TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Podium

    Score7 out of 10
    N/APodium, formerly Repdrive, is a ratings and review management platform from the company of the same name in Provo, Utah.N/A

    SOCi

    Score8.4 out of 10
    N/ASOCi, including the former Brandify (acquired July 2021) presents a range of local marketing solutions, such as store locators, local SEO driven landing pages, local advertising, and brand reputation management.N/A
    Pricing
    PodiumSOCi
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    PodiumSOCi
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Best Alternatives
    PodiumSOCi
    Small Businesses
    Affinity CRM
    Score9.2 out of 10
    Google Business Profile
    Score8.4 out of 10
    Medium-sized Companies
    Hunter
    Score7.8 out of 10
    Google Business Profile
    Score8.4 out of 10
    Enterprises
    No answers on this topic
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    PodiumSOCi
    Likelihood to Recommend
    6.9
    (43 ratings)
    8.4
    (8 ratings)
    Likelihood to Renew
    10.0
    (3 ratings)
    -
    (0 ratings)
    Usability
    7.0
    (5 ratings)
    8.2
    (5 ratings)
    Availability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.0
    (13 ratings)
    10.0
    (4 ratings)
    Implementation Rating
    10.0
    (2 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    PodiumSOCi
    Likelihood to Recommend
    Podium
    Podium is well suited for several types of businesses. If you are an entrepreneur or small business owner, Podium would be a great way for you to ask that customers leave you a review online sharing their awesome experience. For medium to large businesses, Podium review invites can be automated through the company's customer management system, allowing the use of Podium to be simple and not timely, even with a large customer base. It may not be appropriate for a large company to manually send out individual review invites
    Incentivized
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    SOCi, Inc
    SOCi is a fantastic tool for a franchise business because it provides the ability to post in bulk while also posting localized content. So, you can share the same basic content across all of your locations, but SOCi's tagging system inserts a location's phone number or website for each individual location. This helps create a localized feel and personalized touch -- but you only schedule one post, making it easy and efficient to localize content in mass posting. This principle applies to paid ads as well. Because of these features, SOCi may not be the best platform for companies with just one location
    Incentivized
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    Pros
    Podium
    • Maintains conversations indefinitely, so we are able to go back to confirm details from conversations.
    • Provides the ability for our company to have a 'team' messaging platform where we can communicate with one another via single person to a single person, groups where we can add/subtract members of the group... this is invaluable to our organization.
    • Until today(!), we could 'share' or forward a message to one another; oddly, that feature disappeared just today, so I'm hoping it's a glitch!
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    SOCi, Inc
    • Firstly, as a user of Brandify, I am really fond of their after-sales support services because as a user these services matter a lot.
    • Brandify has made the work so much easier as it avoids spending time looking for better options.
    • It is very helpful platform for the growth of a company.
    • Its analysis helps us in foreseeing situations that can be either good or bad and ensure that we think of a possible solution.
    Incentivized
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    Cons
    Podium
    • Account manager communications: I had been asking my Podium account manager for integration with our CRM tool for over 8 months before my account manager fell silent. After another 6 months, I proactively reached out only to find out that the integration had been in Beta for months and 8 other companies had already integrated. It was frustrating that my account manager did not remember a key request and make the Beta available to me the minute that it was open.
    Incentivized
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    SOCi, Inc
    • Their analytics are sub-par to other tools that I use.
    • Their website can be a little clunky until you learn to navigate it.
    • It takes a long time to be fully on-boarded and running on the platform with all information syncing together.
    Incentivized
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    Likelihood to Renew
    Podium
    Again, Podium has been so wonderful in the year and a half we have been using it, we are able to integrate it with our CRM and use alot of the available features. The most helpful has been getting TONS of reviews on MULTIPLE sites through Podium!
    Incentivized
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    SOCi, Inc
    No answers on this topic
    Usability
    Podium
    While giving our clients the ability to leave a review was there, we had much worse results and got fewer reviews through the Podium portal than we did by sending our clients simple email requests, or simply having our service staff ask for a review while still on the clients' job sites.
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    SOCi, Inc
    There are some aspects of the scheduling of posts that could be more user friendly for the less tech-savvy users.
    Incentivized
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    Reliability and Availability
    Podium
    We haven't had any outages or issues whenever we need it over the last few years of use
    Incentivized
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    SOCi, Inc
    No answers on this topic
    Performance
    Podium
    It moves quickly and has no issues with delays. Performance is good as it is a web-based tool
    Incentivized
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    SOCi, Inc
    No answers on this topic
    Support Rating
    Podium
    I have to send an email to get information. They have a chat system but I end up having to go through my rep for account questions. It was a little frustrating to not have a direct phone number to call with questions. I would like to see a helpline added.
    Incentivized
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    SOCi, Inc
    We have not had to contact support so there is nothing to say in response to this question. We are sure that if we needed to contact them we would be able to get any issues resolved quickly
    Incentivized
    Read full review
    Implementation Rating
    Podium
    We only had a hard time getting our technicians to remember to send the review invites.
    Incentivized
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    SOCi, Inc
    No answers on this topic
    Alternatives Considered
    Podium
    We use Digital Air Strike at our two GM dealerships because it is one of a small list of reputation management companies authorized by GM as part of their SFE program. Digital Air Strike surveys our customers and invites them to write a review about our dealership. It is not as effective or flexible as Podium so we have been using Podium at those dealerships alongside Digital Air Strike. We also recently started a trial use of ReplyPro which is a service that monitors review sites and writes customized responses to positive reviews and suggested responses to negative reviews. I'd like to see Podium add this as part of their service so we can consolidate 3rd party vendors and manage every aspect of online reputation management from one place.
    Incentivized
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    SOCi, Inc
    Soci is a lot better. It’s more user friendly and it makes better for one platform to have all my accounts on
    Incentivized
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    Scalability
    Podium
    Its easy to scale to different departments as needed. We initially began using it to solve one problem and as new features became available it was easy to scale this and include other departments who could benefit from its tools
    Incentivized
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    SOCi, Inc
    No answers on this topic
    Return on Investment
    Podium
    • I am glad there are card readers now, sales team members too often try to just send a request instead of taking payment onsite.
    • It's made capturing messaging leads much easier.
    • It's worth the cost but if it did a few more things it would be worth a lot more to us. Document signatures, surveying after jobs, even geotagging of photos/reviews for SEO
    Read full review
    SOCi, Inc
    • Brandify allows us to analyze the reputation of the business and how happy our customers are with us.
    • It is a affordable local marketing software.
    • It has reliable and efficient support.
    Incentivized
    Read full review
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