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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Optimizely Web Experimentation

    Score8.7 out of 10
    N/AWhether launching a first test or scaling a sophisticated experimentation program, Optimizely Web Experimentation aims to deliver the insights needed to craft high-performing digital experiences that drive engagement, increase conversions, and accelerate growth.N/A

    Sage CRM

    Score8.9 out of 10
    Mid-Size Companies (51-1,000 employees)
    Sage CRM is an SMB-oriented CRM platform offered in both SaaS and on-premise editions. Unlike the Sage SalesLogix product, the SaaS version is a true multi-tenant offering. The platform offers excellent integration with Sage ERP and accounting products. It is also a good global solution and is available in many languages and is used by over 12,000 customers worldwide, with many customers in Europe.

    $33

    per month

    Pricing
    Optimizely Web ExperimentationSage CRM
    Editions & Modules
    No answers on this topic
    Sage CRM (cloud)
    $45
    Per User per Month
    Sage CRM (on premise)
    $0
    Lifetime License per Seat
    Offerings
    Pricing Offerings
    Optimizely Web ExperimentationSage CRM
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details—Tiered pricing is available for multiple users.
    More Pricing Information
    Community Pulse
    Optimizely Web ExperimentationSage CRM
    Considered Both Products
    Optimizely
    No answer on this topic
    Sage
    No answer on this topic
    Key User Insights
    Would buy again
    95%
    Would buy again
    89 Answers
    100%
    Would buy again
    8 Answers
    Delivers good value for the price
    96%
    Delivers good value for the price
    69 Answers
    86%
    Delivers good value for the price
    6 Answers
    Happy with the feature set
    95%
    Happy with the feature set
    89 Answers
    100%
    Happy with the feature set
    8 Answers
    Lived up to sales and marketing promises
    91%
    Lived up to sales and marketing promises
    52 Answers
    100%
    Lived up to sales and marketing promises
    8 Answers
    Implementation went as expected
    87%
    Implementation went as expected
    58 Answers
    100%
    Implementation went as expected
    8 Answers
    Features
    Optimizely Web ExperimentationSage CRM
    Testing and Experimentation
    Comparison of Testing and Experimentation features of Optimizely Web Experimentation and Sage CRM
    Feature
    Optimizely Web Experimentation
    8.0
    163 Ratings
    5% below category average
    Sage CRM
    -
    Ratings
    a/b experiment testing9.0163 Ratings00 Ratings
    Split URL testing8.5135 Ratings00 Ratings
    Multivariate testing8.4139 Ratings00 Ratings
    Multi-page/funnel testing7.9126 Ratings00 Ratings
    Cross-browser testing8.197 Ratings00 Ratings
    Mobile app testing8.075 Ratings00 Ratings
    Test significance8.4147 Ratings00 Ratings
    Visual / WYSIWYG editor8.1133 Ratings00 Ratings
    Advanced code editor7.9125 Ratings00 Ratings
    Page surveys6.217 Ratings00 Ratings
    Visitor recordings8.418 Ratings00 Ratings
    Preview mode7.6145 Ratings00 Ratings
    Test duration calculator7.9112 Ratings00 Ratings
    Experiment scheduler8.2112 Ratings00 Ratings
    Experiment workflow and approval7.890 Ratings00 Ratings
    Dynamic experiment activation7.574 Ratings00 Ratings
    Client-side tests7.896 Ratings00 Ratings
    Server-side tests7.250 Ratings00 Ratings
    Mutually exclusive tests8.280 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Optimizely Web Experimentation and Sage CRM
    Feature
    Optimizely Web Experimentation
    8.2
    152 Ratings
    7% below category average
    Sage CRM
    -
    Ratings
    Standard visitor segmentation8.4147 Ratings00 Ratings
    Behavioral visitor segmentation7.6122 Ratings00 Ratings
    Traffic allocation control9.1144 Ratings00 Ratings
    Website personalization7.8111 Ratings00 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Optimizely Web Experimentation and Sage CRM
    Feature
    Optimizely Web Experimentation
    8.3
    149 Ratings
    4% below category average
    Sage CRM
    -
    Ratings
    Heatmap tool9.313 Ratings00 Ratings
    Click analytics8.833 Ratings00 Ratings
    Scroll maps8.517 Ratings00 Ratings
    Form fill analysis8.072 Ratings00 Ratings
    Conversion tracking8.744 Ratings00 Ratings
    Goal tracking8.2127 Ratings00 Ratings
    Test reporting7.9137 Ratings00 Ratings
    Results segmentation7.7103 Ratings00 Ratings
    CSV export7.9102 Ratings00 Ratings
    Experiments results dashboard8.049 Ratings00 Ratings
    Sales Force Automation
    Comparison of Sales Force Automation features of Optimizely Web Experimentation and Sage CRM
    Feature
    Optimizely Web Experimentation
    -
    Ratings
    Sage CRM
    8.8
    17 Ratings
    12% above category average
    Customer data management / contact management00 Ratings9.017 Ratings
    Workflow management00 Ratings8.616 Ratings
    Territory management00 Ratings8.517 Ratings
    Opportunity management00 Ratings8.917 Ratings
    Integration with email client (e.g., Outlook or Gmail)00 Ratings9.016 Ratings
    Contract management00 Ratings8.614 Ratings
    Quote & order management00 Ratings9.016 Ratings
    Interaction tracking00 Ratings9.216 Ratings
    Channel / partner relationship management00 Ratings8.716 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of Optimizely Web Experimentation and Sage CRM
    Feature
    Optimizely Web Experimentation
    -
    Ratings
    Sage CRM
    8.1
    16 Ratings
    5% above category average
    Case management00 Ratings8.016 Ratings
    Call center management00 Ratings8.215 Ratings
    Help desk management00 Ratings8.214 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of Optimizely Web Experimentation and Sage CRM
    Feature
    Optimizely Web Experimentation
    -
    Ratings
    Sage CRM
    8.7
    16 Ratings
    12% above category average
    Lead management00 Ratings8.816 Ratings
    Email marketing00 Ratings8.715 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of Optimizely Web Experimentation and Sage CRM
    Feature
    Optimizely Web Experimentation
    -
    Ratings
    Sage CRM
    9.0
    17 Ratings
    16% above category average
    Task management00 Ratings9.016 Ratings
    Billing and invoicing management00 Ratings9.015 Ratings
    Reporting00 Ratings9.113 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of Optimizely Web Experimentation and Sage CRM
    Feature
    Optimizely Web Experimentation
    -
    Ratings
    Sage CRM
    8.6
    17 Ratings
    12% above category average
    Forecasting00 Ratings8.716 Ratings
    Pipeline visualization00 Ratings8.416 Ratings
    Customizable reports00 Ratings8.717 Ratings
    Customization
    Comparison of Customization features of Optimizely Web Experimentation and Sage CRM
    Feature
    Optimizely Web Experimentation
    -
    Ratings
    Sage CRM
    8.6
    17 Ratings
    12% above category average
    Custom fields00 Ratings8.517 Ratings
    Custom objects00 Ratings8.516 Ratings
    Scripting environment00 Ratings9.016 Ratings
    API for custom integration00 Ratings8.314 Ratings
    Security
    Comparison of Security features of Optimizely Web Experimentation and Sage CRM
    Feature
    Optimizely Web Experimentation
    -
    Ratings
    Sage CRM
    8.7
    17 Ratings
    4% above category average
    Single sign-on capability00 Ratings8.717 Ratings
    Role-based user permissions00 Ratings8.813 Ratings
    Social CRM
    Comparison of Social CRM features of Optimizely Web Experimentation and Sage CRM
    Feature
    Optimizely Web Experimentation
    -
    Ratings
    Sage CRM
    9.4
    13 Ratings
    22% above category average
    Social data00 Ratings9.513 Ratings
    Social engagement00 Ratings9.313 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of Optimizely Web Experimentation and Sage CRM
    Feature
    Optimizely Web Experimentation
    -
    Ratings
    Sage CRM
    9.0
    14 Ratings
    18% above category average
    Marketing automation00 Ratings9.114 Ratings
    Compensation management00 Ratings8.912 Ratings
    Platform
    Comparison of Platform features of Optimizely Web Experimentation and Sage CRM
    Feature
    Optimizely Web Experimentation
    -
    Ratings
    Sage CRM
    7.8
    16 Ratings
    2% above category average
    Mobile access00 Ratings7.816 Ratings
    Best Alternatives
    Optimizely Web ExperimentationSage CRM
    Small Businesses
    Google Optimize
    Score6.7 out of 10
    Salesflare
    Score10 out of 10
    Medium-sized Companies
    AB Tasty
    Score8.6 out of 10
    Kintone
    Score9.7 out of 10
    Enterprises
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    Oracle Sales
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Optimizely Web ExperimentationSage CRM
    Likelihood to Recommend
    8.7
    (254 ratings)
    8.9
    (28 ratings)
    Likelihood to Renew
    9.5
    (51 ratings)
    5.1
    (11 ratings)
    Usability
    10.0
    (58 ratings)
    8.9
    (11 ratings)
    Availability
    10.0
    (7 ratings)
    -
    (0 ratings)
    Performance
    7.3
    (6 ratings)
    8.2
    (1 ratings)
    Support Rating
    10.0
    (16 ratings)
    7.9
    (8 ratings)
    In-Person Training
    -
    (0 ratings)
    7.0
    (1 ratings)
    Online Training
    3.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.0
    (11 ratings)
    8.0
    (1 ratings)
    Configurability
    6.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    8.0
    (163 ratings)
    -
    (0 ratings)
    User Testimonials
    Optimizely Web ExperimentationSage CRM
    Likelihood to Recommend
    Optimizely
    I think it can serve the whole spectrum of experiences from people who are just getting used to web experimentation. It's really easy to pick up and use. If you're more experienced then it works well because it just gets out of the way and lets you really focus on the experimentation side of things. So yeah, strongly recommend. I think it is well suited both to small businesses and large enterprises as well. I think it's got a really low barrier to entry. It's very easy to integrate on your website and get results quickly. Likewise, if you are a big business, it's incrementally adoptable, so you can start out with one component of optimizing and you can build there and start to build in things like data CMS to augment experimentation as well. So it's got a really strong a pathway to grow your MarTech platform if you're a small company or a big company.
    Incentivized
    Read full review
    Sage
    as it is a very flexible software that can be adapted to any business model, other functions human resource management, manufacturing and supply chain planning, all these functions are housed in a highly technological interface. I liked this system because it made automating accounts payable so much easier.the control of the basic accounting of any type of company
    Read full review
    Pros
    Optimizely
    • The Platform contains drag-and-drop editor options for creating variations, which ease the A/B tests process, as it does not require any coding or development resources.
    • Establishing it is so simple that even a non-technical person can do it perfectly.
    • It provides real-time results and analytics with robust dashboard access through which you can quickly analyze how different variations perform. With this, your team can easily make data-driven decisions Fastly.
    Incentivized
    Read full review
    Sage
    • When in client profile, it is very intuitive, allowing you to easily transcribe notes in the clients profile.
    • Sage allows 3rd party plugins, so if you utilize a particular phone services or would like to import something as simple as google drive, its compatible.
    Incentivized
    Read full review
    Cons
    Optimizely
    • JavaScript is hard to implement sometimes especially for JQuery elements
    • ROI reporting should be part of the overall experimentation reporting
    • CMP integration: where we can easily show status of test on the HPT request
    • CMS integration
    • More widgets like social proof banners, etc.
    Incentivized
    Read full review
    Sage
    • Reliance on Apache Tomcat causes a lot of headaches. There are common issues trying to start up the server, resulting from Apache Tomcat misconfigurations, or Java. Some forum posts on Sage City address common issues, but digging into server logs seems to be an often occurrence.
    • Support is somewhat lacking, less user install base means error messages are sometimes hard to find quick answers for. Most of the knowledge found on the internet is in the Sage City forum.
    • Integration with Microsoft 365 causes you to have to turn off some security features. This will result in your 365 tenants running lower security standards than recommended, it may put you at risk for targeted attacks.
    Incentivized
    Read full review
    Likelihood to Renew
    Optimizely
    I rated this question because at this stage, Optimizely does most everything we need so I don't foresee a need to migrate to a new tool. We have the infrastructure already in place and it is a sizeable lift to pivot to another tool with no guarantee that it will work as good or even better than Optimizely
    Incentivized
    Read full review
    Sage
    There are really no other words to say, it is a very easy to use application that is more straightforward and has provided better results with the bulk of features that appeal to a very broad amount of users. There may be other CRM platforms out there that are more prevalent, but I have found them to be much more clunky and less intuitive than Sage CRM.
    Incentivized
    Read full review
    Usability
    Optimizely
    Optimizely Web Experimentation's visual editor is handy for non-technical or quick iterative testing. When it comes to content changes it's as easy as going into wordpress, clicking around, and then seeing your changes live--what you see is what you get. The preview and approval process for sharing built experiments is also handy for sharing experiments across teams for QA purposes or otherwise.
    Incentivized
    Read full review
    Sage
    Excellent integration with the most important social networks (LinkedIn, Facebook and Twitter) to get leads. The mobile app is quite useful for speeding up the tasks at hand and not relying on the computer or being in the office to get them done.
    Incentivized
    Read full review
    Reliability and Availability
    Optimizely
    I would rate Optimizely Web Experimentation's availability as a 10 out of 10. The software is reliable and does not experience any application errors or unplanned outages. Additionally, the customer service and technical support teams are always available to help with any issues or questions.
    Incentivized
    Read full review
    Sage
    No answers on this topic
    Performance
    Optimizely
    I would rate Optimizely Web Experimentation's performance as a 9 out of 10. Pages load quickly, reports are complete in a reasonable time frame, and the software does not slow down any other software or systems that it integrates with. Additionally, the customer service and technical support teams are always available to help with any issues or questions.
    Incentivized
    Read full review
    Sage
    Sage works very quickly based on the network you are using it on. It is internet based so if your network is slow, it will perform slowly. Reports seem to run reasonably fast, if there is too much information it is trying to populate that could slow it down a little. When Sage CRM is integrated with a Sage ERP product it doesn't tend to slow down either system at all
    Read full review
    Support Rating
    Optimizely
    They always are quick to respond, and are so friendly and helpful. They always answer the phone right away. And [they are] always willing to not only help you with your problem, but if you need ideas they have suggestions as well.
    Read full review
    Sage
    Support team is really slow and they need to work on this really. Sometimes it takes days to resolve a simple query and there is no way to get it expedited. Rest the product is is amazing but the team should look into the costumer support and get it working
    Incentivized
    Read full review
    In-Person Training
    Optimizely
    No answers on this topic
    Sage
    Most training would come after a upgrade. Otherwise we would self teach new employees. Training was with a Sage Software partner SWK technologies.
    Incentivized
    Read full review
    Online Training
    Optimizely
    The tool itself is not very difficult to use so training was not very useful in my opinion. It did not also account for success events more complex than a click (which my company being ecommerce is looking to examine more than a mere click).
    Read full review
    Sage
    No answers on this topic
    Implementation Rating
    Optimizely
    In retrospect: - I think I should have stressed more demo's / workshopping with the Optimizely team at the start. I felt too confident during demo stages, and when came time to actually start, I was a bit lost. (The answer is likely I should have had them on-hand for our first install.. they offered but I thought I was OK.) - Really getting an understanding / asking them prior to install of how to make it really work for checkout pages / one that uses dynamic content or user interaction to determine what the UI does. Could have saved some time by addressing this at the beginning, as some things we needed to create on our site for Optimizely to "use" as a trigger for the variation test. - Having a number of planned/hoped-for tests already in-hand before working with Optimizely team. Sharing those thoughts with them would likely have started conversations on additional things we needed to do to make them work (rather than figuring that out during the actual builds). Since I had development time available, I could have added more things to the baseline installation since my developers were already "looking under the hood" of the site.
    Read full review
    Sage
    The implementation and upgrades were rather quick and straight forward. Attempting to link Sage CRM with Sage 100 ERP however was a nightmare and will be avoided by us in the future due to numerous issues.
    Incentivized
    Read full review
    Alternatives Considered
    Optimizely
    The ability to do A/B testing in Optimizely along with the associated statistical modelling and audience segmentation means it is a much better solution than using something like Google Analytics were a lot more effort is required to identify and isolate the specific data you need to confidently make changes
    Incentivized
    Read full review
    Sage
    Whilst SAGE CRM was selected around 10 years ago and we became a partner, the main contenders would have been at the time Sales Logix and MS CRM 4.0. However, we had extensive experience of the mid-market CRM's and decided on SAGE CRM since it had a clean, easy to understand interface and importantly offered both workflow automation and Self Service capability, all of which across both the Case and Sales and Marketing functionality was seamless and saved time. As it was pure browser based, access was from anywhere we wanted. In my view, SAGE CRM still stacks up well against all the other mid-market CRM systems and offers good value for money, but more importantly, it is an easy to operate and customisable solution which user like. Again, we can teach administration users very quickly to support and customise themselves since the admin. function are clear as well.
    Read full review
    Scalability
    Optimizely
    We can use it flexibly across lines of business and have it in use across two departments. We have different use cases and slightly different outcomes, but can unify our results based on impact to the bottom line. Finally, we can generate value from anywhere in the org for any stakeholders as needed.
    Incentivized
    Read full review
    Sage
    No answers on this topic
    Return on Investment
    Optimizely
    • We're able to share definitive annualized revenue projections with our team, showing what would happen if we put a test into Production
    • Showing the results of a test on a new page or feature prior to full implementation on a site saves developer time (if a test proves the new element doesn't deliver a significant improvement.
    • Making a change via the WYSIWYG interface allows us to see multiple changes without developer intervention.
    Incentivized
    Read full review
    Sage
    • It is very affordable in pricing, compared to competitors
    • Lead management and convertion into prospects is also a very easy process
    • Lead capture from web pages should be available, and better ways to capture leads from tradeshows by uploading directly from scanned business cards
    Incentivized
    Read full review
    ScreenShots

    Optimizely Web Experimentation Screenshots

    Screenshot of AI-Powered Experimentation with Opal:

- Instant Test Ideas: Generates high-quality A/B test ideas based on any goals and audience insights.
- Smarter Experimentation: The AI can suggest impactful variations, reducing guesswork and increasing test velocity.
- More Than Just Ideas: From hypothesis generation to analyzing results, Opal helps optimize every stage of the experimentation process.Screenshot of the new Visual Editor with an AI Variation Development Agent

Create simple or advanced website changes fast without writing a line of code with our AI Development Agent.

Use natural language to build out your ideas and apply brand styles to your experiments instantly.Screenshot of Advanced Audience Targeting:

- Delivers personalized experiences by targeting users based on behaviors, attributes, and real-time conditions.
- Defines precise audience segments using first-party data, geolocation, and device type.
- Can test and optimize for different audience groups to maximize impact and engagement.Screenshot of Variation Template

Library of experience templates that you can access right within the Visual Editor. Customize these templates or create your own to easily reuse throughout your experimentation program.

- Offers pre-built templates for common test setups.
- Standardized variations and maintains brand integrity with reusable templates.
- Templates can be customized visually or tweak them with code for full flexibility.Screenshot of Web Experimentation Results Page:

- Data visualizations help interpret experiment performance.
- Displays which variations are winning with built-in statistical significance calculations.
- Results can be filtered by audience segments, events, and conversions to uncover key trends.Screenshot of the custom code editor for JavaScript & CSS changes, used to build complex tests.