Parse.ly is a content optimization platform for online publishers. It provides in-depth analytics and helps maximize the performance of the digital content. It features a dashboard geared for editorial and business staff and an API that can be used by a product team to create personalized or contextual experiences on a website.
$499
per month
Zoom Events & Webinars
Score 8.5 out of 10
N/A
Zoom Events and Webinars are part of Zoom’s event solutions that uses existing Zoom products to produce interactive and engaging virtual experiences. It combines Zoom Meetings, Chat, and Video Webinars in one solution that enables event organizers to produce ticketed, live events for internal or external audiences of any size.
$89
per month 300 attendees
Pricing
Parse.ly
Zoom Events & Webinars
Editions & Modules
No answers on this topic
Zoom Webinars
starting at $89
per month starting with 300 attendees
Zoom Events
starting at $149
per month starting with 100 attendees
Zoom Webinars Plus
starting at $99
per month starting with 100 attendees
Offerings
Pricing Offerings
Parse.ly
Zoom Events & Webinars
Free Trial
Yes
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
Yes
No
Entry-level Setup Fee
Required
No setup fee
Additional Details
—
Plans supporting up to 10k attendees available. Discount available for annual billing. Pay-per-attendee available for Zoom Webinars Plus and Zoom Events.
More Pricing Information
Community Pulse
Parse.ly
Zoom Events & Webinars
Features
Parse.ly
Zoom Events & Webinars
Web Analytics
Comparison of Web Analytics features of Product A and Product B
Parse.ly
7.6
7 Ratings
6% below category average
Zoom Events & Webinars
-
Ratings
Lead Conversion Tracking
6.23 Ratings
00 Ratings
Bounce Rate Measurement
6.65 Ratings
00 Ratings
Device and Browser Reporting
8.36 Ratings
00 Ratings
Pageview Tracking
8.26 Ratings
00 Ratings
Event Tracking
7.85 Ratings
00 Ratings
Reporting in real-time
8.46 Ratings
00 Ratings
Referral Source Tracking
7.66 Ratings
00 Ratings
Customizable Dashboards
7.66 Ratings
00 Ratings
Online Events Marketing
Comparison of Online Events Marketing features of Product A and Product B
Parse.ly
-
Ratings
Zoom Events & Webinars
9.3
31 Ratings
6% above category average
Branding options
00 Ratings
8.731 Ratings
Virtual Event
Comparison of Virtual Event features of Product A and Product B
Parse.ly is a great tool for publishers who want to track engagement and audience behaviour across websites. With Parse.ly, we can easily track metrics like pageviews, time spent on page, and scroll depth to see which content is resonating with our audience and optimize our content strategy accordingly. Our marketers found Parse.ly to be an excellent tool for tracking the effectiveness of our campaigns. We can use Parse.ly to track metrics like referral sources, conversion rates, and engagement by audience segment to see which channels and tactics are driving the most engagement and conversions.
Zoom is well-suited for any service-based business that relies on face-to-face communications, whether for client meetings or external sales calls. Zoom also provides a good platform for internal team meetings to discuss creative ideas or for one-on-one sessions. Zoom is also excellent for larger webinars where you need to present to larger audiences.
I wish there were more polling options available in Zoom in general, and this extends to both webinar polling and post-webinar surveys. Could certainly do with a more robust polling feature set.
Setting up Registration for Zoom webinars can be very tricky, and I usually advise against webinar registration. The fact that users have to manually download an .ics to add it to their O365 calendars after registering means lots of issues with users attempting to join after registering early.
I would have complained about lack of breakout rooms for webinars, or the fact that the practice room can't be turned back on after it was turned off, but Zoom recently implemented webinar breakout rooms plus the Backstage feature, so both of these common complaints are now fully addressed!
As an employee, this is difficult for me to comment as I am not directly funding or making these business decisions. However, it is a tool many get on with for surface level data that is useful to editorial teams.
We will be renewing with Zoom as long as it continues to meet our needs for client and lead outreach needs in a robust manner. With little error and an easy to use interface, Zoom has met our needs and exceeded our expectations. The cost is right and with a short learning curve, Zoom has been an easy decision to make and maintain.
The Parse.ly platform is very user-friendly and easy to use. User management is simple, and reporting setup only takes a few minutes. They provide very helpful documentation for implementing the scripts on your site and have great customer support to help with custom development such as implementing their content recommendation engine.
Zoom Events is complex, but gets "almost easy" with experience and good guidance. I tell people, "Hosting a meeting is like driving a car; hosting a webinar is like driving an 18-wheeler; and hosting a Zoom Event is like flying a commercial airliner." You need experience, training, and ongoing guidance to be good at Zoom Events. Zoom has staff that knows everything there is to know about Zoom Events, but finding them and reaching them isn't easy. There aren't many consultants out there that are affordable and experienced.
I rate this question this way solely because I haven't requested any support. I feel where I will eventually get support would be when we take Parse.ly up on some training that is being offered. We are looking to do that at some point after the first of the year and when our schedules support it.
Zoom [Video Webinar] has online web portal where user can take control of the meetings and their settings. It provides details of all the meeting happened and also provides participants list. It has support for webinars and recording also. Zoom [Video Webinar] gave special cloud permissions for paid users also from web portal and that can help in saving disk space.
Parse.ly does pretty well compared to Chartbeat, particularly when it comes to historical information and analysis options that are easy for employees to use after some short training. The onboarding for Parse.ly is intuitive, and the scheduled reports take away basically all of the inconvenience associated with regular metrics reviewing. But Chartbeat wins in its social audience tracking because it can source traffic to a specific social post, which can show you exactly how your audience is coming to your content and where you need to put your content to be sure you get that audience.
We moved away from MS Teams due to several factors: 1)The ability to have a calendar reminder pop up for the upcoming webinar. 2)The ability to have Zoom automatically send a customized one hour reminder email to everyone who registered. 3)Webinar templates that speed up the setup of each of our webinars. 4)Integrated polling and collaboration tools.
Sometimes in meetings our editorial director will point out stories that didn't perform well. To us, that means readers don't really care about the topic, so we'll pivot away from writing about that in the future. That might not be "business objectives" though.
Prior to Zoom, the best way to train was to travel to their business. Or to do it remotely, it was to allow multiple hours and allocating time to help them set up the technology. It was a mess. We were able to shave travel costs/technology implementation costs.
We no longer have to waste time playing technology ping pong, bouncing between different platforms. Zoom Video webinar just works.
My tech team used to have to set up the webinar events, because of how complicated GoToWebinar can be. Zoom makes it easy that anyone can do it.
