PathFactory enables you to unlock B2B revenue with AI-powered content intelligence which allows you to generate personalized, engaging, and conversion-focused experiences across the entire B2B buyer journey. Per the vendor, you can accelerate deal velocity and grow your pipeline by recommending the next-best assets for individual buyers and target accounts alike.
N/A
WorkMarket by ADP
Score 8.0 out of 10
N/A
WorkMarket was founded in 2010 and in 2018, was acquired by ADP, a global provider of HR technology and services. With ADP resources, WorkMarket continues to be focused on providing enterprise technology to help companies unlock the power of their extended workforce. WorkMarket is freelance management system (FMS) for hiring, onboarding and managing the extended workforce, including freelancers, contractors and contingent workforces.
It's a great tool if you want to create experiences on web and share content with your audience - especially if you want to create bingeable content. For a microsite, I would like to see more modules that build up a page, and great examples for inspiration
If you have an emergency that requires a tech, and you don't have the resources in-house, then it's good to be able to call on these guys. I would never use my affiliation with them as a reason to say "we provide nationwide onsite services" because the techs, in the end, don't answer to you and may not work to your standards. It's definitely a band-aid last-resort, and you should let your clients know if you intend to use them.
Offers technicians from a large geographical area (most major cities, many smaller cities, a limited international selection).
Creating competition - Mixed bag with this one depends on your outlook. Are you in favor of finding the person who will work for bottom dollar? I'll leave that aspect for your personal view.
Project Tracking: While I should likely have listed this first and I will say they do a better job than most at this it could use some key upgrades.
1099 filings and fiscal tracking -- They got this much down pat gotta admit.
Microsite was very hard to build ourselves. Changing the site can be really confusing and is not always intuitive. We have trouble knowing how to update items to get it to work the way we want it to.
Better instructions on how to customize tracks and use the different tools.
Users that come in without UTM parameters should still be included in all data reporting.
Their mobile platform is not that great. Truthfully, there are some jobs viewable on the mobile under WorkFeed that I cannot apply to because it requires viewing the job from the full website.
If a job has requirements such as uploading GL insurance, background check, or drug test in order to apply for the job, then it should not be viewable at all for the technician who doesn't qualify.
Recently it keeps providing available jobs that are hours away which makes it difficult because when I have to counter, I usually don't get the job because I have to cover the 2-4 hours of driving each way. In short, they need to only list jobs that you are truly qualified to do within the proper distance.
We have seen a lot of value from our team's use of Path Factory. We also like working with this vendor as they actually take our feedback and implement it on their roadmap. A great vendor with a great product
Overall, I think the tool is fairly easy to use to get a basic content uploaded to create a track and even the more complicated features become easier once you become familiarised with the process
I think there was only one time where we had issues reaching our account manager, otherwise PathFactory was always willing to hop on the phone to talk through strategy, to work through issues, and help build custom solutions to fit our needs. Customer service is a big selling point of PathFactory.
The analytics and reports feature is fairly new and have proved very popular with many areas of our business and is growing in popularity. The metrics that are attainable are very insightful and provides a clear picture on the performance of the track.
We meet weekly with Jennifer and I can't say enough about her. When issues have happened or we need help, she jumps on it quickly. If she doesn't know the answer, she pulls in Reggie or another on her team that can help. She goes above and beyond and has been very supportive, even when we had a lot of hard questions to answer from higher-ups. All this is on top of just being an awesome person.
If I could drag that slider to a negative number it would be more accurate. There are several canned responses that all resources receive when contacting WM support that you are assured will leave you feeling crushed, disheartened and even as if you are dealing with a Bot. The responses to posts in the support forum were so egregious that unrelated parties would read the posts and feel compelled to chide the WM support rep for inhuman indifference that sickened them. The support by management to its users is comical at best and nearly criminal at worst. This is justified by their very upfront belief that WM is only software and nothing more. Its some misguided attempt to take a company to a purely 1 and 0 mentality that is backfiring on a massive scale. This will likely become the story of legend in business schools worldwide as its a thinking I have seen no other corporation embody so single mindedly that they refuse to view its carnage in its wake.
I was able to browse around the tool quite easily once some basic training was given. I learnt much from using those method and only needed further help when wanting to learn about Reports, External codes and adding forms.
The customer service, from technical through to customer success, is one of the biggest reasons I'd recommend PathFactory. This is true of their training. It can be as bespoke as you like, at least in my experience, and the team is always willing (where possible) to incorporate your suggestions.
The PathFactory team was very helpful when implementing the product. They gave us a lot of recommendations on best moving forward. As a note to new users, when implementing I would make sure that you create with your team a system to make sure that the platform is scalable. My team was able to do this through creating a foldering structure, naming conventions for tracks and assets, and ensuring tagging is used on all content uploads. I would also make sure when implementing that you have an understanding of how your team will track success and that your brand team is involved to make sure that there is consistency in the look and feel of the tracks
I used Uberflip in a past company. I think they are pretty comparable. From what I remember, Uberflip was more intuitive to use, but I think PathFactory might have more capabilities. Although this was years ago, I am not aware of Uberflip's functionality now. I have had good experiences with both.
Pathfactory is growing in popularity amongst individuals from different parts of the organisation and it would be difficult to forecast how scalable this can become
We saw ROI within the first 9 months of using PathFactory.
Our onboarding team saw quicker adoption of our product while using PathFactory to engage them during the onboarding process.
We've been able to more accurately understand our content needs and what works best when prospecting for specific segments. (eg. SMB, mid-market, and enterprise)
Positively, we can respond to out of state client emergencies with this service.
We actually don't make that much money on a call, it's negligible, so the ability to call them is really the selling point. It can help get contracts and footholds elsewhere, but it won't by itself generate much income if any.
