The basis of this offering is the Market2Lead product that Oracle acquired in 2010. It has now been fully integrated with Oracle's On Demand CRM product and is a full-featured marketing automation product with features from lead management and nurturing, to measuring marketing ROI.
N/A
Webtrends Analytics
Score3 out of 10
N/A
WebTrends provides an enterprise web analytics platform and, according to Forrester, has a strong focus on support for mobile and social channels and a very open platform. Webtrends competes directly with Adobe Site Catalyst, IBM Coremetrics. and comScore DigitalAnalytix.
N/A
Pricing
Oracle CRM On Demand
Webtrends Analytics
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Oracle CRM On Demand
Webtrends Analytics
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Features
Oracle CRM On Demand
Webtrends Analytics
Sales Force Automation
Comparison of Sales Force Automation features of Oracle CRM On Demand and Webtrends Analytics
Feature
Oracle CRM On Demand
8.9
25 Ratings
13% above category average
Webtrends Analytics
-
Ratings
Customer data management / contact management
8.025 Ratings
00 Ratings
Workflow management
9.024 Ratings
00 Ratings
Territory management
8.024 Ratings
00 Ratings
Opportunity management
8.025 Ratings
00 Ratings
Integration with email client (e.g., Outlook or Gmail)
9.022 Ratings
00 Ratings
Contract management
9.024 Ratings
00 Ratings
Quote & order management
10.023 Ratings
00 Ratings
Interaction tracking
9.024 Ratings
00 Ratings
Channel / partner relationship management
10.023 Ratings
00 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Oracle CRM On Demand and Webtrends Analytics
Feature
Oracle CRM On Demand
9.7
24 Ratings
23% above category average
Webtrends Analytics
-
Ratings
Case management
10.024 Ratings
00 Ratings
Call center management
10.023 Ratings
00 Ratings
Help desk management
9.024 Ratings
00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Oracle CRM On Demand and Webtrends Analytics
Feature
Oracle CRM On Demand
8.5
24 Ratings
9% above category average
Webtrends Analytics
-
Ratings
Lead management
8.024 Ratings
00 Ratings
Email marketing
9.022 Ratings
00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Oracle CRM On Demand and Webtrends Analytics
Feature
Oracle CRM On Demand
9.0
24 Ratings
16% above category average
Webtrends Analytics
-
Ratings
Task management
9.023 Ratings
00 Ratings
Billing and invoicing management
9.022 Ratings
00 Ratings
Reporting
9.023 Ratings
00 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Oracle CRM On Demand and Webtrends Analytics
Feature
Oracle CRM On Demand
8.5
24 Ratings
11% above category average
Webtrends Analytics
-
Ratings
Forecasting
10.024 Ratings
00 Ratings
Pipeline visualization
6.623 Ratings
00 Ratings
Customizable reports
9.024 Ratings
00 Ratings
Customization
Comparison of Customization features of Oracle CRM On Demand and Webtrends Analytics
Feature
Oracle CRM On Demand
8.2
24 Ratings
7% above category average
Webtrends Analytics
-
Ratings
Custom fields
9.024 Ratings
00 Ratings
Custom objects
9.024 Ratings
00 Ratings
Scripting environment
5.820 Ratings
00 Ratings
API for custom integration
9.023 Ratings
00 Ratings
Security
Comparison of Security features of Oracle CRM On Demand and Webtrends Analytics
Feature
Oracle CRM On Demand
9.5
25 Ratings
12% above category average
Webtrends Analytics
-
Ratings
Single sign-on capability
10.022 Ratings
00 Ratings
Role-based user permissions
9.025 Ratings
00 Ratings
Social CRM
Comparison of Social CRM features of Oracle CRM On Demand and Webtrends Analytics
Feature
Oracle CRM On Demand
9.0
18 Ratings
18% above category average
Webtrends Analytics
-
Ratings
Social data
9.018 Ratings
00 Ratings
Social engagement
9.018 Ratings
00 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Oracle CRM On Demand and Webtrends Analytics
Feature
Oracle CRM On Demand
9.0
22 Ratings
18% above category average
Webtrends Analytics
-
Ratings
Marketing automation
9.022 Ratings
00 Ratings
Compensation management
9.020 Ratings
00 Ratings
Platform
Comparison of Platform features of Oracle CRM On Demand and Webtrends Analytics
I think it is well suited for organizations which are large with a lot of users so as to be able to minimize the cost of operations. Also, the organization which interacts mostly with customers can use Oracle CRM on demand.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Scenarios 1. If you want to use web server log files as input to your web analytics, then Webtrends will provides a good product, with great ease of implementation. Don't even think about being cheap on hardware, and make sure Webtrends runs on real servers, not in a VM environment. 2. If you want to use Data Tagging, similar to Google Analytics or Site Catalyst, Webtrends has a powerful product, just be prepared to pay. 3. If you are new to Web Analytics, but it is the strategic direction, start with Webtrends on Premises. Questions to Ask 1. What are you trying to accomplish? 2. Can you place a dollar value on the benefit that you expect/need from Webtrends? 3.Can you live with Webtrends running SaaS?
Several of our members were not familiar with various IT functions within CRM prior to working with it and so they were able to develop a working knowledge of IT pretty quickly afterwards.
It has a familiar feel to it as it allows users to work the data into a spreadsheet type layout with pivot tables and graphs and so it is quick to adopt.
Customization is great with a working knowledge of HTML, which isn't too hard to learn. You can really adapt CRM to any needs stylistically or content wise.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Control privacy, data sharing and competitive industrial knowledge using Webtrends on premises
Great control over custom reports, custom dimensions and metrics
Flexible tool which allows multiple methods of data capture. To my knowledge it was the first tool with a Tag Builder / Tag Management function built in via a supporting website.
The ability to schedule and push out reports is missing from this system. If we want to mass deliver a report on a schedule, we must run it, export it and email it out to the group, or purchase a 3rd party system.
The ability to trigger workflow events on a schedule is missing this system. Currently, there has to be a trigger initiated by a user and we have situations where we'd like to be able to schedule a work flow routine to go out and check from specific situations and then trigger an action. We'd also like to be able to trigger workflow actions on one object based on something in another object and this capability is very limited.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The big downside, the elephant in the room, is that it does not (as of right now) have on-demand segmenting, drilldowns, etc. You have to think of what you want in advance and create those reports then analyze some data. This is huge. You can, of course, re-analyze old data after creating new reports but you still have to wait. (This deficiency may become obsolete with the release of Webtrends Explore later this month (May 2014).)
It has fewer mature integrations with other products and databases than competitors do, although I'm told it works with SharePoint better than anything else does.
Its attribution modeling capability is behind Google Analytics'. In my humble opinion, this could be changed quickly if Webtrends would make some tweaks to its standard visitor history files (i.e. preserve the order in which past visits were sourced beyond the single most recent one, rather than storing all those past sources as a randomized list).
It doesn't incorporate statistical tests, confidence intervals, or statistical associations. However, this same criticism can be applied to its competitors (other than A/B Testing products). It's a tabulation program, as they all are. In this respect, web analytics tools as a group are relatively primitive. Sorry to bring this up as a criticism of Webtrends but it's my pet peeve about the whole industry and I just have to say it. (p.s. take advantage of the heavy-duty Webtrends Scheduled Export functionality to get really granular data that you can feed to a stats program to get significances.)
Although the documentation, help screens, phone support and the knowledge base have improved tremendously in recent years, there is still a pretty steep learning curve because it is different from the tools that entry-level users may have already been exposed to. This can be a shock and many users are alienated at first because they just don't get some of the fundamentals at first. I'd like to see much better help screens that are thoroughly interlinked with the KB and documentation. Having superb online support would make a world of difference with the adoption of this basically powerful tool.
I would be willing to try Webtrends again AFTER some research from other users. I would need to see that users mention better and faster customer support on questions and issues that arise while using the software. The software is capable of vast and incredible things, but if it isnt properly set up and supported during use, it is just a big hassel and waste of everyones time and money.
Compared to other competitors I find it very easy to use and learn .It has been helpful in our organisation and we have been able to manage our projects and operations well without interference.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
If I could give it a 0, I would. Not having an intuitive user interface made it impossible to convince non-analytic business users to use the tool on their own. Even as a seasoned analyst, frequent calls were needed to get what should be simple tasks done. Account managers don't understand the tool either, and have to refer you to technical support
The v9 admin interface and v10 reporting interface work as well as expected, but have a tendency to be pokey, especially for bulky reports and whenever you're connected to wifi. I much prefer using the REST API for all reporting for this reason, which simply dumps out the data and doesn't bother with the user interface.
I once went on to Twitter to ask for help from my network of analytics people, and Webtrends themselves responded. They have been an excellent partner in making sure that their product is being used to the best of it's ability and I greatly appreciate that. Both Omniture and Google Analytics, do not have that level of support over social media
The in-person training was comprehensive enough to get you started, but I strongly recommend having a more experienced person when beginning with the tool.
Webtrends provides several free webinars over the course of the year, many of which I would expect to pay for. The people providing the webinars seem to have a good feel for real-world application of the product.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Careful planning and patience. Use a non-public test site to fine tune tags and reporting. Despite best laid plans, there will be surprises when you collect the data, run the analysis and begin generating reports using the tool. Perform a tag audit to ensure tags fire as desired.
MS Dynamics was easy to integrate to MS Power BI. This BI and reporting aspect is a clear strong point for Microsoft. MS solutions seem easier to integrate and learn, but this depends on the IT landscape and the complexity of integrations in a respective company.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Webtrends has its work cut out for itself considering you have the behemoth Google Analytics and Google Analytics Premium having a strong offering and brand recognition for the price of free. After reviewing the paid service I'd suggest you start off with GA as a cheaper alternative that is just as robust, if not much more flexible in regards to the reporting and goal tracking needs for our company.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
This software can display in real-time when an order is submitted, received, fulfilled, and shipped out. We are able to know within the week of what new orders came in and how effective we are being from targeting specific regions of the nation.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Webtrends has had a positive impact on site visitation because it allowed us to understand the sources by domain for site traffic and find out ways to increase visits from those domains.
Webtrends has also allowed us to understand areas of optimization on the site, which has had a positive impact on the overall user journey on the site, likely leading to longer site duration and engagement.