PFL Direct Mail Platform vs. Sendoso

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
PFL Direct Mail Platform
Score 9.3 out of 10
N/A
PFL helps businesses deliver authentic moments by creating impactful direct mail that is data-driven, bringing measurement, personalization, and predictability from digital to direct mail. PFL offers direct mail that is... Simplified: PFL simplifies direct mail execution by managing the entire process under one roof from strategy and production to delivery and measurement. Engaging: Supports engagement that results in action by paring digital tactics with memorable…
$40,000
per year
Sendoso
Score 8.2 out of 10
N/A
Sendoso is a gift sending platform designed to support B2B sales and ABM, and provide a sales accelerant.N/A
Pricing
PFL Direct Mail PlatformSendoso
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
PFL Direct Mail PlatformSendoso
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup Fee$10,000 No setup fee
Additional Details
More Pricing Information
Community Pulse
PFL Direct Mail PlatformSendoso
Considered Both Products
PFL Direct Mail Platform
Chose PFL Direct Mail Platform
While there is some overlap in services and capabilities, PFL stands out in it's Tactile Automation Platform and customer success/support. They are truly part of our team and we look to them for new ideas, guidance, and opportunities we have not yet thought of internally.

It's a …
Chose PFL Direct Mail Platform
They may not have had all the advanced features we would have wanted, but the price point made it worth using it.
Sendoso
Chose Sendoso
Sendoso has a more flexible solution than Alyce and at a better price. In addition, it has a wider breadth of eGift options than PFL has. I think PFL does have better inventory tracking but overall needed more on the front end to make it worth it (and gifting in more …
Chose Sendoso
It's way better. PFL is extremely limited and better designed for mass print mailers. PFL prices are also outrageously high; all you can do is laugh when you get the quotes.
Chose Sendoso
All very similar and can meet our needs. Sendoso has been great to work [with]. Pricing model could be improved for larger organizations.
Chose Sendoso
I think all things considered PFL and Sendoso may have been fairly equal, but I ultimately felt that PFL was a print organization that had gotten into Direct Mail vs an organization that had focused on Direct Marketing from the get-go. Additionally, the numbers PFL quoted were …
Chose Sendoso
Sendoso was the best fit platform to fit our needs, from an automation, quality, and price perspective.
Chose Sendoso
Sendoso has a strong customer success team, easy-to-navigate interface, proper account-based marketing mechanism, authentic personalized approach.
Chose Sendoso
All of our unique privacy concerns were fulfilled and committed to by Sendoso. We could be live same day. Pantry of items was off the shelf ready to send and a deep vendor list of options at that! Salesforce integration is a quick download and slick. Sendoso is global. They …
Chose Sendoso
We utilized PFL before switching to Sendoso. We made the decision to switch due to Sendoso's automation, integrations, and ease of use.
Chose Sendoso
I found Sendoso to be more intuitive and easier to use/execute than PFL. Alyce has a very different model at a much steeper price.
Chose Sendoso
They created an entry-level package for us that met our needs and was cost-efficient. They provided excellent support and services for our entry-level package.
Top Pros
Top Cons
Best Alternatives
PFL Direct Mail PlatformSendoso
Small Businesses
Iterable
Iterable
Score 8.5 out of 10
Iterable
Iterable
Score 8.5 out of 10
Medium-sized Companies
Iterable
Iterable
Score 8.5 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
Alyce by Sendoso
Alyce by Sendoso
Score 9.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
PFL Direct Mail PlatformSendoso
Likelihood to Recommend
9.3
(33 ratings)
8.9
(172 ratings)
Likelihood to Renew
7.3
(1 ratings)
6.9
(3 ratings)
Usability
7.3
(1 ratings)
8.2
(1 ratings)
Availability
-
(0 ratings)
8.2
(1 ratings)
Performance
-
(0 ratings)
8.2
(1 ratings)
Support Rating
9.4
(3 ratings)
7.6
(21 ratings)
In-Person Training
-
(0 ratings)
7.3
(1 ratings)
Online Training
-
(0 ratings)
8.2
(1 ratings)
Implementation Rating
-
(0 ratings)
7.3
(1 ratings)
Configurability
-
(0 ratings)
8.2
(1 ratings)
Ease of integration
-
(0 ratings)
8.2
(1 ratings)
Product Scalability
9.9
(3 ratings)
8.2
(1 ratings)
Vendor post-sale
-
(0 ratings)
8.2
(1 ratings)
Vendor pre-sale
-
(0 ratings)
8.2
(1 ratings)
User Testimonials
PFL Direct Mail PlatformSendoso
Likelihood to Recommend
PFL
The reason it's not a seven or above is purely because of the timing of a solution we had requested originally back in August 2023. It's now February 2024, and we're waiting for a wow-factor pitch deck. Previously, we only received a demo recording and an order form quote. These truthfully aren't helpful enough to convince and sway our senior leaders into spending the $35k+ investment into the PMC.
Read full review
Sendoso
For the most part when we have been curating our own swag and having it sent to the warehouse we have had great luck at keeping our costs minimal and then curating a holiday or themed swag box for our staff to be sent. The ease at which we can set up a build your own box and have it curated how we like is fantastic and super helpful. We love the touch of the "handwritten" notes as well! Our team always say they love these. There have been a few instances where we had issues with Sendoso and how something was handled. One example is when we created and ordered glass travel mugs from KeepCup to be sent to our team. Some of them arrived damaged and they were rejected before we could even do anything about it, we were told after the fact and not given any ability to work with the Vendor for replacements and Sendoso with a plan to use the cups that were still in tact. Through this we lost 4 boxes of inventory and hundreds of dollars of swag for our team and clients - which doesn't sound like a lot but w are a small company and this has a bit impact on us. Not to mention resolving this issue then took 5+ months of admin power and time. In the end we didn't get much resolve and being the customer in the situation felt like we were in between two companies and their policies, KeepCup did all they could to work with us for a resolution but Sendoso didn't. We felt like we got the short end of the stick in this instance
Read full review
Pros
PFL
  • Personalization: It allows us to create highly personalized direct mail pieces tailored to individual recipients. For instance, we can include the recipient's name, relevant product recommendations, or even custom images that resonate with their preferences.
  • Multi-Channel Integration: The platform seamlessly integrates with our existing digital marketing tools and CRM systems. It enables us to orchestrate cohesive campaigns that combine email, social media, and direct mail to reach our target audience through multiple touchpoints.
  • Automated Workflows: PFL offers robust automation capabilities, streamlining the entire direct mail process. We can set triggers, such as website visits or email engagement, to automatically trigger the sending of personalized direct mail pieces, ensuring timely and relevant outreach.
  • Variable Data Printing: The platform simplifies variable data printing, enabling us to print custom content for each recipient efficiently. This is particularly useful for A/B testing different messaging or designs within a single campaign.
Read full review
Sendoso
  • The Custom Brand Shop has been a real game-changer.
  • Easy to place curation requests and quick responses.
  • The ability to send items through Amazon but also include inventoried items is great for higher value gift bundles and lets you avoid having to source items that you may not be 100% sure about the quantity needed.
Read full review
Cons
PFL
  • There is no built-in functionality to automate direct mail; this has to be created through triggers in Salesforce.
  • The sales cloud integration didn't give us the syncing or reporting we thought would be available.
  • We would like to see more support from team members in the post-onboarding process.
Read full review
Sendoso
  • Elements of the interface to setup Touches could be improved so there is not so much scrolling on pages
  • It would be nice to have a reporting options that shows all "status" EXCEPT delivered; so you can review all of them (in the Analytics area)
  • Allowing users to edit all inventory (even those setup by Sendoso on client's behalf)
Read full review
Likelihood to Renew
PFL
I will continue to use the platform as long as my employer provides access, but I do not have purchasing power myself.
Read full review
Sendoso
We're very sticky with Sendoso and would prefer to not train the entire sales org on a new platform! That and we've already sent up a plethora of gifts the team can send out (eGifts, physical branded items, treats, plants, etc.).
Read full review
Usability
PFL
The UI is friendly, clear, and accessible, and I access it directly through the interface (Salesforce) that I perform my function in every day. It is intuitive to navigate, and I am able to find most functionalities I need without the need to consult an admin and/or support teams.
Read full review
Sendoso
The platform is continually being upgraded to make sure the platform is usable and prevents unnecessary errors. Once you get used to the platform you can get in there and build eGift touches, physical gifts, etc. quickly. You an also send quickly and in a variety of ways. The address confirmation feature makes sending when you don't know where your recipient lives is very helpful
Read full review
Reliability and Availability
PFL
No answers on this topic
Sendoso
Sendoso occasionally has downtime, but it's usually isolated to a single feature and doesn't effect the entire platform. They are responsive when it comes to intaking these outages and are quick to work to resolve them
Read full review
Performance
PFL
No answers on this topic
Sendoso
Their platform doesn't take a long time to load, and it typically isn't too buggy once a new feature has been out for a while. Reports are pretty quick to generate and are emailed to the user on file for use typically within ten minutes or so. I have not noticed Sendoso slowing down any of the software it integrates with at all
Read full review
Support Rating
PFL
Only thing holding me back from a perfect 10 would be the timelines for involving the technical team on occasion. There have been a few times where the PFL technical support team has been booked up for days or more than a week out which can delay our project timelines. This doesn't happen often, let me be clear. But when it does, it's usually at the worst time for our campaigns.
Read full review
Sendoso
They listened to the problem with delivery times but did not present a reasonable solution. Again, the shipping costs consumed too much budget. On one bulk send their support team agreed to take over a project for a few of the reps which is encouraging to see.
Read full review
In-Person Training
PFL
No answers on this topic
Sendoso
Our in person trainings were on zoom, but they are not recordings which is why I listed them as in person. You get a live person to walk you through integrations, how to use the platform, sendings best practices, setting up other users, etc. The customer success team will help you training staff users too. Ours even ran a contest for them to encourage them to send to prospects and they provided the prize!
Read full review
Online Training
PFL
No answers on this topic
Sendoso
These were CSM and Onboarding team zoom meetings where they hand-hold you, which is nice especially compared to other company onboardings. After that they have Zen desk articles and regular check-ins where you can get the training you need. I also am on a slack channel with Sendoso staff where I can ask additional questions or look for best practices.
Read full review
Implementation Rating
PFL
No answers on this topic
Sendoso
Get Sales and Marketing both involved in the implementation so you can strategize on how you'd want to use it across your organization. This will help your CSM roll it out the way you want instead of trying to piecemeal it after you've finished the onboarding process. Also I would recommend using a mix of Sendoso Direct, Inventory and eGift sends. Relying all on one or the other will not serve you well
Read full review
Alternatives Considered
PFL
JourneyMail is one I have evaluated. It did not seem as full featured as PFL Direct Mail Platform, nor did it integrate with the rest of the Salesforce products like PFL Direct Mail Platform (journeymail ONLY integrates to marketing cloud). My customers tend to be cross-cloud and own multiple products and want solutions that can integrate across their stack easily.
Read full review
Sendoso
Local vendors, including print & mail houses, are the only thing I can compare to Sendoso for similar services. Local vendors are good for ordering a bunch of swag to have at the office or [giving] away at conferences but if you are looking to send items to clients/prospects on-demand then a tool like Sendoso is a must.
Read full review
Scalability
PFL
It does take a while to launch or re-launch a campaign, which can make it difficult to pivot quickly. However, if you're integrated with Marketo, then PFL is as scalable as your database and marketing strategy! The sky is the limit in terms of creativity. Post launch, the program is hands-off apart from report monitoring and potential optimization tweaks.
Read full review
Sendoso
Sendoso has really improved here. Along with helping you train your staff, you can now clone gift touches, sync them with salesforce from the platform directly, and send out address confirmations using your own or their email sending platform - they also just released an option for you to white-label your own domain. helping you save time and get a lot off the ground quickly
Read full review
Return on Investment
PFL
  • We've sometimes struggled to maintain a positive ROI due to some issues with packages not arriving, arriving broken, or including the wrong items.
Read full review
Sendoso
  • Hard to track ROI from gift giving and the true influence it had.
  • Same feedback for current customers and tracking ROI from those who decided to not churn and if this product aided.
  • Overall, folks are happy with receiving packages like the ones from Sendoso, but tough to say from an ROAS perspective whether this is worth it.
Read full review
ScreenShots

PFL Direct Mail Platform Screenshots

Screenshot of Custom kits available for useScreenshot of Entering the sender addressScreenshot of Personalization at scale with custom messaging and signaturesScreenshot of Product selection with product details, template data, and advanced options

Sendoso Screenshots

Screenshot of Sendoso Platform: Inspire action and drive revenue in every phase of the customer journey by sending personalized gifts, eGift cards, food and wine, and other Physical Impressions™ at scale.Screenshot of Cameo Videos: Make connections with key buyers that you didn’t think were possible. Send personalized Cameos recorded by popular celebrities.Screenshot of Address Confirmation: Feel confident packages will land in the hands of your recipients because you can request that they confirm or change the address of wherever they’re currently working.Screenshot of Send Tracker: Get a high-level, visual summary of where your eGifts or packages are in the process of sending and delivery with Send Tracker to time your outreach and follow-up at exactly the right moment.Screenshot of Analytics Dashboard: Know exactly how Sendoso is impacting open and closed-won opportunities. Filter by top 5 to see your best performing campaigns or recent 5 to see results for your latest campaigns. Plus, drill into individual campaign ROI to see how your costs stack up against closed-won opportunities.Screenshot of Sendoso Integrations: Create, click, and connect from wherever you already work. Sales, SDR, and CX teams can execute one-to-one sends from Salesforce and Outreach, while Marketing teams can automate sends to larger audiences from Marketo.