing your changes live--what you see is what you get. The preview and approval process for sharing built experiments is also handy for sharing experiments across teams for QA purposes or otherwise.
I would rate Optimizely Web Experimentation's availability as a 10 out of 10. The software is reliable and does not experience any application errors or unplanned outages. Additionally, the customer service and technical support teams are always available to help with any issues or questions.
I would rate Optimizely Web Experimentation's performance as a 9 out of 10. Pages load quickly, reports are complete in a reasonable time frame, and the software does not slow down any other software or systems that it integrates with. Additionally, the customer service and technical support teams are always available to help with any issues or questions.
We’ve never had to use much of their support services since the platform is very easy to use, we have however needed to transfer ownership between team members due to people leaving or other circumstances. Under those situations, the support offered to us has been been very quick and efficient and we never had to nudge them much to get the job done.
They always are quick to respond, and are so friendly and helpful. They always answer the phone right away. And [they are] always willing to not only help you with your problem, but if you need ideas they have suggestions as well.
The tool itself is not very difficult to use so training was not very useful in my opinion. It did not also account for success events more complex than a click (which my company being ecommerce is looking to examine more than a mere click).
The implementation through the tag management system took a bit of trial and error at first, mostly due to the asynchronous nature of the TMS. We had to manipulate the implementation to assure that the Optimizely code was written to the page at the right time to allow the experiment content load in the browser without showing any of the original content first. We also needed to make some adjustments to the TMS code to get the integration with Site Catalyst timed appropriately.
Optimal Workshop was the best tool that provided just what we needed and not anything more. The price point was also perfect for us as it provided room to try it out and then jump into a bigger package
The ability to do A/B testing in Optimizely along with the associated statistical modelling and audience segmentation means it is a much better solution than using something like Google Analytics were a lot more effort is required to identify and isolate the specific data you need to confidently make changes
It's incredibly flexible and adapts well to organizations of all sizes, whether you’re running a single site or managing multiple departments and platforms. The ability to deploy experiments seamlessly across different environments is a huge plus, especially for growing businesses. While it’s highly scalable, the last point would depend on the right team leveraging its full potential.
Optimal Workshop has provided a very low-risk, quick testing ground for navigation menus. So while the full impact cannot be determined, we are happy we are using Optimal Workshop, and are gaining benefits from it.
