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Top Rated
340 Ratings

Optimizely

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Top Rated
340 Ratings
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Score 8.3 out of 101

Likelihood to Recommend

Optimizely

Optimizely is a great A/B testing tool for any size business. The Optimizely platform democratizes A/B testing through a simple interface, excellent training tools, easy implementation and low dependence on IT resources. Utilizing Optimizely I've been able to run robust experimentation programs with a variety of resources (acting as a 1-person team with limited access to IT resources as well as managing a team with high access to resources). Additionally, Optimizely is well-priced and positioned to be affordable for a variety of business sizes.
Emily Emmer profile photo

Feature Rating Comparison

Testing and Experimentation

Optimizely
7.5
a/b experiment testing
Optimizely
8.5
Split URL testing
Optimizely
7.9
Multivariate testing
Optimizely
8.4
Multi-page/funnel testing
Optimizely
7.7
Cross-browser testing
Optimizely
7.8
Mobile app testing
Optimizely
7.2
Test significance
Optimizely
7.4
Visual / WYSIWYG editor
Optimizely
7.2
Advanced code editor
Optimizely
7.0
Page surveys
Optimizely
7.1
Visitor recordings
Optimizely
7.5
Preview mode
Optimizely
7.2
Test duration calculator
Optimizely
6.6
Experiment scheduler
Optimizely
8.2
Experiment workflow and approval
Optimizely
7.2
Dynamic experiment activation
Optimizely
7.4
Client-side tests
Optimizely
7.4
Server-side tests
Optimizely
7.1
Mutually exclusive tests
Optimizely
7.3

Audience Segmentation & Targeting

Optimizely
8.1
Standard visitor segmentation
Optimizely
8.2
Behavioral visitor segmentation
Optimizely
7.9
Traffic allocation control
Optimizely
8.4
Website personalization
Optimizely
7.6

Results and Analysis

Optimizely
7.6
Heatmap tool
Optimizely
7.7
Click analytics
Optimizely
8.0
Scroll maps
Optimizely
7.6
Form fill analysis
Optimizely
7.6
Conversion tracking
Optimizely
8.0
Goal tracking
Optimizely
7.9
Test reporting
Optimizely
7.9
Results segmentation
Optimizely
7.3
CSV export
Optimizely
6.7
Experiments results dashboard
Optimizely
7.7

Pros

Optimizely

  • Easy to use platform with an easy to use WYSIWYG editor for non-technical people.
  • Specific personalisation suite to enable effective use of 1:1 personalisation on landing pages.
  • Accurate statistcal modelling to ensure confidence in results.
Ashley Smith profile photo

Cons

Optimizely

  • Assistance with on-boarding the tool as opossed to using a partner.
  • Dedicated training on the tool for internal business users both on the development and consultancy side.
  • Impression usage should be applied to running AB tests only - Development teams need to take some time to implement a winning variation and so using impressions to temporarily run a winning experience is not ideal.
Ashley Smith profile photo

Likelihood to Renew

Optimizely

Optimizely 9.0
Based on 43 answers
So far we have been able to uncover key elements of website traffic, design, and development that can increase usability. From the testing we've currently done, we could not be more happier with the results we've achieved and we're excited about continuing to optimize our website to achieve far greater results in the future.
Aaron Metzger profile photo

Usability

Optimizely

Optimizely 7.7
Based on 39 answers
It is easy to use and quickly learn. Setup is simple with the snippet and tracking is easy to interpret.
Brynn Arego profile photo

Reliability and Availability

Optimizely

Optimizely 9.0
Based on 5 answers
Optimizely is usually up 100% of the time. When there is downtime, it is usually very brief.
Douglas Wright profile photo

Performance

Optimizely

Optimizely 6.0
Based on 5 answers
Javascript-heavy design means page loads can be slow.
Albert Wavering profile photo

Support

Optimizely

Optimizely 5.3
Based on 13 answers
I've only had to use it a couple of times but response time isn't the fastest.
Brynn Arego profile photo

Implementation

Optimizely

Optimizely 8.0
Based on 11 answers
We use a third-party tagging tool that allows business users to insert JavaScript into pages. I don't holistically recommend this because it can slow page loads. It's best to implement directly on the page.Also, it can be difficult to carry the reporting variables over to Google Analytics and Crazy Egg.
Colby Gilmore profile photo

Alternatives Considered

Optimizely

Out of all of the split testing tools I have used, Optimizely has displayed the best performance and engineering surperiority. While it is expensive, for sites that get lots of traffic & have critical performance requirements, Optimizely is honestly the only split testing solution to trust. Their documentation is extremely thorough and is a peak into their technical expertise in this area.
Alec Dibble profile photo

Scalability

Optimizely

Optimizely 7.2
Based on 32 answers
Although one can deploy Optimizely across a portfolio of properties, it's not ideal for page load. The recommended use of "custom snippets" is more complex in setup than just deploying one simple JS snippet.
Rafael Zorrilla profile photo

Return on Investment

Optimizely

  • I've had nothing but positive ROI for clients. As much as 200% increase in prospect to a client due to rockin' messaging optimization and improvement, as well as personalization.
Sylvia Flores profile photo

Pricing Details

Optimizely

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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