Parse.ly vs. quintly

For people working in online media, or digital content creators, the platform could help them understand their audience and allow them to interact with them in a user-friendly way. Since the digital media industry is booming, Parse.ly can allow the user and the content creators to meet each other's demands and reduce redundancies and bombard the users with unnecessary content.

Incentivized

Quintly works well when you need to measure and analyze a number of accounts on different channels. It's well suited for broad analysis and insights of numerous organizations. It falls a bit in terms of the user interface, which could use more polish. For the price, it's a great tool. It sits in the middle of the pack

Incentivized

• Real-time metrics are great and help us decide what content to follow up on.
• Audience segmenting is key, helps us determine where we're strong and where we're not.
• Historical metrics are also helpful in helping us see what readers come back to overtime, which drives decisions about what content to devote more resources to producing.

Incentivized

• Able to review and compare multiple accounts and organizations quickly.
• Accurate snapshot of trends and directions at a high level.
• Relatively easy to use interface.

Incentivized

• Traffic source. I would like to be able to find the exact social media page a view comes from. Now I can only tell which platform.
• I would like to be able to compare traffic more than one year ago. Now I'm limited to one year.
• Some more customization of reports (or maybe more training).

Incentivized

• Basically, apart from interaction rate all other KPIs are basic. Also what bothers us is that it doesn't include paid post KPIs. This is one point where SocialBakers performs very well.
• Secondly, the swap system is something that is a little tiresome. Often you lose track of it and somehow end up missing on profile and analysis.
• Would love to see more KPIs and recommendations for paid post promotion etc.

Incentivized

Cost is always a factor when considering any renewal, so we will always see how that compares to other offerings, but we have been pleased with the functionality from Parse.ly. Importantly, it has engaged news teams, and writers can easily assess their own performance--it is not just a management tool. This wider take-up makes it more likely that we would renew.

Incentivized

I think it's important for everyone to share the reviews of the tools they use as it can not just help other people to save time and money but also can help making an informed decision on which tool should be used for what and which is the best tool in the market to solve any given problem

Incentivized

The Parse.ly platform is very user-friendly and easy to use. User management is simple, and reporting setup only takes a few minutes. They provide very helpful documentation for implementing the scripts on your site and have great customer support to help with custom development such as implementing their content recommendation engine.

Incentivized

Seems to be more bugs than I encounter in Google Analytics, but Parse.ly is always very quick to answer my questions or fix something. It seems like most of my issues are due to communications around my requests being outside of the package we pay for with this tool (i.e., only two years of data).

Incentivized

Parse.ly excels in providing detailed insights into how users are interacting with specific pieces of content, allowing us to make data-driven decisions about content strategy and optimization. Its real-time reporting also provides us with immediate feedback on the effectiveness of content changes, which is particularly important for content-heavy sites that need to iterate quickly.

Incentivized

Quintly was a short-term solution for us. For a mid-level price, you can analyze a large number of accounts fairly quickly. You can't analyze individual posts, which was a major flaw. If you're looking to analyze trends in your posts and A/B splits, this tool won't be terribly effective. If you're looking to measure the overall direction of an account for an affordable price, this works great. It's not Radian 6. It's not Simply Measured. But it also costs a lot less.

Incentivized

• Sometimes in meetings our editorial director will point out stories that didn't perform well. To us, that means readers don't really care about the topic, so we'll pivot away from writing about that in the future. That might not be "business objectives" though.

Incentivized

• For the mid-level price, it's an effective tool
• It's neither cheap nor very thorough, but it can accomplish quite a bit for it's relatively modest price
• The cloud based interface always worked reliably for me and my team.

Incentivized